How to cite this paper
Desmaryani, S., Kusrini, N., Lestari, W., Septiyarini, D., Harkeni, A., Burhansyah, R., Kilmanun, J., Dewi, D., Kifli, G., Andriani, E., Sugandi, D., Soetiarso, T., Histifarina, D & Siswanto, E. (2024). Investigating the role of brand image and halal labels on purchase decisions: An empirical study of rice processing firms.Uncertain Supply Chain Management, 12(1), 481-488.
Refrences
Adinugraha, H. H., Nasution, I. F. A., Faisal, F., Daulay, M., Harahap, I., Wildan, T., ... & Purwanto, A. (2021). Halal Tourism in Indonesia: An Indonesian Council of Ulama National Sharia Board Fatwa Perspective. The Journal of Asian Finance, Economics and Business, 8(3), 665-673.
Anggadwita, G., Alamanda, D. T., & Ramadani, V. (2019). Halal label vs product quality in Halal cosmetic purchasing decisions. IKONOMIKA, 4(2), 227-242.
Anggara, F. S. A. (2017). Development of Indonesia Halal Agroindustry Global Market in ASEAN: Strategic Assesment. Al Tijarah, 3(1), 65-78.
Aspan, H., Sipayung, I. M., Muharrami, A. P., & Ritonga, H. M. (2017). The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City). International Journal of Global Sustainability, 1(1), 55-66.
Bux, C., Varese, E., Amicarelli, V., & Lombardi, M. (2022). Halal Food Sustainability between Certification and Blockchain: A Review. Sustainability, 14(4), 2152.
Cahyono, Y., Purwoko, D., Koho, I., Setiani, A., Supendi, S., Setyoko, P., ... & Wijoyo, H. (2023). The role of supply chain management practices on competitive advantage and performance of halal agroindustry SMEs. Uncertain Supply Chain Management, 11(1), 153-160.
Conner, M., & Armitage, C. J. (1998). Extending the theory of planned behavior: A review and avenues for further research. Journal of applied social psychology, 28(15), 1429-1464.
Falajabudien, V. A., & Mas' ud, F. (2020). The Effect of Religiusity, Halal Label, Brand Image and Celebrity Endorser on Purchase Decisions on Shampo Hijab Products (The Case of Muslim Consumer Study in Semarang). AFEBI Islamic Finance and Economic Review, 5(02), 119-132.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image on brand equity. Journal of marketing theory and practice, 9(3), 61-75.
Fatikhudin, M., Widagdo, S., & Prastyowati, A. H. (2021). The Effectiveness Of Halal Labels As Moderated Variables Influence Between Product Quality, Brand Image, And Wom To Decisions On Purchase Of FAZZA Drinking Water Products. ABM: International Journal of Administration, Business and Management, 3(1), 1-12.
Foster, B. (2016). Impact of brand image on purchasing decision on mineral water product “Amidis”(Case study on bintang trading company). American Research Journal of Humanities and Social Sciences, 2(1), 1-11.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40, 414-433.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Kotler, P., & Keller, K. L. (2009). Marketing Management.
Kurniawan, H. (2022). The Effect Of Marketing Mix, Brand Image, Halal Label, And Word Of Mouth On Syrup Purchase Decisions At Cafés In Surabaya. International Journal of Review Management Business and Entrepreneurship (RMBE), 2(1), 71-77.
Khan, M. M., & Rashid, M. (2023). Factors Influencing the Halal Cosmetics Adoption in Pakistan: Is It the Religion Influencing the Decision?. In Global Islamic Marketing Conference (pp. 155-178). Springer, Cham.
Novansa, H., & Ali, H. (2017). Purchase decision model: Analysis of brand image, brand awareness and price (Case study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences, 2(8), 621-632.
Leonard, A., Sutomo, M., & Farid, F. (2018). Pengaruh Pengalaman Merek dan Citra Merek Terhadap Kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako Menggunakan Beauty Balm (BB) Cream Wardah. Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT), 4(2), 185-190.
Pratiwi, A. A. E., Purwanto, H., & Sidanti, H. (2022). The effect of halal awareness and religiosity on purchase decisions with purchase intentions as intervening variables. Asia Pacific Journal of Business Economics and Technology, 2(04), 1-9.
Ozturk, A. (2022). The effect of halal product knowledge, halal awareness, perceived psychological risk and halal product attitude on purchasing intention. Business and Economics Research Journal, 13(1), 127-141.
Purwanto, A., & Sudargini, Y. (2021). Exploring Factors Affecting the Purchase Intention of Halal Food Products: An Empirical Study on Student Consumers. International Journal of Social and Management Studies, 2(4), 13-21.
Purwanto, H., Fauzi, M., Wijayanti, R., Al Awwaly, K. U., Jayanto, I., Purwanto, A., ... & Hartuti, E. T. K. (2020). Developing model of halal food purchase intention among indonesian non-muslim consumers: an explanatory sequential mixed methods research. Systematic Reviews in Pharmacy, 11(10), 396-407.
Saputri, A. D., & Guritno, A. (2021, December). The Effect of Product Quality, Brand Image, and Halal Labeling on Purchase Decisions with Purchase Intentions as Intervening Variables. In Annual International Conference on Islamic Economics and Business (AICIEB) (Vol. 1, pp. 359-374).
Septianti, W., Setyawati, I., & Permana, D. (2021). The Effect of Halal Products and Brand Image on Purchasing Decisions with Purchase Interest as Mediating Variables. European Journal of Business and Management Research, 6(6), 271-277.
Sukesti, F., & Budiman, M. (2014). The influence halal label and personal religiousity on purchase decision on food products in Indonesia. International Journal of Business, Economics and Law, 4(1), 150-153.
Sunaryo, S., & Sudiro, S. E. A. (2017, March). The impact of Brand awareness on purchase decision: mediating effect of halal logo and religious beliefs on halal food in Malang Indonesia. In Proceedings of Sydney International Business Research Conference (pp. 24-26).
Simbolon, F. P. (2019). The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur. The Winners, 20(2), 111-120.
Taylor, D., Bury, M., Campling, N., Carter, S., Garfied, S., Newbould, J., & Rennie, T. (2006). A Review of the use of the Health Belief Model (HBM), the Theory of Reasoned Action (TRA), the Theory of Planned Behaviour (TPB) and the Trans-Theoretical Model (TTM) to study and predict health related behaviour change. London, UK: National Institute for Health and Clinical Excellence, 1-215.
Wibowo, S., & el Juhara, A. (2021, January). The Determinants of Halal Labeling and Brand Image Towards Purchase Intention and Purchasing Decision. In 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020) (pp. 1-3). Atlantis Press.
Wijaya, B. S. (2013). Dimensions of brand image: A conceptual review from the perspective of brand communication. European Journal of Business and Management, 5(31).
Wijaya, A. P., & Annisa, I. T. (2020). The influence of brand image, brand trust and product packaging information on purchasing decisions. Jurnal Analisis Bisnis Ekonomi, 18(1), 24-35.
Zhang, Y. (2015). The impact of brand image on consumer behavior: A literature review. Open journal of business and management, 3(01), 58.
Anggadwita, G., Alamanda, D. T., & Ramadani, V. (2019). Halal label vs product quality in Halal cosmetic purchasing decisions. IKONOMIKA, 4(2), 227-242.
Anggara, F. S. A. (2017). Development of Indonesia Halal Agroindustry Global Market in ASEAN: Strategic Assesment. Al Tijarah, 3(1), 65-78.
Aspan, H., Sipayung, I. M., Muharrami, A. P., & Ritonga, H. M. (2017). The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City). International Journal of Global Sustainability, 1(1), 55-66.
Bux, C., Varese, E., Amicarelli, V., & Lombardi, M. (2022). Halal Food Sustainability between Certification and Blockchain: A Review. Sustainability, 14(4), 2152.
Cahyono, Y., Purwoko, D., Koho, I., Setiani, A., Supendi, S., Setyoko, P., ... & Wijoyo, H. (2023). The role of supply chain management practices on competitive advantage and performance of halal agroindustry SMEs. Uncertain Supply Chain Management, 11(1), 153-160.
Conner, M., & Armitage, C. J. (1998). Extending the theory of planned behavior: A review and avenues for further research. Journal of applied social psychology, 28(15), 1429-1464.
Falajabudien, V. A., & Mas' ud, F. (2020). The Effect of Religiusity, Halal Label, Brand Image and Celebrity Endorser on Purchase Decisions on Shampo Hijab Products (The Case of Muslim Consumer Study in Semarang). AFEBI Islamic Finance and Economic Review, 5(02), 119-132.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image on brand equity. Journal of marketing theory and practice, 9(3), 61-75.
Fatikhudin, M., Widagdo, S., & Prastyowati, A. H. (2021). The Effectiveness Of Halal Labels As Moderated Variables Influence Between Product Quality, Brand Image, And Wom To Decisions On Purchase Of FAZZA Drinking Water Products. ABM: International Journal of Administration, Business and Management, 3(1), 1-12.
Foster, B. (2016). Impact of brand image on purchasing decision on mineral water product “Amidis”(Case study on bintang trading company). American Research Journal of Humanities and Social Sciences, 2(1), 1-11.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40, 414-433.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Kotler, P., & Keller, K. L. (2009). Marketing Management.
Kurniawan, H. (2022). The Effect Of Marketing Mix, Brand Image, Halal Label, And Word Of Mouth On Syrup Purchase Decisions At Cafés In Surabaya. International Journal of Review Management Business and Entrepreneurship (RMBE), 2(1), 71-77.
Khan, M. M., & Rashid, M. (2023). Factors Influencing the Halal Cosmetics Adoption in Pakistan: Is It the Religion Influencing the Decision?. In Global Islamic Marketing Conference (pp. 155-178). Springer, Cham.
Novansa, H., & Ali, H. (2017). Purchase decision model: Analysis of brand image, brand awareness and price (Case study SMECO Indonesia SME products). Saudi Journal of Humanities and Social Sciences, 2(8), 621-632.
Leonard, A., Sutomo, M., & Farid, F. (2018). Pengaruh Pengalaman Merek dan Citra Merek Terhadap Kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako Menggunakan Beauty Balm (BB) Cream Wardah. Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT), 4(2), 185-190.
Pratiwi, A. A. E., Purwanto, H., & Sidanti, H. (2022). The effect of halal awareness and religiosity on purchase decisions with purchase intentions as intervening variables. Asia Pacific Journal of Business Economics and Technology, 2(04), 1-9.
Ozturk, A. (2022). The effect of halal product knowledge, halal awareness, perceived psychological risk and halal product attitude on purchasing intention. Business and Economics Research Journal, 13(1), 127-141.
Purwanto, A., & Sudargini, Y. (2021). Exploring Factors Affecting the Purchase Intention of Halal Food Products: An Empirical Study on Student Consumers. International Journal of Social and Management Studies, 2(4), 13-21.
Purwanto, H., Fauzi, M., Wijayanti, R., Al Awwaly, K. U., Jayanto, I., Purwanto, A., ... & Hartuti, E. T. K. (2020). Developing model of halal food purchase intention among indonesian non-muslim consumers: an explanatory sequential mixed methods research. Systematic Reviews in Pharmacy, 11(10), 396-407.
Saputri, A. D., & Guritno, A. (2021, December). The Effect of Product Quality, Brand Image, and Halal Labeling on Purchase Decisions with Purchase Intentions as Intervening Variables. In Annual International Conference on Islamic Economics and Business (AICIEB) (Vol. 1, pp. 359-374).
Septianti, W., Setyawati, I., & Permana, D. (2021). The Effect of Halal Products and Brand Image on Purchasing Decisions with Purchase Interest as Mediating Variables. European Journal of Business and Management Research, 6(6), 271-277.
Sukesti, F., & Budiman, M. (2014). The influence halal label and personal religiousity on purchase decision on food products in Indonesia. International Journal of Business, Economics and Law, 4(1), 150-153.
Sunaryo, S., & Sudiro, S. E. A. (2017, March). The impact of Brand awareness on purchase decision: mediating effect of halal logo and religious beliefs on halal food in Malang Indonesia. In Proceedings of Sydney International Business Research Conference (pp. 24-26).
Simbolon, F. P. (2019). The Impact of Halal Label, Price, And Brand on the Purchase Decision of Bakso Wagyu in Kota Wisata Cibubur. The Winners, 20(2), 111-120.
Taylor, D., Bury, M., Campling, N., Carter, S., Garfied, S., Newbould, J., & Rennie, T. (2006). A Review of the use of the Health Belief Model (HBM), the Theory of Reasoned Action (TRA), the Theory of Planned Behaviour (TPB) and the Trans-Theoretical Model (TTM) to study and predict health related behaviour change. London, UK: National Institute for Health and Clinical Excellence, 1-215.
Wibowo, S., & el Juhara, A. (2021, January). The Determinants of Halal Labeling and Brand Image Towards Purchase Intention and Purchasing Decision. In 4th International Conference on Sustainable Innovation 2020-Accounting and Management (ICoSIAMS 2020) (pp. 1-3). Atlantis Press.
Wijaya, B. S. (2013). Dimensions of brand image: A conceptual review from the perspective of brand communication. European Journal of Business and Management, 5(31).
Wijaya, A. P., & Annisa, I. T. (2020). The influence of brand image, brand trust and product packaging information on purchasing decisions. Jurnal Analisis Bisnis Ekonomi, 18(1), 24-35.
Zhang, Y. (2015). The impact of brand image on consumer behavior: A literature review. Open journal of business and management, 3(01), 58.