Growing Science » Tags cloud » Purchase Intention
Authors: Erman Noor Adi, Prasadja Ricardianto, Muhamad Fitriono, Ikawati Ikawati, Tri Gutomo, Tyas Eko Raharjo, Sri Yuni Murtiwidayanti, Akhmad Purnama, Istiana Hermawati, Endri Endri
DOI: 10.5267/j.uscm.2024.3.013
Keywords: Airport reward program, Customer intention, Hedonic value, Purchase intention, Utility value
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 110 | Reviews: 0
Authors: Susi Desmaryani, Novira Kusrini, Weni Lestari, Dwi Septiyarini, Asti Harkeni, Rusli Burhansyah, Juliana C Kilmanun, Dina Omayani Dewi, Gontom Citoro Kifli, Enny Andriani, Dedi Sugandi, Thomas Agoes Soetiarso, Dian Histifarina, Edy Siswanto
DOI: 10.5267/j.uscm.2023.9.004
Keywords: Halal Labels, Purchase Decision, Brand Image, Rice processing companies, Purchase Intention
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 1 | Views: 387 | Reviews: 0
Authors: Desak Made Febri Purnama Sari, Ni Wayan Sri Suprapti, I Putu Gde Sukaatmadja, Tjokorda Gde Raka Sukawati
DOI: 10.5267/j.uscm.2023.8.002
Keywords: Omnichannel marketing, Service integration, Perceived effectiveness, Technology familiarity, Social influence, Purchase intention, Purchase behavior
Journal: USCM | Year: 2023 | Volume: 11 | Issue: 4 | Views: 506 | Reviews: 0
Authors: Kilala Tilaar, Asep Mulyana, Rita Komaladewi, Kurniawan Saefullah
DOI: 10.5267/j.uscm.2023.7.005
Keywords: Natural cosmetic, Product innovation, Purchase intention, Storytelling
Journal: USCM | Year: 2023 | Volume: 11 | Issue: 4 | Views: 670 | Reviews: 0
Authors: Kartika Aprilia Benhardy, Hardiyansyah Hardiyansyah, Agus Putranto, Matthew Ronadi
Keywords: Brand Image, Price Perception, Purchase Intention, Brand Trust, Online University
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 14 | Views: 7570 | Reviews: 0
Authors: Omar Mohmmad Ali Al-Qudah
Keywords: Content quality, Brand interactivity, Brand awareness, Purchase intention, Stimulus-Organism-Response (S–O-R) model, Social media
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 13 | Views: 2138 | Reviews: 0
Authors: Lim Sanny, Aisha Nur Arina, Ratu Tasha Maulidya, Ressy Putri Pertiwi
Keywords: Brand Image, Brand Trust, Male’s Skincare, Purchase Intention, Social Media Marketing
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 10 | Views: 31760 | Reviews: 0
Authors: M. Noor Ardiansah, Anis Chariri, Surya Rahardja, Udin Udin
DOI: 10.5267/j.msl.2019.12.020
Keywords: E-commerce, E-payment security, Perceived usefulness, Perceived ease of use, Purchase intention
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 7 | Views: 11880 | Reviews: 0
Authors: Nguyen Ngoc Hien, Nguyen Nguyen Phuong, Tung Van Tran, Le Duc Thang
DOI: 10.5267/j.msl.2019.11.038
Keywords: Brand Evaluation, Brand Image, Country-of-Origin, Purchase Intention
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 6 | Views: 17672 | Reviews: 0
Authors: Van Dat Tran, Hoang Anh Thu Nguyen
DOI: 10.5267/j.msl.2019.11.008
Keywords: Beauty blogger, Paid to advisements blog, Purchase Intention
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 5 | Views: 3576 | Reviews: 0
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