How to cite this paper
Tilaar, K., Mulyana, A., Komaladewi, R & Saefullah, K. (2023). Exploratory analysis of natural cosmetic products purchase intention: Evidence from Jakarta, Indonesia.Uncertain Supply Chain Management, 11(4), 1635-1644.
Refrences
Agag, G., & El-Masry, A. A. (2016). Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust. Computers in human behavior, 60, 97-111. doi:10.1016/j.chb.2016.02.038
Amanatidou, A. (2022). Sentiment analysis of cosmetic industry YouTube video campaigns Aglaia Amanatidou [Thesis]. International Hellenic University.
Amoah, J., & Jibril, A. B. (2021). Social media as a promotional tool towards SME’s development: Evidence from the financial industry in a developing economy. Cogent Business & Management, 8(1), 1923357. https://doi.org/10.1080/23311975.2021.1923357
Anastasia, F. F., Aziz, I. R., Salsabila, N., Oktaviola, V., Iswara, A., & Nasruddin, N. (2019, October). Pengaruh Antibakteri Kombinasi Cold Plasma dan Parijoto (Medinilla speciosa) terhadap Staphylococcus aureus pada Ulkus Diabetikum secara In Vitro. In Prosiding University Research Colloquium (pp. 1064-1068).
Atristain-Suárez, C., & García-Álvarez, S. (2020). Narrative and Family Business Firms: A Discourse Framework Toward Continuity and Competitiveness. In Strategy, Power and CSR: Practices and Challenges in Organizational Management (pp. 101-118). Emerald Publishing Limited. https://doi.org/10.1108/978-1-83867-973-620201005
Bartel, C. A., & Garud, R. (2009). The role of narratives in sustaining organizational innovation. Organization science, 20(1), 107-117.
Bello, A. B., & Karupiah, P. (2022). Dispositional dimension of trust on customer interaction with the banking sector: A smartpls approach. International Journal of Business and Society, 23(2), 877-894. https://doi.org/10.33736/IJBS.4843.2022
Bom, S., Jorge, J., Ribeiro, H. M., & Marto, J. O. A. N. A. (2019). A step forward on sustainability in the cosmetics industry: A review. Journal of Cleaner Production, 225, 270-290.
Boyd, T. C., & Mason, C. H. (1999). The link between the attractiveness of “extra brand” attributes and the adoption of innovations. Journal of the Academy of Marketing Science, 27(3), 306–319. https://doi.org/10.1177/0092070399273002
Chen, J. S., Kerr, D., Chou, C. Y., & Ang, C. (2017). Business co-creation for service innovation in the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 29(6), 1522-1540. https://doi.org/10.1108/IJCHM-06-2015-0308.
Chowdhury, M. A., Taleb, M., Kakroo, M. A., & Tinkel, J. (2015). Carcinoid heart disease with right to left shunt across a patent foramen ovale: A case report and review of literature. Echocardiography, 32(1), 165–169. https://doi.org/10.1111/echo.12671
Coombs, W. T., & Holladay, S. J. (2018). Innovation in public relations theory and practice: A transmedia narrative transportation (TNT) approach. Journal of Communication Management, 22(4), 382–396. https://doi.org/10.1108/JCOM-12-2017-0145
Corazza, M., Borghi, A., Lauriola, M., & Virgili, A. (2009). Use of topical herbal remedies and cosmetics: A questionnaire-based investigation in dermatology out-patients. Journal of the European Academy of Dermatology and Venereology, 23(11), 1298–1303. https://doi.org/10.1111/j.1468-3083.2009.03314.x
Crocker, L.M., & Algina, J. (1986). Introduction to Classical and Modern Test Theory. Holt, Rinehart and Winston, New York.
Delgado-Ballester, E. (2020). Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms. Journal of Product and Brand Management, 30(4), 626–638. https://doi.org/10.1108/JPBM-11-2019-2639
Dessart, L. (2018). Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads. International Journal of Research in Marketing, 35(2), 289-304.
Ericska, R. A., Maureen Nelloh, L. A., & Pratama, S. (2022). Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia. Procedia Computer Science, 197(2021), 403–409. https://doi.org/10.1016/j.procs.2021.12.156
Erjavec, J., & Manfreda, A. (2022). Online shopping adoption during COVID-19 and social isolation: Extending the UTAUT model with herd behavior. Journal of Retailing and Consumer Services, 65(November 2021), 102867. https://doi.org/10.1016/j.jretconser.2021.102867
Faza, L. A., Agustini, P. M., Maesaroh, S., Purnomo, A. C., & Nabila, E. A. (2022). Motives For Purchase of Skin Care Product Users (Phenomenology Study on Women in DKI Jakarta). ADI Journal on Recent Innovation (AJRI), 3(2), 139–152. https://doi.org/10.34306/ajri.v3i2.520
Ferdinand, M., & Ciptono, W. S. (2022). Indonesia’s Cosmetics Industry Attractiveness, Competitiveness and Critical Success Factor Analysis. Journal of Theory and Applied Management, 15(2), 209–223. https://doi.org/10.20473/jmtt.v15i2.37451
Fonseca-Santos, B., Antonio Corrêa, M., & Chorilli, M. (2015). Sustainability, natural and organic cosmetics: Consumer, products, efficacy, toxicological and regulatory considerations. Brazilian Journal of Pharmaceutical Sciences, 51(1), 17–26. https://doi.org/10.1590/S1984-82502015000100002
Fu, W., Wang, Q., & Zhao, X. (2017). The influence of platform service innovation on value co-creation activities and the network effect. Journal of Service Management, 28(2), 348-388.
Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program SPSS.
Goldschmied, N., Ruiz, J., & Olagaray, S. (2017). The Underdog Narrative in Movies: When Our Memories Fail Us. Heroism Science: An Interdisciplinary Journal, 2(1). https://doi.org/10.26736/hs.2017.01.02
Holak, S.L., & Lehmann, D.R. (1990). Purchase intentions and the dimensions of innovation: An exploratory model. Journal of Product Innovation Management, 7(1), 59-73.
Horn, D., & Salvendy, G. (2006). Consumer-based assessment of product creativity: A review and reappraisal. Human Factors and Ergonomics In Manufacturing, 16(2), 155–175. https://doi.org/10.1002/hfm.20047
IBISWorld. (2021). Global Cosmetics Manufacturing - Market Size 2005–2027.
Indriastuti, H. (2019). Entrepreneurial inattentiveness, relational capabilities and value co-creation to enhance marketing performance. Humanities & Social Sciences Reviews, 7(3), 181-188.
Indriastuti, H. (2019). Entrepreneurial innovativeness, relational capabilities, and value co-creation to enhance marketing performance. Humanities and Social Sciences Reviews, 7(3), 181–188. https://doi.org/10.18510/hssr.2019.7328
Jumiarni, W. O., & Komalasari, O. (2017). Eksplorasi Jenis Dan Pemanfaatan Tumbuhan Obat Pada Masyarakat Suku Muna Di Permukiman Kota Wuna. Majalah Obat Tradisional, 22(1), 45. https://doi.org/10.22146/tradmedj.24314
Kanten, S., & Yaslioglu, M. M. (2012). Role of Innovation In Creating Customer Value In Hotel Establishments: A Study On MAanagers. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 17(2).
Kawa, L. W., Rahmadiani, S. F., & Kumar, S. (2013). Factors affecting consumer decision-making: a survey of young-adults on imported cosmetics in Jabodetabek, Indonesia. SIJ Transactions on Industrial, Financial & Business Management, 1(5), 175-180.
Killa, M. F. (2014). Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance. Journal of Research in Marketing, 2(3), 198. https://doi.org/10.17722/jorm.v2i3.73
Kryger, A. (2017). Telling stories to aid strategy formulation: the crucial role of the interviewer. Strategic Direction, 33(5), 11–13. https://doi.org/10.1108/SD-03-2017-0040
Lee, K., Shim, E., Kim, J., & Nam, H. (2021). The influence of product innovation messages on the intention to purchase incumbent products. Journal of Innovation & Knowledge, 6(3), 154-166.
Lee-Yun Pan, & Chen, K. (2019). A Study on the Effect of Storytelling Marketing on Brand Image, Perceived Quality, and Purchase Intention in Ecotourism. IEkoloji, 28(107), 705-712. https://doi.org/10.20482/jemm.2018.6.4.1
Lim, H., & Childs, M. (2020). Visual storytelling on Instagram: branded photo narrative and the role of telepresence. Journal of Research in Interactive Marketing, 14(1), 33–50. https://doi.org/10.1108/JRIM-09-2018-0115
Lund, N. F., Cohen, S. A., & Scarles, C. (2018). The power of social media storytelling in destination branding. Journal of Destination Marketing and Management, 8(May), 271–280. https://doi.org/10.1016/j.jdmm.2017.05.003
Madhoushi, M., Sadati, A., & Delavari, H. (2011). Entrepreneurial Orientation and Innovation Performance: The Mediating Role of Knowledge Management. Asian Journal of Business Management, 3(4), 310–316.
Malhotra, N.K., & Birks, D.F. (2012), Marketing Research: An Applied Approach, 3rd European Edition, Prentice-Hall, Harlow.
Munerah, S., Koay, K. Y., & Thambiah, S. (2021). Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach. Journal of Cleaner Production, 280. https://doi.org/10.1016/j.jclepro.2020.124192
Nelloh, L. A. M., Santoso, A. S., & Slamet, M. W. (2019). Will users keep using mobile payment? It depends on trust and cognitive perspectives. Procedia Computer Science, 161, 1156-1164. https://doi.org/10.1016/j.procs.2019.11.228
Nikhashemi, S. R., & Delgado-Ballester, E. (2022). Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness. Journal of Marketing Communications, 28(4), 392-427. https://doi.org/10.1080/13527266.2021.1881807
O’Cass, A., & Ngo, L. V. (2012). Creating superior customer value for B2B firms through supplier firm capabilities. Industrial Marketing Management, 41(1), 125–135. https://doi.org/10.1016/j.indmarman.2011.11.018
Pop, R. A., Saplacan, Z., & Alt, M. A. (2020). Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information (Switzerland), 11(9). https://doi.org/10.3390/INFO11090447
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14. https://doi.org/10.1002/dir.20015
Rubin, C. B., & Brod, B. (2019). Natural does not mean safe—the dirt on clean beauty products. JAMA dermatology, 155(12), 1344-1345. https://doi.org/10.1111/jdv.14063
Sanders, J., & van Krieken, K. (2018). Exploring narrative structure and hero enactment in brand stories. Frontiers in Psychology, 9(SEP), 1–17. https://doi.org/10.3389/fpsyg.2018.01645
Sapuan, N. M., & Zeni, N. A. M. (2021). The determinants of waqf sustainability in Malaysia: A PLS-SEM analysis. International Journal of Business and Society, 22(1), 102–118. https://doi.org/10.33736/IJBS.3164.2021
Satria, D., Soewardi, T. J., & Wibowo, J. M. (2023). Smart governance: Payment transaction electronification acceptance in North Sumatra Province, Indonesia. Ekonomski Horizonti, 25(1), 85–99. https://doi.org/10.5937/ekonhor2301085S
Schmidt, H. J., & Steenkamp, P. (2019). The underdog effect in the context of Brand management: an abstract. In Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 (pp. 679-680). Springer International Publishing.
Sok, P., O’Cass, A., & Sok, K. M. (2013). Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal, 21(3), 161–167. https://doi.org/10.1016/j.ausmj.2013.04.001
Stock, R. M., & Zacharias, N. A. (2011). Patterns and performance outcomes of innovation orientation. Journal of the Academy of Marketing Science, 39(6), 870–888. https://doi.org/10.1007/s11747-010-0225-2
Strand, R., Saltelli, A., Giampietro, M., Rommetveit, K., & Funtowicz, S. (2018). New narratives for innovation. Journal of Cleaner Production, 197, 1849-1853. doi: 10.1016/j.jclepro.2016.10.194
Tang, Z., Luo, J., & Xiao, J. (2011). Antecedents of intention to purchase mass customized products. Journal of Product & Brand Management, 20(4), 316-326.
Tengli, A., & Srinivasan, S. H. (2022). An Exploratory Study to Identify the Gender-Based Purchase Behavior of Consumers of Natural Cosmetics. Cosmetics, 9(5). https://doi.org/10.3390/cosmetics9050101
Thirumoorthy, K., & Muneeswaran, K. (2021). An application of text mining techniques and outcome-based education: student recruitment system. Journal of Ambient Intelligence and Humanized Computing, 0123456789. https://doi.org/10.1007/s12652-021-03162-4
Van Horne, C., Frayret, J. M., & Poulin, D. (2006). Creating value with innovation: From centre of expertise to the forest products industry. Forest Policy and Economics, 8(7), 751–761. https://doi.org/10.1016/j.forpol.2005.06.003
Van Laer, T., Feiereisen, S., & Visconti, L. M. (2019). Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. Journal of Business Research, 96(March 2018), 135–146. https://doi.org/10.1016/j.jbusres.2018.10.053
Voelpel, S. C., Von Pierer, H., & Streb, C. K. (2006). Mobilizing organizations for innovation and value creation: An integrated model of the mobile company. Journal of Knowledge Management, 10(6), 5–21. https://doi.org/10.1108/13673270610709189
Williams, A., Atwal, G., & Bryson, D. (2020). Developing a storytelling experience: the case of craft spirits distilleries in Chicago. International Journal of Wine Business Research, 32(4), 555–571. https://doi.org/10.1108/IJWBR-06-2019-0040
Withisuphakorn, P. (2019). Sustainable Development in Practice: Case Study of L’Oréal. Journal of Business & Retail Management Research, 13(Spacial Edition), 35–47. https://doi.org/10.24052/jbrmr/v13issp/art-4
Yaşlıoğlu, M., Çalışkan, B. Ö. Ö., & Şap, Ö. (2013). The role of innovation and perceived service quality in creating customer value: a study on employees of a call center establishment. Procedia-Social and Behavioral Sciences, 99, 629-635.
Amanatidou, A. (2022). Sentiment analysis of cosmetic industry YouTube video campaigns Aglaia Amanatidou [Thesis]. International Hellenic University.
Amoah, J., & Jibril, A. B. (2021). Social media as a promotional tool towards SME’s development: Evidence from the financial industry in a developing economy. Cogent Business & Management, 8(1), 1923357. https://doi.org/10.1080/23311975.2021.1923357
Anastasia, F. F., Aziz, I. R., Salsabila, N., Oktaviola, V., Iswara, A., & Nasruddin, N. (2019, October). Pengaruh Antibakteri Kombinasi Cold Plasma dan Parijoto (Medinilla speciosa) terhadap Staphylococcus aureus pada Ulkus Diabetikum secara In Vitro. In Prosiding University Research Colloquium (pp. 1064-1068).
Atristain-Suárez, C., & García-Álvarez, S. (2020). Narrative and Family Business Firms: A Discourse Framework Toward Continuity and Competitiveness. In Strategy, Power and CSR: Practices and Challenges in Organizational Management (pp. 101-118). Emerald Publishing Limited. https://doi.org/10.1108/978-1-83867-973-620201005
Bartel, C. A., & Garud, R. (2009). The role of narratives in sustaining organizational innovation. Organization science, 20(1), 107-117.
Bello, A. B., & Karupiah, P. (2022). Dispositional dimension of trust on customer interaction with the banking sector: A smartpls approach. International Journal of Business and Society, 23(2), 877-894. https://doi.org/10.33736/IJBS.4843.2022
Bom, S., Jorge, J., Ribeiro, H. M., & Marto, J. O. A. N. A. (2019). A step forward on sustainability in the cosmetics industry: A review. Journal of Cleaner Production, 225, 270-290.
Boyd, T. C., & Mason, C. H. (1999). The link between the attractiveness of “extra brand” attributes and the adoption of innovations. Journal of the Academy of Marketing Science, 27(3), 306–319. https://doi.org/10.1177/0092070399273002
Chen, J. S., Kerr, D., Chou, C. Y., & Ang, C. (2017). Business co-creation for service innovation in the hospitality and tourism industry. International Journal of Contemporary Hospitality Management, 29(6), 1522-1540. https://doi.org/10.1108/IJCHM-06-2015-0308.
Chowdhury, M. A., Taleb, M., Kakroo, M. A., & Tinkel, J. (2015). Carcinoid heart disease with right to left shunt across a patent foramen ovale: A case report and review of literature. Echocardiography, 32(1), 165–169. https://doi.org/10.1111/echo.12671
Coombs, W. T., & Holladay, S. J. (2018). Innovation in public relations theory and practice: A transmedia narrative transportation (TNT) approach. Journal of Communication Management, 22(4), 382–396. https://doi.org/10.1108/JCOM-12-2017-0145
Corazza, M., Borghi, A., Lauriola, M., & Virgili, A. (2009). Use of topical herbal remedies and cosmetics: A questionnaire-based investigation in dermatology out-patients. Journal of the European Academy of Dermatology and Venereology, 23(11), 1298–1303. https://doi.org/10.1111/j.1468-3083.2009.03314.x
Crocker, L.M., & Algina, J. (1986). Introduction to Classical and Modern Test Theory. Holt, Rinehart and Winston, New York.
Delgado-Ballester, E. (2020). Effect of underdog (vs topdog) brand storytelling on brand identification: exploring multiple mediation mechanisms. Journal of Product and Brand Management, 30(4), 626–638. https://doi.org/10.1108/JPBM-11-2019-2639
Dessart, L. (2018). Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads. International Journal of Research in Marketing, 35(2), 289-304.
Ericska, R. A., Maureen Nelloh, L. A., & Pratama, S. (2022). Purchase intention and behavioural use of freemium mobile games during Covid-19 outbreak in Indonesia. Procedia Computer Science, 197(2021), 403–409. https://doi.org/10.1016/j.procs.2021.12.156
Erjavec, J., & Manfreda, A. (2022). Online shopping adoption during COVID-19 and social isolation: Extending the UTAUT model with herd behavior. Journal of Retailing and Consumer Services, 65(November 2021), 102867. https://doi.org/10.1016/j.jretconser.2021.102867
Faza, L. A., Agustini, P. M., Maesaroh, S., Purnomo, A. C., & Nabila, E. A. (2022). Motives For Purchase of Skin Care Product Users (Phenomenology Study on Women in DKI Jakarta). ADI Journal on Recent Innovation (AJRI), 3(2), 139–152. https://doi.org/10.34306/ajri.v3i2.520
Ferdinand, M., & Ciptono, W. S. (2022). Indonesia’s Cosmetics Industry Attractiveness, Competitiveness and Critical Success Factor Analysis. Journal of Theory and Applied Management, 15(2), 209–223. https://doi.org/10.20473/jmtt.v15i2.37451
Fonseca-Santos, B., Antonio Corrêa, M., & Chorilli, M. (2015). Sustainability, natural and organic cosmetics: Consumer, products, efficacy, toxicological and regulatory considerations. Brazilian Journal of Pharmaceutical Sciences, 51(1), 17–26. https://doi.org/10.1590/S1984-82502015000100002
Fu, W., Wang, Q., & Zhao, X. (2017). The influence of platform service innovation on value co-creation activities and the network effect. Journal of Service Management, 28(2), 348-388.
Ghozali, I. (2016). Aplikasi Analisis Multivariate dengan Program SPSS.
Goldschmied, N., Ruiz, J., & Olagaray, S. (2017). The Underdog Narrative in Movies: When Our Memories Fail Us. Heroism Science: An Interdisciplinary Journal, 2(1). https://doi.org/10.26736/hs.2017.01.02
Holak, S.L., & Lehmann, D.R. (1990). Purchase intentions and the dimensions of innovation: An exploratory model. Journal of Product Innovation Management, 7(1), 59-73.
Horn, D., & Salvendy, G. (2006). Consumer-based assessment of product creativity: A review and reappraisal. Human Factors and Ergonomics In Manufacturing, 16(2), 155–175. https://doi.org/10.1002/hfm.20047
IBISWorld. (2021). Global Cosmetics Manufacturing - Market Size 2005–2027.
Indriastuti, H. (2019). Entrepreneurial inattentiveness, relational capabilities and value co-creation to enhance marketing performance. Humanities & Social Sciences Reviews, 7(3), 181-188.
Indriastuti, H. (2019). Entrepreneurial innovativeness, relational capabilities, and value co-creation to enhance marketing performance. Humanities and Social Sciences Reviews, 7(3), 181–188. https://doi.org/10.18510/hssr.2019.7328
Jumiarni, W. O., & Komalasari, O. (2017). Eksplorasi Jenis Dan Pemanfaatan Tumbuhan Obat Pada Masyarakat Suku Muna Di Permukiman Kota Wuna. Majalah Obat Tradisional, 22(1), 45. https://doi.org/10.22146/tradmedj.24314
Kanten, S., & Yaslioglu, M. M. (2012). Role of Innovation In Creating Customer Value In Hotel Establishments: A Study On MAanagers. Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 17(2).
Kawa, L. W., Rahmadiani, S. F., & Kumar, S. (2013). Factors affecting consumer decision-making: a survey of young-adults on imported cosmetics in Jabodetabek, Indonesia. SIJ Transactions on Industrial, Financial & Business Management, 1(5), 175-180.
Killa, M. F. (2014). Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance. Journal of Research in Marketing, 2(3), 198. https://doi.org/10.17722/jorm.v2i3.73
Kryger, A. (2017). Telling stories to aid strategy formulation: the crucial role of the interviewer. Strategic Direction, 33(5), 11–13. https://doi.org/10.1108/SD-03-2017-0040
Lee, K., Shim, E., Kim, J., & Nam, H. (2021). The influence of product innovation messages on the intention to purchase incumbent products. Journal of Innovation & Knowledge, 6(3), 154-166.
Lee-Yun Pan, & Chen, K. (2019). A Study on the Effect of Storytelling Marketing on Brand Image, Perceived Quality, and Purchase Intention in Ecotourism. IEkoloji, 28(107), 705-712. https://doi.org/10.20482/jemm.2018.6.4.1
Lim, H., & Childs, M. (2020). Visual storytelling on Instagram: branded photo narrative and the role of telepresence. Journal of Research in Interactive Marketing, 14(1), 33–50. https://doi.org/10.1108/JRIM-09-2018-0115
Lund, N. F., Cohen, S. A., & Scarles, C. (2018). The power of social media storytelling in destination branding. Journal of Destination Marketing and Management, 8(May), 271–280. https://doi.org/10.1016/j.jdmm.2017.05.003
Madhoushi, M., Sadati, A., & Delavari, H. (2011). Entrepreneurial Orientation and Innovation Performance: The Mediating Role of Knowledge Management. Asian Journal of Business Management, 3(4), 310–316.
Malhotra, N.K., & Birks, D.F. (2012), Marketing Research: An Applied Approach, 3rd European Edition, Prentice-Hall, Harlow.
Munerah, S., Koay, K. Y., & Thambiah, S. (2021). Factors influencing non-green consumers’ purchase intention: A partial least squares structural equation modelling (PLS-SEM) approach. Journal of Cleaner Production, 280. https://doi.org/10.1016/j.jclepro.2020.124192
Nelloh, L. A. M., Santoso, A. S., & Slamet, M. W. (2019). Will users keep using mobile payment? It depends on trust and cognitive perspectives. Procedia Computer Science, 161, 1156-1164. https://doi.org/10.1016/j.procs.2019.11.228
Nikhashemi, S. R., & Delgado-Ballester, E. (2022). Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness. Journal of Marketing Communications, 28(4), 392-427. https://doi.org/10.1080/13527266.2021.1881807
O’Cass, A., & Ngo, L. V. (2012). Creating superior customer value for B2B firms through supplier firm capabilities. Industrial Marketing Management, 41(1), 125–135. https://doi.org/10.1016/j.indmarman.2011.11.018
Pop, R. A., Saplacan, Z., & Alt, M. A. (2020). Social media goes green-the impact of social media on green cosmetics purchase motivation and intention. Information (Switzerland), 11(9). https://doi.org/10.3390/INFO11090447
Prahalad, C. K., & Ramaswamy, V. (2004). Co-creation experiences: The next practice in value creation. Journal of Interactive Marketing, 18(3), 5–14. https://doi.org/10.1002/dir.20015
Rubin, C. B., & Brod, B. (2019). Natural does not mean safe—the dirt on clean beauty products. JAMA dermatology, 155(12), 1344-1345. https://doi.org/10.1111/jdv.14063
Sanders, J., & van Krieken, K. (2018). Exploring narrative structure and hero enactment in brand stories. Frontiers in Psychology, 9(SEP), 1–17. https://doi.org/10.3389/fpsyg.2018.01645
Sapuan, N. M., & Zeni, N. A. M. (2021). The determinants of waqf sustainability in Malaysia: A PLS-SEM analysis. International Journal of Business and Society, 22(1), 102–118. https://doi.org/10.33736/IJBS.3164.2021
Satria, D., Soewardi, T. J., & Wibowo, J. M. (2023). Smart governance: Payment transaction electronification acceptance in North Sumatra Province, Indonesia. Ekonomski Horizonti, 25(1), 85–99. https://doi.org/10.5937/ekonhor2301085S
Schmidt, H. J., & Steenkamp, P. (2019). The underdog effect in the context of Brand management: an abstract. In Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) 21 (pp. 679-680). Springer International Publishing.
Sok, P., O’Cass, A., & Sok, K. M. (2013). Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal, 21(3), 161–167. https://doi.org/10.1016/j.ausmj.2013.04.001
Stock, R. M., & Zacharias, N. A. (2011). Patterns and performance outcomes of innovation orientation. Journal of the Academy of Marketing Science, 39(6), 870–888. https://doi.org/10.1007/s11747-010-0225-2
Strand, R., Saltelli, A., Giampietro, M., Rommetveit, K., & Funtowicz, S. (2018). New narratives for innovation. Journal of Cleaner Production, 197, 1849-1853. doi: 10.1016/j.jclepro.2016.10.194
Tang, Z., Luo, J., & Xiao, J. (2011). Antecedents of intention to purchase mass customized products. Journal of Product & Brand Management, 20(4), 316-326.
Tengli, A., & Srinivasan, S. H. (2022). An Exploratory Study to Identify the Gender-Based Purchase Behavior of Consumers of Natural Cosmetics. Cosmetics, 9(5). https://doi.org/10.3390/cosmetics9050101
Thirumoorthy, K., & Muneeswaran, K. (2021). An application of text mining techniques and outcome-based education: student recruitment system. Journal of Ambient Intelligence and Humanized Computing, 0123456789. https://doi.org/10.1007/s12652-021-03162-4
Van Horne, C., Frayret, J. M., & Poulin, D. (2006). Creating value with innovation: From centre of expertise to the forest products industry. Forest Policy and Economics, 8(7), 751–761. https://doi.org/10.1016/j.forpol.2005.06.003
Van Laer, T., Feiereisen, S., & Visconti, L. M. (2019). Storytelling in the digital era: A meta-analysis of relevant moderators of the narrative transportation effect. Journal of Business Research, 96(March 2018), 135–146. https://doi.org/10.1016/j.jbusres.2018.10.053
Voelpel, S. C., Von Pierer, H., & Streb, C. K. (2006). Mobilizing organizations for innovation and value creation: An integrated model of the mobile company. Journal of Knowledge Management, 10(6), 5–21. https://doi.org/10.1108/13673270610709189
Williams, A., Atwal, G., & Bryson, D. (2020). Developing a storytelling experience: the case of craft spirits distilleries in Chicago. International Journal of Wine Business Research, 32(4), 555–571. https://doi.org/10.1108/IJWBR-06-2019-0040
Withisuphakorn, P. (2019). Sustainable Development in Practice: Case Study of L’Oréal. Journal of Business & Retail Management Research, 13(Spacial Edition), 35–47. https://doi.org/10.24052/jbrmr/v13issp/art-4
Yaşlıoğlu, M., Çalışkan, B. Ö. Ö., & Şap, Ö. (2013). The role of innovation and perceived service quality in creating customer value: a study on employees of a call center establishment. Procedia-Social and Behavioral Sciences, 99, 629-635.