How to cite this paper
Aji, P., Nadhila, V & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia’s ready-to-drink tea industry.International Journal of Data and Network Science, 4(2), 91-104.
Refrences
Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press.
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190
Agichtein, E., Castillo, C. Donato, & Gionis, D. (2008). Finding high-quality content in social media. In: WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining, pp. 183–194.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
Bae, J. C. (2002). Internet Shopping Service Quality, Customer Satisfaction Research on the Impact of Repurchase Intention. Master’s dissertation. Yonsei University.
Baker, A. M., Donthu, N., & Kumar, V. (2016). Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions. Journal of Marketing Research, 53(2), 225-239.
Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), 8-34.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behav-ior. Journal of Business Research, 69(12), 5833-5841.
Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 14(3), 350-362.
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book re-views. Journal of Marketing Research, 43(3), 345-354.
Chae, H., Ko, E., & Han, J. (2015). How do customers' SNS participation activities impact on custom-er equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand. Journal of Global Scholars of Marketing Science, 25(2), 122-141.
Chatterjee, P. (2001). Online reviews: Do consumers use them. Advances in Consumer Research, 28, 129-133.
Chi, H., Yeh, H. R., & Tsai, Y. C. (2011). The influences of perceived value on consumer purchase in-tention: the moderating effect of advertising endorser. Journal of International Management Stud-ies, 6(1), 1–6.
Doh, S. J., & Hwang, J. S. (2009). How consumers evaluate eWOM (electronic word-of-mouth) mes-sages. CyberPsychology & Behavior, 12(2), 193-197.
Duffett, R. G. (2017). Influence of social media marketing communications on young consumers’ atti-tudes. Young Consumers, 18(1), 19-39.
Dewing, M. (2012). Social media: An Introduction. Parliamentary Information and Research Service, Social Affairs Division. Canada: Library of Parliament.
Dobele, A., Lindgreen, A., Beverland, M., Vanhamme, J., & Van Wijk, R. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons, 50(4), 291-304.
Godey, B., Manthiou, A., Pederzoli, D., Joonas, R., Aiello, G., Donvito, R., and Singh, R. (2016). So-cial media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841.
Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e‐WOM Scale: word‐of‐mouth meas-urement scale for e‐services context. Canadian Journal of Administrative Sciences/Revue Canadi-enne des Sciences de l'Administration, 27(1), 5-23.
Gupta, P., & Harris, J. (2010). How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective. Journal of Business Re-search, 63(9-10), 1041-1049.
Hair, Jr. J. F., Wolfinbarger, M. F., Ortnau, D. J., & Bush, R. P. (2010). Essentials of Marketing Re-search. New York: McGraw-Hill Irwin.
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media. Business Horizons, 54, 265-273.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the inter-net?. Journal of Interactive Marketing, 18(1), 38-52.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute infor-mation on persuasion: An accessibility-diagnosticity perspective. Journal of Consumer Re-search, 17(4), 454-462.
Hudson, S., & Hudson, D. (2006). Branded entertainment: a new advertising technique or product placement in disguise?. Journal of Marketing Management, 22(5-6), 489-504.
Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195-204.
Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social me-dia on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5-6), 342-351.
Husnain, M., & Toor, A. (2017). The impact of social network marketing on consumer purchase inten-tion in Pakistan: Consumer engagement as a mediator. AJBA, 10(1), 167-199.
Park, J. A., Sung, J. M., Son, J. M., Na, K., & Kim, S. K. (2019). Athletes’ brand equity, spectator sat-isfaction, and behavioral intentions. Asia Pacific Journal of Marketing and Logistics..
Jalilvand, M. R., & Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention. Marketing Intelligence & Planning, 30(4).
Jo, S. A. (2013). Impact of Company's SNS Marketing Activities on Perceived Value and Customer's Loyalty: Focusing on Facebook. Seoul: Hong-IK University.
Kang, M. J. (2005). A Study on the Effect of Features of Brand Community Using One-person Media on Consumers. Seoul: Seoul National University.
Kabiraj, S., & Shanmugan, J. (2011). Development of a conceptual framework for brand loyalty: a eu-romediterranean perspective. Journal of Brand Management, 18(4/5), 285-299.
Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An em-pirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Kim, A. J., & Ko, E. (2010). Impacts of luxury fashion brand’s social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 164-171.
Koivulehto, E. I. (2017). Do social media marketing activities enhance customer equity? A case study of fast-fashion brand Zara. Helsinki: Aalto University.
Kotler, P., and Keller, K. L. (2006). Marketing Management 12th ed., Upper Saddle River, NJ: Prentice Hall.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Maoyan, Z. Sangyang.(2014). Consumer purchase intention research based on social media market-ing. International Journal of Business and Social Science, 5(10), 92-97.
Martin, K., & Todorov, I. (2010). How will digital platforms be harnessed in 2010, and how will they change the way people interact with brands?. Journal of Interactive Advertising, 10(2), 61-66.
Mersey, R., Davis, Malthouse E. & Calder B. (2010). Engagement with online media. Journal of Me-dia Business Studies, 7(2), 39-56.
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York, NY: McGraw-Hill, Inc.
Park, W.S. (2013). Effects of Band Equity on Behavioral Intention in Food Service Franchising Busi-nesses. Doctoral dissertation. Kyonggi University.
Rezvani, S., Dehkordi, G. J., Rahman, M. S., Fouladivanda, F., Habibi, M., & Eghtebasi, S. (2012). A conceptual study on the country of origin effect on consumer purchase intention. Asian Social Sci-ence, 8(12), 205-215.
Sano, K. (2014). Do social media marketing activities enhance customer satisfaction, promote positive WOM and affect behavior intention. Doshisha Commerce Journal, 3-4(66), 491-515.
Saunders., Mark., Lewis, P., & Adrian Thornhill. (2009). Research methods for business students. 5th ed. London: Pearson Education.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Sarker, S. A. N. D. I. P., Yousuf, S. A. L. A. H. U. D. D. I. N., & Monzoor, M. Z. (2013). Influences on brand selection decisions of staple goods: A study on toothpaste users of Khulna city. Journal of World Economic Resources, 2, 58-66.
Seo, W.S., & Kim, M.K., (2003). A study on the effect of consumer behavior intention of brand equity in hotel. Korean Journal of Tourism Research, 18(2), 111–127.
Song, J.W. (2012). The Effects of the Advertising Value of SNS (Social Networking Service) on the Brand Equity, Brand Loyalty of Food Service Industry. Master’s dissertation. Sejong University.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why both-er?. Business horizons, 57(6), 703-708.
Weber, L. (2007). Marketing to the Social Web: How Digital Customer Communities Build Your Busi-ness. New Jersey: Wiley.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activi-ties in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22.
Zhu, F., & Zhang, X. (2010). Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133-148.
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190
Agichtein, E., Castillo, C. Donato, & Gionis, D. (2008). Finding high-quality content in social media. In: WSDM '08 Proceedings of the 2008 International Conference on Web Search and Data Mining, pp. 183–194.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
Bae, J. C. (2002). Internet Shopping Service Quality, Customer Satisfaction Research on the Impact of Repurchase Intention. Master’s dissertation. Yonsei University.
Baker, A. M., Donthu, N., & Kumar, V. (2016). Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions. Journal of Marketing Research, 53(2), 225-239.
Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), 8-34.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behav-ior. Journal of Business Research, 69(12), 5833-5841.
Brown, J. J., & Reingen, P. H. (1987). Social ties and word-of-mouth referral behavior. Journal of Consumer Research, 14(3), 350-362.
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book re-views. Journal of Marketing Research, 43(3), 345-354.
Chae, H., Ko, E., & Han, J. (2015). How do customers' SNS participation activities impact on custom-er equity drivers and customer loyalty? Focus on the SNS services of a global SPA brand. Journal of Global Scholars of Marketing Science, 25(2), 122-141.
Chatterjee, P. (2001). Online reviews: Do consumers use them. Advances in Consumer Research, 28, 129-133.
Chi, H., Yeh, H. R., & Tsai, Y. C. (2011). The influences of perceived value on consumer purchase in-tention: the moderating effect of advertising endorser. Journal of International Management Stud-ies, 6(1), 1–6.
Doh, S. J., & Hwang, J. S. (2009). How consumers evaluate eWOM (electronic word-of-mouth) mes-sages. CyberPsychology & Behavior, 12(2), 193-197.
Duffett, R. G. (2017). Influence of social media marketing communications on young consumers’ atti-tudes. Young Consumers, 18(1), 19-39.
Dewing, M. (2012). Social media: An Introduction. Parliamentary Information and Research Service, Social Affairs Division. Canada: Library of Parliament.
Dobele, A., Lindgreen, A., Beverland, M., Vanhamme, J., & Van Wijk, R. (2007). Why pass on viral messages? Because they connect emotionally. Business Horizons, 50(4), 291-304.
Godey, B., Manthiou, A., Pederzoli, D., Joonas, R., Aiello, G., Donvito, R., and Singh, R. (2016). So-cial media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841.
Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e‐WOM Scale: word‐of‐mouth meas-urement scale for e‐services context. Canadian Journal of Administrative Sciences/Revue Canadi-enne des Sciences de l'Administration, 27(1), 5-23.
Gupta, P., & Harris, J. (2010). How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective. Journal of Business Re-search, 63(9-10), 1041-1049.
Hair, Jr. J. F., Wolfinbarger, M. F., Ortnau, D. J., & Bush, R. P. (2010). Essentials of Marketing Re-search. New York: McGraw-Hill Irwin.
Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media. Business Horizons, 54, 265-273.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the inter-net?. Journal of Interactive Marketing, 18(1), 38-52.
Herr, P. M., Kardes, F. R., & Kim, J. (1991). Effects of word-of-mouth and product-attribute infor-mation on persuasion: An accessibility-diagnosticity perspective. Journal of Consumer Re-search, 17(4), 454-462.
Hudson, S., & Hudson, D. (2006). Branded entertainment: a new advertising technique or product placement in disguise?. Journal of Marketing Management, 22(5-6), 489-504.
Hulland, J. (1999). Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 20(2), 195-204.
Hutter, K., Hautz, J., Dennhardt, S., & Füller, J. (2013). The impact of user interactions in social me-dia on brand awareness and purchase intention: the case of MINI on Facebook. Journal of Product & Brand Management, 22(5-6), 342-351.
Husnain, M., & Toor, A. (2017). The impact of social network marketing on consumer purchase inten-tion in Pakistan: Consumer engagement as a mediator. AJBA, 10(1), 167-199.
Park, J. A., Sung, J. M., Son, J. M., Na, K., & Kim, S. K. (2019). Athletes’ brand equity, spectator sat-isfaction, and behavioral intentions. Asia Pacific Journal of Marketing and Logistics..
Jalilvand, M. R., & Samiei, N. (2012). The effect of electronic word of mouth on brand image and purchase intention. Marketing Intelligence & Planning, 30(4).
Jo, S. A. (2013). Impact of Company's SNS Marketing Activities on Perceived Value and Customer's Loyalty: Focusing on Facebook. Seoul: Hong-IK University.
Kang, M. J. (2005). A Study on the Effect of Features of Brand Community Using One-person Media on Consumers. Seoul: Seoul National University.
Kabiraj, S., & Shanmugan, J. (2011). Development of a conceptual framework for brand loyalty: a eu-romediterranean perspective. Journal of Brand Management, 18(4/5), 285-299.
Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(1), 1-22.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An em-pirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Kim, A. J., & Ko, E. (2010). Impacts of luxury fashion brand’s social media marketing on customer relationship and purchase intention. Journal of Global Fashion Marketing, 1(3), 164-171.
Koivulehto, E. I. (2017). Do social media marketing activities enhance customer equity? A case study of fast-fashion brand Zara. Helsinki: Aalto University.
Kotler, P., and Keller, K. L. (2006). Marketing Management 12th ed., Upper Saddle River, NJ: Prentice Hall.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business horizons, 52(4), 357-365.
Maoyan, Z. Sangyang.(2014). Consumer purchase intention research based on social media market-ing. International Journal of Business and Social Science, 5(10), 92-97.
Martin, K., & Todorov, I. (2010). How will digital platforms be harnessed in 2010, and how will they change the way people interact with brands?. Journal of Interactive Advertising, 10(2), 61-66.
Mersey, R., Davis, Malthouse E. & Calder B. (2010). Engagement with online media. Journal of Me-dia Business Studies, 7(2), 39-56.
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York, NY: McGraw-Hill, Inc.
Park, W.S. (2013). Effects of Band Equity on Behavioral Intention in Food Service Franchising Busi-nesses. Doctoral dissertation. Kyonggi University.
Rezvani, S., Dehkordi, G. J., Rahman, M. S., Fouladivanda, F., Habibi, M., & Eghtebasi, S. (2012). A conceptual study on the country of origin effect on consumer purchase intention. Asian Social Sci-ence, 8(12), 205-215.
Sano, K. (2014). Do social media marketing activities enhance customer satisfaction, promote positive WOM and affect behavior intention. Doshisha Commerce Journal, 3-4(66), 491-515.
Saunders., Mark., Lewis, P., & Adrian Thornhill. (2009). Research methods for business students. 5th ed. London: Pearson Education.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Sarker, S. A. N. D. I. P., Yousuf, S. A. L. A. H. U. D. D. I. N., & Monzoor, M. Z. (2013). Influences on brand selection decisions of staple goods: A study on toothpaste users of Khulna city. Journal of World Economic Resources, 2, 58-66.
Seo, W.S., & Kim, M.K., (2003). A study on the effect of consumer behavior intention of brand equity in hotel. Korean Journal of Tourism Research, 18(2), 111–127.
Song, J.W. (2012). The Effects of the Advertising Value of SNS (Social Networking Service) on the Brand Equity, Brand Loyalty of Food Service Industry. Master’s dissertation. Sejong University.
Tiago, M. T. P. M. B., & Veríssimo, J. M. C. (2014). Digital marketing and social media: Why both-er?. Business horizons, 57(6), 703-708.
Weber, L. (2007). Marketing to the Social Web: How Digital Customer Communities Build Your Busi-ness. New Jersey: Wiley.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activi-ties in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.
Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing, 52(3), 2-22.
Zhu, F., & Zhang, X. (2010). Impact of online consumer reviews on sales: The moderating role of product and consumer characteristics. Journal of Marketing, 74(2), 133-148.