How to cite this paper
Mousavi, S., Far, V., Shahrokh, Z & Taghavifard, S. (2013). An integrated model for building brand in food industry.Management Science Letters , 3(12), 2983-2988.
Refrences
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Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334.
De Chernatony L. (2010). From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 3nd ed. Oxford: Published by Elsevier Ltd.
Devasagayam, P. R., Buff, C. L., Aurand, T. W., & Judson, K. M. (2010). Building brand community membership within organizations: a viable internal branding alternative?. Journal of Product & Brand Management, 19(3), 210-217.
Izadi Manesh, F., & Hozouri, S. (2013). An investigation of the role of brand image on consumer loyalty. Management Science Letters, 3(11), 2699-2704.
Keller, K.L. (2008). Strategic Brand Management. Building, Measuring, and Managing Brand Equity, 3rd ed., Pearson Prentice-Hall.
Kotler, P., & Armstrong, G. (2005). Principles of Marketing. 10th ed., Pearson,
Kuhn, K. A. L., Alpert, F., & Pope, N. K. L. (2008). An application of Keller & apos; s brand equity model in a B2B context. Qualitative Market Research: An International Journal, 11(1), 40-58.
Malmelin, N., & Hakala, J. (2009). Guided by the brand: from brand management to integrative corporate communications. Business Strategy Series, 10(5), 248-258.
Merz, M. A., He, Y., & Vargo, S. L. (2009). The evolving brand logic: a service-dominant logic perspective. Journal of the Academy of Marketing Science, 37(3), 328-344.
Omar, M. W., & Ali, M. N. M. (2010). Managing brand equity among Langkawi’s (SMEs) independent hoteliers. International Journal of Marketing Studies, 2(1), P147.
Pitt, L. F., Watson, R. T., Berthon, P., Wynn, D., & Zinkhan, G. (2006). The penguin’s window: Corporate brands from an open-source perspective. Journal of the Academy of Marketing Science, 34(2), 115-127.
Rindell, A., & Strandvik, T. (2010). Corporate brand evolution: corporate brand images evolving in consumers & apos; everyday life. European Business Review, 22(3), 276-286.
Spence, M., & Essoussi, L. H. (2010). SME brand building and management: an exploratory study. European Journal of Marketing, 44(7/8), 1037-1054.
Story, J., & Hess, J. (2010). Ethical brand management: customer relationships and ethical duties. Journal of Product & Brand Management, 19(4), 240-249.
Strauss, A. & Corbin, J. (1998). Basics of qualitative research. Newbury Park, CT:Sage.
Wong, H. Y., & Merrilees, B. (2008). The performance benefits of being brand-orientated. Journal of Product & Brand Management, 17(6), 372-383.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334.
De Chernatony L. (2010). From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands. 3nd ed. Oxford: Published by Elsevier Ltd.
Devasagayam, P. R., Buff, C. L., Aurand, T. W., & Judson, K. M. (2010). Building brand community membership within organizations: a viable internal branding alternative?. Journal of Product & Brand Management, 19(3), 210-217.
Izadi Manesh, F., & Hozouri, S. (2013). An investigation of the role of brand image on consumer loyalty. Management Science Letters, 3(11), 2699-2704.
Keller, K.L. (2008). Strategic Brand Management. Building, Measuring, and Managing Brand Equity, 3rd ed., Pearson Prentice-Hall.
Kotler, P., & Armstrong, G. (2005). Principles of Marketing. 10th ed., Pearson,
Kuhn, K. A. L., Alpert, F., & Pope, N. K. L. (2008). An application of Keller & apos; s brand equity model in a B2B context. Qualitative Market Research: An International Journal, 11(1), 40-58.
Malmelin, N., & Hakala, J. (2009). Guided by the brand: from brand management to integrative corporate communications. Business Strategy Series, 10(5), 248-258.
Merz, M. A., He, Y., & Vargo, S. L. (2009). The evolving brand logic: a service-dominant logic perspective. Journal of the Academy of Marketing Science, 37(3), 328-344.
Omar, M. W., & Ali, M. N. M. (2010). Managing brand equity among Langkawi’s (SMEs) independent hoteliers. International Journal of Marketing Studies, 2(1), P147.
Pitt, L. F., Watson, R. T., Berthon, P., Wynn, D., & Zinkhan, G. (2006). The penguin’s window: Corporate brands from an open-source perspective. Journal of the Academy of Marketing Science, 34(2), 115-127.
Rindell, A., & Strandvik, T. (2010). Corporate brand evolution: corporate brand images evolving in consumers & apos; everyday life. European Business Review, 22(3), 276-286.
Spence, M., & Essoussi, L. H. (2010). SME brand building and management: an exploratory study. European Journal of Marketing, 44(7/8), 1037-1054.
Story, J., & Hess, J. (2010). Ethical brand management: customer relationships and ethical duties. Journal of Product & Brand Management, 19(4), 240-249.
Strauss, A. & Corbin, J. (1998). Basics of qualitative research. Newbury Park, CT:Sage.
Wong, H. Y., & Merrilees, B. (2008). The performance benefits of being brand-orientated. Journal of Product & Brand Management, 17(6), 372-383.