How to cite this paper
Al-Qudah, O. (2020). The effect of brands’ social network content quality and interactivity on purchase intention: Evidence from Jordan.Management Science Letters , 10(13), 3135-3142.
Refrences
Aaker, D. A. (1996). Measuring brand equity across products and markets. California management review, 38(3).
Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421-458.
Barnes, N. G., Lescault, A. M., & Wright, S. (2013). 20l3 Fortune 500 are bullish on social media: Big companies get ex-cited about Google+, Instagram, Foursquare and Pinterest.
Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in online social net-works. Computers in Human Behavior, 50, 600-609.
Beukeboom, C. J., Kerkhof, P., & de Vries, M. (2015). Does a virtual like cause actual liking? How following a brand's Facebook updates enhances brand evaluations and purchase intention. Journal of Interactive Marketing, 32, 26-36.
Biedenbach, G., & Marell, A. (2010). The impact of customer experience on brand equity in a business-to-business ser-vices setting. Journal of Brand Management, 17(6), 446-458.
Bolton, R. N., Parasuraman, A., Hoefnagels, A., ... & Solnet, D. (2013). Understanding Generation Y and their use of so-cial media: a review and research agenda. Journal of service management.
Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018). Customer engagement behaviours in social media: capturing innovation opportunities. Journal of Services Marketing.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Re-search, 295(2), 295-336.
Cho, C. H., & Leckenby, J. D. (1999, March). Interactivity as a measure of advertising effectiveness: Antecedents and consequences of interactivity in web advertising. In Proceedings Of The Conference-American Academy of Advertis-ing (pp. 162-179). American Academy of Advertising.
Chung, H., & Zhao, X. (2004). Effects of perceived interactivity on web site preference and memory: Role of personal motivation. Journal of Computer-Mediated Communication, 10(1), JCMC1017.
Evans, D. (2008). Social media marketing: An hour a day. Wiley Publishing, Indianapolis
Falk, R. F., & Miller, N. B. (1992). A primer for soft modeling. University of Akron Press.
Fang, J., Zhao, Z., Wen, C., & Wang, R. (2017). Design and performance attributes driving mobile travel application en-gagement. International Journal of Information Management, 37(4), 269-283.
Bagozzi, R. P. (Ed.). (1994). Advanced methods of marketing research. Blackwell Business.
Foux, G. (2006). Consumer-generated media: Get your customers involved. Brand Strategy, 8(202), 38-39.
Gallaugher, J., & Ransbotham, S. (2010). Social media and customer dialog management at Starbucks. MIS Quarterly Ex-ecutive, 9(4).
Gefen, D., Straub, D., & Boudreau, M. C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the Association for Information Systems, 4(1), 7.
Ghose, S., & Dou, W. (1998). Interactive functions and their impacts on the appeal of Internet presence sites. Journal of Advertising Research, 38(2), 29-43.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.
Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspec-tive. Journal of Management Information Systems, 18(1), 185-214.
Gorla, N., Somers, T. M., & Wong, B. (2010). Organizational impact of system quality, information quality, and service quality. The Journal of Strategic Information Systems, 19(3), 207-228.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation mod-eling (PLS-SEM). Sage publications.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international mar-keting. In New challenges to international marketing. Emerald Group Publishing Limited.
Hu, X., Huang, Q., Zhong, X., Davison, R. M., & Zhao, D. (2016). The influence of peer characteristics and technical fea-tures of a social shopping website on a consumer’s purchase intention. International Journal of Information Manage-ment, 36(6), 1218-1230.
Jahn, B., & Kunz, W. (2012). How to transform consumers into fans of your brand. Journal of Service Management.
Jang, H., Olfman, L., Ko, I., Koh, J., & Kim, K. (2008). The influence of on-line brand community characteristics on community commitment and brand loyalty. International Journal of Electronic Commerce, 12(3), 57-80.
Kapferer, J. N. (2008). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page Publishers.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
Kim, J., & McMillan, S. J. (2008). Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising, 37(1), 99-112.
Kline, Rb. (2011). Principles and Practice of Structural Equation Modeling. New York, NY: Guilford Press.[Google Schol-ar].
Lee, J., Park, H., & Wise, K. (2014). Brand interactivity and its effects on the outcomes of advergame play. new media & society, 16(8), 1268-1286.
Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consum-ers' purchase intention. Journal of Business Research, 94, 378-387.
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology Cambridge. MA: Massachusetts Insti-tute of Technology.
Men, L. R., & Tsai, W. H. S. (2013). Beyond liking or following: Understanding public engagement on social networking sites in China. Public Relations Review, 39(1), 13-22.
Murdough, C. (2009). Social media measurement: It’s not impossible. Journal of Interactive Advertising, 10(1), 94-99.
Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: testing a model of voluntary participation in value co‐creation activities. Journal of product innovation management, 26(4), 388-406.
Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the “like” button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings. Journal of Marketing, 76(6), 105-120.
Nelson, M. R. (2005). Exploring consumer response to “advergaming”. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world, 156-182.
Pavlou, P. A., & Stewart, D. W. (2000). Measuring the effects and effectiveness of interactive advertising: A research agenda. Journal of Interactive Advertising, 1(1), 61-77.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior research methods, 40(3), 879-891.
Prensky, M. (2001). Digital natives, digital immigrants. From on the horizon. MCB University Press, 9(5), 1-6.
Ringle, C. M., Wende, S., & Becker, J. M. (2015). SmartPLS 3. Boenningstedt: SmartPLS GmbH.
Schlosser, A. E. (2003). Experiencing products in the virtual world: the role of goal and imagery in influencing attitudes versus purchase intentions. Journal of Consumer Research, 30(2), 184-198.
Siyal, A. W., Donghong, D., Umrani, W. A., Siyal, S., & Bhand, S. (2019). Predicting mobile banking acceptance and loy-alty in Chinese bank customers. SAGE Open, 9(2), 2158244019844084.
Smith, R. E., & Swinyard, W. R. (1982). Information response models: An integrated approach. Journal of Market-ing, 46(1), 81-93.
Su, D., & Huang, X. (2011). Research on online shopping intention of undergraduate consumer in China-based on the the-ory of planned behavior. International Business Research, 4(1), 86.
Tong, X., & Hawley, J. M. (2009). Measuring customer‐based brand equity: Empirical evidence from the sportswear mar-ket in China. Journal of Product & Brand Management.
Watts, S. A., & Zhang, W. (2008). Capitalizing on content: Information adoption in two online communities. Journal of the Association for Information Systems, 9(2), 3.
Zheng, Y., Zhao, K., & Stylianou, A. (2013). The impacts of information quality and system quality on users' continuance intention in information-exchange virtual communities: An empirical investigation. Decision Support Systems, 56, 513-524.
Bagozzi, R. P., Yi, Y., & Phillips, L. W. (1991). Assessing construct validity in organizational research. Administrative Science Quarterly, 36(3), 421-458.
Barnes, N. G., Lescault, A. M., & Wright, S. (2013). 20l3 Fortune 500 are bullish on social media: Big companies get ex-cited about Google+, Instagram, Foursquare and Pinterest.
Barreda, A. A., Bilgihan, A., Nusair, K., & Okumus, F. (2015). Generating brand awareness in online social net-works. Computers in Human Behavior, 50, 600-609.
Beukeboom, C. J., Kerkhof, P., & de Vries, M. (2015). Does a virtual like cause actual liking? How following a brand's Facebook updates enhances brand evaluations and purchase intention. Journal of Interactive Marketing, 32, 26-36.
Biedenbach, G., & Marell, A. (2010). The impact of customer experience on brand equity in a business-to-business ser-vices setting. Journal of Brand Management, 17(6), 446-458.
Bolton, R. N., Parasuraman, A., Hoefnagels, A., ... & Solnet, D. (2013). Understanding Generation Y and their use of so-cial media: a review and research agenda. Journal of service management.
Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018). Customer engagement behaviours in social media: capturing innovation opportunities. Journal of Services Marketing.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Re-search, 295(2), 295-336.
Cho, C. H., & Leckenby, J. D. (1999, March). Interactivity as a measure of advertising effectiveness: Antecedents and consequences of interactivity in web advertising. In Proceedings Of The Conference-American Academy of Advertis-ing (pp. 162-179). American Academy of Advertising.
Chung, H., & Zhao, X. (2004). Effects of perceived interactivity on web site preference and memory: Role of personal motivation. Journal of Computer-Mediated Communication, 10(1), JCMC1017.
Evans, D. (2008). Social media marketing: An hour a day. Wiley Publishing, Indianapolis
Falk, R. F., & Miller, N. B. (1992). A primer for soft modeling. University of Akron Press.
Fang, J., Zhao, Z., Wen, C., & Wang, R. (2017). Design and performance attributes driving mobile travel application en-gagement. International Journal of Information Management, 37(4), 269-283.
Bagozzi, R. P. (Ed.). (1994). Advanced methods of marketing research. Blackwell Business.
Foux, G. (2006). Consumer-generated media: Get your customers involved. Brand Strategy, 8(202), 38-39.
Gallaugher, J., & Ransbotham, S. (2010). Social media and customer dialog management at Starbucks. MIS Quarterly Ex-ecutive, 9(4).
Gefen, D., Straub, D., & Boudreau, M. C. (2000). Structural equation modeling and regression: Guidelines for research practice. Communications of the Association for Information Systems, 4(1), 7.
Ghose, S., & Dou, W. (1998). Interactive functions and their impacts on the appeal of Internet presence sites. Journal of Advertising Research, 38(2), 29-43.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing ef-forts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), 5833-5841.
Gold, A. H., Malhotra, A., & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspec-tive. Journal of Management Information Systems, 18(1), 185-214.
Gorla, N., Somers, T. M., & Wong, B. (2010). Organizational impact of system quality, information quality, and service quality. The Journal of Strategic Information Systems, 19(3), 207-228.
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation mod-eling (PLS-SEM). Sage publications.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The use of partial least squares path modeling in international mar-keting. In New challenges to international marketing. Emerald Group Publishing Limited.
Hu, X., Huang, Q., Zhong, X., Davison, R. M., & Zhao, D. (2016). The influence of peer characteristics and technical fea-tures of a social shopping website on a consumer’s purchase intention. International Journal of Information Manage-ment, 36(6), 1218-1230.
Jahn, B., & Kunz, W. (2012). How to transform consumers into fans of your brand. Journal of Service Management.
Jang, H., Olfman, L., Ko, I., Koh, J., & Kim, K. (2008). The influence of on-line brand community characteristics on community commitment and brand loyalty. International Journal of Electronic Commerce, 12(3), 57-80.
Kapferer, J. N. (2008). The new strategic brand management: Creating and sustaining brand equity long term. Kogan Page Publishers.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
Kim, J., & McMillan, S. J. (2008). Evaluation of internet advertising research: A bibliometric analysis of citations from key sources. Journal of Advertising, 37(1), 99-112.
Kline, Rb. (2011). Principles and Practice of Structural Equation Modeling. New York, NY: Guilford Press.[Google Schol-ar].
Lee, J., Park, H., & Wise, K. (2014). Brand interactivity and its effects on the outcomes of advergame play. new media & society, 16(8), 1268-1286.
Martins, J., Costa, C., Oliveira, T., Gonçalves, R., & Branco, F. (2019). How smartphone advertising influences consum-ers' purchase intention. Journal of Business Research, 94, 378-387.
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology Cambridge. MA: Massachusetts Insti-tute of Technology.
Men, L. R., & Tsai, W. H. S. (2013). Beyond liking or following: Understanding public engagement on social networking sites in China. Public Relations Review, 39(1), 13-22.
Murdough, C. (2009). Social media measurement: It’s not impossible. Journal of Interactive Advertising, 10(1), 94-99.
Nambisan, S., & Baron, R. A. (2009). Virtual customer environments: testing a model of voluntary participation in value co‐creation activities. Journal of product innovation management, 26(4), 388-406.
Naylor, R. W., Lamberton, C. P., & West, P. M. (2012). Beyond the “like” button: The impact of mere virtual presence on brand evaluations and purchase intentions in social media settings. Journal of Marketing, 76(6), 105-120.
Nelson, M. R. (2005). Exploring consumer response to “advergaming”. Online consumer psychology: Understanding and influencing consumer behavior in the virtual world, 156-182.
Pavlou, P. A., & Stewart, D. W. (2000). Measuring the effects and effectiveness of interactive advertising: A research agenda. Journal of Interactive Advertising, 1(1), 61-77.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior research methods, 40(3), 879-891.
Prensky, M. (2001). Digital natives, digital immigrants. From on the horizon. MCB University Press, 9(5), 1-6.
Ringle, C. M., Wende, S., & Becker, J. M. (2015). SmartPLS 3. Boenningstedt: SmartPLS GmbH.
Schlosser, A. E. (2003). Experiencing products in the virtual world: the role of goal and imagery in influencing attitudes versus purchase intentions. Journal of Consumer Research, 30(2), 184-198.
Siyal, A. W., Donghong, D., Umrani, W. A., Siyal, S., & Bhand, S. (2019). Predicting mobile banking acceptance and loy-alty in Chinese bank customers. SAGE Open, 9(2), 2158244019844084.
Smith, R. E., & Swinyard, W. R. (1982). Information response models: An integrated approach. Journal of Market-ing, 46(1), 81-93.
Su, D., & Huang, X. (2011). Research on online shopping intention of undergraduate consumer in China-based on the the-ory of planned behavior. International Business Research, 4(1), 86.
Tong, X., & Hawley, J. M. (2009). Measuring customer‐based brand equity: Empirical evidence from the sportswear mar-ket in China. Journal of Product & Brand Management.
Watts, S. A., & Zhang, W. (2008). Capitalizing on content: Information adoption in two online communities. Journal of the Association for Information Systems, 9(2), 3.
Zheng, Y., Zhao, K., & Stylianou, A. (2013). The impacts of information quality and system quality on users' continuance intention in information-exchange virtual communities: An empirical investigation. Decision Support Systems, 56, 513-524.