This research is aimed at analyzing perception and identifying determinants of the decision to convert to organic mango farming in Mekong Delta (MD) Vietnam. The research was conducted by using a direct survey data set from 109 household heads in this region collected by stratified random sampling method. The research method used was descriptive statistics and the binary Logit model. The research results revealed some interesting points. In the total observations gathered, only about half of households decided to convert, mainly due to local implementation and awareness of safety for consumers and environmental protection. Still, the most important reason for farmers to convert was to get a higher selling price. The binary Logit model analyzing the determinants found that the older the farmer, the more difficult it is to decide to convert. At the same time, training and enhancing awareness about organic farming will increase the probability of conversion decisions. Based on the research results, several relevant solutions on investment, production linkage, and propaganda to raise people's awareness were recommended, thereby increasing the probability of deciding to convert.

This study aims to develop an innovation network model to help MSMEs recover from the downturn due to the pandemic. The basic model used is an innovation network consisting of associations, suppliers, customers and government. The basic model was developed by adding capital and digitalization variables to suit the needs. Data processing uses a structural equation model and the sample is MSMEs in West Java province. This study is the first on the innovation network model for MSMEs affected by the pandemic and the largest number of MSME respondents. The results conclude that according to MSMEs in Indonesia, suppliers, customers, government, associations, capital, and digitalization have an effect on the innovation network. This study concludes that associations, suppliers, customers, government, capital and digitalization all have a positive effect on the innovation network. This finding is the first in the innovation network model for MSMEs that accommodates the needs of the industry to recover from the pandemic situation and adds new literature on industrial innovation networks. While previous studies have a lot of similar literature, all focus on certain types of businesses and on normal economic conditions. This study is different from similar studies because it was conducted on MSMEs in all business sectors and economic conditions in crisis due to the pandemic. These results can be used as a reference in decision making to increase the growth of MSMEs with limited resources.

Given the rapid global economic development and continuous technical advancements, a key strategy for companies trying to improve their competitive edge and accomplish sustainable development is digital transformation. This study's goal was to investigate how the supply chain capabilities of Yunnan Province's fresh-cut flower business are affected by digital transformation. To collect data, the study employed a survey methodology based on a questionnaire. Ultimately, 402 flower businesses in Yunnan Province produced valid du-plicates. PLS-SEM was utilized in the study to evaluate the data, and the results showed that digital transformation greatly improved the enterprises' capacity for both innovation and supply chain management; innovation capabilities positively impacted supply chain capabilities and acted as a mediator in the relationship between supply chain capabilities and digital transformation. Furthermore, organizational readiness largely exhibits a positive moderating effect on the relationship between digital transformation and supply chain capabilities, whereas technology readiness not only fosters but also reinforces the relationship between digital transformation and innovation capabilities. These results offer an effective reference suggestion for fresh-cut flower companies in Yunnan Province and nationwide on how to enhance supply chain capabilities through digital transformation to improve their competitive advantages.

The Central Coast of Vietnam, spanning from Thanh Hoa province to Binh Thuan province, holds a highly significant political and economic position, with the marine economy making substantial contributions to the existence and development of the region. This study aims to identify the factors influencing marine economic development (MED), evaluate the extent of influence of each factor, and determine whether security and coastal defense (SCD) plays an intermediary role in the development of the marine economy in the Central Coast provinces of Vietnam. The research conducted a typical survey of 268 fishermen engaged in marine economic activities, including aquaculture and the exploitation of aquatic resources, across the coastal provinces of the Central Coast of Vietnam. The collected data was analyzed using the structural equation modeling method through PLS-SEM software. The results of the study indicate that six factors have a direct and positive impact on MED. These factors, ranked by decreasing levels of influence, are: SCD (β = 0.412), Policy and Management (PM) (β = 0.329), Human Resources (HR) and Marine Infrastructure (MI) (both β = 0.268), Marine Resources (MR) (β = 0.204), and the lowest, Technology and Protection of Marine Environment (TPME) (β = 0.152). Additionally, the findings reveal that the three factors are HR, PM, and MI positively influence the SCD variable, with the levels of influence ranked as follows: HR (β = 0.272), PM (β = 0.224), and MI (β = 0.166). Moreover, at a significance level of 5%, all independent variables (HR, PM, and MI) exhibit statistically significant indirect relationships with MED through the SCD variable, confirming that SCD serves as an intermediary in the relationship with MED. Based on these findings, the study proposes managerial implications to support the development of the marine economy in the Central Coast provinces of Vietnam.

This study aims to investigate the strategies employed by halal food manufacturers in Malaysia to mitigate operational supply risks. This study selected a sample of 369 respondents using a simple random sampling method to participate in the main survey. The collected dataset was analysed using covariance-based software (AMOS-SEM)) to test the study hypotheses. The findings of this research highlight that halal food manufacturers in Malaysia proactively adopt measures to manage operational supply risks from suppliers. Notably, they utilize behaviour-based and buffer-based strategies to effectively minimize the impact of these risks. This study focused on supply-related risks. To secure the integrity of halal, the firms must address demand-related risks and governmental and organizational risks to ensure the halalness of halal products. Therefore, it is crucial to consider risk management for all parts of the supply chain to guarantee the halal compliance of food products. The study highlights halal firms' need for behaviour-based and buffer-based risk management strategies to mitigate price, quality, and delivery risks while ensuring brand reputation and consumer trust through collaboration, information sharing, and supplier performance evaluation. This study presents a comprehensive analysis of the operational supply risks faced by halal food manufacturers, offering insights into the unique challenges and vulnerabilities within the halal food supply chain. By specifically focusing on Malaysia, this research contributes to the limited existing literature in this specific context, further enriching our knowledge in this field.

This study aims to investigate the strategies employed by halal food manufacturers in Malaysia to mitigate operational supply risks. This study selected a sample of 369 respondents using a simple random sampling method to participate in the main survey. The collected dataset was analysed using covariance-based software (AMOS-SEM)) to test the study hypotheses. The findings of this research highlight that halal food manufacturers in Malaysia proactively adopt measures to manage operational supply risks from suppliers. Notably, they utilize behaviour-based and buffer-based strategies to effectively minimize the impact of these risks. This study focused on supply-related risks. To secure the integrity of halal, the firms must address demand-related risks and governmental and organizational risks to ensure the halalness of halal products. Therefore, it is crucial to consider risk management for all parts of the supply chain to guarantee the halal compliance of food products. The study highlights halal firms' need for behaviour-based and buffer-based risk management strategies to mitigate price, quality, and delivery risks while ensuring brand reputation and consumer trust through collaboration, information sharing, and supplier performance evaluation. This study presents a comprehensive analysis of the operational supply risks faced by halal food manufacturers, offering insights into the unique challenges and vulnerabilities within the halal food supply chain. By specifically focusing on Malaysia, this research contributes to the limited existing literature in this specific context, further enriching our knowledge in this field.

Corporate social responsibility (CSR) has gained research attention as the result of the Sustainable Development Goals (SDG), which focus on responsible consumption and production (SDG-12). However, previous studies mainly focused on Carroll’s pyramid of CSR and other facets of CSR practices need to be further explored. The objective of the study is to examine the impact of CSR practices on customer purchase intention in the clothing industry by integrating the Triple Bottom Line (TBL) model and ISO26000 best practices with the Signalling theory as the theoretical foundation. Through an online survey, a total of valid 182 responses were obtained via purposive sampling. Multiple regression was utilized for data analysis. The results show that economic CSR had the strongest impact on customer purchase intention, followed by environmental, social, and customer issues. Surprisingly, there was no significant impact between fair operating practices and customer purchase intention. The current study is unique by integrating the TBL framework with the customer-related ISO26000 CSR practices in a single framework and utilizing the Signalling Theory as the underpinning theory to explain the relationships, which is novel in an emerging market. The results provide insightful implications to the clothing company's management to emphasize the (social, economic, environmental, and customer issues) CSR attributes to guarantee business sustainability and attract consumers in this competitive marketplace.

In an increasingly advanced digital era, micro, small, and medium enterprises (MSMEs) face new challenges and opportunities in enhancing their sales performance. The use of innovative technologies, such as ChatGPT and Customer Relationship Management (CRM), is key to improving operational efficiency and strengthening MSME competitiveness. This study aims to analyze the impact of integrating ChatGPT and CRM on MSME sales performance with operational efficiency as a mediating variable. The research employs a quantitative approach using SEM-PLS methodology to explore the relationships between relevant variables. The study was conducted on 100 MSMEs in Subang Regency, Indonesia, using an online questionnaire as the data collection tool. The findings indicate that the integration of ChatGPT and CRM significantly affects MSME sales performance in Subang Regency, with operational efficiency as a mediating variable. First, ChatGPT has been shown to have a significant positive impact on MSME sales performance. This technology facilitates the adoption of new technologies, enhances customer interaction, and enables better service personalization, which directly impacts increased sales volume, sales growth, and revenue. Second, effective CRM implementation also demonstrates a significant positive influence on MSME sales performance. Good customer data management, customer satisfaction, and customer loyalty contribute to increased sales volume, sales growth, and revenue. Third, operational efficiency proves to play a significant mediating role in the relationship between ChatGPT and CRM integration and MSME sales performance. Improvements in operational efficiency through reduced processing times, optimized resource use, and cost reduction support increased sales volume, sales growth, and revenue.

In an increasingly advanced digital era, micro, small, and medium enterprises (MSMEs) face new challenges and opportunities in enhancing their sales performance. The use of innovative technologies, such as ChatGPT and Customer Relationship Management (CRM), is key to improving operational efficiency and strengthening MSME competitiveness. This study aims to analyze the impact of integrating ChatGPT and CRM on MSME sales performance with operational efficiency as a mediating variable. The research employs a quantitative approach using SEM-PLS methodology to explore the relationships between relevant variables. The study was conducted on 100 MSMEs in Subang Regency, Indonesia, using an online questionnaire as the data collection tool. The findings indicate that the integration of ChatGPT and CRM significantly affects MSME sales performance in Subang Regency, with operational efficiency as a mediating variable. First, ChatGPT has been shown to have a significant positive impact on MSME sales performance. This technology facilitates the adoption of new technologies, enhances customer interaction, and enables better service personalization, which directly impacts increased sales volume, sales growth, and revenue. Second, effective CRM implementation also demonstrates a significant positive influence on MSME sales performance. Good customer data management, customer satisfaction, and customer loyalty contribute to increased sales volume, sales growth, and revenue. Third, operational efficiency proves to play a significant mediating role in the relationship between ChatGPT and CRM integration and MSME sales performance. Improvements in operational efficiency through reduced processing times, optimized resource use, and cost reduction support increased sales volume, sales growth, and revenue.

This study aims at exploring the effect of marketing 5.0 as a whole construct on marketing performance and the moderating role of customer resources between these two variables. Moreover, the study aims at examining the effects of marketing 5.0 dimensions, i.e., predictive marketing, contextual marketing, augmented marketing, and agile marketing on marketing performance as well as the moderating role of customer resources in the effect of each dimension on marketing performance. Collecting data by a closed-end questionnaire from a sample consisting of 186 managers and sales persons in clothing shops, the results pointed out that there is a statistically significant effect of marketing 5.0 on marketing performance and there is a statistically significant moderating effect of customer resources between marketing 5.0 and marketing performance. Furthermore, the results revealed that three dimensions of marketing 5.0, i.e., predictive marketing, contextual marketing, and augmented marketing, exerted significant effects on marketing performance. As well, customer resources significantly moderated the effects of predictive marketing and augmented marketing on marketing performance. Such results contribute to marketing performance literature through highlighting the importance of both marketing 5.0 and customer resources together in enhancing marketing performance.