How to cite this paper
Azad, N., Aliakbar, S & Kordalivand, N. (2012). Investigating effective factors on multimedia advertising: A case study of travel agencies.Management Science Letters , 2(1), 409-416.
Refrences
Baltas, G. (2003). Determinants of internet advertising effectiveness: an empirical study. International Journal of Market Research, 45(4), 505-513.
Brace, N., Kemp, R., & Snelgar,R. (2006). SPSS for psychologists: A guide to data analysis using SPSS for windows, 3rd edition, PALGRAVE MACMILLAN.
Brett, M.A.S., Bhimym A. C., Tom, A. (2002). Infomercials and advertising effectiveness: an empirical study. Journal of Consumer Marketing, 19(6), 468- 480.
Chuang, T.T., & Chong, P. P. (2004). Searching advertising placement in cyberspace. Industrial Management & Data Systems, 104(2), 144-148.
Chowdhury, R.M.M.I., Olsen, G.D., & Pracejus, J.W. (2011). How many pictures should your print ad have?. Journal of Business Research, 64(1), 3-6.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334.
Codaccioni, C., & Tafani, E. (2011). Advertising effectiveness as a function of numerical support: From majority compliance to minority conversion. European Review of Applied Psychology, 61(2), 77-87.
Hawkins, D. (2007). Consumer Behavior: Building Marketing Strategy, 9th ed. TaTa McGraw Hill.
James, W.L., & Kover, A. (1992). Do overall attitudes toward advertising affect involvement with specific advertisements? & apos; , Journal of Advertising Research, 32(5), 78-83.
Jeon, J.O., & Beatty, S.E. (2002). Comparative advertising effectiveness in different national cultures. Journal of Business Research, 55(11), 907-913.
Liu, F., Cheng, H., & Li, J. (2009). Consumer responses to sex appeal advertising : a cross-cultural study. International Marketing Review, 26(4/5) , 501-520.
Likert, R. (1932). A Technique for the Measurement of Attitudes. Archives of Psychology, 140, 1–55.
Lee-Wingate, S. N., & Xie, Y. (2010). Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing, 4(3), 232 – 246.
McKay-Nesbitt, J., Manchanda, R.V., Smith, M. C., & Huhmann, B. A. (2011). Effects of age, need for cognition, and affective intensity on advertising effectiveness. Journal of Business Research, 64(1), 12-17.
Mehta, A. (2000) Advertising attitudes and advertising effectiveness. Journal of Advertising Research, may/june , 67-72.
Phau, I., & Lum, L. (2000). Effects of physical attractiveness in the evaluation of print advertisements. Asia Pacific Journal of Marketing and Logistics,12, 41-59.
Patsioura, F., Vlachopoulou, M., & Manthou, V. (2009). A new advertising effectiveness model for corporate advertising web sites: a relationship marketing approach. Benchmarking: An International Journal, 16(3), 372-386.
Phau, I., & Teah, M. (2009). Young consumer & apos; s motives for using sms and perceptions towards sms advertising. Direct Marketing: An International Journal, 3(2), 97-108.
Sirvastava, R.K. (2010). Effectiveness of global advertisement on culture of India: an emerging market. International Journal of Emerging Markets, 5(1), 102-113.
Shavitt, S. Lowery, P., & Haefner, J. (1998). Public attitudes toward advertising: more favorable than you might think. Journal of Advertising Research, 38(4), 7-22.
Wang, A. (2009). Cross-channel integration of advertising: dose personal involvement matter?. Management Research News, 32(9), 858-873.
Wu, S. (2001). An experimental study on the relationship between consumer involvement and advertising effectiveness. Asia Pacific Journal of Marketing and Logistics, 13(1), 43-56.
Brace, N., Kemp, R., & Snelgar,R. (2006). SPSS for psychologists: A guide to data analysis using SPSS for windows, 3rd edition, PALGRAVE MACMILLAN.
Brett, M.A.S., Bhimym A. C., Tom, A. (2002). Infomercials and advertising effectiveness: an empirical study. Journal of Consumer Marketing, 19(6), 468- 480.
Chuang, T.T., & Chong, P. P. (2004). Searching advertising placement in cyberspace. Industrial Management & Data Systems, 104(2), 144-148.
Chowdhury, R.M.M.I., Olsen, G.D., & Pracejus, J.W. (2011). How many pictures should your print ad have?. Journal of Business Research, 64(1), 3-6.
Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. Psychometrika, 16(3), 297-334.
Codaccioni, C., & Tafani, E. (2011). Advertising effectiveness as a function of numerical support: From majority compliance to minority conversion. European Review of Applied Psychology, 61(2), 77-87.
Hawkins, D. (2007). Consumer Behavior: Building Marketing Strategy, 9th ed. TaTa McGraw Hill.
James, W.L., & Kover, A. (1992). Do overall attitudes toward advertising affect involvement with specific advertisements? & apos; , Journal of Advertising Research, 32(5), 78-83.
Jeon, J.O., & Beatty, S.E. (2002). Comparative advertising effectiveness in different national cultures. Journal of Business Research, 55(11), 907-913.
Liu, F., Cheng, H., & Li, J. (2009). Consumer responses to sex appeal advertising : a cross-cultural study. International Marketing Review, 26(4/5) , 501-520.
Likert, R. (1932). A Technique for the Measurement of Attitudes. Archives of Psychology, 140, 1–55.
Lee-Wingate, S. N., & Xie, Y. (2010). Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing, 4(3), 232 – 246.
McKay-Nesbitt, J., Manchanda, R.V., Smith, M. C., & Huhmann, B. A. (2011). Effects of age, need for cognition, and affective intensity on advertising effectiveness. Journal of Business Research, 64(1), 12-17.
Mehta, A. (2000) Advertising attitudes and advertising effectiveness. Journal of Advertising Research, may/june , 67-72.
Phau, I., & Lum, L. (2000). Effects of physical attractiveness in the evaluation of print advertisements. Asia Pacific Journal of Marketing and Logistics,12, 41-59.
Patsioura, F., Vlachopoulou, M., & Manthou, V. (2009). A new advertising effectiveness model for corporate advertising web sites: a relationship marketing approach. Benchmarking: An International Journal, 16(3), 372-386.
Phau, I., & Teah, M. (2009). Young consumer & apos; s motives for using sms and perceptions towards sms advertising. Direct Marketing: An International Journal, 3(2), 97-108.
Sirvastava, R.K. (2010). Effectiveness of global advertisement on culture of India: an emerging market. International Journal of Emerging Markets, 5(1), 102-113.
Shavitt, S. Lowery, P., & Haefner, J. (1998). Public attitudes toward advertising: more favorable than you might think. Journal of Advertising Research, 38(4), 7-22.
Wang, A. (2009). Cross-channel integration of advertising: dose personal involvement matter?. Management Research News, 32(9), 858-873.
Wu, S. (2001). An experimental study on the relationship between consumer involvement and advertising effectiveness. Asia Pacific Journal of Marketing and Logistics, 13(1), 43-56.