An exploration study to find the effect of new advertisement techniques on export based product development: A case study of mobile devices

Hashemi, S.; Azad, N.; Akbar, S.

Growing Science » Uncertain Supply Chain Management » An exploration study to find the effect of new advertisement techniques on export based product development: A case study of mobile devices

Journals

USCM Volumes

Volume 1 (22)
- Issue 1 (4)
- Issue 2 (6)
- Issue 3 (6)
- Issue 4 (6)

Volume 2 (32)
- Issue 1 (7)
- Issue 2 (5)
- Issue 3 (10)
- Issue 4 (10)

Volume 3 (39)
- Issue 1 (9)
- Issue 2 (13)
- Issue 3 (10)
- Issue 4 (7)

Volume 4 (31)
- Issue 1 (10)
- Issue 2 (6)
- Issue 3 (6)
- Issue 4 (9)

Volume 5 (26)
- Issue 1 (6)
- Issue 2 (6)
- Issue 3 (8)
- Issue 4 (6)

Volume 6 (25)
- Issue 1 (7)
- Issue 2 (6)
- Issue 3 (6)
- Issue 4 (6)

Volume 7 (57)
- Issue 1 (8)
- Issue 2 (19)
- Issue 3 (14)
- Issue 4 (16)

Volume 8 (82)
- Issue 1 (20)
- Issue 2 (15)
- Issue 3 (17)
- Issue 4 (30)

Volume 9 (117)
- Issue 1 (25)
- Issue 2 (26)
- Issue 3 (32)
- Issue 4 (34)

Volume 10 (150)
- Issue 1 (28)
- Issue 2 (32)
- Issue 3 (44)
- Issue 4 (46)

Volume 11 (190)
- Issue 1 (42)
- Issue 2 (45)
- Issue 3 (50)
- Issue 4 (53)

Volume 12 (244)
- Issue 1 (55)
- Issue 2 (59)
- Issue 3 (63)
- Issue 4 (67)

Countries

Uncertain Supply Chain Management

ISSN 2291-6830 (Online) - ISSN 2291-6822 (Print) Quarterly Publication Volume 1 Issue 4 pp. 231-236 , 2013

An exploration study to find the effect of new advertisement techniques on export based product development: A case study of mobile devices Pages 231-236 Download PDF

Authors: Shahram Hashemi, Naser Azad, Seyed Mohsen Seyed Ali Akbar

Keywords: Factor analysis, Mobile devices, New advertisement techniques

Abstract: During the past few years, new methods of advertisements such as internet, email services, etc. have created new opportunities to promote products and services. The cost of an email message is normally negligible but the outcome could be significant. This paper presents an empirical investigation to find the effect of new advertisement techniques on export based product development in a case study of mobile devices. The proposed study designs a questionnaire in Likert scale consists of 29 questions, distributes it among 150 exporters of mobile devices in Iran. Cronbach alpha is calculated as 0.826. In addition, Kaiser-Meyer-Olkin Measure of Sampling Adequacy and Approx. Chi-Square are 0.790 and 1023.3, respectively. Based on the results of our survey, we have derived five factors including emotional effects, brand promises, pricing strategy, modern advertisements and detected promotions.

How to cite this paper

 Hashemi, S., Azad, N & Akbar, S. (2013). An exploration study to find the effect of new advertisement techniques on export based product development: A case study of mobile devices.Uncertain Supply Chain Management, 1(4), 231-236.

Refrences

Azad, N., Seyedaliakbar, S.M., Hosseinzadeh, A., & Arabi, A. (2013a). An exploration study on factors influencing Iranian food industry. Management Science Letters, 3(5), 1315-1322.

Azad, N., Raoof, D., Haj Seyed Javadi, S., Asgari, H., & Bagheri, H. (2013b). An exploration study to find important factors influencing on brand identification. Management Science Letters, 3(9), 2425-2430.

Deane, J., & Pathak, P. (2009). Ontological analysis of web surf history to maximize the click-through probability of web advertisements. Decision Support Systems, 47(4), 364-373.

Jung, J. M., Polyorat, K., & Kellaris, J. J. (2009). A cultural paradox in authority-based advertising. International Marketing Review, 26(6), 601-632.

Kao, Y. W., Lin, C., Yang, K. A., & Yuan, S. M. (2012). A Web-based, Offline-able, and Personalized Runtime Environment for executing applications on mobile devices. Computer Standards & Interfaces, 34(1), 212-224.

Lee, T. D., Chung, W., & Taylor, R. E. (2011). A strategic response to the financial crisis: an empirical analysis of financial services advertising before and during the financial crisis. Journal of Services Marketing, 25(3), 150-164.

Nettelhorst, S. C., & Brannon, L. A. (2012). The effect of advertisement choice on attention. Computers in Human Behavior, 28(2), 683-687.

Patrick Rau, P. L., & Chen, D. (2006). Effects of watermark and music on mobile message advertisements. International journal of human-computer studies, 64(9), 905-914.

Patsioura, F., Vlachopoulou, M., & Manthou, V. (2009). A new advertising effectiveness model for corporate advertising web sites: A relationship marketing approach. Benchmarking: An International Journal, 16(3), 372-386.