The purpose of this study is to evaluate the factors that influence students' choice of buying Korean skincare products in Da Nang city. Through the use of appropriate research methods, the authors have found that there are 5 factors affecting the choice of buying skincare cosmetics in descending order: Price; Advertising-promotion; Product; Brand products and ultimately psychology. Through this result, Korean cosmetics manufacturers and businesses will have a way to reach students who are residing in Da Nang, where there are a number of universities to increase profits.

This research paper intends to contribute to the overall understanding of the relationship between Lean Manufacturing techniques and the achievement of Competitive Priority, including continuous improvement, comprehensive manufacturing maintenance, cellular manufacturing, rapid installation / quick changeover and Five-S-Workplace Organization, by analyzing the role of the technological process as a mediating factor. This study aims to evaluate the impact of these factors on competitive priority through evaluating the technological process as a mediating factor in clothing companies listed on the Amman Stock Exchange, which is considered as one of the important industrial sectors in Jordan. A random sample was applied to the population of this study consisting of all executives, department managers and employees specialized in operating companies. A total of 156 questionnaires were collected and analyzed using the Smart Partial Least Square (PLS) technique, which depends on the Structure Equation Modeling approach. Based on the findings of the statistical analysis, it has been concluded that the lean manufacturing techniques impact on competitive priority. The indirect effect of process technology on the relationship between Manufacturing Techniques and competitive priorities was considered to be statistically significant. The results also show that the direct effect value of the Manufacturing Techniques variable on the competitive priorities (dependent) variable (in the presence of mediator) was (0.353). The study recommends the deployment of Spread the philosophy of lean manufacturing for all organizations and use modern technology to improve productivity.

This paper investigates the influence of the attitude, subjective norm, and perceived behavioral control on students' intention to choose sharia economics study program at IAIN Ponorogo. It took 108 students of the fifth semester of Sharia Economics Department at IAIN Ponorogo. The sample included 85 students that were calculated using Slovin formula and chosen randomly from the population. The study used a questionnaire and employed the 5 Likert scales. The study also employed Theory of Planned Behavior (TPB) to examine the role of belief, attractiveness, parental support, peers support, family culture, self-efficacy, and interest on intention. Path analysis was conducted using SmartPLS 2. The results show that students' choice in sharia economics study program was influenced by intrinsic factors, belief, self-efficacy, and interest. The extrinsic factors such as the attractiveness of study programs, parents, peers, and family culture did not influence the intention of students to choose sharia economics study program. The intention of IAIN students to choose to study in sharia economics study program was more determined by intrinsic factors, and not influenced by extrinsic factors. This is due to the strong influence of the religious factor of Islam which positions learning as part of worship and factors originating from students themselves. Further research at public universities needs to be done to find out other dominant variables. Based on the research findings, the Sharia Economics Study Program at Islamic Universities has a strong appeal for prospective Moslem students.

The study on knowledge management is in waning trend, which caters less interest in scholars to discuss recently. The area that received widespread attention previously has unlikely be-come an old-fashioned term which perceived as less important among few organizational re-searchers. Looking to the trend, the researcher takes an evaluative step to examine whether Knowledge Management is still relevant for organizations nowadays by studying the impact of knowledge management on organizational business performance. The study was conducted in 2016 and it was involved companies in electrical and electronic sector located in Malaysia. In this study, knowledge management was formed from three elements including knowledge acquisition, knowledge sharing and knowledge utilization. A total of 287 questionnaires were collected from electrical and electronic companies in Malaysia. The finding shows that among all those three knowledge management elements, only knowledge acquisition and knowledge utilization were still relevant to organizational business performance in Malaysia nowadays, whereas knowledge sharing was perceived to be less important. The findings of this study provide insight into the importance of knowledge management in organizational business performance.

Social media has become one of the most effective tools for marketing and promotion of brands. Given this importance of social media, it is therefore critical for brands to develop quality content for their brand pages and frequently interact with consumers. Using theoretical lens of Stimulus-Organism-Response (S–O-R) paradigm, this research aims to study the impact of content quality and brand interactivity on purchase intention via mediation of brand awareness. To this end, we collected data from n = 282 millennial shoppers of sportswear to test hypothesized relationships. Our findings suggest that content quality and brand interactivity significantly impact purchase intention. It is further revealed that brand awareness mediates the relationship between content quality and purchase intention as well as brand inter-activity and purchase intention. This research provides new theoretical insights into social media marketing and consumer behavior research by linking content quality and brand interactivity to purchase intention.

The purpose of this study is 1) to find out whether there is an influence of transformational leadership on soldier trust, 2) to find out whether there is an influence of transformational leadership on employee engagement, 3) to determine the effect of transformational leadership on job satisfaction, 4) to determine the effect of trust on employee engagement, 5) to deter-mine the effect of trust on soldier job satisfaction, 6) to determine the effect of Employee engagement on job satisfaction. The method used in this research is quantitative data collection methods. The data are collected through questionnaires and literature studies. The study uses structural equation modeling to test the hypotheses of this survey and the results have confirmed all the hypotheses of the survey.

The purpose of this paper is to explore factors affecting career success of graduate students from Ho Chi Minh City Open University in Vietnam. By employing mixed research method with qualitative and quantitative techniques, we first conducted in-depth interview with 20 graduate students to find out factors that can affect their career success, and then quantitative data was collected with a survey of 436 graduate students in Vietnam. We employ Partial Least Squares Structural Equation Modeling (PLS-SEM) with Smart PLS 3.2 software to analyze the collected data. The finding suggests that individual competences, working experience, personal networks and organizational structure were crucial factors that influence objective career success, while individual aspirations and personal networks were important factors for subjective career success. The paper provides important implications for organizations and educational institutions to enhance career success of their workers.

This research aims at examining the mediating of product innovation on the relationship between employee development and marketing capacity on product innovation of small and medium enterprises (SMEs) in Hanoi. After 4 months of collecting data, the author received 350 responses and 311 responses left after refining. The findings from the research indicate that employee development and marketing capacity did not only directly but also indirectly affect competitive advantages via product innovation. The findings provide enterprises with important implications for improving competitive advantages from marketing, human resources and product innovation perspectives.

In this competitive environment for the survival of the organization, it is essential to retain competent workforce, and keep them well aligned with organizational objectives. Turnover of employees creates panic situation and unnecessary burden of high recruitment cost. The present study identifies the relationship between job embeddedness and turnover intention. The survey of 119 employees was conducted in Saudi Arabia. The study found no significant relationship between job embeddedness and turnover intention. Negative correlation was found between turnover intention with respect to age and experience of employees. It clearly states that as the employees gain experience, their turnover intent decreases. Age is also an important factor of turnover intention. It was found that older employees showed less turnover intent in comparison to younger employees. The results will provide insights to organization for making effective strategies to keep employees embedded with their jobs and help in reducing turnover intent and actual turnover.

This research aims to improve a methodic for evaluation of economy’s competitiveness through theoretical-methodological substantiation, forming and calculation of integral indices of innovative technological competitiveness across the regions of a country. The relevance and indispensability of reinforcement of economy’s competitiveness on innovative technological foundations are also substantiated. Available methodical approaches in economic literature and competitiveness rankings and indices used by leading international economic organizations, namely in innovations and high technology domains, are generalized. Authors’ methodic of calculation of integral index of economy’s innovative technological competitiveness is suggested. Integral indicators of provision of innovative technological activity with resources, innovative technological activity and efficiency of innovative technological activity across regions (on the example of Ukraine) are calculated for 2009-2018; conclusions regarding the preconditions, capacity and availability of tendencies of innovative technological activity in oblasts (regions) of the country are made. The paper explains that each of the components of innovative technological competitiveness of the country’s economy had almost equal input in forming of its integral index – provision with resources, capacity and efficiency of innovative technological activity. In the first place, it is an additional argument in favor of the model’s reliability, and in the second place, it brings into the fore the importance of public policy in terms of improvement of resources maintenance of innovative and technologically active companies, boosting of innovative technological activity and increasing of its efficiency and contribution to general economic growth of the country. Strategic priorities of state policy of reinforcement of the economy’s innovative technological competitiveness are substantiated.