How to cite this paper
Saeednia, H & Masoumi, P. (2014). An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty.Management Science Letters , 4(3), 497-502.
Refrences
Aaker, D. A. (1996). Measuring brand equity across products and markets.California management review, 38(3), 103.
Aaker, D. A. (2009). Managing brand equity. SimonandSchuster. com.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137.
Bigne, E., & Blesa, A. (2003). Market orientation, trust and satisfaction in dyadic relationships: a manufacturer-retailer analysis. International Journal of Retail & Distribution Management, 31(11), 574-590.
Blesa, A., & Bigné, E. (2005). The effect of market orientation on dependence and satisfaction in dyadic relationships. Marketing Intelligence & Planning,23(3), 249-265.
Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995). Brand equity, brand preference, and purchase intent. Journal of Advertising, 24(3), 25-40.
Dawar, N., & Pillutla, M. M. (2000). Impact of product-harm crises on brand equity: The moderating role of consumer expectations. Journal of Marketing Research, 215-226.
Farrelly, F., & Quester, P. (2003). The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship. European Journal of Marketing, 37(3/4), 530-553.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Park, C. S., & Srinivasan, V. (1994). A survey-based method for measuring and understanding brand equity and its extendibility. Journal of Marketing Research, 31(2), 271-288.
Sanzo, M. J., Santos, M. L., V?zquez, R., & ?lvarez, L. I. (2003). The effect of market orientation on buyer–seller relationship satisfaction. Industrial Marketing Management, 32(4), 327-345.
Siguaw, J. A., Simpson, P. M., & Baker, T. L. (1998). Effects of supplier market orientation on distributor market orientation and the channel relationship: the distributor perspective. The Journal of Marketing, 62(3), 99-111.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science,28(2), 195-211.
Aaker, D. A. (2009). Managing brand equity. SimonandSchuster. com.
Berry, L. L. (2000). Cultivating service brand equity. Journal of the Academy of Marketing Science, 28(1), 128-137.
Bigne, E., & Blesa, A. (2003). Market orientation, trust and satisfaction in dyadic relationships: a manufacturer-retailer analysis. International Journal of Retail & Distribution Management, 31(11), 574-590.
Blesa, A., & Bigné, E. (2005). The effect of market orientation on dependence and satisfaction in dyadic relationships. Marketing Intelligence & Planning,23(3), 249-265.
Cobb-Walgren, C. J., Ruble, C. A., & Donthu, N. (1995). Brand equity, brand preference, and purchase intent. Journal of Advertising, 24(3), 25-40.
Dawar, N., & Pillutla, M. M. (2000). Impact of product-harm crises on brand equity: The moderating role of consumer expectations. Journal of Marketing Research, 215-226.
Farrelly, F., & Quester, P. (2003). The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship. European Journal of Marketing, 37(3/4), 530-553.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Park, C. S., & Srinivasan, V. (1994). A survey-based method for measuring and understanding brand equity and its extendibility. Journal of Marketing Research, 31(2), 271-288.
Sanzo, M. J., Santos, M. L., V?zquez, R., & ?lvarez, L. I. (2003). The effect of market orientation on buyer–seller relationship satisfaction. Industrial Marketing Management, 32(4), 327-345.
Siguaw, J. A., Simpson, P. M., & Baker, T. L. (1998). Effects of supplier market orientation on distributor market orientation and the channel relationship: the distributor perspective. The Journal of Marketing, 62(3), 99-111.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science,28(2), 195-211.