How to cite this paper
Nasirabadi, E & Bokaei, M. (2013). A study on relationship of brand characteristics and customer satisfaction with brand loyalty.Management Science Letters , 3(7), 1907-1914.
Refrences
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Bucklin, R. E., Gupta, S., & Siddarth, S. (1998). Determining segmentation in sales response across
consumer purchase behaviors. Journal of Marketing Research, 189-197.
Cadogan, J. W., & Foster, B. D. (2000) Relationship Selling and Customer Loyalty: An Empirical
Investigation. Marketing Intelligence and Planning, 18, 185-199.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand effect to
brand performance: The role of brand loyalty. Journal of Marketing, 65, 81-93.
Colborne, R. (1996). Visual Merchandising: The Business of Merchandise Presentation. Delmar
Publisher Albany: New York.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where
manufacturers market to small firms: A customer value perspective. Industrial Marketing
Management, 36(2), 230-240.
De Ruyter, K., & Bloemer, J. (1999). Customer loyalty in extended service settings: the interaction
between satisfaction, value attainment and positive mood. International Journal of Service
Industry Management, 10(3), 320-336.
Dick, A. S., & Basu, K. (1994). Customer loyalty: toward an integrated conceptual
framework. Journal of the academy of marketing science, 22(2), 99-113.
Evans, M., Moutinho, L., & Raaij, W. F. V. (1996). Applied Consumer Behavior. Addison-Wesley:
Harlow.
Gee, R., Coates, G., & Nicholson, M. (2008). Understanding and profitably managing customer
loyalty. Marketing Intelligence & Planning, 26(4), 359-374.
G?mez, B. G., Arranz, A. G., & Cillan, J. G. (2006). The role of loyalty programs in behavioral and
affective loyalty. Journal of Consumer Marketing,23(7), 387-396.
Heskett, J. L. (2002). Beyond customer loyalty. Managing Service Quality,12(6), 355-357.
Huddleston, P., Whipple, J., & Van Auken, A. (2004). Food store loyalty: Application of a consumer
loyalty framework. Journal of Targeting, Measurement and Analysis for Marketing, 12, 213-230.
Jacoby, J., & Chestnut, R. W. (1978). Brand loyalty: Measurement and management (p. 157). New
York: Wiley.
Keller, K. L. (2003) Strategic Brand Management: Building, Measuring and Managing Brand
Equity. Prentice Hall: New Jersey.
Kohli, C., & Thakor, M. (1997) Branding consumer goods: Insights from theory and practice. Journal
of Consumer Marketing, 14, 206-219.
McMullan, R., & Gilmore, A. (2008). Customer loyalty: an empirical study. European Journal of
Marketing, 42(9/10), 1084-1094.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction
decisions. Journal of marketing research, 460-469.
Reichheld, F. F., & Sasser, W. E. Jr. (1990). Zero defections: Quality comes to services, Harvard
Business Review, (September-October), 105-111.
Rowley, J. (1998). Promotion and marketing communications in the information
marketplace. Library Review, 47(8), 383-387.
Sprotles, G. B., & Kendall, E. L. (1986). A Methodology for Profiling Consumers & apos; Decision?Making
Styles. Journal of Consumer Affairs, 20(2), 267-279.
Selnes, F. (1993). An examination of the effect of product performance on brand reputation,
satisfaction and loyalty. European Journal of marketing, 27(9), 19-35.
Yoon, S. J., & Kim, J. H. (2000). An empirical validation of a loyalty model based on expectation
disconfirmation. Journal of Consumer Marketing, 17(2), 120-136.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and
synthesis of evidence. The Journal of Marketing, 2-22.
Zins, A. H. (2001). Relative attitudes and commitment in customer loyalty models: some experiences
in the commercial airline industry. International Journal of Service Industry Management, 12(3),
269-294.
Bucklin, R. E., Gupta, S., & Siddarth, S. (1998). Determining segmentation in sales response across
consumer purchase behaviors. Journal of Marketing Research, 189-197.
Cadogan, J. W., & Foster, B. D. (2000) Relationship Selling and Customer Loyalty: An Empirical
Investigation. Marketing Intelligence and Planning, 18, 185-199.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand effect to
brand performance: The role of brand loyalty. Journal of Marketing, 65, 81-93.
Colborne, R. (1996). Visual Merchandising: The Business of Merchandise Presentation. Delmar
Publisher Albany: New York.
Cretu, A. E., & Brodie, R. J. (2007). The influence of brand image and company reputation where
manufacturers market to small firms: A customer value perspective. Industrial Marketing
Management, 36(2), 230-240.
De Ruyter, K., & Bloemer, J. (1999). Customer loyalty in extended service settings: the interaction
between satisfaction, value attainment and positive mood. International Journal of Service
Industry Management, 10(3), 320-336.
Dick, A. S., & Basu, K. (1994). Customer loyalty: toward an integrated conceptual
framework. Journal of the academy of marketing science, 22(2), 99-113.
Evans, M., Moutinho, L., & Raaij, W. F. V. (1996). Applied Consumer Behavior. Addison-Wesley:
Harlow.
Gee, R., Coates, G., & Nicholson, M. (2008). Understanding and profitably managing customer
loyalty. Marketing Intelligence & Planning, 26(4), 359-374.
G?mez, B. G., Arranz, A. G., & Cillan, J. G. (2006). The role of loyalty programs in behavioral and
affective loyalty. Journal of Consumer Marketing,23(7), 387-396.
Heskett, J. L. (2002). Beyond customer loyalty. Managing Service Quality,12(6), 355-357.
Huddleston, P., Whipple, J., & Van Auken, A. (2004). Food store loyalty: Application of a consumer
loyalty framework. Journal of Targeting, Measurement and Analysis for Marketing, 12, 213-230.
Jacoby, J., & Chestnut, R. W. (1978). Brand loyalty: Measurement and management (p. 157). New
York: Wiley.
Keller, K. L. (2003) Strategic Brand Management: Building, Measuring and Managing Brand
Equity. Prentice Hall: New Jersey.
Kohli, C., & Thakor, M. (1997) Branding consumer goods: Insights from theory and practice. Journal
of Consumer Marketing, 14, 206-219.
McMullan, R., & Gilmore, A. (2008). Customer loyalty: an empirical study. European Journal of
Marketing, 42(9/10), 1084-1094.
Oliver, R. L. (1980). A cognitive model of the antecedents and consequences of satisfaction
decisions. Journal of marketing research, 460-469.
Reichheld, F. F., & Sasser, W. E. Jr. (1990). Zero defections: Quality comes to services, Harvard
Business Review, (September-October), 105-111.
Rowley, J. (1998). Promotion and marketing communications in the information
marketplace. Library Review, 47(8), 383-387.
Sprotles, G. B., & Kendall, E. L. (1986). A Methodology for Profiling Consumers & apos; Decision?Making
Styles. Journal of Consumer Affairs, 20(2), 267-279.
Selnes, F. (1993). An examination of the effect of product performance on brand reputation,
satisfaction and loyalty. European Journal of marketing, 27(9), 19-35.
Yoon, S. J., & Kim, J. H. (2000). An empirical validation of a loyalty model based on expectation
disconfirmation. Journal of Consumer Marketing, 17(2), 120-136.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and
synthesis of evidence. The Journal of Marketing, 2-22.
Zins, A. H. (2001). Relative attitudes and commitment in customer loyalty models: some experiences
in the commercial airline industry. International Journal of Service Industry Management, 12(3),
269-294.