How to cite this paper
Singagerda, F. (2020). How much media marketing and brand image reinforce ecommerce consumer loyalty?.International Journal of Data and Network Science, 4(4), 389-396.
Refrences
Adam, M., Ibrahim, M., Ikramuddin, I., & Syahputra, H. (2020). The Role of Digital Marketing Platforms on Supply Chain Management for Customer Satisfaction and Loyalty in Small and Medium Enterprises (SMEs) at Indonesia. Interna-tional Journal of Supply Chain Management, 9(3), 1210-1220.
Alamsyah, D. P., Ratnapuri, C. I., Aryanto, R., & Othman, N. A. (2021). Digital marketing: Implementation of digital ad-vertising preference to support brand awareness. Academy of Strategic Management Journal, 20(2S), 1-11.
Arghashi, V., Bozbay, Z., & Karami, A. (2021). An Integrated Model of Social Media Brand Love: Mediators of Brand At-titude and Consumer Satisfaction. Journal of Relationship Marketing, 20(4), 319-348.
Azizan, N. S., & Yusr, M. M. (2019). The influence of customer satisfaction, brand trust, and brand image towards cus-tomer loyalty. International Journal of Entrepreneurship, 2(7), 93-108.
Barreda, A. A., Nusair, K., Wang, Y., Okumus, F., & Bilgihan, A. (2020). The impact of social media activities on brand image and emotional attachment: a case in the travel context. Journal of hospitality and tourism technology, 11(1), 109-135.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyal-ty. Business & Management Studies: An International Journal, 6(1), 128-148.
Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., & Núnez-Barriopedro, E. (2021). The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion. Corporate Governance: The International Journal of Business in Society.
Chen, Y., Fay, S., & Wang, Q. (2011). The role of marketing in social media: How online consumer reviews evolve. Journal of interactive marketing, 25(2), 85-94.
Chen, J. S., & Ching, R. K. (2007, January). The effects of mobile customer relationship management on customer loyal-ty: brand image does matter. In 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07) (pp. 151b-151b). IEEE.
Cheung, M. L., Pires, G. D., & Rosenberger III, P. J. (2019). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image. International Journal of Economics and Business Re-search, 17(3), 243-261.
Da Silva, R. V., & Alwi, S. F. S. (2008). Online corporate brand image, satisfaction and loyalty. Journal of Brand Man-agement, 16(3), 119-144.
Delima, A., Ashary, H. M., & Usman, O. (2019). Influence of Service Quality, Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop). Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop)(January 1, 2019).
Gökerik, M., Gürbüz, A., Erkan, I., Mogaji, E., & Sap, S. (2018). Surprise me with your ads! The impacts of guerrilla mar-keting in social media on brand image. Asia Pacific journal of marketing and logistics, 30(5), 1222-1238.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Jamali, M., & Khan, R. (2018). The impact of consumer interaction on social media on brand awareness and purchase in-tention! Case study of Samsung. Journal of Marketing, 114.
Judson, K. M., Devasagayam, P. R., & Buff, C. L. (2012). Self-perceived brand relevance of and satisfaction with social media. Marketing Management Journal, 22(2), 131-144.
Merisavo, M. (2006). The effects of digital marketing communication on customer loyalty: an integrative model and re-search propositions.
Musa, H., Ab Rahim, N., Azmi, F. R., Shibghatullah, A. S., & Othman, N. A. (2016). Social media marketing and online small and medium enterprises performance: Perspective of Malaysian small and medium enterprises. International Review of Management and Marketing, 6(S7), 1-8.
Nisar, T. M., & Whitehead, C. (2016). Brand interactions and social media: Enhancing user loyalty through social net-working sites. Computers in Human Behavior, 62, 743-753.
Nobar, H. B. K., Kalejahi, H. K., & Rostamzadeh, R. (2020). Impact of social media marketing activities on brand equity and brand commitment in the leather industry. International Journal of Business Excellence, 20(2), 191-204.
Pham, P. H., & Gammoh, B. S. (2015). Characteristics of social-media marketing strategy and customer-based brand equi-ty outcomes: a conceptual model. International Journal of Internet Marketing and Advertising, 9(4), 321-337.
Rahi, S., Yasin, N. M., & Alnaser, F. M. (2017). Measuring the role of website design, assurance, customer service and brand image towards customer loyalty and intention to adopt internet banking. The Journal of Internet Banking and Commerce, 22(08), 1-18.
Rudzewicz, A., & Strychalska-Rudzewicz, A. (2021). The Influence of Brand Trust on Consumer Loyalty. European Re-search Studies, 24, 454-470.
Sasmita, J., & Suki, N. M. (2015). Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International journal of retail & distribution management, 43(3), 276-292.
Siregar, A. I., Mappadeceng, R., & Albetris, A. (2021). The Influence of Brand Image, Trust, Electronic Word of Mouth On Consumer Loyalty of Jambi Typical Souvenirs (Outlet Temphoyac). Ekonomis: Journal of Economics and Busi-ness, 5(2), 512-518.
Sugianto, S., Marliyah, M., & Nasution, J. M. (2021). Path Analysis of Customer Reviews, Brand Image, to Consumer Trust and Loyalty in the Online Marketplace in Binjai. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(3), 6129-6142.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability, 12(4), 1691.
Tammubua, M. H. (2021). Do Brand Image and Brand Trust Mediate the Effect of Service Quality on Brand Loyalty? Les-sons from Higher Education Sector. Britain International of Humanities and Social Sciences (BIoHS) Journal, 3(2), 302-315.
Alamsyah, D. P., Ratnapuri, C. I., Aryanto, R., & Othman, N. A. (2021). Digital marketing: Implementation of digital ad-vertising preference to support brand awareness. Academy of Strategic Management Journal, 20(2S), 1-11.
Arghashi, V., Bozbay, Z., & Karami, A. (2021). An Integrated Model of Social Media Brand Love: Mediators of Brand At-titude and Consumer Satisfaction. Journal of Relationship Marketing, 20(4), 319-348.
Azizan, N. S., & Yusr, M. M. (2019). The influence of customer satisfaction, brand trust, and brand image towards cus-tomer loyalty. International Journal of Entrepreneurship, 2(7), 93-108.
Barreda, A. A., Nusair, K., Wang, Y., Okumus, F., & Bilgihan, A. (2020). The impact of social media activities on brand image and emotional attachment: a case in the travel context. Journal of hospitality and tourism technology, 11(1), 109-135.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyal-ty. Business & Management Studies: An International Journal, 6(1), 128-148.
Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., & Núnez-Barriopedro, E. (2021). The role of consumer happiness in brand loyalty: a model of the satisfaction and brand image in fashion. Corporate Governance: The International Journal of Business in Society.
Chen, Y., Fay, S., & Wang, Q. (2011). The role of marketing in social media: How online consumer reviews evolve. Journal of interactive marketing, 25(2), 85-94.
Chen, J. S., & Ching, R. K. (2007, January). The effects of mobile customer relationship management on customer loyal-ty: brand image does matter. In 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07) (pp. 151b-151b). IEEE.
Cheung, M. L., Pires, G. D., & Rosenberger III, P. J. (2019). Developing a conceptual model for examining social media marketing effects on brand awareness and brand image. International Journal of Economics and Business Re-search, 17(3), 243-261.
Da Silva, R. V., & Alwi, S. F. S. (2008). Online corporate brand image, satisfaction and loyalty. Journal of Brand Man-agement, 16(3), 119-144.
Delima, A., Ashary, H. M., & Usman, O. (2019). Influence of Service Quality, Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop). Product Quality, Price, Brand Image, and Promotion to Consumer Satisfaction Affecting on Consumer Loyalty (Online Shop)(January 1, 2019).
Gökerik, M., Gürbüz, A., Erkan, I., Mogaji, E., & Sap, S. (2018). Surprise me with your ads! The impacts of guerrilla mar-keting in social media on brand image. Asia Pacific journal of marketing and logistics, 30(5), 1222-1238.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Jamali, M., & Khan, R. (2018). The impact of consumer interaction on social media on brand awareness and purchase in-tention! Case study of Samsung. Journal of Marketing, 114.
Judson, K. M., Devasagayam, P. R., & Buff, C. L. (2012). Self-perceived brand relevance of and satisfaction with social media. Marketing Management Journal, 22(2), 131-144.
Merisavo, M. (2006). The effects of digital marketing communication on customer loyalty: an integrative model and re-search propositions.
Musa, H., Ab Rahim, N., Azmi, F. R., Shibghatullah, A. S., & Othman, N. A. (2016). Social media marketing and online small and medium enterprises performance: Perspective of Malaysian small and medium enterprises. International Review of Management and Marketing, 6(S7), 1-8.
Nisar, T. M., & Whitehead, C. (2016). Brand interactions and social media: Enhancing user loyalty through social net-working sites. Computers in Human Behavior, 62, 743-753.
Nobar, H. B. K., Kalejahi, H. K., & Rostamzadeh, R. (2020). Impact of social media marketing activities on brand equity and brand commitment in the leather industry. International Journal of Business Excellence, 20(2), 191-204.
Pham, P. H., & Gammoh, B. S. (2015). Characteristics of social-media marketing strategy and customer-based brand equi-ty outcomes: a conceptual model. International Journal of Internet Marketing and Advertising, 9(4), 321-337.
Rahi, S., Yasin, N. M., & Alnaser, F. M. (2017). Measuring the role of website design, assurance, customer service and brand image towards customer loyalty and intention to adopt internet banking. The Journal of Internet Banking and Commerce, 22(08), 1-18.
Rudzewicz, A., & Strychalska-Rudzewicz, A. (2021). The Influence of Brand Trust on Consumer Loyalty. European Re-search Studies, 24, 454-470.
Sasmita, J., & Suki, N. M. (2015). Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image. International journal of retail & distribution management, 43(3), 276-292.
Siregar, A. I., Mappadeceng, R., & Albetris, A. (2021). The Influence of Brand Image, Trust, Electronic Word of Mouth On Consumer Loyalty of Jambi Typical Souvenirs (Outlet Temphoyac). Ekonomis: Journal of Economics and Busi-ness, 5(2), 512-518.
Sugianto, S., Marliyah, M., & Nasution, J. M. (2021). Path Analysis of Customer Reviews, Brand Image, to Consumer Trust and Loyalty in the Online Marketplace in Binjai. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 4(3), 6129-6142.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability, 12(4), 1691.
Tammubua, M. H. (2021). Do Brand Image and Brand Trust Mediate the Effect of Service Quality on Brand Loyalty? Les-sons from Higher Education Sector. Britain International of Humanities and Social Sciences (BIoHS) Journal, 3(2), 302-315.