How to cite this paper
Heydari, L & Lotfizadeh, F. (2014). Investigating the service brand: A customer value perspective.Management Science Letters , 4(4), 613-616.
Refrences
Brodie, R. J., Whittome, J. R., & Brush, G. J. (2009). Investigating the service brand: a customer value perspective. Journal of Business Research, 62(3), 345-355.
Chen, T. Y., Chang, P. L., & Chang, H. S. (2005). Price, brand cues, and banking customer value. International Journal of Bank Marketing, 23(3), 273-291.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230-240.
Martinez, E., & Pina, J. M. (2003). The negative impact of brand extensions on parent brand image. Journal of Product & Brand Management, 12(7), 432-448.
Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2004). Customer value-chain involvement for co-creating customer delight. Journal of consumer marketing, 21(7), 486-496.
McQuiston, D. H. (2004). Successful branding of a commodity product: The case of RAEX LASER steel. Industrial Marketing Management, 33(4), 345-354.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of marketing,49(4).
Sun, H., & Su, Z. (2012). New thoughts of customer value study. Physics Procedia, 24, 1232-1237.
Sawhney, R., & Piper, C. (2002). Value creation through enriched marketing–operations interfaces: an empirical study in the printed circuit board industry. Journal of Operations Management, 20(3), 259-272.
Ulaga, W. (2011). Investigating customer value in global business markets: Commentary essay. Journal of Business Research, 64(8), 928-930.
Yusuf, E. (2012). Analysis of market-based approach on the customer value and customer satisfaction and its implication on customer loyalty of organic products in Indonesia. Procedia-Social and Behavioral Sciences, 40, 86-93.
Chen, T. Y., Chang, P. L., & Chang, H. S. (2005). Price, brand cues, and banking customer value. International Journal of Bank Marketing, 23(3), 273-291.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230-240.
Martinez, E., & Pina, J. M. (2003). The negative impact of brand extensions on parent brand image. Journal of Product & Brand Management, 12(7), 432-448.
Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2004). Customer value-chain involvement for co-creating customer delight. Journal of consumer marketing, 21(7), 486-496.
McQuiston, D. H. (2004). Successful branding of a commodity product: The case of RAEX LASER steel. Industrial Marketing Management, 33(4), 345-354.
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of marketing,49(4).
Sun, H., & Su, Z. (2012). New thoughts of customer value study. Physics Procedia, 24, 1232-1237.
Sawhney, R., & Piper, C. (2002). Value creation through enriched marketing–operations interfaces: an empirical study in the printed circuit board industry. Journal of Operations Management, 20(3), 259-272.
Ulaga, W. (2011). Investigating customer value in global business markets: Commentary essay. Journal of Business Research, 64(8), 928-930.
Yusuf, E. (2012). Analysis of market-based approach on the customer value and customer satisfaction and its implication on customer loyalty of organic products in Indonesia. Procedia-Social and Behavioral Sciences, 40, 86-93.