An exploration study to find the effect of new advertisement techniques on export based product development: A case study of mobile devices

Hashemi, S.; Azad, N.; Akbar, S.

Growing Science » Uncertain Supply Chain Management » An exploration study to find the effect of new advertisement techniques on export based product development: A case study of mobile devices

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Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print) Quarterly Publication Volume 1 Issue 4 pp. 231-236 , 2013

An exploration study to find the effect of new advertisement techniques on export based product development: A case study of mobile devices Pages 231-236 Download PDF

Authors: Shahram Hashemi, Naser Azad, Seyed Mohsen Seyed Ali Akbar

Keywords: Factor analysis, Mobile devices, New advertisement techniques

Abstract: During the past few years, new methods of advertisements such as internet, email services, etc. have created new opportunities to promote products and services. The cost of an email message is normally negligible but the outcome could be significant. This paper presents an empirical investigation to find the effect of new advertisement techniques on export based product development in a case study of mobile devices. The proposed study designs a questionnaire in Likert scale consists of 29 questions, distributes it among 150 exporters of mobile devices in Iran. Cronbach alpha is calculated as 0.826. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.790 and 1023.3, respectively. Based on the results of our survey, we have derived five factors including emotional effects, brand promises, pricing strategy, modern advertisements and detected promotions.

How to cite this paper

 Hashemi, S., Azad, N & Akbar, S. (2013). An exploration study to find the effect of new advertisement techniques on export based product development: A case study of mobile devices.Uncertain Supply Chain Management, 1(4), 231-236.

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