How to cite this paper
Subroto, A & Samidi, S. (2018). The influence of advertisement towards brand choice: An exploration from initial attitude of consumers.Management Science Letters , 8(9), 963-974.
Refrences
Ajzen, I. (1993). Attitude theory and the attitude-behavior relation. New directions in attitude measurement, 41-57.
Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. European Review of Social Psychology, 11(1), 1-33.
Ambler, T. (2000). Persuasion, pride and prejudice: how ads work. International Journal of Advertising, 19(3), 299-315.
Ampofo, A. (2014). Effects of advertising on consumer buying behaviour: with reference to demand for cosmetic products in Bangalore, India.
Andrews, J. C., Durvasula, S., & Akhter, S. H. (1990). A framework for conceptualizing and measuring the involvement construct in advertising research. Journal of Advertising, 19(4), 27-40.
Awan, A. I., M., & Majeed C.F. (2016). Effects of Advertisment on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan. Journal of Marketing and Consumer Research, 19.
Baker, W. E., & Lutz, R. J. (2000). An empirical test of an updated relevance-accessibility model of advertising effectiveness. Journal of Advertising, 29(1), 1-14.
Baron, R. A., & Byrne, D. (2004). Social psychology. Boston: Pearson Education.
Beltramini, R. F., & Stafford, E. R. (1993). Comprehension and perceived believability of seals of approval information in advertising. Journal of Advertising, 22(3), 3-13.
Broadbent, S., & Burnett, L. (1992). 456 views of how advertising works. Admap, 27, 17-17.
Buttle, F. (1991). What do People do with Advertising? International Journal of Advertising, 10(2), 95-110.
Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An experimental study of the relationship between online engagement and advertising effectiveness. Journal of Interactive Marketing, 23(4), 321-331.
Cavaliere, G., & Tassinari, G. (2001). Advertising effect on primary demand: a cointegration approach. International Journal of Advertising, 20(3), 319-339.
Celsi, R. L., & Olson, J. C. (1988). The role of involvement in attention and comprehension processes. Journal of consumer research, 15(2), 210-224.
Cialdini, R. B., Petty, R. E., & Cacioppo, J. T. (1981). Attitude and attitude change. Annual review of psychology, 32(1), 357-404.
Clark, C. R., Doraszelski, U., & Draganska, M. (2009). The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data. QME, 7(2), 207-236.
Deaux, K. (1993). Reconstructing social identity. Personality and social psychology bulletin, 19(1), 4-12.
Franses, P. H., & Vriens, M. (2004). Advertising effects on awareness, consideration and brand choice using tracking data.
Grewal, D., Kavanoor, S., Fern, E. F., Costley, C., & Barnes, J. (1997). Comparative versus noncomparative advertising: a meta-analysis. The Journal of Marketing, 1-15.
Habib, A., Hossain, S., & Oma, T. (2015). Impact of Advertisement on Consumer Choice: A Case of SME and Consumers. Singaporean Journal of Business, Economics and Management Studies, 4(5), 1-15.
Hall, B. F. (2002). A new model for measuring advertising effectiveness. Journal of Advertising Research, 42(2), 23-31.
Hall, M. (1992). Using advertising Frameworks : Different Research Models for Different Campaigns. Admap.
Haugtvedt, C. P., & Petty, R. E. (1992). Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes. Journal of Personality and Social psychology, 63(2), 308.
Haugtvedt, C. P., Petty, R. E., & Cacioppo, J. T. (1992). Need for cognition and advertising: Understanding the role of personality variables in consumer behavior. Journal of Consumer Psychology, 1(3), 239-260.
Kardes, F. R. (1988). Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion. Journal of Consumer Research, 15(2), 225-233.
Kelman, H. C. (1958). Compliance, identification, and internalization three processes of attitude change. Journal of conflict resolution, 2(1), 51-60.
Kumar, P. R., Venkateswara K. (2013). The Role of Advertising in Consumer Decision Making. IOSR Journal of Business and Management, 14(4), 37-45.
Leippe, M. R., & Elkin, R. A. (1987). When motives clash: Issue involvement and response involvement as determinants of persuasion. Journal of Personality and Social psychology, 52(2), 269.
Lutz, R. J. (1985). Affective and cognitive antecedents of attitude toward the ad: A conceptual framework. Psychological processes and advertising effects, 45-63.
MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. The Journal of Marketing, 48-65.
Manfredo, M. J. (1992). Influencing human behavior: Theory and applications in recreation, tourism, and natural resources management.
McGuire, W. J. (1969). The nature of attitudes and attitude change. The handbook of social psychology, 3(2), 136-314.
Mehta, A. (1994). How advertising response modeling (ARM) can increase ad effectiveness. Journal of Advertising Research, 34, 62-62.
Meyers-Levy, J., & Malaviya, P. (1999). Consumers' processing of persuasive advertisements: An integrative framework of persuasion theories. The Journal of Marketing, 45-60.
Miniard, P. W., Dickson, P. R., & Lord, K. R. (1988). Some central and peripheral thoughts on the routes to persuasion. NA-Advances in Consumer Research Volume 15.
Mittal, B. (1990). The relative roles of brand beliefs and attitude toward the ad as mediators of brand attitude: A second look. Journal of Marketing Research, 209-219.
Mixon Jr, F. G. (1994). The role of advertising in the market process: a survey. International Journal of Advertising, 13(1), 15-23.
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of consumer research, 10(2), 135-146.
Poiesz, T. B., & Robben, H. S. (1994). Individual reactions to advertising: theoretical and methodological developments. International Journal of Advertising, 13(1), 25-53.
Rai, N. (2013). Impact of Advertising on Consumer behaviour and attitude with reference to consumer durables. International Journal of Management Research and Business Strategy, 2(2), 74-79.
Robertson, T. S., & Kassarjian, H. H. (1991). Handbook of consumer behavior: Prentice-Hall Englewood Cliffs, NJ.
Shimp, T. A. (1981). Attitude toward the ad as a mediator of consumer brand choice. Journal of Advertising, 10(2), 9-48.
Solomon, M. R. (1996). Consumer Behavior: Prentice Hall International Inc.
Taylor, R. E. (1999). A six-segment message strategy wheel. Journal of Advertising Research, 39(6), 7-7.
Tellis, G. J. (1998). Advertising and sales promotion strategy: Prentice Hall.
Urban, G. L., Hauser, J. R., & Dholakia, N. (1987). Essentials of new product management: Prentice-Hall Englewood Cliffs, New Jersey.
Urban, G. L., Hauser, J. R., & Urban, G. L. (1993). Design and marketing of new products (Vol. 2): Prentice hall Englewood Cliffs, NJ.
Vakratsas, D., & Ambler, T. (1999). How advertising works: what do we really know? The Journal of Marketing, 26-43.
Wu, S.-I. (2001). An experimental study on the relationship between consumer involvement and advertising effectiveness. Asia Pacific Journal of Marketing and Logistics, 13(1), 43-56.
Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. European Review of Social Psychology, 11(1), 1-33.
Ambler, T. (2000). Persuasion, pride and prejudice: how ads work. International Journal of Advertising, 19(3), 299-315.
Ampofo, A. (2014). Effects of advertising on consumer buying behaviour: with reference to demand for cosmetic products in Bangalore, India.
Andrews, J. C., Durvasula, S., & Akhter, S. H. (1990). A framework for conceptualizing and measuring the involvement construct in advertising research. Journal of Advertising, 19(4), 27-40.
Awan, A. I., M., & Majeed C.F. (2016). Effects of Advertisment on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan. Journal of Marketing and Consumer Research, 19.
Baker, W. E., & Lutz, R. J. (2000). An empirical test of an updated relevance-accessibility model of advertising effectiveness. Journal of Advertising, 29(1), 1-14.
Baron, R. A., & Byrne, D. (2004). Social psychology. Boston: Pearson Education.
Beltramini, R. F., & Stafford, E. R. (1993). Comprehension and perceived believability of seals of approval information in advertising. Journal of Advertising, 22(3), 3-13.
Broadbent, S., & Burnett, L. (1992). 456 views of how advertising works. Admap, 27, 17-17.
Buttle, F. (1991). What do People do with Advertising? International Journal of Advertising, 10(2), 95-110.
Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An experimental study of the relationship between online engagement and advertising effectiveness. Journal of Interactive Marketing, 23(4), 321-331.
Cavaliere, G., & Tassinari, G. (2001). Advertising effect on primary demand: a cointegration approach. International Journal of Advertising, 20(3), 319-339.
Celsi, R. L., & Olson, J. C. (1988). The role of involvement in attention and comprehension processes. Journal of consumer research, 15(2), 210-224.
Cialdini, R. B., Petty, R. E., & Cacioppo, J. T. (1981). Attitude and attitude change. Annual review of psychology, 32(1), 357-404.
Clark, C. R., Doraszelski, U., & Draganska, M. (2009). The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data. QME, 7(2), 207-236.
Deaux, K. (1993). Reconstructing social identity. Personality and social psychology bulletin, 19(1), 4-12.
Franses, P. H., & Vriens, M. (2004). Advertising effects on awareness, consideration and brand choice using tracking data.
Grewal, D., Kavanoor, S., Fern, E. F., Costley, C., & Barnes, J. (1997). Comparative versus noncomparative advertising: a meta-analysis. The Journal of Marketing, 1-15.
Habib, A., Hossain, S., & Oma, T. (2015). Impact of Advertisement on Consumer Choice: A Case of SME and Consumers. Singaporean Journal of Business, Economics and Management Studies, 4(5), 1-15.
Hall, B. F. (2002). A new model for measuring advertising effectiveness. Journal of Advertising Research, 42(2), 23-31.
Hall, M. (1992). Using advertising Frameworks : Different Research Models for Different Campaigns. Admap.
Haugtvedt, C. P., & Petty, R. E. (1992). Personality and persuasion: Need for cognition moderates the persistence and resistance of attitude changes. Journal of Personality and Social psychology, 63(2), 308.
Haugtvedt, C. P., Petty, R. E., & Cacioppo, J. T. (1992). Need for cognition and advertising: Understanding the role of personality variables in consumer behavior. Journal of Consumer Psychology, 1(3), 239-260.
Kardes, F. R. (1988). Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion. Journal of Consumer Research, 15(2), 225-233.
Kelman, H. C. (1958). Compliance, identification, and internalization three processes of attitude change. Journal of conflict resolution, 2(1), 51-60.
Kumar, P. R., Venkateswara K. (2013). The Role of Advertising in Consumer Decision Making. IOSR Journal of Business and Management, 14(4), 37-45.
Leippe, M. R., & Elkin, R. A. (1987). When motives clash: Issue involvement and response involvement as determinants of persuasion. Journal of Personality and Social psychology, 52(2), 269.
Lutz, R. J. (1985). Affective and cognitive antecedents of attitude toward the ad: A conceptual framework. Psychological processes and advertising effects, 45-63.
MacKenzie, S. B., & Lutz, R. J. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. The Journal of Marketing, 48-65.
Manfredo, M. J. (1992). Influencing human behavior: Theory and applications in recreation, tourism, and natural resources management.
McGuire, W. J. (1969). The nature of attitudes and attitude change. The handbook of social psychology, 3(2), 136-314.
Mehta, A. (1994). How advertising response modeling (ARM) can increase ad effectiveness. Journal of Advertising Research, 34, 62-62.
Meyers-Levy, J., & Malaviya, P. (1999). Consumers' processing of persuasive advertisements: An integrative framework of persuasion theories. The Journal of Marketing, 45-60.
Miniard, P. W., Dickson, P. R., & Lord, K. R. (1988). Some central and peripheral thoughts on the routes to persuasion. NA-Advances in Consumer Research Volume 15.
Mittal, B. (1990). The relative roles of brand beliefs and attitude toward the ad as mediators of brand attitude: A second look. Journal of Marketing Research, 209-219.
Mixon Jr, F. G. (1994). The role of advertising in the market process: a survey. International Journal of Advertising, 13(1), 15-23.
Petty, R. E., Cacioppo, J. T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: The moderating role of involvement. Journal of consumer research, 10(2), 135-146.
Poiesz, T. B., & Robben, H. S. (1994). Individual reactions to advertising: theoretical and methodological developments. International Journal of Advertising, 13(1), 25-53.
Rai, N. (2013). Impact of Advertising on Consumer behaviour and attitude with reference to consumer durables. International Journal of Management Research and Business Strategy, 2(2), 74-79.
Robertson, T. S., & Kassarjian, H. H. (1991). Handbook of consumer behavior: Prentice-Hall Englewood Cliffs, NJ.
Shimp, T. A. (1981). Attitude toward the ad as a mediator of consumer brand choice. Journal of Advertising, 10(2), 9-48.
Solomon, M. R. (1996). Consumer Behavior: Prentice Hall International Inc.
Taylor, R. E. (1999). A six-segment message strategy wheel. Journal of Advertising Research, 39(6), 7-7.
Tellis, G. J. (1998). Advertising and sales promotion strategy: Prentice Hall.
Urban, G. L., Hauser, J. R., & Dholakia, N. (1987). Essentials of new product management: Prentice-Hall Englewood Cliffs, New Jersey.
Urban, G. L., Hauser, J. R., & Urban, G. L. (1993). Design and marketing of new products (Vol. 2): Prentice hall Englewood Cliffs, NJ.
Vakratsas, D., & Ambler, T. (1999). How advertising works: what do we really know? The Journal of Marketing, 26-43.
Wu, S.-I. (2001). An experimental study on the relationship between consumer involvement and advertising effectiveness. Asia Pacific Journal of Marketing and Logistics, 13(1), 43-56.