How to cite this paper
Azad, N & Salmantabar, A. (2014). A study on the effects of sales related factors on brand equity.Management Science Letters , 4(7), 1519-1524.
Refrences
Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of marketing, 54(1).
Aaker, D. A. (2008). Strategic market management. John Wiley & Sons.
Aaker, D. A. (2009). Managing brand equity. Simon and Schuster.
Aaker, D. A. (2012). Building strong brands. Simon and Schuster.
Anderson, P. F. (1982). Marketing, strategic planning and the theory of the firm. The Journal of Marketing, 46(2), 15-26.
Bente, G., Baptist, O., & Leuschner, H. (2012). To buy or not to buy: Influence of seller photos and reputation on buyer trust and purchase behavior. International Journal of Human-Computer Studies, 70(1), 1-13.
Barker, R. M., Gohmann, S. F., Guan, J., & Faulds, D. J. (2009). Why is my sales force automation system failing?. Business Horizons, 52(3), 233-241.
Buehrer, R. E., Senecal, S., & Bolman Pullins, E. (2005). Sales force technology usage—reasons, barriers, and support: An exploratory investigation. Industrial Marketing Management, 34(4), 389-398.
Cascio, R., Mariadoss, B. J., & Mouri, N. (2010). The impact of management commitment alignment on salespersons & apos; adoption of sales force automation technologies: An empirical investigation. Industrial Marketing Management, 39(7), 1088-1096.
Cho, S. D., & Chang, D. R. (2008). Salesperson & apos; s innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: the case of South Korea. Industrial Marketing Management, 37(7), 841-847.
Franke, G. R., & Park, J. E. (2006). Salesperson adaptive selling behavior and customer orientation: a meta-analysis. Journal of Marketing Research, 43(4), 693-702.
Gohmann, S. F., Guan, J., Barker, R. M., & Faulds, D. J. (2005). Perceptions of sales force automation: Differences between sales force and management. Industrial Marketing Management, 34(4), 337-343.
Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2013). Consumer behavior: Building marketing strategy. McGraw-Hill Irwin.
Holmes, T. L., & Srivastava, R. (2002). Effects of job perceptions on job behaviors: implications for sales performance. Industrial Marketing Management, 31(5), 421-428.
Honeycutt Jr, E. D., Thelen, T., Thelen, S. T., & Hodge, S. K. (2005). Impediments to sales force automation. Industrial Marketing Management,34(4), 313-322.
Keillor, B. D., Bashaw, R. E., & Pettijohn, C. E. (1997). Salesforce automation issues prior to implementation: the relationship between attitudes toward technology, experience and productivity. Journal of Business & Industrial Marketing, 12(3/4), 209-219.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 57(1), 1-22.
Ram, S., & Jung, H. S. (1991). “Forced” adoption of innovations in organizations: consequences and implications. Journal of Product Innovation Management, 8(2), 117-126.
Rangarajan, D., Jones, E., & Chin, W. (2005). Impact of sales force automation on technology-related stress, effort, and technology usage among salespeople. Industrial Marketing Management, 34(4), 345-354.
Aaker, D. A. (2008). Strategic market management. John Wiley & Sons.
Aaker, D. A. (2009). Managing brand equity. Simon and Schuster.
Aaker, D. A. (2012). Building strong brands. Simon and Schuster.
Anderson, P. F. (1982). Marketing, strategic planning and the theory of the firm. The Journal of Marketing, 46(2), 15-26.
Bente, G., Baptist, O., & Leuschner, H. (2012). To buy or not to buy: Influence of seller photos and reputation on buyer trust and purchase behavior. International Journal of Human-Computer Studies, 70(1), 1-13.
Barker, R. M., Gohmann, S. F., Guan, J., & Faulds, D. J. (2009). Why is my sales force automation system failing?. Business Horizons, 52(3), 233-241.
Buehrer, R. E., Senecal, S., & Bolman Pullins, E. (2005). Sales force technology usage—reasons, barriers, and support: An exploratory investigation. Industrial Marketing Management, 34(4), 389-398.
Cascio, R., Mariadoss, B. J., & Mouri, N. (2010). The impact of management commitment alignment on salespersons & apos; adoption of sales force automation technologies: An empirical investigation. Industrial Marketing Management, 39(7), 1088-1096.
Cho, S. D., & Chang, D. R. (2008). Salesperson & apos; s innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: the case of South Korea. Industrial Marketing Management, 37(7), 841-847.
Franke, G. R., & Park, J. E. (2006). Salesperson adaptive selling behavior and customer orientation: a meta-analysis. Journal of Marketing Research, 43(4), 693-702.
Gohmann, S. F., Guan, J., Barker, R. M., & Faulds, D. J. (2005). Perceptions of sales force automation: Differences between sales force and management. Industrial Marketing Management, 34(4), 337-343.
Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2013). Consumer behavior: Building marketing strategy. McGraw-Hill Irwin.
Holmes, T. L., & Srivastava, R. (2002). Effects of job perceptions on job behaviors: implications for sales performance. Industrial Marketing Management, 31(5), 421-428.
Honeycutt Jr, E. D., Thelen, T., Thelen, S. T., & Hodge, S. K. (2005). Impediments to sales force automation. Industrial Marketing Management,34(4), 313-322.
Keillor, B. D., Bashaw, R. E., & Pettijohn, C. E. (1997). Salesforce automation issues prior to implementation: the relationship between attitudes toward technology, experience and productivity. Journal of Business & Industrial Marketing, 12(3/4), 209-219.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. The Journal of Marketing, 57(1), 1-22.
Ram, S., & Jung, H. S. (1991). “Forced” adoption of innovations in organizations: consequences and implications. Journal of Product Innovation Management, 8(2), 117-126.
Rangarajan, D., Jones, E., & Chin, W. (2005). Impact of sales force automation on technology-related stress, effort, and technology usage among salespeople. Industrial Marketing Management, 34(4), 345-354.