How to cite this paper
Kayak, M & Simoni, M. (2016). Revisiting tourist behavior via destination brand worldness.Management Science Letters , 6(11), 671-680.
Refrences
Baloglu, S., & Brinberg, D. (1997). Affective images of tourism destinations. Journal of Travel Research, 35(4), 11-15.
Boo, S., Busser, B., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231.
Cai, L. A. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720-742.
Cooper, D. R., & Schindler, P. S. (2011). Business Research Methods (11th Ed.). NY: McGraw-Hill.
Crompton, J. L. (1972). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18-23.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th Ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152.
Hanlan, J., & Kelly, S. (2005). Image formation, information sources and an iconic Australian tourist destination. Journal of Vacation Marketing, 11(2), 163–177.
Henseler, J., Ringle, C., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Horng, J. S., Liu, C. H., Chou, H. Y., & Tsai, C. Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions. Tourism Management, 33(4), 815-824.
Kayak, M., Kozak, M., & Moslehpour, M. (2013). How perceived global brands influence consumer purchasing behaviour of Starbucks. In M. Kozak and N. Kozak, Aspects of Tourist Behaviour. Newcastle, UK: Cambridge Scholars Publishing.
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22.
Kim, H. B., & Kim, W. G. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurant. Tourism Management, 26(4), 549–560.
Kim, T., Kim, W. G., & Kim, H. B. (2009). The effects of perceived justice on recovery satisfaction, trust, word-of-mouth, and revisit intention in upscale hotels. Tourism Management, 30(1), 51–62.
Kladou, S., & Kehagias, J. (2014) Developing a structural brand equity model for cultural destinations. Journal of Place Management and Development, 7(2), 112 – 125.
Konecnik, M, & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34(2), 400-421.
Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331–344.
Park, S. Y., & Petrick, J. F. (2006). Destinations’ perspectives of branding. Annals of Tourism Research, 33(1), 262–265.
Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465-476.
Steenkamp, J. B. E. M., Batra, R., & Alden, D. L. (2003). How perceived brand globalness creates brand value. Journal of International Business Studies, 34(1), 53-65.
Strizhakova, Y., Coulter, R. A., & Price, L. L. (2011). Branding in a global marketplace: The mediating effects of quality and self-identity brand signals. International Journal of Research in Marketing, 28(4), 342-351.
Tasci, A. D. A., & Kozak, M. (2006). Destination brands vs destination images: do we know what we mean? Journal of Vacation Marketing, 12(4), 299–317.
Tasci, A. D. A., Gartner, W., & Cavusgil, S. T. (2007). Measurement of destination brand bias using a quasi-experimental design. Tourism Management, 28(6), 1529–1540.
Boo, S., Busser, B., & Baloglu, S. (2009). A model of customer-based brand equity and its application to multiple destinations. Tourism Management, 30(2), 219-231.
Cai, L. A. (2002). Cooperative branding for rural destinations. Annals of Tourism Research, 29(3), 720-742.
Cooper, D. R., & Schindler, P. S. (2011). Business Research Methods (11th Ed.). NY: McGraw-Hill.
Crompton, J. L. (1972). An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research, 17(4), 18-23.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th Ed.). Upper Saddle River, NJ: Pearson Prentice Hall.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152.
Hanlan, J., & Kelly, S. (2005). Image formation, information sources and an iconic Australian tourist destination. Journal of Vacation Marketing, 11(2), 163–177.
Henseler, J., Ringle, C., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Horng, J. S., Liu, C. H., Chou, H. Y., & Tsai, C. Y. (2012). Understanding the impact of culinary brand equity and destination familiarity on travel intentions. Tourism Management, 33(4), 815-824.
Kayak, M., Kozak, M., & Moslehpour, M. (2013). How perceived global brands influence consumer purchasing behaviour of Starbucks. In M. Kozak and N. Kozak, Aspects of Tourist Behaviour. Newcastle, UK: Cambridge Scholars Publishing.
Keller, K. L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57(1), 1-22.
Kim, H. B., & Kim, W. G. (2005). The relationship between brand equity and firms’ performance in luxury hotels and chain restaurant. Tourism Management, 26(4), 549–560.
Kim, T., Kim, W. G., & Kim, H. B. (2009). The effects of perceived justice on recovery satisfaction, trust, word-of-mouth, and revisit intention in upscale hotels. Tourism Management, 30(1), 51–62.
Kladou, S., & Kehagias, J. (2014) Developing a structural brand equity model for cultural destinations. Journal of Place Management and Development, 7(2), 112 – 125.
Konecnik, M, & Gartner, W. C. (2007). Customer-based brand equity for a destination. Annals of Tourism Research, 34(2), 400-421.
Lee, J. S., & Back, K. J. (2008). Attendee-based brand equity. Tourism Management, 29(2), 331–344.
Park, S. Y., & Petrick, J. F. (2006). Destinations’ perspectives of branding. Annals of Tourism Research, 33(1), 262–265.
Qu, H., Kim, L. H., & Im, H. H. (2011). A model of destination branding: Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465-476.
Steenkamp, J. B. E. M., Batra, R., & Alden, D. L. (2003). How perceived brand globalness creates brand value. Journal of International Business Studies, 34(1), 53-65.
Strizhakova, Y., Coulter, R. A., & Price, L. L. (2011). Branding in a global marketplace: The mediating effects of quality and self-identity brand signals. International Journal of Research in Marketing, 28(4), 342-351.
Tasci, A. D. A., & Kozak, M. (2006). Destination brands vs destination images: do we know what we mean? Journal of Vacation Marketing, 12(4), 299–317.
Tasci, A. D. A., Gartner, W., & Cavusgil, S. T. (2007). Measurement of destination brand bias using a quasi-experimental design. Tourism Management, 28(6), 1529–1540.