How to cite this paper
Azad, N & Darabi, K. (2013). An empirical investigation on factors influencing customer selection of ADSL services.Management Science Letters , 3(6), 1553-1558.
Refrences
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corporate image on brand equity in the IT software sector. Industrial Marketing
Management, 40(3), 424-438.
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herbal coffee in Malaysia. In 2nd International Conference on Business and Economic Research
(2nd ICBER 2011) Proceeding (No. 2011-279). Conference Master Resources.
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Marija, J., Noru?is, & SPSS Inc. (1994). SPSS professional statistics 6.1. Prentice Hall.
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Schiffman, L. G., & Kanuk, L. L. (2000). Consumer Behavior, 7th.
Satit, R. P., Tat, H. H., Rasli, A., Chin, T. A., & Sukati, I. (2012). The relationship between
marketing mix and customer decision-making over travel agents: An empirical
study. International Journal of Academic Research in Business and Social Sciences, 2(6), 522-
530.
Villarejo-Ramos, A. F., & Sanchez-Franco, M. J. (2005). The impact of marketing communication
and price promotion on brand equity. The Journal of Brand Management, 12(6), 431-444.
in market segmentation: A review on recent trends. Management Science Letters, 2(2), 425-438.
Kim, J. H., & Hyun, Y. J. (2011). A model to investigate the influence of marketing-mix efforts and
corporate image on brand equity in the IT software sector. Industrial Marketing
Management, 40(3), 424-438.
Kotler, P., & Armstrong, G. (2009). Principles of marketing. Pearson Education.
Kotler, P. (2009). Marketing management. Pearson Education India.
Kwon, C. K. (2011). A study of the relationship between marketing mix and customer retention for
herbal coffee in Malaysia. In 2nd International Conference on Business and Economic Research
(2nd ICBER 2011) Proceeding (No. 2011-279). Conference Master Resources.
Lovelock, C., & Wright, L. (2002). Principles of Service marketing.
Marija, J., Noru?is, & SPSS Inc. (1994). SPSS professional statistics 6.1. Prentice Hall.
Meyers, L. S., Gamst, G., & Guarino, A. J. (2006). Applied multivariate research: Design and
interpretation. SAGE Publications, Incorporated.
Schiffman, L. G., & Kanuk, L. L. (2000). Consumer Behavior, 7th.
Satit, R. P., Tat, H. H., Rasli, A., Chin, T. A., & Sukati, I. (2012). The relationship between
marketing mix and customer decision-making over travel agents: An empirical
study. International Journal of Academic Research in Business and Social Sciences, 2(6), 522-
530.
Villarejo-Ramos, A. F., & Sanchez-Franco, M. J. (2005). The impact of marketing communication
and price promotion on brand equity. The Journal of Brand Management, 12(6), 431-444.