How to cite this paper
Baksi, A & Panda, T. (2018). Branding destinations with multisensory brand associations and evaluating its impact on behavioural pattern under the intervention of multiplex phenomenon of relationship-branding.Management Science Letters , 8(11), 1169-1182.
Refrences
Aaker, D. A. (1996). Building strong brands, New York: The Free Press.
Alcaniz, E. B., Garcia, I. S., & Blas, S. S. (2005). Relationships among residents’ image, evaluation of the stay and post-purchase behavior. Journal of Vacation Marketing, 11(4), 291-302
Baker, B. (2007). Destination branding for small cities: The essentials for successful place branding. Port-land: Creative Leap Books
Baksi, A. K. (2016). Impact of Craftourism on place attachment: A case of selected craft districts in West Bengal India. South Asian Journal of Tourism and Heritage, 9(2), 27-39.
Baksi, A. K. (2017). Linking consumer trust, repatronization and advocacy with intervention of perceived service recovery and zone-of-tolerance. Asian Journal of Management, 8(2), 324-330.
Baksi, A. K. (2013). Moderating effects of CRM on e-tail atmospherics-shopping behaviour link: A case of modified Mehrabian-Russell model, SIT Journal of Management (online), 3 (Spl.), 1-27.
Baloglu, S. & Brinberg, D. (1997). Affective images of tourism destination. Journal of Travel Research, 35(4), 11-15
Baloglu, S. &Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22(1), 1-9.
Baloglu, S. & McCleary, K. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
Bertil, H., Broweur, N. & Van Dijk, M. (2009). Sensory Marketing. New York: Palgrave Macmillan.
Bigné, J. E., Sánchez, M. I. & Sánchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: inter-relationship. Tourism Management, 22(6), 607-616.
Blain, C., Levy, S. E. & Ritchie, J. R. B. (2005). Destination branding: insights and practices from destina-tion management organizations. Journal of Travel Research, 43(4), 328e338.
Bove-Sans, M. A., & Laguado-Ramírez, R. (2013). Destination image analysis for Tarragona cultural her-itage. Review of Economic Analysis, 5(1), 103-126.
Burns, A. C. & Bush, R. F. (1995). Marketing research, New Jersey: Prentice Hall.
Cai, A. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720-742.
Chen, C. F., & Phou, S. (2013). A closer look at destination: Image, personality, relationship and loyal-ty. Tourism management, 36, 269-278.
Dion, K. & Dion, K. (1996). Cultural Perspectives on Romantic Love. Personal Relationships, 3 (March), 5- 17.
Echtner, C. M., & Ritchie, J. R. (2003). The meaning and measurement of destination image:[Reprint of original article published in v. 2, no. 2, 1991: 2-12.]. Journal of tourism studies, 14(1), 37.
Fan, Y. (2005). Branding the Nation: What is being branded. Journal of Vacation Marketing, 12, 1, 5-14.
Fehr, B. & Russell, J. A. (1991). The concept of love viewed from a prototype perspective. Journal of Personality and Social Psychology, 60 (March), 425- 438.
Florek, M., Insch, A. & Gnoth, J. (2006). City council websites as a means of place brand identity com-munication. Place Branding, 2(4), 276-296.
Fournier, S. & Alvarez, C. (2012). Brands as relationship partners: Warmth, competence, and in-between. Journal of Consumer Psychology, 22, 177-185.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(March), 343-373.
Gartner, W. C. (1993). Image formation process. Journal of Travel and Tourism Marketing, 2(2/3), 191-215.
Hair, J. F., Anderson, R. E., Tatham, R. L. & Black, W. C. (1998). Multivariate data analysis (5th ed.). New Jersey: Prentice Hall.
Hinde, R. A. (1995). A Suggested Structure for a Science of Relationships. Personal Relationships, 2 (March), 1-15.
Hultén, B., Broweus, N., & Van Dijk, M. (2009). What is Sensory Marketing?. In Sensory marketing (pp. 1-23). Palgrave Macmillan, London.
Holt, D. B. (1995). How Consumers Consume: A Typology of Consumption Practices. Journal of Con-sumer Research, 22 (June), 1- 16.
Hosany, S., Ekinci, Y. & Uysal, M. (2007). Destination image and destination personality. International Journal of Culture, Tourism and Hospitality Research, 1(1), 62-81.
Joppe, M., Martin, D. W., & Waalen, J. (2001). Toronto’s image as a destination: a comparative im-portance-satisfaction analysis by origin of visitor. Journal of Travel Research, 39(3), 252-260.
Joshua, G. G. (2008). Multisensory Marketing and its Application in Tourism. [online] Available at http://www.scribd.com/doc/9296907/Multi-Sensory-Marketing-and-Its-Application-in-Tourism [Ac-cessed 11/11/2016]
Kapferer, J. (1997). Strategic brand management. Great Britain: Kogan Page.
Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). New Jersey: Prentice Hall.
Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity, New Jersey: Prentice Hall
Konecnik, M. & Go, F. (2008). Tourism destination brand identity: the case of Slovenia. Brand Manage-ment, 15(3), 177-189.
Kuenzel, S. & Katsaris, N. (2009). A Critical Analysis of Service Recovery processes in the Hotel Indus-try, TMC Academic Journal, 4(1), 14-24.
Lam, T. & Hsu, C. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Man-agement, 27, 589-599.
Levinger, G. (1983). Development and Change, in Close Relationships, ed. Harold H. Kelley et al., New York: W. H. Freeman, 315-359.
Levinger, G. (1995) Figure versus Ground: Micro- and Macroperspectives on the Social Psychology of Personal Relationships in Theoretical Frameworks for Personal Relation-ships, ed. Ralph Erber and Robin Gilmour, Hillsdale, NJ: Erlbaum, 1-28.
Lindstrom, M. & Kotler, P. (2005). Brand sense build powerful brands through touch, taste, smell, sight, and sound. New York: Free press
Low, G. S. & Lamb, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350-368.
Mariutti, F. G., Giraldi, J. D. M. E., & Crescitelli, E. (2013). The image of Brazil as a tourism destination: an exploratory study of the American market. International Journal of Business Administration, 4(1), 13.
Morrin, M. & Chebat, J-C. (2005). Person-Place Congruency: The Interactive Effects of Shopper Style and Atmospherics on Consumer Expenditures. Journal of Service Research, 8(2), 181-191.
Morrison, A., & Anderson, D. (2002). Destination branding. Available from: http:// www.macvb.org/intranet/presentation/DestinationBrandingLOzarks6-10-02. ppt, accessed on 11.11.16.
Murray, K. B. (1991). A test of services marketing theory: consumer information acquisition Activities. Journal of Marketing, 55(1), 10-25.
Nandan, S. (2005). An exploration of the brand identity-brand image linkage: a communications perspec-tive. Brand Management, 12(4), 264-278.
Nicolau, J. L. & Mas, F. J. (2004), Stochastic Choice Analysis of Tourism Destinations, Valenciano de In-vestigaciones Económicas, 2004, 1-34.
Nolan, M., J. & Keller-III, F. C. (2006), Campfires, Cathedrals, and Casinos: Sociodemographic Varia-tion and Perceptions of Tourist Destinations. Paper presented at the 2nd Annual Meetings of the Socie-ty for Anthropological Sciences, Savannah, GA, and http//:www.cast.uark.edu/ar_tourism/content/Lastfreelist.pdf (accessed on 21/03/2018)
Oppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39(1), 78-84
Pawaskar, P. & Goel, M. (2014), A conceptual model: Multisensory marketing and destination branding, Symbiosis Institute of Management Studies Annual Research Conference (SIMSARC13), Procedia Economics and Finance, 11, 255-267.
Pike, S. (2009). Destination brand positions of a competitive set of near-home destinations. Tourism Management, 30(6), 857e866.
Pikkemaat, B., (2004). The measurement of destination image: The case of Austria. The Poznan University of Economics Review, 4(1), 87-102.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior research methods, 40(3), 879-891.
Qu, H, Kim, L. H. & Kim, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32, 465-476.
Rewatkar, S. (2014). Factors Influencing Consumer Buying Behavior: A Review (with reference to Online Shopping).International Journal of Science and Research, 3(5), 1346-1349
Russell, J. A. & Pratt, G. (1980). A Description of the Affective Quality Attributed to Environments. Journal of Personality and Social Psychology, 38(2), 311-22.
Russel, J. A., Ward, L. M. & Pratt, G. (1981). Affective quality attributed to environments: a factor analyt-ic study. Environment and Behavior, 13(3), 259-288.
Ryan, C., & Gu, H. (2008). Destination branding and marketing: the role of marketing organizations. In H. Oh (Ed.), Handbook of hospitality marketing management (pp. 383-411). Oxford: Butterworth-Heinemann.
Stern, E. & Krakover, S. (1993). The formation of composite urban image. Geographical Analysis, 25(2), 130-146.
Tasei, A. D. A. & Kozak, M. (2006). Destination brands vs destination images: do we know what we mean? Journal of Vacation Marketing, 12(4), 299-317.
Thompson, C. (1996). Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle. Journal of Consumer Research, 22 (March), 388-407.
Uysal, M., Chen, J. & Williams, D. (2000). Increasing state market share through a regional positioning. Tourism Management, 21(1), 89-96.
Weaver, D. B. & Lawton, L. J. (2002). Overnight ecotourist market segmentation in the gold coast hinter-land of Australia. Journal of Travel Research, 40(3), 270-280.
Woodside, A. G. & Lysenko, S. (1989). A general model of travel destination choice. Journal of Travel Research, 27(4), 8-14.
Yu, Y. & Dean, A., (2001). The contribution of emotional satisfaction to consumer loyalty. International Journal of Service Industry Management, 12(3), 234-250.
Yvette, R. & Turner, L. W. (2002). Cultural differences between Asian markets and Australian hosts. Journal of Travel Research, 40(3), 295-315.
Alcaniz, E. B., Garcia, I. S., & Blas, S. S. (2005). Relationships among residents’ image, evaluation of the stay and post-purchase behavior. Journal of Vacation Marketing, 11(4), 291-302
Baker, B. (2007). Destination branding for small cities: The essentials for successful place branding. Port-land: Creative Leap Books
Baksi, A. K. (2016). Impact of Craftourism on place attachment: A case of selected craft districts in West Bengal India. South Asian Journal of Tourism and Heritage, 9(2), 27-39.
Baksi, A. K. (2017). Linking consumer trust, repatronization and advocacy with intervention of perceived service recovery and zone-of-tolerance. Asian Journal of Management, 8(2), 324-330.
Baksi, A. K. (2013). Moderating effects of CRM on e-tail atmospherics-shopping behaviour link: A case of modified Mehrabian-Russell model, SIT Journal of Management (online), 3 (Spl.), 1-27.
Baloglu, S. & Brinberg, D. (1997). Affective images of tourism destination. Journal of Travel Research, 35(4), 11-15
Baloglu, S. &Mangaloglu, M. (2001). Tourism destination images of Turkey, Egypt, Greece, and Italy as perceived by US-based tour operators and travel agents. Tourism Management, 22(1), 1-9.
Baloglu, S. & McCleary, K. (1999). A model of destination image formation. Annals of Tourism Research, 26(4), 868-897.
Bertil, H., Broweur, N. & Van Dijk, M. (2009). Sensory Marketing. New York: Palgrave Macmillan.
Bigné, J. E., Sánchez, M. I. & Sánchez, J. (2001). Tourism image, evaluation variables and after purchase behaviour: inter-relationship. Tourism Management, 22(6), 607-616.
Blain, C., Levy, S. E. & Ritchie, J. R. B. (2005). Destination branding: insights and practices from destina-tion management organizations. Journal of Travel Research, 43(4), 328e338.
Bove-Sans, M. A., & Laguado-Ramírez, R. (2013). Destination image analysis for Tarragona cultural her-itage. Review of Economic Analysis, 5(1), 103-126.
Burns, A. C. & Bush, R. F. (1995). Marketing research, New Jersey: Prentice Hall.
Cai, A. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720-742.
Chen, C. F., & Phou, S. (2013). A closer look at destination: Image, personality, relationship and loyal-ty. Tourism management, 36, 269-278.
Dion, K. & Dion, K. (1996). Cultural Perspectives on Romantic Love. Personal Relationships, 3 (March), 5- 17.
Echtner, C. M., & Ritchie, J. R. (2003). The meaning and measurement of destination image:[Reprint of original article published in v. 2, no. 2, 1991: 2-12.]. Journal of tourism studies, 14(1), 37.
Fan, Y. (2005). Branding the Nation: What is being branded. Journal of Vacation Marketing, 12, 1, 5-14.
Fehr, B. & Russell, J. A. (1991). The concept of love viewed from a prototype perspective. Journal of Personality and Social Psychology, 60 (March), 425- 438.
Florek, M., Insch, A. & Gnoth, J. (2006). City council websites as a means of place brand identity com-munication. Place Branding, 2(4), 276-296.
Fournier, S. & Alvarez, C. (2012). Brands as relationship partners: Warmth, competence, and in-between. Journal of Consumer Psychology, 22, 177-185.
Fournier, S. (1998). Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research, 24(March), 343-373.
Gartner, W. C. (1993). Image formation process. Journal of Travel and Tourism Marketing, 2(2/3), 191-215.
Hair, J. F., Anderson, R. E., Tatham, R. L. & Black, W. C. (1998). Multivariate data analysis (5th ed.). New Jersey: Prentice Hall.
Hinde, R. A. (1995). A Suggested Structure for a Science of Relationships. Personal Relationships, 2 (March), 1-15.
Hultén, B., Broweus, N., & Van Dijk, M. (2009). What is Sensory Marketing?. In Sensory marketing (pp. 1-23). Palgrave Macmillan, London.
Holt, D. B. (1995). How Consumers Consume: A Typology of Consumption Practices. Journal of Con-sumer Research, 22 (June), 1- 16.
Hosany, S., Ekinci, Y. & Uysal, M. (2007). Destination image and destination personality. International Journal of Culture, Tourism and Hospitality Research, 1(1), 62-81.
Joppe, M., Martin, D. W., & Waalen, J. (2001). Toronto’s image as a destination: a comparative im-portance-satisfaction analysis by origin of visitor. Journal of Travel Research, 39(3), 252-260.
Joshua, G. G. (2008). Multisensory Marketing and its Application in Tourism. [online] Available at http://www.scribd.com/doc/9296907/Multi-Sensory-Marketing-and-Its-Application-in-Tourism [Ac-cessed 11/11/2016]
Kapferer, J. (1997). Strategic brand management. Great Britain: Kogan Page.
Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). New Jersey: Prentice Hall.
Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity, New Jersey: Prentice Hall
Konecnik, M. & Go, F. (2008). Tourism destination brand identity: the case of Slovenia. Brand Manage-ment, 15(3), 177-189.
Kuenzel, S. & Katsaris, N. (2009). A Critical Analysis of Service Recovery processes in the Hotel Indus-try, TMC Academic Journal, 4(1), 14-24.
Lam, T. & Hsu, C. (2006). Predicting behavioral intention of choosing a travel destination. Tourism Man-agement, 27, 589-599.
Levinger, G. (1983). Development and Change, in Close Relationships, ed. Harold H. Kelley et al., New York: W. H. Freeman, 315-359.
Levinger, G. (1995) Figure versus Ground: Micro- and Macroperspectives on the Social Psychology of Personal Relationships in Theoretical Frameworks for Personal Relation-ships, ed. Ralph Erber and Robin Gilmour, Hillsdale, NJ: Erlbaum, 1-28.
Lindstrom, M. & Kotler, P. (2005). Brand sense build powerful brands through touch, taste, smell, sight, and sound. New York: Free press
Low, G. S. & Lamb, C. W. (2000). The measurement and dimensionality of brand associations. Journal of Product & Brand Management, 9(6), 350-368.
Mariutti, F. G., Giraldi, J. D. M. E., & Crescitelli, E. (2013). The image of Brazil as a tourism destination: an exploratory study of the American market. International Journal of Business Administration, 4(1), 13.
Morrin, M. & Chebat, J-C. (2005). Person-Place Congruency: The Interactive Effects of Shopper Style and Atmospherics on Consumer Expenditures. Journal of Service Research, 8(2), 181-191.
Morrison, A., & Anderson, D. (2002). Destination branding. Available from: http:// www.macvb.org/intranet/presentation/DestinationBrandingLOzarks6-10-02. ppt, accessed on 11.11.16.
Murray, K. B. (1991). A test of services marketing theory: consumer information acquisition Activities. Journal of Marketing, 55(1), 10-25.
Nandan, S. (2005). An exploration of the brand identity-brand image linkage: a communications perspec-tive. Brand Management, 12(4), 264-278.
Nicolau, J. L. & Mas, F. J. (2004), Stochastic Choice Analysis of Tourism Destinations, Valenciano de In-vestigaciones Económicas, 2004, 1-34.
Nolan, M., J. & Keller-III, F. C. (2006), Campfires, Cathedrals, and Casinos: Sociodemographic Varia-tion and Perceptions of Tourist Destinations. Paper presented at the 2nd Annual Meetings of the Socie-ty for Anthropological Sciences, Savannah, GA, and http//:www.cast.uark.edu/ar_tourism/content/Lastfreelist.pdf (accessed on 21/03/2018)
Oppermann, M. (2000). Tourism destination loyalty. Journal of Travel Research, 39(1), 78-84
Pawaskar, P. & Goel, M. (2014), A conceptual model: Multisensory marketing and destination branding, Symbiosis Institute of Management Studies Annual Research Conference (SIMSARC13), Procedia Economics and Finance, 11, 255-267.
Pike, S. (2009). Destination brand positions of a competitive set of near-home destinations. Tourism Management, 30(6), 857e866.
Pikkemaat, B., (2004). The measurement of destination image: The case of Austria. The Poznan University of Economics Review, 4(1), 87-102.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior research methods, 40(3), 879-891.
Qu, H, Kim, L. H. & Kim, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32, 465-476.
Rewatkar, S. (2014). Factors Influencing Consumer Buying Behavior: A Review (with reference to Online Shopping).International Journal of Science and Research, 3(5), 1346-1349
Russell, J. A. & Pratt, G. (1980). A Description of the Affective Quality Attributed to Environments. Journal of Personality and Social Psychology, 38(2), 311-22.
Russel, J. A., Ward, L. M. & Pratt, G. (1981). Affective quality attributed to environments: a factor analyt-ic study. Environment and Behavior, 13(3), 259-288.
Ryan, C., & Gu, H. (2008). Destination branding and marketing: the role of marketing organizations. In H. Oh (Ed.), Handbook of hospitality marketing management (pp. 383-411). Oxford: Butterworth-Heinemann.
Stern, E. & Krakover, S. (1993). The formation of composite urban image. Geographical Analysis, 25(2), 130-146.
Tasei, A. D. A. & Kozak, M. (2006). Destination brands vs destination images: do we know what we mean? Journal of Vacation Marketing, 12(4), 299-317.
Thompson, C. (1996). Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle. Journal of Consumer Research, 22 (March), 388-407.
Uysal, M., Chen, J. & Williams, D. (2000). Increasing state market share through a regional positioning. Tourism Management, 21(1), 89-96.
Weaver, D. B. & Lawton, L. J. (2002). Overnight ecotourist market segmentation in the gold coast hinter-land of Australia. Journal of Travel Research, 40(3), 270-280.
Woodside, A. G. & Lysenko, S. (1989). A general model of travel destination choice. Journal of Travel Research, 27(4), 8-14.
Yu, Y. & Dean, A., (2001). The contribution of emotional satisfaction to consumer loyalty. International Journal of Service Industry Management, 12(3), 234-250.
Yvette, R. & Turner, L. W. (2002). Cultural differences between Asian markets and Australian hosts. Journal of Travel Research, 40(3), 295-315.