How to cite this paper
Sobhaninia, E., Azad, N & Nasr, M. (2014). A study to detect factors influencing the formation of loyal customers’ mental image.Decision Science Letters , 3(1), 109-116.
Refrences
Auh, S., Bell, S. J., McLeod, C. S., & Shih, E. (2007). Co-production and customer loyalty in financial services. Journal of Retailing, 83(3), 359-370.
Azad, N & Mohammadi, M. (2013). An empirical survey on factors influencing on packaging dairy products. Management Science Letters, 3(7), 1901-1906.
De Beni, R., Pazzaglia, F., & Gardini, S. (2007). The generation and maintenance of visual mental images: evidence from image type and aging. Brain and Cognition, 63(3), 271-278.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230-240.
Chang, H. H., & Chen, S. W. (2008). The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator. Computers in Human Behavior, 24(6), 2927-2944.
Fern?ndez-Sabiote, E., & Rom?n, S. (2012). Adding clicks to bricks: A study of the consequences on customer loyalty in a service context. Electronic Commerce Research and Applications, 11(1), 36-48.
Fournier, J. F., Deremaux, S., & Bernier, M. (2008). Content, characteristics and function of mental images. Psychology of Sport and Exercise, 9(6), 734-748.
Helgesen, ?., Ivar H?vold, J., & Nesset, E. (2010). Impacts of store and chain images on the “quality–satisfaction–loyalty process” in petrol retailing. Journal of Retailing and Consumer Services, 17(2), 109-118.
Hosany, S., & Martin, D. (2012). Self-image congruence in consumer behavior. Journal of Business Research, 65(5), 685-691.
Konrad, K. A. (2010). Merger profitability in industries with brand portfolios and loyal customers (No. SP II 2010-08). Discussion papers//Wissenschaftszentrum Berlin für Sozialforschung, Schwerpunkt M?rkte und Politik: Forschungsprofessur & Projekt The Future of Fiscal Federalism.
Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D. J. (2006). Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59(9), 955-964.
Lai, F., Griffin, M., & Babin, B. J. (2009). How quality, value, image, and satisfaction create loyalty at a Chinese telecom. Journal of Business Research, 62(10), 980-986.
Lee, W. I., Chang, C. Y., & Liu, Y. L. (2010). Exploring customers’ store loyalty using the means-end chain approach. Journal of Retailing and Consumer Services, 17(5), 395-405.
Loureiro, S. M. C., & Kastenholz, E. (2011). Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal. International Journal of Hospitality Management, 30(3), 575-583.
Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customers’ retention decisions in services. Journal of retailing and Consumer Services, 8(4), 227-236.
Sahin, A., Zehir, C., & Kitapç?, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty; an empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1288-1301.
Shamsuddoha, M., & Alamgir, M. (2004). Loyalty and satisfaction construct in retail banking-An empirical study on bank customers. The Chittagong University Journal of Business Administration, Available at SSRN.
Yüksel, A., & Akgül, O. (2007). Postcards as affective image makers: An idle agent in destination marketing. Tourism Management, 28(3), 714-725.
Azad, N & Mohammadi, M. (2013). An empirical survey on factors influencing on packaging dairy products. Management Science Letters, 3(7), 1901-1906.
De Beni, R., Pazzaglia, F., & Gardini, S. (2007). The generation and maintenance of visual mental images: evidence from image type and aging. Brain and Cognition, 63(3), 271-278.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective. Industrial Marketing Management, 36(2), 230-240.
Chang, H. H., & Chen, S. W. (2008). The impact of customer interface quality, satisfaction and switching costs on e-loyalty: Internet experience as a moderator. Computers in Human Behavior, 24(6), 2927-2944.
Fern?ndez-Sabiote, E., & Rom?n, S. (2012). Adding clicks to bricks: A study of the consequences on customer loyalty in a service context. Electronic Commerce Research and Applications, 11(1), 36-48.
Fournier, J. F., Deremaux, S., & Bernier, M. (2008). Content, characteristics and function of mental images. Psychology of Sport and Exercise, 9(6), 734-748.
Helgesen, ?., Ivar H?vold, J., & Nesset, E. (2010). Impacts of store and chain images on the “quality–satisfaction–loyalty process” in petrol retailing. Journal of Retailing and Consumer Services, 17(2), 109-118.
Hosany, S., & Martin, D. (2012). Self-image congruence in consumer behavior. Journal of Business Research, 65(5), 685-691.
Konrad, K. A. (2010). Merger profitability in industries with brand portfolios and loyal customers (No. SP II 2010-08). Discussion papers//Wissenschaftszentrum Berlin für Sozialforschung, Schwerpunkt M?rkte und Politik: Forschungsprofessur & Projekt The Future of Fiscal Federalism.
Kressmann, F., Sirgy, M. J., Herrmann, A., Huber, F., Huber, S., & Lee, D. J. (2006). Direct and indirect effects of self-image congruence on brand loyalty. Journal of Business Research, 59(9), 955-964.
Lai, F., Griffin, M., & Babin, B. J. (2009). How quality, value, image, and satisfaction create loyalty at a Chinese telecom. Journal of Business Research, 62(10), 980-986.
Lee, W. I., Chang, C. Y., & Liu, Y. L. (2010). Exploring customers’ store loyalty using the means-end chain approach. Journal of Retailing and Consumer Services, 17(5), 395-405.
Loureiro, S. M. C., & Kastenholz, E. (2011). Corporate reputation, satisfaction, delight, and loyalty towards rural lodging units in Portugal. International Journal of Hospitality Management, 30(3), 575-583.
Nguyen, N., & Leblanc, G. (2001). Corporate image and corporate reputation in customers’ retention decisions in services. Journal of retailing and Consumer Services, 8(4), 227-236.
Sahin, A., Zehir, C., & Kitapç?, H. (2011). The effects of brand experiences, trust and satisfaction on building brand loyalty; an empirical research on global brands. Procedia-Social and Behavioral Sciences, 24, 1288-1301.
Shamsuddoha, M., & Alamgir, M. (2004). Loyalty and satisfaction construct in retail banking-An empirical study on bank customers. The Chittagong University Journal of Business Administration, Available at SSRN.
Yüksel, A., & Akgül, O. (2007). Postcards as affective image makers: An idle agent in destination marketing. Tourism Management, 28(3), 714-725.