How to cite this paper
Qaemi, V. (2012). An empirical survey on perceived value from tourism destination based on brand equity model: A case study of Qeshm Island.Management Science Letters , 2(7), 2347-2354.
Refrences
Aaker, D., & Jacobson, R. (2001). The value relevance of brand attitude in high technology markets. Journal of Marketing Research, 38(4), 485-493.
Aaker, D. (1996). Measuring brand equity across products and markets. California Management Review, 38 (3), 102-120.
Aaker, D., & Keller, K. (1992). The effects of sequential introduction of brand extensions. Journal of Marketing Research, 29 (1), 35-50.
Aaker, D. (1991). Managing brand equity: Capitalizing on the value of the brand name. New York: The Free Press, 24 (2), 30-62.
Aaker, D.A., & Keller, K.L. (1990). Consumer evaluation of brand extension. Journal of Marketing, 54, 27-40.
Aaker, D. (2003). The power of the branded differentiator. MIT Sloan Management Review, 45(1), 83-97.
Atilgan, E., Akinci, S. & Aksoy, S. (2005). Mapping service quality in the tourism industry. Managing Service Quality, 13 (5), 412-422.
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity. A verification approach in the beverage industry in Turkey. Marketing Intelligence and Planning, 23(3), 237-248.
Blain, C., Levy, S. E., & Ritchie, R. B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43, 328-338.
Boo, S. Busser, J. & Baloglu, S. (2008). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30, 219-231.
Cobb-Walgren, C.J., Ruble, C.A., & Donthu, N. (1995). Brand equity, brand preference, and purchase intent. Journal of Advertising, 24(3), 25-40.
Hankinson, G. (2005). Destination brand images: a business tourism perspective. Journal of Services Marketing, 19(1), 24–32.
Hill, N., & Alexander, J. (2000). Handbook of Customer Satisfaction and Loyalty Measurement. London: Gower.
Keller, K. L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 2nd ed., Upper Saddle River, NJ: Pearson Education.
Keller, K.L. (1993). Conceptualizing, Measuring and Managing Customer-Based Brand Equity. Journal of Marketing, 57, 1-22.
Keller, K. L. (2003). Brand Synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29(4), 595-600.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: research findings and future priorities. Marketing Science, 25(6), 740-760.
Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34 (2) 400-421.
Kartono, B., & Rao, V. R. (2005). Linking consumer-based brand equity to market performance: An integrated approach to brand equity management. Working paper, Cornell University (Zyman Institute of Brand Science), ZIBS Technical Report.
Lee, C. K., Lee, Y. K., & Lee, B. K. (2005). Korea’s destination image formed by the loyalty. Journal of Business Administration, 2, 83-100. (In Persian).
Light, L. (1993). At the centre of it all is the brand: Promotion has bigger role than ads, but ``short term ' bribes are suicidal. Advertising Age, 13, 22.
Moon, K. S., Kim, M., Ko, Y. J., Connaughton, D. P., & Lee, J. H. (2011). The influence of consumer’s event quality perception on destination image. Journal of Managing Service Quality, 21(3), 287-303.
Munzo, T. (2004). Brand metrics: Gauging and linking brands with business performance. Journal of Brand Management, 11(5), 381-387.
Qaemi,V. (2012). Surveying the impact of satisfaction and e-reliability on customers & apos; loyalty in e-purchase process. Management Science Letters, 2(6), 2103-2112.
Simon , C. J., & Sullivan , M. W. ( 1993 ). The measurement and determinants of brand equity: A financial approach. Marketing Science, 12(1), 28 -52.
Salinas, G., & Ambler, T. (2009). A taxonomy of brand valuation practice: Methodologies and purposes. Journal of Brand Management, 17(1), 39–61.
World Tourism Organization (UNWTO) (2005). On Institutional and Legal Organization of Ecotourism in Socotra Island.
Woodward, T. (2000). Using brand awareness and brand image in tourism channels of distribution. Journal of Vacation Marketing, 6(2), 119-130.
Zeithaml, V.A. (1988), Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52 (3), 2-22.
Aaker, D. (1996). Measuring brand equity across products and markets. California Management Review, 38 (3), 102-120.
Aaker, D., & Keller, K. (1992). The effects of sequential introduction of brand extensions. Journal of Marketing Research, 29 (1), 35-50.
Aaker, D. (1991). Managing brand equity: Capitalizing on the value of the brand name. New York: The Free Press, 24 (2), 30-62.
Aaker, D.A., & Keller, K.L. (1990). Consumer evaluation of brand extension. Journal of Marketing, 54, 27-40.
Aaker, D. (2003). The power of the branded differentiator. MIT Sloan Management Review, 45(1), 83-97.
Atilgan, E., Akinci, S. & Aksoy, S. (2005). Mapping service quality in the tourism industry. Managing Service Quality, 13 (5), 412-422.
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity. A verification approach in the beverage industry in Turkey. Marketing Intelligence and Planning, 23(3), 237-248.
Blain, C., Levy, S. E., & Ritchie, R. B. (2005). Destination branding: Insights and practices from destination management organizations. Journal of Travel Research, 43, 328-338.
Boo, S. Busser, J. & Baloglu, S. (2008). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30, 219-231.
Cobb-Walgren, C.J., Ruble, C.A., & Donthu, N. (1995). Brand equity, brand preference, and purchase intent. Journal of Advertising, 24(3), 25-40.
Hankinson, G. (2005). Destination brand images: a business tourism perspective. Journal of Services Marketing, 19(1), 24–32.
Hill, N., & Alexander, J. (2000). Handbook of Customer Satisfaction and Loyalty Measurement. London: Gower.
Keller, K. L. (2003). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 2nd ed., Upper Saddle River, NJ: Pearson Education.
Keller, K.L. (1993). Conceptualizing, Measuring and Managing Customer-Based Brand Equity. Journal of Marketing, 57, 1-22.
Keller, K. L. (2003). Brand Synthesis: The multidimensionality of brand knowledge. Journal of Consumer Research, 29(4), 595-600.
Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: research findings and future priorities. Marketing Science, 25(6), 740-760.
Konecnik, M., & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34 (2) 400-421.
Kartono, B., & Rao, V. R. (2005). Linking consumer-based brand equity to market performance: An integrated approach to brand equity management. Working paper, Cornell University (Zyman Institute of Brand Science), ZIBS Technical Report.
Lee, C. K., Lee, Y. K., & Lee, B. K. (2005). Korea’s destination image formed by the loyalty. Journal of Business Administration, 2, 83-100. (In Persian).
Light, L. (1993). At the centre of it all is the brand: Promotion has bigger role than ads, but ``short term ' bribes are suicidal. Advertising Age, 13, 22.
Moon, K. S., Kim, M., Ko, Y. J., Connaughton, D. P., & Lee, J. H. (2011). The influence of consumer’s event quality perception on destination image. Journal of Managing Service Quality, 21(3), 287-303.
Munzo, T. (2004). Brand metrics: Gauging and linking brands with business performance. Journal of Brand Management, 11(5), 381-387.
Qaemi,V. (2012). Surveying the impact of satisfaction and e-reliability on customers & apos; loyalty in e-purchase process. Management Science Letters, 2(6), 2103-2112.
Simon , C. J., & Sullivan , M. W. ( 1993 ). The measurement and determinants of brand equity: A financial approach. Marketing Science, 12(1), 28 -52.
Salinas, G., & Ambler, T. (2009). A taxonomy of brand valuation practice: Methodologies and purposes. Journal of Brand Management, 17(1), 39–61.
World Tourism Organization (UNWTO) (2005). On Institutional and Legal Organization of Ecotourism in Socotra Island.
Woodward, T. (2000). Using brand awareness and brand image in tourism channels of distribution. Journal of Vacation Marketing, 6(2), 119-130.
Zeithaml, V.A. (1988), Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of Marketing, 52 (3), 2-22.