How to cite this paper
Okoe, A & Boateng, H. (2015). Consumer attitudes toward and intentions to accept mobile advertising.Management Science Letters , 5(9), 833-842.
Refrences
Al Khasawneh, M., & Shuhaiber, A. (2013). A comprehensive model of factors influencing consumer attitude towards and acceptance of SMS advertising: An empirical investigation in Jordan. Research and Development (IJSMMRD), 3(2), 1-22.
Amberg, M., Hirschmeier, M., & Wehrmann, J. (2004). The Compass Acceptance Model for the Analysis and Evaluation of Mobile Services. International Journal of Mobile Communications, 2(3), 248-259.
Balasubramanian, S., Peterson, R.A., & Jarvenpaa, S.L. (2002). Exploring the implications of m?commerce for markets and marketing. Journal of the Academy of Marketing Science, 30(4), 348?61.
Barwise, P., & Strong, C. (2002). Permission-Based Mobile Advertising. Journal of Interactive Marketing, 16(1), 14 – 24.
Bauer, H.H., Barnes, S.J., Reichardt, T., & Neumann, M.M. (2005). Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study. Journal of electronic commerce research, 6(3), 181-192.
Carroll, A., Barnes, S.J., Scornavacca, E., & Fletcher, K. (2006). Consumer perceptions and attitudes toward SMS advertising: recent evidence from New Zealand. International Journal of Advertising, 26(1), 79-98.
Chowdhury H.K., Parvin, N., Weitenberner, C., & Becker M (2010) Consumer attitude toward mobile advertising in an emerging market: An empirical study. Marketing, 12(2), 206-216.
Davis, F.D., Bagozzi, R.P., & Warshaw, P.R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982-1003.
Daugherty, T., Eastin, M.S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of Interactive Advertising, 8(2), 16-25.
Ducoffe, R.H. (1996). Advertising Value and Advertising on the Web. Journal of Advertising Research, 36 (September/October), 21-35.
El-Garhi, S. (2014). Consumers & apos; attitude towards mobile advertisement: A study within the smartphone era among Ghanaian consumers. Bachelor’s thesis submitted to the Department of Marketing, Halmstad University, Sweden.
Fomell, C., & Larcker, D. (1987). A second generation of multivariate analysis: Classification of methods and implications for marketing research. In Houston, M.J. (Ed.) Review of Marketing (,pp. 407-450), Chicago: American Marketing Association.
Gallup Organization (1959). A Study of Public Attitudes towards Advertising Princeton: Princeton University Press.
Gao, S., & Zang, Z. (2014). An empirical examination of users’ adoption of mobile advertising in China. Information Development, 0266666914550113.
Greenwald, A.G., & Clark, L. (1984). Audience Involvement in Advertising: Four Levels. Journal of Consumer Research, 11 (June), 581-592.
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands. Journal of Advertising, 29(3), 43 – 54.
Grant, I., & O’Donohoe, S. (2007). Why young consumers are not open to mobile marketing Communication. International Journal of Advertising, 26(2), 223-46.
Haghirian, P., Madlberger, M., & Tanuskova, A. (2005). Increasing advertising value of mobile marketing-an empirical study of antecedents. In System Sciences, 2005. HICSS & apos; 05. Proceedings of the 38th Annual Hawaii International Conference On (pp. 32c-32c). IEEE.
Hoffman, D.L., & Novak, T.P. (1996). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing, 60(3), 50-68.
James, W.L., & Kover, A.J. (1992). Observations: Do overall attitudes toward advertising affect involvement with specific advertisements?. Journal of Advertising Research, 32(5), 78–83.
Krishnamurthy, S. (2000). Permission Marketing: Turning Strangers into Friends, and Friends into Customers [book review]. Journal of Marketing Research, 37(4), 525–527.
Lutz, R.J. (1985). Affective and Cognitive Antecedents of Attitude toward the Ad: A Conceptual Framework. In Psychological Processes and Advertising Effects: Theory, Research and Applications, L. Alwitt and A. Mitchell, eds. (45-63), Hillsdale, NJ: Erlbaum.
Lee, Y., & Benbasat, I. (2003). Interface design for mobile commerce. Communications of the ACM, 46(12), 49–52.
Mackenzie, S.B., & Lutz, R.J. (1989). An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context. Journal of Marketing, 53(2),48-65.
Maneesoonthorn, C., & Fortin, D. (2006). Texting Behaviour and attitudes toward permission mobile advertising: an empirical study of mobile users & apos; acceptance of SMS for marketing purposes. International Journal of Mobile Marketing, 1(1), 66 – 72
Merisavo, M., Kajalo, S., Karjaluoto, H., Virtanen, V., Salmenkivi, S., Raulas, M., & Lepp?niemi, M. (2007). An empirical study of the drivers of consumer acceptance of mobile advertising. Journal of Interactive Advertising, 7(2), 41-50.
Mehta, A. (2000). Advertising attitudes and advertising effectiveness. Journal of Advertising Research, 40(3), 67-72.
Mehta, R., & Sivadas, E. (1995). Direct Marketing on the Internet: An Empirical Assessment of Consumer Attitudes. Journal of Direct Marketing, 9(3), 21-32.
Mobile Data Association (2004). Text Messages, Still Breaking the 2 Billion Barrier as MDA Celebrates 5 Years of Reporting Results and a Decade of Mobile Data, http://www.mdamobiledata.org (accessed on 12/1/2004).
Nysveen, H., Pedersen, P.E., & Thorbj?rnsen, H. (2005). Explaining intention to use mobile chat services: moderating effects of gender. Journal of consumer Marketing, 22(5), 247-256.
Park, T., Shenoy, R., & Salvendy, G. (2008). Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies. Behavior & Information Technology, 27(5), 355-373.
Riecken, D. (2000). Personalized views of personalization. Communications of the ACM, 43(8), 27-28.
Saadeghvaziri, F., & Hosseini, H.K. (2011). Mobile advertising: An investigation of factors creating positive attitude in Iranian customers. African Journal of Business Management, 5(2), 394-404.
Scharl, A., Dickinger, A., & Murphy, J. (2005). Diffusion and success factors of mobile marketing. Electronic Commerce Research and Applications, 4(2), 159-173.
Schlosser, A.E., Shavitt, S., & Kanfer, A. (1999). Survey of Internet users’ attitudes toward Internet advertising. Journal of Interactive Marketing, 13(3), 34-54.
Siau, K., & Shen, Z. (2003). Mobile communications and mobile services. International Journal of Mobile Communications, 1(1-2), 3-14.
Taylor, S., & Todd, P.A. (1995). Understanding information technology usage: a test of competing models. Information Systems Research, 6,144–176.
Tsang, M.M., Ho, S.C., & Liang, T.P. (2004). Consumer attitudes toward mobile advertising: An empirical study. International Journal of Electronic Commerce, 8(3), 65-78.
Van der Waldt, D.L.R., Rebello, T.M., & Brown, W.J. (2009). Attitudes of young consumers towards SMS advertising. African Journal of Business Management, 3(9), 444-452.
Venkatesh, V., & Davis, F.D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186–204.
Wilska, T.A. (2003). Mobile phone use as part of young people’s consumption styles. Journal of Consumer Policy, 26(3), 441–463.
Xu, D. (2007). The influence of personalization in affecting consumer attitude toward mobile advertising in China. The Journal of Computer Information Systems, 47(2), 9-21.
Yuan, S.T., & Tsao, Y.W. (2003). A recommendation mechanism for contextualized mobile Advertising. Expert Systems with Applications, 24, 399-414.
Zabadi, A.M.A., Shura, M., & Elsayed, E.A. (2012). Consumer attitudes toward SMS advertising among Jordanian users. International Journal of Marketing Studies, 4(1), 77-89.
Zanot, E.J. (1984). Public attitudes toward advertising: The American experience. International Journal of Advertising, 3(1), 3-15.
Amberg, M., Hirschmeier, M., & Wehrmann, J. (2004). The Compass Acceptance Model for the Analysis and Evaluation of Mobile Services. International Journal of Mobile Communications, 2(3), 248-259.
Balasubramanian, S., Peterson, R.A., & Jarvenpaa, S.L. (2002). Exploring the implications of m?commerce for markets and marketing. Journal of the Academy of Marketing Science, 30(4), 348?61.
Barwise, P., & Strong, C. (2002). Permission-Based Mobile Advertising. Journal of Interactive Marketing, 16(1), 14 – 24.
Bauer, H.H., Barnes, S.J., Reichardt, T., & Neumann, M.M. (2005). Driving consumer acceptance of mobile marketing: A theoretical framework and empirical study. Journal of electronic commerce research, 6(3), 181-192.
Carroll, A., Barnes, S.J., Scornavacca, E., & Fletcher, K. (2006). Consumer perceptions and attitudes toward SMS advertising: recent evidence from New Zealand. International Journal of Advertising, 26(1), 79-98.
Chowdhury H.K., Parvin, N., Weitenberner, C., & Becker M (2010) Consumer attitude toward mobile advertising in an emerging market: An empirical study. Marketing, 12(2), 206-216.
Davis, F.D., Bagozzi, R.P., & Warshaw, P.R. (1989). User Acceptance of Computer Technology: A Comparison of Two Theoretical Models. Management Science, 35(8), 982-1003.
Daugherty, T., Eastin, M.S., & Bright, L. (2008). Exploring consumer motivations for creating user-generated content. Journal of Interactive Advertising, 8(2), 16-25.
Ducoffe, R.H. (1996). Advertising Value and Advertising on the Web. Journal of Advertising Research, 36 (September/October), 21-35.
El-Garhi, S. (2014). Consumers & apos; attitude towards mobile advertisement: A study within the smartphone era among Ghanaian consumers. Bachelor’s thesis submitted to the Department of Marketing, Halmstad University, Sweden.
Fomell, C., & Larcker, D. (1987). A second generation of multivariate analysis: Classification of methods and implications for marketing research. In Houston, M.J. (Ed.) Review of Marketing (,pp. 407-450), Chicago: American Marketing Association.
Gallup Organization (1959). A Study of Public Attitudes towards Advertising Princeton: Princeton University Press.
Gao, S., & Zang, Z. (2014). An empirical examination of users’ adoption of mobile advertising in China. Information Development, 0266666914550113.
Greenwald, A.G., & Clark, L. (1984). Audience Involvement in Advertising: Four Levels. Journal of Consumer Research, 11 (June), 581-592.
Goldsmith, R. E., Lafferty, B. A., & Newell, S. J. (2000). The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands. Journal of Advertising, 29(3), 43 – 54.
Grant, I., & O’Donohoe, S. (2007). Why young consumers are not open to mobile marketing Communication. International Journal of Advertising, 26(2), 223-46.
Haghirian, P., Madlberger, M., & Tanuskova, A. (2005). Increasing advertising value of mobile marketing-an empirical study of antecedents. In System Sciences, 2005. HICSS & apos; 05. Proceedings of the 38th Annual Hawaii International Conference On (pp. 32c-32c). IEEE.
Hoffman, D.L., & Novak, T.P. (1996). Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations. Journal of Marketing, 60(3), 50-68.
James, W.L., & Kover, A.J. (1992). Observations: Do overall attitudes toward advertising affect involvement with specific advertisements?. Journal of Advertising Research, 32(5), 78–83.
Krishnamurthy, S. (2000). Permission Marketing: Turning Strangers into Friends, and Friends into Customers [book review]. Journal of Marketing Research, 37(4), 525–527.
Lutz, R.J. (1985). Affective and Cognitive Antecedents of Attitude toward the Ad: A Conceptual Framework. In Psychological Processes and Advertising Effects: Theory, Research and Applications, L. Alwitt and A. Mitchell, eds. (45-63), Hillsdale, NJ: Erlbaum.
Lee, Y., & Benbasat, I. (2003). Interface design for mobile commerce. Communications of the ACM, 46(12), 49–52.
Mackenzie, S.B., & Lutz, R.J. (1989). An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context. Journal of Marketing, 53(2),48-65.
Maneesoonthorn, C., & Fortin, D. (2006). Texting Behaviour and attitudes toward permission mobile advertising: an empirical study of mobile users & apos; acceptance of SMS for marketing purposes. International Journal of Mobile Marketing, 1(1), 66 – 72
Merisavo, M., Kajalo, S., Karjaluoto, H., Virtanen, V., Salmenkivi, S., Raulas, M., & Lepp?niemi, M. (2007). An empirical study of the drivers of consumer acceptance of mobile advertising. Journal of Interactive Advertising, 7(2), 41-50.
Mehta, A. (2000). Advertising attitudes and advertising effectiveness. Journal of Advertising Research, 40(3), 67-72.
Mehta, R., & Sivadas, E. (1995). Direct Marketing on the Internet: An Empirical Assessment of Consumer Attitudes. Journal of Direct Marketing, 9(3), 21-32.
Mobile Data Association (2004). Text Messages, Still Breaking the 2 Billion Barrier as MDA Celebrates 5 Years of Reporting Results and a Decade of Mobile Data, http://www.mdamobiledata.org (accessed on 12/1/2004).
Nysveen, H., Pedersen, P.E., & Thorbj?rnsen, H. (2005). Explaining intention to use mobile chat services: moderating effects of gender. Journal of consumer Marketing, 22(5), 247-256.
Park, T., Shenoy, R., & Salvendy, G. (2008). Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies. Behavior & Information Technology, 27(5), 355-373.
Riecken, D. (2000). Personalized views of personalization. Communications of the ACM, 43(8), 27-28.
Saadeghvaziri, F., & Hosseini, H.K. (2011). Mobile advertising: An investigation of factors creating positive attitude in Iranian customers. African Journal of Business Management, 5(2), 394-404.
Scharl, A., Dickinger, A., & Murphy, J. (2005). Diffusion and success factors of mobile marketing. Electronic Commerce Research and Applications, 4(2), 159-173.
Schlosser, A.E., Shavitt, S., & Kanfer, A. (1999). Survey of Internet users’ attitudes toward Internet advertising. Journal of Interactive Marketing, 13(3), 34-54.
Siau, K., & Shen, Z. (2003). Mobile communications and mobile services. International Journal of Mobile Communications, 1(1-2), 3-14.
Taylor, S., & Todd, P.A. (1995). Understanding information technology usage: a test of competing models. Information Systems Research, 6,144–176.
Tsang, M.M., Ho, S.C., & Liang, T.P. (2004). Consumer attitudes toward mobile advertising: An empirical study. International Journal of Electronic Commerce, 8(3), 65-78.
Van der Waldt, D.L.R., Rebello, T.M., & Brown, W.J. (2009). Attitudes of young consumers towards SMS advertising. African Journal of Business Management, 3(9), 444-452.
Venkatesh, V., & Davis, F.D. (2000). A theoretical extension of the technology acceptance model: Four longitudinal field studies. Management Science, 46(2), 186–204.
Wilska, T.A. (2003). Mobile phone use as part of young people’s consumption styles. Journal of Consumer Policy, 26(3), 441–463.
Xu, D. (2007). The influence of personalization in affecting consumer attitude toward mobile advertising in China. The Journal of Computer Information Systems, 47(2), 9-21.
Yuan, S.T., & Tsao, Y.W. (2003). A recommendation mechanism for contextualized mobile Advertising. Expert Systems with Applications, 24, 399-414.
Zabadi, A.M.A., Shura, M., & Elsayed, E.A. (2012). Consumer attitudes toward SMS advertising among Jordanian users. International Journal of Marketing Studies, 4(1), 77-89.
Zanot, E.J. (1984). Public attitudes toward advertising: The American experience. International Journal of Advertising, 3(1), 3-15.