How to cite this paper
Salhab, H., Al-Amarneh, A., Aljabaly, S., Zoubi, M & Othman, M. (2023). The impact of social media marketing on purchase intention: The mediating role of brand trust and image.International Journal of Data and Network Science, 7(2), 591-600.
Refrences
Affandi, A., Sarwani, A. S., Erlangga, H., Siagian, A. O., Purwanto, A., Effendy, A. A., & Juhaeri, G. (2020). Optimization of MSMEs empowerment in facing competition in the global market during the COVID-19 pandemic time. Systematic Reviews in Pharmacy, 11(11), 1506-1515.
Agichtein, E., Castillo, C. Donato, & Gionis, D. (2008). Finding high-quality content in social media. In: WSDM '08 Pro-ceedings of the 2008 International Conference on Web Search and Data Mining, pp. 183–194.
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.
Ali, F., Omar, R., & Amin, M. (2013). An examination of the relationships between physical environment, perceived val-ue, image and behavioural Intentions: A SEM approach towards Malaysian resort hotels. Journal of Hotel and Tourism Management, 27(2), 9-26.
Aydin, G., Ar, A. A., & Taşkin, Ç. (2014). The role of brand trust on parents’ purchase intentions of baby-care products. Doğuş Üniversitesi Dergisi, 15(2), 165-180.
Basuki, R., Tarigan, Z., Siagian, H., Limanta, L., Setiawan, D., & Mochtar, J. (2022). The effects of perceived ease of use, usefulness, enjoyment and intention to use online platforms on behavioral intention in online movie watching during the pandemic era. International Journal of Data and Network Science, 6(1), 253-262.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & management studies: an international journal, 6(1), 128-148.
Colliander, J., Dahlén, M., & Modig, E. (2015). Twitter for two: Investigating the effects of dialogue with customers in social media. International Journal of Advertising, 34(2), 181-194.
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing SMEs adoption of social media marketing. Procedia-social and behavioral sciences, 148, 119-126.
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase in-tention. Journal of business research, 122, 608-620.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing, 26(2), 83-91.
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in human behavior, 49, 597-600.
ElAydi, H. O. (2018). The effect of social media marketing on brand awareness through Facebook: An individual-based perspective of mobile services sector in Egypt. Open Access Library Journal, 5(10), 1-5.
Erida, E., & Rangkuti, A. S. (2017). The effect of brand image, product knowledge and product quality on purchase inten-tion of notebook with discount price as moderating variable. Journal of Business Studies and Management Review, 1(1), 26-32.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image on brand equity. Journal of marketing theory and practice, 9(3), 61-75.
Foster, B. (2016). Impact of brand image on purchasing decision on mineral water product “Amidis”(Case study on bin-tang trading company). American Research Journal of Humanities and Social Sciences, 2(1), 1-11.
Gautam, V., & Sharma, V. (2017). The mediating role of customer relationship on the social media marketing and pur-chase intention relationship with special reference to luxury fashion brands. Journal of Promotion Management, 23(6), 872-888.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. Eu-ropean business review, 31(1), 2-24.
Haudi, H., Handayani, W., Musnaini, M., Suyoto, Y., Prasetio, T., Pitaloka, E., ... & Cahyon, Y. (2022). The effect of so-cial media marketing on brand trust, brand equity and brand loyalty. International Journal of Data and Network Sci-ence, 6(3), 961-972.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of interactive marketing, 18(1), 38-52.
Kazmi, A., & Mehmood, Q. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 6(7), 499-508.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
Kim, E. J., Kim, S. H., & Lee, Y. K. (2019). The effects of brand hearsay on brand trust and brand attitudes. Journal of Hospitality Marketing & Management, 28(7), 765-784.
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International journal of information management, 33(1), 76-82.
Leong, L. Y., Hew, T. S., Ooi, K. B., Lee, V. H., & Hew, J. J. (2019). A hybrid SEM-neural network analysis of social me-dia addiction. Expert Systems with Applications, 133, 296-316.
Limbu, Y. B., Wolf, M., & Lunsford, D. (2012). Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude. Journal of Research in Interactive Marketing, 6(2), 133-154.
Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media mar-keting: An exploratory investigation of small and medium B2B brands. Industrial marketing management, 40(7), 1153-1159.
Moghavvemi, S., Mohd Salleh, N. A., & Standing, C. (2016). Entrepreneurs adoption of information system innovation: The impact of individual perception and exogenous factors on entrepreneurs behavior. Internet Research, 26(5), 1181-1208.
Mosavi, S. A., & Kenarehfard, M. (2013). The impact of value creation practices on brand trust and loyalty in a Samsung galaxy online brand community in Iran. International Journal of Mobile Marketing, 8(2), 75-84.
Mousavi, S., Roper, S., & Keeling, K. A. (2017). Interpreting social identity in online brand communities: Considering posters and lurkers. Psychology & Marketing, 34(4), 376-393.
Prahiawan, W., Juliana, J., & Purba, J. T. (2021). The role of e-satisfaction, e-word of mouth and e-trust on repurchase in-tention of online shop. Anser, MK, Tabash, MI, Nassani, AA, Aldakhil, AM, & Yousaf, (2021).
Pramono, R., Sondakh, L. W., BERNARTO, I., JULIANA, J., & PURWANTO, A. (2021). Determinants of the small and medium enterprises progress: A case study of SME entrepreneurs in Manado, Indonesia. The Journal of Asian Finance, Economics and Business, 8(1), 881-889.
Punyatoya, P. (2019). Effects of cognitive and affective trust on online customer behavior. Marketing Intelligence & Planning, 37(1), 80-96.
Razy, F. F., & Lajevardi, M. (2015). Investigating relationship between brand image, price discount and purchase inten-tion. Journal of Marketing and Consumer Research, 17, 49-56.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Takaya, Y., Ishikawa, I., Kobayashi, C., Endo, H., & Ose, T. (2020). Enhanced Meiyu‐Baiu rainfall in early summer 2020: Aftermath of the 2019 super IOD event. Geophysical Research Letters, 47(22), e2020GL090671.
Todi, M. (2008). Advertising on social networking websites.
Wang, X., Liu, C., Mao, W., & Fang, Z. (2015). The open access advantage considering citation, article usage and social media attention. Scientometrics, 103, 555-564.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce in-dustry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.
Yen, C., & Chiang, M. C. (2021). Trust me, if you can: a study on the factors that influence consumers’ purchase intention triggered by chatbots based on brain image evidence and self-reported assessments. Behaviour & Information Tech-nology, 40(11), 1177-1194.
Yuliantoro, N., Goeltom, V., Juliana, I. B., Pramono, R., & Purwanto, A. (2019). Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-11.
Agichtein, E., Castillo, C. Donato, & Gionis, D. (2008). Finding high-quality content in social media. In: WSDM '08 Pro-ceedings of the 2008 International Conference on Web Search and Data Mining, pp. 183–194.
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, 34(7), 1177-1190.
Ali, F., Omar, R., & Amin, M. (2013). An examination of the relationships between physical environment, perceived val-ue, image and behavioural Intentions: A SEM approach towards Malaysian resort hotels. Journal of Hotel and Tourism Management, 27(2), 9-26.
Aydin, G., Ar, A. A., & Taşkin, Ç. (2014). The role of brand trust on parents’ purchase intentions of baby-care products. Doğuş Üniversitesi Dergisi, 15(2), 165-180.
Basuki, R., Tarigan, Z., Siagian, H., Limanta, L., Setiawan, D., & Mochtar, J. (2022). The effects of perceived ease of use, usefulness, enjoyment and intention to use online platforms on behavioral intention in online movie watching during the pandemic era. International Journal of Data and Network Science, 6(1), 253-262.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & management studies: an international journal, 6(1), 128-148.
Colliander, J., Dahlén, M., & Modig, E. (2015). Twitter for two: Investigating the effects of dialogue with customers in social media. International Journal of Advertising, 34(2), 181-194.
Dahnil, M. I., Marzuki, K. M., Langgat, J., & Fabeil, N. F. (2014). Factors influencing SMEs adoption of social media marketing. Procedia-social and behavioral sciences, 148, 119-126.
Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase in-tention. Journal of business research, 122, 608-620.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing, 26(2), 83-91.
Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in human behavior, 49, 597-600.
ElAydi, H. O. (2018). The effect of social media marketing on brand awareness through Facebook: An individual-based perspective of mobile services sector in Egypt. Open Access Library Journal, 5(10), 1-5.
Erida, E., & Rangkuti, A. S. (2017). The effect of brand image, product knowledge and product quality on purchase inten-tion of notebook with discount price as moderating variable. Journal of Business Studies and Management Review, 1(1), 26-32.
Faircloth, J. B., Capella, L. M., & Alford, B. L. (2001). The effect of brand attitude and brand image on brand equity. Journal of marketing theory and practice, 9(3), 61-75.
Foster, B. (2016). Impact of brand image on purchasing decision on mineral water product “Amidis”(Case study on bin-tang trading company). American Research Journal of Humanities and Social Sciences, 2(1), 1-11.
Gautam, V., & Sharma, V. (2017). The mediating role of customer relationship on the social media marketing and pur-chase intention relationship with special reference to luxury fashion brands. Journal of Promotion Management, 23(6), 872-888.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. Eu-ropean business review, 31(1), 2-24.
Haudi, H., Handayani, W., Musnaini, M., Suyoto, Y., Prasetio, T., Pitaloka, E., ... & Cahyon, Y. (2022). The effect of so-cial media marketing on brand trust, brand equity and brand loyalty. International Journal of Data and Network Sci-ence, 6(3), 961-972.
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?. Journal of interactive marketing, 18(1), 38-52.
Kazmi, A., & Mehmood, Q. (2016). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Management Science Letters, 6(7), 499-508.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
Kim, E. J., Kim, S. H., & Lee, Y. K. (2019). The effects of brand hearsay on brand trust and brand attitudes. Journal of Hospitality Marketing & Management, 28(7), 765-784.
Laroche, M., Habibi, M. R., & Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International journal of information management, 33(1), 76-82.
Leong, L. Y., Hew, T. S., Ooi, K. B., Lee, V. H., & Hew, J. J. (2019). A hybrid SEM-neural network analysis of social me-dia addiction. Expert Systems with Applications, 133, 296-316.
Limbu, Y. B., Wolf, M., & Lunsford, D. (2012). Perceived ethics of online retailers and consumer behavioral intentions: The mediating roles of trust and attitude. Journal of Research in Interactive Marketing, 6(2), 133-154.
Michaelidou, N., Siamagka, N. T., & Christodoulides, G. (2011). Usage, barriers and measurement of social media mar-keting: An exploratory investigation of small and medium B2B brands. Industrial marketing management, 40(7), 1153-1159.
Moghavvemi, S., Mohd Salleh, N. A., & Standing, C. (2016). Entrepreneurs adoption of information system innovation: The impact of individual perception and exogenous factors on entrepreneurs behavior. Internet Research, 26(5), 1181-1208.
Mosavi, S. A., & Kenarehfard, M. (2013). The impact of value creation practices on brand trust and loyalty in a Samsung galaxy online brand community in Iran. International Journal of Mobile Marketing, 8(2), 75-84.
Mousavi, S., Roper, S., & Keeling, K. A. (2017). Interpreting social identity in online brand communities: Considering posters and lurkers. Psychology & Marketing, 34(4), 376-393.
Prahiawan, W., Juliana, J., & Purba, J. T. (2021). The role of e-satisfaction, e-word of mouth and e-trust on repurchase in-tention of online shop. Anser, MK, Tabash, MI, Nassani, AA, Aldakhil, AM, & Yousaf, (2021).
Pramono, R., Sondakh, L. W., BERNARTO, I., JULIANA, J., & PURWANTO, A. (2021). Determinants of the small and medium enterprises progress: A case study of SME entrepreneurs in Manado, Indonesia. The Journal of Asian Finance, Economics and Business, 8(1), 881-889.
Punyatoya, P. (2019). Effects of cognitive and affective trust on online customer behavior. Marketing Intelligence & Planning, 37(1), 80-96.
Razy, F. F., & Lajevardi, M. (2015). Investigating relationship between brand image, price discount and purchase inten-tion. Journal of Marketing and Consumer Research, 17, 49-56.
Schivinski, B., & Dabrowski, D. (2016). The effect of social media communication on consumer perceptions of brands. Journal of Marketing Communications, 22(2), 189-214.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Takaya, Y., Ishikawa, I., Kobayashi, C., Endo, H., & Ose, T. (2020). Enhanced Meiyu‐Baiu rainfall in early summer 2020: Aftermath of the 2019 super IOD event. Geophysical Research Letters, 47(22), e2020GL090671.
Todi, M. (2008). Advertising on social networking websites.
Wang, X., Liu, C., Mao, W., & Fang, Z. (2015). The open access advantage considering citation, article usage and social media attention. Scientometrics, 103, 555-564.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce in-dustry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.
Yen, C., & Chiang, M. C. (2021). Trust me, if you can: a study on the factors that influence consumers’ purchase intention triggered by chatbots based on brain image evidence and self-reported assessments. Behaviour & Information Tech-nology, 40(11), 1177-1194.
Yuliantoro, N., Goeltom, V., Juliana, I. B., Pramono, R., & Purwanto, A. (2019). Repurchase intention and word of mouth factors in the millennial generation against various brands of Boba drinks during the Covid 19 pandemic. African Journal of Hospitality, Tourism and Leisure, 8(2), 1-11.