Authors: Ahmad A. Al-Naimi, Ahid Yaseen, Mohammad Ahmad Alnaimat, Shafiq Al Abed, Umar Farooq
DOI: 10.5267/j.uscm.2024.2.006
Keywords: ICT, Finance, Performance, Profitability, Banking, MENA
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 389 | Reviews: 0
Authors: Khaled Aboalganam, Hasan Alhanatleh, Manaf Al-Okaily, Mahmoud Alghizzawi, Amineh Khaddam, Dmaithan Almajali
DOI: 10.5267/j.uscm.2024.2.005
Keywords: Information Technology, Digital Marketing, e-TailQ Model, Co-Creation Value, TAM, Mobile apps
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 371 | Reviews: 0
Authors: Hery Winoto Tj, Bernard Tirtomoeljono Widjaja
DOI: 10.5267/j.uscm.2024.2.004
Keywords: Brand Experience, Customer Perceived Value, e-WOM, Relational Benefit, Willingness to Pay More
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 752 | Reviews: 0
Authors: Hamzeh Alhawamdeh, Haitham Ali Hijazi, Baha Aldeen Mohammad Fraihat, Abbas Mohammad Alhawamdeh, Fadi Shehab Shiyyab, Manaf Al-Okaily
DOI: 10.5267/j.uscm.2024.2.003
Keywords: Knowledge Management, Dynamic Capabilities, Organizational Performance, Transformational Leadership, Jordanian Context
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 510 | Reviews: 0
Authors: Edwin Aristiawan, Sucherly Sucherly, Sulaeman Rahman Nidar, Umi Kaltum
DOI: 10.5267/j.uscm.2024.2.002
Keywords: Wholesale Service Company, Co-Creation Strategies, Competitive Strategies, Business Performance, Information Communication Technology
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 303 | Reviews: 0
Authors: Aflit Nuryulia Praswati, I Made Sukresna, Nalal Muna, Nilna Muna
DOI: 10.5267/j.uscm.2024.2.001
Keywords: E-commerce adoption, Dynamic marketing, Marketing performance, Small and medium business, B2C
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 485 | Reviews: 0
Authors: Lelo Sintani, Basrowi Basrowi, Trecy E. Anden, Anike Retawati
DOI: 10.5267/j.uscm.2024.1.025
Keywords: Supply chain, Digital marketing, Accelerated repositioning, Sustainability
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 397 | Reviews: 0
Authors: J. E. Sutanto, Eric Harianto, Denpharanto Agung Krisprimandoyo
DOI: 10.5267/j.uscm.2024.1.024
Keywords: Service Innovation, Marketing Performance, Product Innovation, Competitive Advantage, SMEs
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 257 | Reviews: 0
Authors: Meitiana Meitiana, Vivy Kristinae, Roby Sambung, Rinto Alexandro
DOI: 10.5267/j.uscm.2024.1.023
Keywords: Viral Marketing, Customer Review, Consumer Trust, Purchase Decision
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 663 | Reviews: 0
Authors: Ahmad Al Adwan, Malek Alsoud
DOI: 10.5267/j.uscm.2024.1.022
Keywords: Satisfaction, Prediction, Partnership, Acceptance, Collaboration, Teamwork, Innovation, Inclusiveness
Journal: USCM | Year: 2024 | Volume: 12 | Issue: 3 | Views: 618 | Reviews: 0
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