How to cite this paper
& . (2013). Measuring brand equity in banking industry: A case study of Mellat Bank.Management Science Letters , 3(8), 2289-2294.
Refrences
Aaker, D. A., & Joachimsthaler, E. (2009). Brand leadership: Building assets in an information
economy. SimonandSchuster.com.
Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. The Journal of
Marketing, 54(1), 27-41.
Aaker, D. A. (2009). Managing brand equity. SimonandSchuster.com.
Abbott, G. N., White, F. A., & Charles, M. A. (2005). Linking values and organizational
commitment: A correlational and experimental investigation in two organizations. Journal of
occupational and organizational psychology,78(4), 531-551.
Caceres, R. C., & Paparoidamis, N. G. (2007). Service quality, relationship satisfaction, trust,
commitment and business-to-business loyalty. European Journal of Marketing, 41(7/8), 836-867.
Chen, A. C. H. (2001). Using free association to examine the relationship between the characteristics
of brand associations and brand equity. Journal of Product & Brand Management, 10(7), 439-451.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3),
297-334.
De Chernatony, L., & Segal-Horn, S. (2003). The criteria for successful services brands. European
Journal of Marketing, 37(7/8), 1095-1118.
Elrod, C. (2007). The development and application of a systematic approach to evaluating an
academic department & apos; s brand meaning.
Fahimi, A.H. (2006). Factors affecting customer selection and loyalty in banking: a study on Mellat
bank depositors. Tehran University School of Management.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image
on brand equity. Journal of Marketing Theory and Practice, 61-75.
Kayaman, R., & Arasli, H. (2007). Customer based brand equity: evidence from the hotel
industry. Managing Service Quality, 17(1), 92-109.
Keller, K. L. (2002). Branding and brand equity. Handbook of marketing, 151-178.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building,
measuring, and managing brand equity. Pearson Education India.
Kotler, P. (1991). Marketing Management: Analysis, Planning, Implementation, and Control-7/E.
Krishnan, B. C., & Hartline, M. D. (2001). Brand equity: is it more important in services?. Journal of
Services Marketing, 15(5), 328-342.
Javalgi, R. R. G., & Moberg, C. R. (1997). Service loyalty: implications for service
providers. Journal of Services Marketing, 11(3), 165-179.
Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand equity, brand loyalty and consumer
satisfaction. Annals of Tourism Research, 38(3), 1009-1030.
Odin, Y., Odin, N., & Valette-Florence, P. (2001). Conceptual and operational aspects of brand
loyalty: an empirical investigation. Journal of Business Research, 53(2), 75-84.
Robinson, K. (2007). Retail banking: The pros and cons of global branding. The Banker, 1.
Washburn, J. H., & Plank, R. E. (2002). Measuring brand equity: an evaluation of a consumer-based
brand equity scale. Journal of Marketing Theory and Practice, 46-62.
YL, C. F., & Lee, G. C. (2011). Customer-Based Brand Equity: A Literature Review. Journal of Arts
Science & Commerce ISSN, 2229(4686), 4686.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and
synthesis of evidence. The Journal of Marketing, 2-22.
Zohori, G. (1999). Research methods application in social sciences in management, Tehran:
Mir Publishers.
economy. SimonandSchuster.com.
Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. The Journal of
Marketing, 54(1), 27-41.
Aaker, D. A. (2009). Managing brand equity. SimonandSchuster.com.
Abbott, G. N., White, F. A., & Charles, M. A. (2005). Linking values and organizational
commitment: A correlational and experimental investigation in two organizations. Journal of
occupational and organizational psychology,78(4), 531-551.
Caceres, R. C., & Paparoidamis, N. G. (2007). Service quality, relationship satisfaction, trust,
commitment and business-to-business loyalty. European Journal of Marketing, 41(7/8), 836-867.
Chen, A. C. H. (2001). Using free association to examine the relationship between the characteristics
of brand associations and brand equity. Journal of Product & Brand Management, 10(7), 439-451.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3),
297-334.
De Chernatony, L., & Segal-Horn, S. (2003). The criteria for successful services brands. European
Journal of Marketing, 37(7/8), 1095-1118.
Elrod, C. (2007). The development and application of a systematic approach to evaluating an
academic department & apos; s brand meaning.
Fahimi, A.H. (2006). Factors affecting customer selection and loyalty in banking: a study on Mellat
bank depositors. Tehran University School of Management.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image
on brand equity. Journal of Marketing Theory and Practice, 61-75.
Kayaman, R., & Arasli, H. (2007). Customer based brand equity: evidence from the hotel
industry. Managing Service Quality, 17(1), 92-109.
Keller, K. L. (2002). Branding and brand equity. Handbook of marketing, 151-178.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building,
measuring, and managing brand equity. Pearson Education India.
Kotler, P. (1991). Marketing Management: Analysis, Planning, Implementation, and Control-7/E.
Krishnan, B. C., & Hartline, M. D. (2001). Brand equity: is it more important in services?. Journal of
Services Marketing, 15(5), 328-342.
Javalgi, R. R. G., & Moberg, C. R. (1997). Service loyalty: implications for service
providers. Journal of Services Marketing, 11(3), 165-179.
Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand equity, brand loyalty and consumer
satisfaction. Annals of Tourism Research, 38(3), 1009-1030.
Odin, Y., Odin, N., & Valette-Florence, P. (2001). Conceptual and operational aspects of brand
loyalty: an empirical investigation. Journal of Business Research, 53(2), 75-84.
Robinson, K. (2007). Retail banking: The pros and cons of global branding. The Banker, 1.
Washburn, J. H., & Plank, R. E. (2002). Measuring brand equity: an evaluation of a consumer-based
brand equity scale. Journal of Marketing Theory and Practice, 46-62.
YL, C. F., & Lee, G. C. (2011). Customer-Based Brand Equity: A Literature Review. Journal of Arts
Science & Commerce ISSN, 2229(4686), 4686.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and
synthesis of evidence. The Journal of Marketing, 2-22.
Zohori, G. (1999). Research methods application in social sciences in management, Tehran:
Mir Publishers.