How to cite this paper
Gouji, R., Taghvaei, R & Soleimani, H. (2016). The effect of corporate image on the formation of customer attraction.Management Science Letters , 6(10), 655-670.
Refrences
Ahmadzadeh, S. (2011). The relationship between service quality, perceived value, customer satisfaction and loyalty in terms of subscribers MTN (Case Study: West Azerbaijan province). Master's thesis, Semnan: Semnan University.
Alizadeh Zavarem, A., Fallah, M. & Eslami, Gh. (2011). Injection study in brand image. Management Journal, 5(2), 88-65.
Avenarius, H. (1993). Introduction: Image and public relations practice.Journal of public relations research, 5(2), 65-70.
Bagheri, M.H. & Erfanifar, A. (2010). Factors affecting corporate image design of Imam Sadeq. Journal of Management, 4(2), 77-43.
Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of Marketing Science, 23(4), 236-245.
Bonenr, C. (2007). Image is all: Deregulation, restructuring and reputation in the natural gas industry, American Gas.
Burnett, K. (1992). Strategic Customer Alliances: How to win, manage, and develop key account business in the 1990s. London, Pitman.
Chan-Olmsted, S. M. (2006). Competitive strategy for media firms: Strategic and brand management in changing media markets. Routledge.
Compdrsad, L. (2001). Corporate reputation: our role in sustaining and building a valuable asset. Journal of Advertising Research, 45(3), 5−29.
Cunningham, J. M. (2009). Customer Relationship management: Wiley company. Oxford United Kingdom. Available at: www.capstoneideas.com.
Daneshfar, Z. (2012). Celebrity organizational citizenship behavior from the perspective of the customer relationship with clients in Iran Insurance Company. Master's Thesis, School of Accounting and Management, Tehran Allameh Tabatabai University.
Elahi, Sh. & Heidari, B. (2012). Customer relation management. 3rd ed., Tehran: business publishing company (In Persian).
Izogo, E. E. (2015). Determinants of attitudinal loyalty in Nigerian telecom service sector: Does commitment play a mediating role?. Journal of Retailing and Consumer Services, 23, 107-117.
Faircloth, J. B. (2005). Factors influencing nonprofit resource provider support decisions: applying the brand equity concept to nonprofits. Journal of Marketing Theory and Practice, 13(3), 1-15.
Farahmand Sabet, M. (2011). The relationship between organizational reputation with customers' behavioral intentions in the New Economy Bank. Master's Thesis, School of Accounting and Management, Tehran Allameh Tabatabai University.
Feinberg, J., & Romano, C. (2003). Electronic customer relationship management revising the general principles of usability and resistance–an integrative implementation framework. Business Process Management Journal, 9(5), 340-359.
Fjermestad, J., & Romano Jr, N. C. (2003). Electronic customer relationship management: Revisiting the general principles of usability and resistance-an integrative implementation framework. Business Process Management Journal, 9(5), 572-591.
Geib, M. (2005). Architecture for Customer Relationship Management to Attract and Retain Customers Approaches in Financial Services, IEEE (Proceedings of the 38th Hawaii International Conference on System Sciences).
Gharibi, M.; Koushki, A.R; Taleghani, G.R. & Nargesian, A. (2012). The relationship between corporate image with that of Iran Khodro job. Journal of Organizational Culture Management, 10(1), 114-97.
Gray P., & Byun, J. (2010). Customer Relationship Management, University of California, Available at: www.crito.uci.edu.
Gregory, J. (1991). Marketing Corporate Image. Chicago. NTC Business Books.
Haghighi, M., Hosseini, S.H., Asgharieh Ahari, H., Arian, A., & Darikandeh, A. (2012). The effect of relationship marketing tactics to attract customers, customer loyalty from the perspective of Irancell. Journal of Modern Marketing research, 2(4), 62-45.
Hamidizadeh, M.R.; Hajikarimi, A.A. & Babaie Zagliki, M.A. (2009). Define and design the process model of customer loyalty (Case Study: private banks). Exploration Journal of Business Management, 1 (2), 170-133.
Hampe, J. F., & Swatman, P. (2002). Customer Relationship Management. Institute Fur Wirschfs informatics.
Hassanzadeh Khatir, F. (2014). Telecommunications network service quality evaluation and satisfaction and attract citizens' case study: MTN Babylon area. Master's thesis, Faculty of Literature and Human Sciences, Tehran, Islamic Azad University, Tehran.
Kennedy, S. H. (1977). Nurturing corporate images. European Journal of marketing, 11(3), 119-164.
Keropyan, A., & Gil-Lafuente, A. M. (2012). Customer loyalty programs to sustain consumer fidelity in mobile telecommunication market. Expert Systems with Applications, 39(12), 11269-11275.
Khajeh, I. (2014). Check their social identity and their effect on attracting customers and the development of brand loyalty (case? Christmas in Golestan province). Master's thesis, Faculty of Management and Accounting, Tehran Payam Noor University of Tehran.
Khanlari, A. (2006). A Conceptual Model for Measuring the Maturity of customer relationship management in IT organizations. Master's thesis, Tehran: Tehran University.
Kotler, P. (2003). Marketing Management. 11th Edition. New Jersey; prentice Hall, 52.
Kotler, P., & Anderson, A. R. (1987). Strategic Marketing foe Nonprofit Organizations (3rd). Englewood Cliffs. NJ: prentice –Hall.
Lee, B. K. (2004). Corporate image examined in a Chinese-based context: A study of a young educated public in Hong Kong. Journal of Public Relations Research, 16(1), 1-34.
Lee, J. S., & Back, K. J. (2010). Reexamination of attendee-based brand equity. Tourism Management, 31(3), 395-401.
Martinsons, M. G. (2008). Relationship‐based e‐commerce: theory and evidence from China. Information Systems Journal, 18(4), 331-356.
Nazari, P. (2013). The effect of relationship quality and customer loyalty among subscribers of MTN in Mashhad barriers to change. Master's thesis, Faculty of Economic and Administrative Affairs Management Group. Razavi Khorasan University of Mashhad.
Oh Mi, Y. (2000). South Korean attitudes toward foreign Subsidiaries of Multinational Corporations (MNCS): The halfpence of corporate image and country of origin image and the presence of Halo effect. Southern Illinois University.
Payne, A. (2000). Customer Relationship Management. Paper from the inaugural meeting of the London based customer relationship foundation. Available at; www.crm-forum.com.
Rampersad, H. (2001). 75 painful questions about your customer satisfaction. the TQM Magazine, 13(5), 341-347.
Ranjbarian, B.; Khajeh, E. & Sadeghian, M. (2011). The role of corporate reputation on customer loyalty: A Case Study of four and five star hotels. Tehran: Fourth International Conference of Marketing Management.
Salarzehi, H. & Amir, Y. (2011). Factors affecting the deployment process of customer relationship management in private banks. General Management Research, 4(12), 144-131.
Shams Zahraei, M. (2011). Determine the characteristics affecting the uptake and survival of bank customers in the Sinai with analytical CRM approach using data mining techniques. Master's Thesis, School of Management, Tehran, Islamic Azad University, Tehran.
Tahvildari, M. (2011). Analysis of factors affecting customers in export development bank of Iran. Banking and Economics, 45-46.
Thompson, B. (2004). What is CRM?. Available at: www.Custhelp.com.
Venable, B, T, G., Rose, M., & Gilbert, W. (2003). Measuring the brand personality of nonprofit organizations. Advance in Consumer Research, 30(1), 77-89.
Wilde, K. D. H., Hipper, C., Frielitz, S., & Martin, T. (2011). Marketing E.CRM. Absatzwirchaft, Dusseldorf.
Alizadeh Zavarem, A., Fallah, M. & Eslami, Gh. (2011). Injection study in brand image. Management Journal, 5(2), 88-65.
Avenarius, H. (1993). Introduction: Image and public relations practice.Journal of public relations research, 5(2), 65-70.
Bagheri, M.H. & Erfanifar, A. (2010). Factors affecting corporate image design of Imam Sadeq. Journal of Management, 4(2), 77-43.
Berry, L. L. (1995). Relationship marketing of services—growing interest, emerging perspectives. Journal of the Academy of Marketing Science, 23(4), 236-245.
Bonenr, C. (2007). Image is all: Deregulation, restructuring and reputation in the natural gas industry, American Gas.
Burnett, K. (1992). Strategic Customer Alliances: How to win, manage, and develop key account business in the 1990s. London, Pitman.
Chan-Olmsted, S. M. (2006). Competitive strategy for media firms: Strategic and brand management in changing media markets. Routledge.
Compdrsad, L. (2001). Corporate reputation: our role in sustaining and building a valuable asset. Journal of Advertising Research, 45(3), 5−29.
Cunningham, J. M. (2009). Customer Relationship management: Wiley company. Oxford United Kingdom. Available at: www.capstoneideas.com.
Daneshfar, Z. (2012). Celebrity organizational citizenship behavior from the perspective of the customer relationship with clients in Iran Insurance Company. Master's Thesis, School of Accounting and Management, Tehran Allameh Tabatabai University.
Elahi, Sh. & Heidari, B. (2012). Customer relation management. 3rd ed., Tehran: business publishing company (In Persian).
Izogo, E. E. (2015). Determinants of attitudinal loyalty in Nigerian telecom service sector: Does commitment play a mediating role?. Journal of Retailing and Consumer Services, 23, 107-117.
Faircloth, J. B. (2005). Factors influencing nonprofit resource provider support decisions: applying the brand equity concept to nonprofits. Journal of Marketing Theory and Practice, 13(3), 1-15.
Farahmand Sabet, M. (2011). The relationship between organizational reputation with customers' behavioral intentions in the New Economy Bank. Master's Thesis, School of Accounting and Management, Tehran Allameh Tabatabai University.
Feinberg, J., & Romano, C. (2003). Electronic customer relationship management revising the general principles of usability and resistance–an integrative implementation framework. Business Process Management Journal, 9(5), 340-359.
Fjermestad, J., & Romano Jr, N. C. (2003). Electronic customer relationship management: Revisiting the general principles of usability and resistance-an integrative implementation framework. Business Process Management Journal, 9(5), 572-591.
Geib, M. (2005). Architecture for Customer Relationship Management to Attract and Retain Customers Approaches in Financial Services, IEEE (Proceedings of the 38th Hawaii International Conference on System Sciences).
Gharibi, M.; Koushki, A.R; Taleghani, G.R. & Nargesian, A. (2012). The relationship between corporate image with that of Iran Khodro job. Journal of Organizational Culture Management, 10(1), 114-97.
Gray P., & Byun, J. (2010). Customer Relationship Management, University of California, Available at: www.crito.uci.edu.
Gregory, J. (1991). Marketing Corporate Image. Chicago. NTC Business Books.
Haghighi, M., Hosseini, S.H., Asgharieh Ahari, H., Arian, A., & Darikandeh, A. (2012). The effect of relationship marketing tactics to attract customers, customer loyalty from the perspective of Irancell. Journal of Modern Marketing research, 2(4), 62-45.
Hamidizadeh, M.R.; Hajikarimi, A.A. & Babaie Zagliki, M.A. (2009). Define and design the process model of customer loyalty (Case Study: private banks). Exploration Journal of Business Management, 1 (2), 170-133.
Hampe, J. F., & Swatman, P. (2002). Customer Relationship Management. Institute Fur Wirschfs informatics.
Hassanzadeh Khatir, F. (2014). Telecommunications network service quality evaluation and satisfaction and attract citizens' case study: MTN Babylon area. Master's thesis, Faculty of Literature and Human Sciences, Tehran, Islamic Azad University, Tehran.
Kennedy, S. H. (1977). Nurturing corporate images. European Journal of marketing, 11(3), 119-164.
Keropyan, A., & Gil-Lafuente, A. M. (2012). Customer loyalty programs to sustain consumer fidelity in mobile telecommunication market. Expert Systems with Applications, 39(12), 11269-11275.
Khajeh, I. (2014). Check their social identity and their effect on attracting customers and the development of brand loyalty (case? Christmas in Golestan province). Master's thesis, Faculty of Management and Accounting, Tehran Payam Noor University of Tehran.
Khanlari, A. (2006). A Conceptual Model for Measuring the Maturity of customer relationship management in IT organizations. Master's thesis, Tehran: Tehran University.
Kotler, P. (2003). Marketing Management. 11th Edition. New Jersey; prentice Hall, 52.
Kotler, P., & Anderson, A. R. (1987). Strategic Marketing foe Nonprofit Organizations (3rd). Englewood Cliffs. NJ: prentice –Hall.
Lee, B. K. (2004). Corporate image examined in a Chinese-based context: A study of a young educated public in Hong Kong. Journal of Public Relations Research, 16(1), 1-34.
Lee, J. S., & Back, K. J. (2010). Reexamination of attendee-based brand equity. Tourism Management, 31(3), 395-401.
Martinsons, M. G. (2008). Relationship‐based e‐commerce: theory and evidence from China. Information Systems Journal, 18(4), 331-356.
Nazari, P. (2013). The effect of relationship quality and customer loyalty among subscribers of MTN in Mashhad barriers to change. Master's thesis, Faculty of Economic and Administrative Affairs Management Group. Razavi Khorasan University of Mashhad.
Oh Mi, Y. (2000). South Korean attitudes toward foreign Subsidiaries of Multinational Corporations (MNCS): The halfpence of corporate image and country of origin image and the presence of Halo effect. Southern Illinois University.
Payne, A. (2000). Customer Relationship Management. Paper from the inaugural meeting of the London based customer relationship foundation. Available at; www.crm-forum.com.
Rampersad, H. (2001). 75 painful questions about your customer satisfaction. the TQM Magazine, 13(5), 341-347.
Ranjbarian, B.; Khajeh, E. & Sadeghian, M. (2011). The role of corporate reputation on customer loyalty: A Case Study of four and five star hotels. Tehran: Fourth International Conference of Marketing Management.
Salarzehi, H. & Amir, Y. (2011). Factors affecting the deployment process of customer relationship management in private banks. General Management Research, 4(12), 144-131.
Shams Zahraei, M. (2011). Determine the characteristics affecting the uptake and survival of bank customers in the Sinai with analytical CRM approach using data mining techniques. Master's Thesis, School of Management, Tehran, Islamic Azad University, Tehran.
Tahvildari, M. (2011). Analysis of factors affecting customers in export development bank of Iran. Banking and Economics, 45-46.
Thompson, B. (2004). What is CRM?. Available at: www.Custhelp.com.
Venable, B, T, G., Rose, M., & Gilbert, W. (2003). Measuring the brand personality of nonprofit organizations. Advance in Consumer Research, 30(1), 77-89.
Wilde, K. D. H., Hipper, C., Frielitz, S., & Martin, T. (2011). Marketing E.CRM. Absatzwirchaft, Dusseldorf.