How to cite this paper
Sehhat, S. (2013). A survey on important factors influencing brand equity: A case study of banking industry.Management Science Letters , 3(1), 315-320.
Refrences
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Aaker, D. A. & Bruzzone, D. E. (1981). Viewer perceptions of prime-time television advertising. Journal of Advertising Research, 21(5), 15–23.
Alem Mohammed, A., Rashid, B. (2012). Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. International Review of Management and Marketing, 2(4), 220-230.
Anton, J., & Hoeck, M. (2002). E-Business customer service. Santa Monica, CA: Anton. Bank of Thailand (2009). Annual report, www.bot.or.th.1–34
Chaudhuri, A. & Holbrook B. M. (2001). The Chain of Effects From Brand Trust and Brand Affects to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65, 81-93.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(Feb.), 39–50.
He, H. Li, Y. & Harris, L. (2011). Social identity perspective on brand loyalty. Journal of Business Research, 65(5), 648-657.
Jackson, B. B. (1985). Winning and keeping industrial customers: The dynamics of customer relationships. Lexington, MA: D.C. Heath.
Kotler, P., & Armstrong, G. (2004). Principles of marketing. 10th ed., Englewood Cliffs, NJ: Prentice- Hall.
Lee, J. S. & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29, 331–344.
Lindgreen, A., & Antioco, M. (2005). Customer relationship management: The case of a European bank. Marketing Intelligence & Planning, 23, 136–154.
Mart?nez, E. Montaner, E. & Pina, J. M. (2009). Brand extension feedback: The role of advertising. Journal of Business Research, 62(3), 305–313.
Max, S. S. (2004). The essence of e-CRM. Des Plaines, 38, 59–61.
Parvatiyar, A., & Sheth, J. N. (2001). Customer relationship management: Emerging practice, process, and discipline. Journal of Economic and Social Research, 3(2),
Sahin, A., Zehir, C. & Kitapaci, H. (2011). The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands. Procedia Social and Behavioral Sciences, 24, 1288–1301.
Sehhat, S. (2012). An empirical survey to measure the impact of different factors on the success of electronic marketing. Management Science Letters, 2, 2187-2192.
Sheng, Y. P. (2002). A business model and framework for electronic customer relationship management. Proceedings of the 8th AMCIS Conference.
Sin, L. Y. M., Tse, A. C. B., & Yim, F. H. K. (2005). CRM: Conceptualization and scale development. European Journal of Marketing, 39, 1264–1290.
Swift, R. S. (2001). Accelerating customer relationships using CRM and relationship technologies. Upper Saddle River, NJ: Prentice-Hall PTR.
Yoo, B., Donthu, N. & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
Aaker, D. A. & Bruzzone, D. E. (1981). Viewer perceptions of prime-time television advertising. Journal of Advertising Research, 21(5), 15–23.
Alem Mohammed, A., Rashid, B. (2012). Customer Relationship Management (CRM) in Hotel Industry: A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities and Hotel Performance. International Review of Management and Marketing, 2(4), 220-230.
Anton, J., & Hoeck, M. (2002). E-Business customer service. Santa Monica, CA: Anton. Bank of Thailand (2009). Annual report, www.bot.or.th.1–34
Chaudhuri, A. & Holbrook B. M. (2001). The Chain of Effects From Brand Trust and Brand Affects to Brand Performance: The Role of Brand Loyalty. Journal of Marketing, 65, 81-93.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(Feb.), 39–50.
He, H. Li, Y. & Harris, L. (2011). Social identity perspective on brand loyalty. Journal of Business Research, 65(5), 648-657.
Jackson, B. B. (1985). Winning and keeping industrial customers: The dynamics of customer relationships. Lexington, MA: D.C. Heath.
Kotler, P., & Armstrong, G. (2004). Principles of marketing. 10th ed., Englewood Cliffs, NJ: Prentice- Hall.
Lee, J. S. & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29, 331–344.
Lindgreen, A., & Antioco, M. (2005). Customer relationship management: The case of a European bank. Marketing Intelligence & Planning, 23, 136–154.
Mart?nez, E. Montaner, E. & Pina, J. M. (2009). Brand extension feedback: The role of advertising. Journal of Business Research, 62(3), 305–313.
Max, S. S. (2004). The essence of e-CRM. Des Plaines, 38, 59–61.
Parvatiyar, A., & Sheth, J. N. (2001). Customer relationship management: Emerging practice, process, and discipline. Journal of Economic and Social Research, 3(2),
Sahin, A., Zehir, C. & Kitapaci, H. (2011). The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands. Procedia Social and Behavioral Sciences, 24, 1288–1301.
Sehhat, S. (2012). An empirical survey to measure the impact of different factors on the success of electronic marketing. Management Science Letters, 2, 2187-2192.
Sheng, Y. P. (2002). A business model and framework for electronic customer relationship management. Proceedings of the 8th AMCIS Conference.
Sin, L. Y. M., Tse, A. C. B., & Yim, F. H. K. (2005). CRM: Conceptualization and scale development. European Journal of Marketing, 39, 1264–1290.
Swift, R. S. (2001). Accelerating customer relationships using CRM and relationship technologies. Upper Saddle River, NJ: Prentice-Hall PTR.
Yoo, B., Donthu, N. & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.