How to cite this paper
Jahandoost, M & Bahrami, S. (2013). Investigating the effects of Iranian cultural factors on brand equity for strategic management of market share.Management Science Letters , 3(12), 3047-3058.
Refrences
Aaker, D. A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), 103.
Aaker , D. A. (1991). Managing Brand Equity. The Free Press, New York, NY.
Aaker , D. A. ( 1996). Building Strong Brands. The Free Press, New York, NY.
Aaker, D. A., & Joachimsthaler, E. (2000). The brand relationship spectrum.California Management Review, 42(4), 8-23.
Christodoulides , G., De Chernatony , L., Furrer , O., Shiu , E., & Abimbola , T. ( 2006 ). Conceptualizing and measuring the equity of online brands. Journal Of Marketing Management, 22, 799 – 825.
Davis, S. (1995). A vision for the year 2000: Brand asset management. Journal Of consumer Marketing, 12(4), 65-82.
Doyle , P. (1998 ) , Marketing Management And Strategy , Prentice Hall , London.
Hatch, M. J., & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of Marketing, 37(7/8), 1041-1064.
Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Buy now from Kogan Page.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Khosravi, S., Shafei, R., & Salavati, A. (2012). Survey of the Effective Dimension In Improvement of Brand Equity In Iranian Insurance Companies.Interdisciplinary Journal of Contemporary Research in Business, 3(10). 672 - 685.
Kotler, P ., & Keller, K. L. (2007). Marketing Management, 12, Prentice Hall , NJ.
Lin, Y. J. (2006). Toward the Understanding of Web Equity on an E-commerce Website. California State University, Fullerton.
Maurya, U. K., & Mishra, P. (2012). What is a brand? A Perspective on Brand Meaning. European Journal of Business and Management, 4(3), 122-133.
del Olmo, L., & Munar, A. M. (2009). Strategic branding in hospitality: The case of Sol Meli?. Bridging Tourism Theory and Practice, 1, 219-232.
Ru?evi?i?t?, R., & Ru?evi?ius, J. (2010). Brand equity integrated evaluation model: consumer-based approach. Economics and Management, 15, 719-725.
Rios, R. E., & Riquelme, H. E. (2008). Brand equity for online companies.Marketing Intelligence & Planning, 26(7), 719-742.
Wood, L. (2000). Brands and brand equity: definition and management. Management decision, 38(9), 662-669.
Zeithaml, V. A. (1998 ). Consumer perceptions of price , quality and value : A means-end model and synthesis of evidence. Journal of Marketing, 52, 2 -22.
Aaker , D. A. (1991). Managing Brand Equity. The Free Press, New York, NY.
Aaker , D. A. ( 1996). Building Strong Brands. The Free Press, New York, NY.
Aaker, D. A., & Joachimsthaler, E. (2000). The brand relationship spectrum.California Management Review, 42(4), 8-23.
Christodoulides , G., De Chernatony , L., Furrer , O., Shiu , E., & Abimbola , T. ( 2006 ). Conceptualizing and measuring the equity of online brands. Journal Of Marketing Management, 22, 799 – 825.
Davis, S. (1995). A vision for the year 2000: Brand asset management. Journal Of consumer Marketing, 12(4), 65-82.
Doyle , P. (1998 ) , Marketing Management And Strategy , Prentice Hall , London.
Hatch, M. J., & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of Marketing, 37(7/8), 1041-1064.
Kapferer, J. N. (2012). The new strategic brand management: Advanced insights and strategic thinking. Buy now from Kogan Page.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Khosravi, S., Shafei, R., & Salavati, A. (2012). Survey of the Effective Dimension In Improvement of Brand Equity In Iranian Insurance Companies.Interdisciplinary Journal of Contemporary Research in Business, 3(10). 672 - 685.
Kotler, P ., & Keller, K. L. (2007). Marketing Management, 12, Prentice Hall , NJ.
Lin, Y. J. (2006). Toward the Understanding of Web Equity on an E-commerce Website. California State University, Fullerton.
Maurya, U. K., & Mishra, P. (2012). What is a brand? A Perspective on Brand Meaning. European Journal of Business and Management, 4(3), 122-133.
del Olmo, L., & Munar, A. M. (2009). Strategic branding in hospitality: The case of Sol Meli?. Bridging Tourism Theory and Practice, 1, 219-232.
Ru?evi?i?t?, R., & Ru?evi?ius, J. (2010). Brand equity integrated evaluation model: consumer-based approach. Economics and Management, 15, 719-725.
Rios, R. E., & Riquelme, H. E. (2008). Brand equity for online companies.Marketing Intelligence & Planning, 26(7), 719-742.
Wood, L. (2000). Brands and brand equity: definition and management. Management decision, 38(9), 662-669.
Zeithaml, V. A. (1998 ). Consumer perceptions of price , quality and value : A means-end model and synthesis of evidence. Journal of Marketing, 52, 2 -22.