How to cite this paper
Sanny, L., Arina, A., Maulidya, R & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust.Management Science Letters , 10(10), 2139-2146.
Refrences
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Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyal-ty. Business & Management Studies: An International Journal, 6(1), 128-148.
CAKMAK, I. (2016). The role of brand awareness on brand image, perceived quality and effect on risk in create brand trust. New Trends and Issues Proceedings on Humanities and Social Sciences, 2(2), 177-186.
Chang, H. H., Wang, Y. H., & Yang, W. Y. (2009). The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value. Total Quality Management and Business Excellence, 20(4), 423–443.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93.
Chinomona, R., & Maziriri, E. T. (2017). The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa. Journal of Business and Retail Management Research, 12(1).
Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business ethics, 93(2), 307-319.
Deheshti, M., Adabi Firouzjah, J., & Alimohammadi, H. (2016). The relationship between brand image and brand trust in sporting goods Consumers. Annals of Applied Sport Science, 4(3), 27–34.
Elaydi, H. O. (2018). The effect of social media marketing on brand awareness through Facebook: An individual-based per-spective of mobile services Sector in Egypt.
Eng, T. C., Ahmad, F. S., & Onn, C. Y. (2018). Conceptual study on Malaysian male consumption behaviour towards skin care products. In Postgraduate Colloquium 2015 (p. 182).
Erida, E., & Rangkuti, A. S. (2017). The effect of brand image, product knowledge and product quality on purchase inten-tion of notebook with discount price as moderating variable. Journal of Business Studies and Management Re-view, 1(1), 26-32.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841.
Foster, B. (2016). Impact of brand image on purchasing decision on mineral water product “Amidis”(Case study on bintang trading company). American Research Journal of Humanities and Social Sciences, 2, 1-11.
Global Business Guide. (2014). Retrieved October 2019, from http://www.gbgindonesia.com/en/manufacturing/article/2014/indonesia_s_cosmetics_market.php
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Prac-tice, 19(2), 139–151.
Herdiyanti, N., & Titus, A. (2013). Research on market trends and consumer behavior in male grooming products (Espe-cially face cleanser category) in Indonesia. Indonesian Journal of Business Administration, 2(6), 663–671.
Hermanda, A., Sumarwan, U., & Tinaprilla, D. N. (2019). The effect of social media influencer on brand image, self-concept, and purchase intention. Journal of Consumer Sciences E, 04(02), 76–89.
Hosein, N. Z. (2012). Measuring the purchase intention of visitors to the auto show. Journal of Management & Marketing Research, 9, 1-17.
Junaid, A. Bin, & Nasreen, R. (2012). Determination of Consumer Behavior amongst Millennials in Dermaceuticals (Skin Care Products). International Journal of Marketing Studies, 4(3), 88–99.
Kabadayi, E. T. & Alan, A. K. (2012). Brand trust and brand affect: their strategic importance on brand loyalty. Journal of Global Strategic Management, 11,80-88.
Karman, A. M. (2017). The impact of social media marketing on brand loyalty. Annals of Applied Sport Science, 5(1), 73–80.
Kemp, S. (2019, January). Retrieved September 2019, fromhttps://datareportal.com/reports/digital-2019-indonesia
Khan, I., Dongping, H., Abdullah, M., Ahmad, Z., Ahmad Ghauri, T., & Ghazanfar, S. (2017). Men’s attitude and motiva-tion toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers. Cogent Business & Management, 4(1), 1309783.
Kim, E. J., Kim, S. H., & Lee, Y. K. (2019). The effects of brand hearsay on brand trust and brand attitudes. Journal of Hospitality Marketing & Management, 28(7), 765-784.
Lee, J. E., Goh, M. L., & Noor, M. N. B. M. (2019). Understanding purchase intention of university students towards skin care products. PSU Research Review.
Lee, J., & Lee, Y. (2018). Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image. Journal of Fashion Marketing and Management: An International Journal.
Limbu, Y. B., Wolf, M., & Lunsford, D. (2012). Perceived ethics of online retailers and consumer behavioral intentions. Journal of Research in Interactive Marketing, 6(2), 133–154.
MDG Advertising. (2014, October 30). What’s Social Medias Actual Advertising Contribution? (MDG Advertising) Re-trieved February 2019, from MDG Blog: http://www.mdgadvertising.com/blog/whatssocial-medias-actualadvertisingcontribution/
Mhlophe, B. (2016). Consumer purchase intentions towards organic food: insights from South Africa. Business & Social Sciences Journal, 1(1), 1-32.
Mosavi, S. A., & Kenarehfard, M. (2013). The impact of value creation practices on brand trust and loyalty in a Samsung galaxy online brand community in Iran. International Journal of Mobile Marketing, 8(2), 75-84.
Omar, K. M., Kamariah Nik Mat, N., Ahmed Imhemed, G., & Mahdi Ahamed Ali, F. (2012). The direct effects of halal product actual purchase antecedents among the international Muslim consumers. American Journal of Economics, 2(4), 87–92.
Punyatoya, P. (2014). Linking environmental awareness and perceived brand Ecofriendliness to brand trust and purchase intention. Global Business Review, 15(2), 279–289.
Rahmaningtyas, A., Slamet, H. & Ani, S. (2017). Factors affecting online purchasing of local food. Agro Ekonomi, 28(2), 189-204.
Razy, F. F., & Lajevardi, M. (2015). Investigating relationship between brand image, price discount and purchase intention. Journal of Marketing and Consumer Research,17, 49–56.
Rogerson, P. A. (2001). Statistical methods for geography. London: Sage.
Sallam, M. A. (2016). The impact of brand image and corporate branding on consumer’s choice: The role of brand equity. International Journal of Marketing Studies, 8(1),98.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(September 2017), 36–41.
Takaya, R. (2019). The effect of celebrity endorsement on brand image and trust brand and it’s impact to purchase inten-tion Case study: Oppo Smartphone. Business and Entrepreneurial Review, 17(2), 183.
Tariq, M. I., Nawaz, M. R., Nawaz, M. M., & Butt, H. A. (2013). Customer perceptions about branding and purchase inten-tion: A study of FMCG in an emerging market. Journal of Basic and Applied Scientific Research, 3(2), 340-347.
Tatar, Ş. B., & Eren-Erdoğmuş, İ. (2016). The effect of social media marketing on brand trust and brand loyalty for hotels. Information Technology and Tourism, 16(3), 249–263.
Vinerean, S. (2017). Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1), 28–35.
Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with Social Media and Social Me-dia Advertising: The Differentiating Role of Platform Type. Journal of Advertising, 47(1), 38–54.
Wijaya, B. (2013). Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication. Eu-ropean Journal of Business and Management, 5.
Wijaya, B. S., & Wijaya, B. S. (2013). A strategic study on foreign fund utilization in Chinese insurance industry. Europe-an Journal of Business and Management, 5(31), 55–65.
Woo, H. (2019). The expanded halo model of brand image, country image and product image in the context of three Asian countries. Asia Pacific Journal of Marketing and Logistics.
Xue, Y., Bradley, J., & Liang, H. (2011). Team climate, empowering leadership, and knowledge sharing. Journal of Knowledge Management, 15(2), 299–312.
Yee, E. (2018, December). CNBC. Retrieved from https://www.cnbc.com/2018/12/07/beautycompany-rejects-traditional-skin-regimens-claims-ai-is-answer.html
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyal-ty. Business & Management Studies: An International Journal, 6(1), 128-148.
CAKMAK, I. (2016). The role of brand awareness on brand image, perceived quality and effect on risk in create brand trust. New Trends and Issues Proceedings on Humanities and Social Sciences, 2(2), 177-186.
Chang, H. H., Wang, Y. H., & Yang, W. Y. (2009). The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value. Total Quality Management and Business Excellence, 20(4), 423–443.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93.
Chinomona, R., & Maziriri, E. T. (2017). The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa. Journal of Business and Retail Management Research, 12(1).
Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business ethics, 93(2), 307-319.
Deheshti, M., Adabi Firouzjah, J., & Alimohammadi, H. (2016). The relationship between brand image and brand trust in sporting goods Consumers. Annals of Applied Sport Science, 4(3), 27–34.
Elaydi, H. O. (2018). The effect of social media marketing on brand awareness through Facebook: An individual-based per-spective of mobile services Sector in Egypt.
Eng, T. C., Ahmad, F. S., & Onn, C. Y. (2018). Conceptual study on Malaysian male consumption behaviour towards skin care products. In Postgraduate Colloquium 2015 (p. 182).
Erida, E., & Rangkuti, A. S. (2017). The effect of brand image, product knowledge and product quality on purchase inten-tion of notebook with discount price as moderating variable. Journal of Business Studies and Management Re-view, 1(1), 26-32.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841.
Foster, B. (2016). Impact of brand image on purchasing decision on mineral water product “Amidis”(Case study on bintang trading company). American Research Journal of Humanities and Social Sciences, 2, 1-11.
Global Business Guide. (2014). Retrieved October 2019, from http://www.gbgindonesia.com/en/manufacturing/article/2014/indonesia_s_cosmetics_market.php
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Prac-tice, 19(2), 139–151.
Herdiyanti, N., & Titus, A. (2013). Research on market trends and consumer behavior in male grooming products (Espe-cially face cleanser category) in Indonesia. Indonesian Journal of Business Administration, 2(6), 663–671.
Hermanda, A., Sumarwan, U., & Tinaprilla, D. N. (2019). The effect of social media influencer on brand image, self-concept, and purchase intention. Journal of Consumer Sciences E, 04(02), 76–89.
Hosein, N. Z. (2012). Measuring the purchase intention of visitors to the auto show. Journal of Management & Marketing Research, 9, 1-17.
Junaid, A. Bin, & Nasreen, R. (2012). Determination of Consumer Behavior amongst Millennials in Dermaceuticals (Skin Care Products). International Journal of Marketing Studies, 4(3), 88–99.
Kabadayi, E. T. & Alan, A. K. (2012). Brand trust and brand affect: their strategic importance on brand loyalty. Journal of Global Strategic Management, 11,80-88.
Karman, A. M. (2017). The impact of social media marketing on brand loyalty. Annals of Applied Sport Science, 5(1), 73–80.
Kemp, S. (2019, January). Retrieved September 2019, fromhttps://datareportal.com/reports/digital-2019-indonesia
Khan, I., Dongping, H., Abdullah, M., Ahmad, Z., Ahmad Ghauri, T., & Ghazanfar, S. (2017). Men’s attitude and motiva-tion toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers. Cogent Business & Management, 4(1), 1309783.
Kim, E. J., Kim, S. H., & Lee, Y. K. (2019). The effects of brand hearsay on brand trust and brand attitudes. Journal of Hospitality Marketing & Management, 28(7), 765-784.
Lee, J. E., Goh, M. L., & Noor, M. N. B. M. (2019). Understanding purchase intention of university students towards skin care products. PSU Research Review.
Lee, J., & Lee, Y. (2018). Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image. Journal of Fashion Marketing and Management: An International Journal.
Limbu, Y. B., Wolf, M., & Lunsford, D. (2012). Perceived ethics of online retailers and consumer behavioral intentions. Journal of Research in Interactive Marketing, 6(2), 133–154.
MDG Advertising. (2014, October 30). What’s Social Medias Actual Advertising Contribution? (MDG Advertising) Re-trieved February 2019, from MDG Blog: http://www.mdgadvertising.com/blog/whatssocial-medias-actualadvertisingcontribution/
Mhlophe, B. (2016). Consumer purchase intentions towards organic food: insights from South Africa. Business & Social Sciences Journal, 1(1), 1-32.
Mosavi, S. A., & Kenarehfard, M. (2013). The impact of value creation practices on brand trust and loyalty in a Samsung galaxy online brand community in Iran. International Journal of Mobile Marketing, 8(2), 75-84.
Omar, K. M., Kamariah Nik Mat, N., Ahmed Imhemed, G., & Mahdi Ahamed Ali, F. (2012). The direct effects of halal product actual purchase antecedents among the international Muslim consumers. American Journal of Economics, 2(4), 87–92.
Punyatoya, P. (2014). Linking environmental awareness and perceived brand Ecofriendliness to brand trust and purchase intention. Global Business Review, 15(2), 279–289.
Rahmaningtyas, A., Slamet, H. & Ani, S. (2017). Factors affecting online purchasing of local food. Agro Ekonomi, 28(2), 189-204.
Razy, F. F., & Lajevardi, M. (2015). Investigating relationship between brand image, price discount and purchase intention. Journal of Marketing and Consumer Research,17, 49–56.
Rogerson, P. A. (2001). Statistical methods for geography. London: Sage.
Sallam, M. A. (2016). The impact of brand image and corporate branding on consumer’s choice: The role of brand equity. International Journal of Marketing Studies, 8(1),98.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66(September 2017), 36–41.
Takaya, R. (2019). The effect of celebrity endorsement on brand image and trust brand and it’s impact to purchase inten-tion Case study: Oppo Smartphone. Business and Entrepreneurial Review, 17(2), 183.
Tariq, M. I., Nawaz, M. R., Nawaz, M. M., & Butt, H. A. (2013). Customer perceptions about branding and purchase inten-tion: A study of FMCG in an emerging market. Journal of Basic and Applied Scientific Research, 3(2), 340-347.
Tatar, Ş. B., & Eren-Erdoğmuş, İ. (2016). The effect of social media marketing on brand trust and brand loyalty for hotels. Information Technology and Tourism, 16(3), 249–263.
Vinerean, S. (2017). Importance of Strategic Social Media Marketing. Expert Journal of Marketing, 5(1), 28–35.
Voorveld, H. A. M., van Noort, G., Muntinga, D. G., & Bronner, F. (2018). Engagement with Social Media and Social Me-dia Advertising: The Differentiating Role of Platform Type. Journal of Advertising, 47(1), 38–54.
Wijaya, B. (2013). Dimensions of Brand Image: A Conceptual Review from the Perspective of Brand Communication. Eu-ropean Journal of Business and Management, 5.
Wijaya, B. S., & Wijaya, B. S. (2013). A strategic study on foreign fund utilization in Chinese insurance industry. Europe-an Journal of Business and Management, 5(31), 55–65.
Woo, H. (2019). The expanded halo model of brand image, country image and product image in the context of three Asian countries. Asia Pacific Journal of Marketing and Logistics.
Xue, Y., Bradley, J., & Liang, H. (2011). Team climate, empowering leadership, and knowledge sharing. Journal of Knowledge Management, 15(2), 299–312.
Yee, E. (2018, December). CNBC. Retrieved from https://www.cnbc.com/2018/12/07/beautycompany-rejects-traditional-skin-regimens-claims-ai-is-answer.html