How to cite this paper
Sutanto, J., Harianto, E & Krisprimandoyo, D. (2024). The role of service innovation and competitive advantage ad mediators of product innovation on marketing performance: Evidence from the SME manufacturing firms in Indonesia.Uncertain Supply Chain Management, 12(3), 2079-2090.
Refrences
Adnania. L., Jusufb, E., Alamsyahc, K., & Jamaluddin, M. (2023). The role of innovation and information sharing in supply chain management and business performance of halal products in tourism destinations. Uncertain Supply Chain Management 11(1), 195–202. DOI: 10.5267/j.uscm.2022.10.007
Almanasreh, E., Moles, R., & Chen, T. F. (2019). Evaluation of methods used for estimating content validity. Research in Social and Administrative Pharmacy, 15(2), 214–221. https://doi.org/10.1016/j.sapharm.2018.03.066.
Angkanurakbun, C. & Wanarat S. (2016) The mediating effect of product innovation capability on entrepreneurial pro-activeness and Hotel Performance. International Journal of Innovation Management. 20(3), 1-21.
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The relationship between innovation and firm performance: Empirical evidence from Turkish automotive supplier industry. Procedia – Social and Behavioral Sciences, 75(2), 226-235.
Aziz, M. N. L., Nurhayati, P., Yudha, A., & Annisa, N. N. (2022). E-Marketing Usage As An Increase In Competitive Advantage Through Product Innovation And Marketing Performance (Survey On MSMEs In Central Java). Journal of Business and Management Review, 3(5), 400-414. DOI: 10.47153/jbmr35.3722022
Bhegawati, D. A. S., & Yuliastuti, I. A. N. (2019). Effect of product innovation and entrepreneurial orientation on competitive advantage in the coconut shell craft industry in Karangasem Regency. Scientific Journal of Management and Business, 4(1), 71–89.
Bilgin, Y., K. & Adiguzel, Z. (2021). Strategic effects of service innovation on financial and market performance. Journal of Organizational Studies and Innovation, 8(3), 17 – 35. https://doi.org/10.51659/josi.20.128
Bintara, R., Yadiati , W., Zarkasyi, M.,W.,& Tanzil, N., D. (2023). Management of green competitive advantage: a systematic literature review and research agenda. Economies, 11(66), 2 - 21. https://doi.org/10.3390/economies11020066
Carlborg P., Kindström D. & Kowalkowski C. (2014). The evolution of service innovation research: a critical review and synthesis. The Service Industries Journal, 34(5), 373-398.
Christa, U., & Kristinae, V. (2021). The effect of product innovation on business performance during COVID 19 pandemic. Uncertain Supply Chain Management, 9(1), 151–158.
Chindasombatcharoen, P., Chatjuthamard, P., Jiraporn, P., & Treepongkaruna, S. (2022). Achieving sustainable development goals through board size and innovation. Sustainable Development, 30(4), 664–677.
Dahana, R. N., Indrawati, N. K., & Mugiono. (2021). Competitive advantage to mediate the influence of product innovation and entrepreneurial orientation on marketing performance in small and medium industry. Journal of Applied Management (JAM), 19(2), 413–423.
Daud, A. (2016). The effect of service innovation and positional excellence on marketing performance. Journal Siasat Bisnis, 20(1), 66 – 78
Dhameria, V., Ghozali, I., Hidayat, A., & Aryanto, V. (2021). Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. Uncertain Supply Chain Management, 9(4), 941–948. https://doi. org/10.5267/j.uscm.2021.7.007
Distanont, A., & Khongmalai, O. (2020). The role of innovation in creating a competitive advantage. Kasetsart Journal of Social Sciences, 41(1), 15–21.
Duwalang, I. W. R. P., & Santika, I. W. (2020). The role of product innovation mediates the effect of market orientation and entrepreneurial orientation on marketing performance. American Journal of Humanities and Social Sciences Research (AJHSSR), 4(8), 136–145
Dwyer, C., Hogan, M.,J., & Stewart, I. (2014). An integrated critical thinking framework for the 21st century. Thinking Skills and Creativity 12. DOI: 10.1016/j.tsc.2013.12.004
Ekawati, N. W., Yas, K.N.N., Giantar, G. A. K., & Sariyathi, N. K. (2017). Ecopreneurship and green innovation for the success of New spa products. Journal of Business and Retail Management Research, 11(3), 13-24.
Falahat, M., Ramayah, T., Soto-Acosta, P., & Lee, Y.Y. (2020). SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance. Technological Forecasting and Social Change, 152, 1–7. https://doi. org/10.1016/j.techfore.2020.119908
Fatikha, C., Rahayu, M., & Sumiati, S. (2021). Effect of entrepreneurship orientation and market orientation on marketing performance through competitive advantage. Journal Management Application, 19, 448-458. https://doi.org/10.21776/ub.jam.2021.
Fernando, J. T., Popadiuk, S., & Santos, N. M. B. F. (2019). Knowledge management at Unilever South America–enabling conditions and their interaction with the SECI model. Revista de Negosyo’s, 24(2), 7-26.
Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technovation, 92, 1–18. https://doi.org/10.1016/j. technovation.2018.11.004
Formisano, V., Cavacece, Y., Fedele, M., Tartaglione, A. M., & Douglas, A. (2019). Service innovation for customer engagement bin the Italian Banking Sector: A Case study in predicting trends and building strategies for consumer engagement in Retail Environment, 62-87. IGI Global
Frank, A. (2019). Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective. Technological Forecasting and Social Change, 141, 341–351.
Giménez, J., Madrid-Guijarro, A., & Duréndez A. (2019). Competitive capabilities for the innovation and performance of Spanish construction companies. Sustainability 11(19), 1–24. https:// doi.org/10.3390/su11195475
Hadi, P. (2023). Effect of product innovation on SME’s performance: The moderating role of organizational learning and market orientation. International Journal of Business Ecosystem & Strategy, 5(2), 47-54. DOI: 10.36096/ijbes.v5i2.405
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which methods to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Hair, Jr., J. F., Risher, J., Sarstedt, M. & Ringle, C. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31, 2–24.
Hameed, W. U., Nisar, Q. A., & Wu, H.-C. (2021). Relationships between external knowledge, internal innovation, firms’ open innovation performance, service innovation and business performance in the Pakistani hotel industry. International Journal of Hospitality Management, 92, 102745.
Han, C., & Zhang, S. (2021). Multiple strategic orientations and strategic flexibility in product innovation. European Research on Management and Business Economics, 27(1), 100136. https://doi.org/10.1016/j.iedeen.2020.100136
Hanelt, A., Firk, S., Hildebrandt, B., & Kolbe, L. M. (2021). Digital M&A, digital innovation, and firm performance: An empirical investigation. European Journal of Information Systems, 30(1), 3–26.
Harjadi, D., Fatmasari, D., & Nurhasanah, A. S. (2020). Market orientation and product innovation to increase competitive advantages and its impact on marketing performance. Al- Amwal: Jurnal Ekonomi Dan Perbankan Syari’ah, 12(1), 12–21.
Haus-Reve, S. (2019). Does combining different types of collaboration always benefit firms? Collaboration, complementarity, and product innovation in Norway. Research Policy, 48(6), 1476–1486. https://doi.org/10.1016/j.respol.2019.02.008
Heale, R., & Twycross, A. (2015). Validity and reliability in quantitative studies. Evidence-Based Nursing, 18(3), 66–67. https://doi.org/10.1136/eb-2015-102129
Hendrayanti, S., & Nurauliya, V. (2021). Building competitive advantage through innovation, creativity, product quality. Journal of Business and Entrepreneurship, 4, 85–94. https://jurnal.umj.ac.id/index.php/baskara/article/view/9702
Henseler, J., Ringle, C., & Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43(1), 115-135
Ibrahim, M., & Yusheng, K. (2020). Service innovation and organizational performance: mediating role of customer satisfaction. International Journal of Management & Entrepreneurship Research, 2(3), 97-108
Islama, M., Z., & Zhea, Z. (2022). The effect of customer orientation on financial performance in service firms: The mediating role of service innovation. Management Science Letters, 12(2), 101–116. DOI: 10.5267/j.msl.2021.10.003
Ismanu, S. Kusmintarti, A., & Nur Indah Riwajanti, N., I. (2021). The Effects of product innovation, process innovation and government policy on SMEs Performance: Evidence from Indonesia. Journal of Asian Finance, Economics and Business, 8(12), 305 –311. DOI:10.13106/jafeb.2021.vol8.no12.0305
Janssen M., Stoopendaal A.M.V. & Putters K. (2015). Situated novelty: Introducing a process perspective on the study of innovation. Research Policy, 44(10), 1974-1984.
Jajja, M. S. S., Kannan, V. R., Brah, S. A., & Hassan, S. Z. (2017). Linkages between firm innovation strategy, suppliers, product innovation, and business performance: Insights from resource dependence theory. International Journal of Operations & Production Management, 37(8), 1054-1075.
Jamaludina, M. (2021). The influence of supply chain management on competitive advantage and company performance. Uncertain Supply Chain Management 9(3), 696-704. DOI: 10.5267/j.uscm.2021.4.009
Kankam-Kwarteng, C., Donkor, J., & Acheampong, S. (2019). Measuring performance of SMEs service firms: customer orientation and service innovation approach. Journal of Management Research, 19(2), 103-119.
KanKam-Kwarteng, C., Gatsi, J. G., Donkor, J., & Acheampong, S. (2018). Service innovation and firm performance of SMEs auto service: the mediating role of Pricing Capability. Archives of Business Research, 6(8), 39-50.
Kankam-Kwarteng, C., Osei, F., Asante-Gyabaah, G., & Ferkah, K. A. (2022). Mediation role of service innovation in the effects of knowledge creation on marketing performance of restaurant. Technium Society of Science Journal, 27, 620.
Kanval, R., & Yousaf, S. (2019). Impact of service innovation on customer satisfaction: A evidence from Pakistani Banking Industry. Emerging Economy Studies 5(4), 1-16. DOI:10.1177/0976747919870876
Killa, M. F. (2014). Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance. Journal of Research in Marketing, 2(3), 198-204
Kuncoro, W., & Suriani, W. O. (2018). Achieving sustainable competitive advantage through product innovation and market driving. Asia Pacific Management Review, 23(3), 186–192. https://doi.org/10.1016/j.apmrv.2017.07.006
Lee, R., Lee, J.-H., & Garrett, T. C. (2019). Synergy effects of innovation on firm performance. Journal of Business Research, 99, 507–515.
Le, T. T., & Ikram, M. (2022). Do sustainability innovation and firm competitiveness help improve firm performance? Evidence from the SME sector in Vietnam. Sustainable Production and Consumption, 29, 588–599
Leonidou, L., C., Katsikeas, C., S., & Fotidis, T.(2013. Antecedents and consequences of an eco-friendly export marketing strategy. Journal of International Marketing, 21(3), 22-46. DOI: 10.2307/23488034
Liao S., Chen C. C., Hu D., Chung Y. C., & Liu C. L. (2017). Assessing the influence of leadership style, organizational learning and organizational innovation. Leadership & Organization Development Journal, 38(5), 590–609.
Liao S, & Cheng CC. (2014). Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective. Journal of business research, 67(1), 2919–2925.
Liao, S., Liu, Z., & Zhang, S. (2018). Technology innovation ambidexterity, business model ambidexterity, and firm performance in Chinese high-tech firms. Asian Journal of Technology Innovation, 26(3), 325–345.
Lim, K. Y. H. (2020). A state-of-the-art survey of Digital Twin: Techniques, engineering product lifecycle management and business innovation perspectives. Journal of Intelligent Manufacturing, 31(6), 1313–1337. https://doi.org/10.1007/s10845- 019-01512-w
Liu, W., & Atuahene-Gima, K. (2018). Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets. Industrial Marketing Management, 73, 7–20.
Mahmoud, M. A., Hinson, R. E., & Anim, P. A. (2018). Service innovation and customer satisfaction: the role of customer value creation. European Journal of International Management, 21(3), 402-422. https://doi.org/10.1108/EJIM-09-2017-0117
Marion, T. J., & Fixson, S. K. (2021). The transformation of the innovation process: How digital tools are changing work, collaboration, and organizations in new product development. Journal of Product Innovation Management, 38(1), 192–215.
Meutia (2015). The relationship between entrepreneurship social competence and marketing performance in Indonesian SMEs: The role of business networking and product innovation. International Journal of Applied Business and Economic Research, 13(7), 5357–5373
Muafi & Roostika, R. (2014). Organizational performance and competitive advantage determinants of creative SMEs. European Journal of Economics and Management, 1(2), 7-25.
Mursid, M. C., Suliyanto, S., & Rahab, R. (2019). Value of innovation and marketing performance. International Review of Management and Marketing, 9(3), 127–133. https://doi.org/10.32479/irmm.7761
Na, K., & Kang, Y.-H. (2019). Relations between innovation and firm performance of manufacturing firms in Southeast Asian emerging markets: Empirical evidence from Indonesia. Malaysia, and Vietnam. Journal of Open Innovation: Technology, Market, and Complexity, 5(4), 98.
Normala, I., N., Made Setinib,M., & Putrac, I.G.C. (2023). Assessing the influence of supply chain collaboration value innovation, market demand, and competitive advantage on improving the performance of ceramic SMEs. Uncertain Supply Chain Management, 11(2), 777–786. DOI: 10.5267/j.uscm.2023.1.002
Nuryakin. (2018). Competitive advantage and product innovation key success of Batik SMEs Marketing. Academy of Strategic Management Journal, 17(2), 1–17.
Obeidat, B.S. (2016). The effect of strategic orientation on organizational performance: The mediating role of innovation. International Journal Communications, Network and System Sciences, 9, 478-505
Omar, C., & Morales, S. (2021). Innovation as Recovery Strategy for SMEs in Emerging Economies during the COVID-19 pandemic. Research in International Business and Finance, 57,101396. https://doi.org/10.1016/j.ribaf.2021.101396.vol57
Ogbeibu, S. (2020). Technological turbulence and greening of team creativity, product innovation, and human resource management: Implications for sustainability. Journal of Cleaner Production, 244. https://doi.org/10.1016/j.jclepro.2019.118703
Qiu, L., Jie, X., Wang, Y., & Zhao, M. (2020). Green product innovation, green dynamic capability, and competitive advantage: Evidence from Chinese manufacturing enterprises. Corporate Social Responsibility and Environmental Management, 27(1), 146–165
Racela, O. C. (2014). Customer orientation, innovation competencies, and firm performance: A proposed conceptual model. Social and Behavioral Sciences 148, 16 – 23.
Rajapathirana, R. J., & Hui, Y. (2018). Relationship between innovation capability, innovation type, and firm performance. Journal of Innovation & Knowledge, 3(1), 44-55. https://doi.org/10.1016/j.jik.2017.06.002
Ramadani, V., Hisrich, R. D., Abazi-Alili, H., Dana, L.-P., Panthi, L., & Abazi-Bexheti, L. (2019). Product innovation and firm performance in transition economies: A multi-stage estimation approach. Technological Forecasting and Social Change, 140, 271–280
Randhawa, K., & Scerri, M. (2015). “Service innovation: A review of the literature. The handbook of service innovation, 27 (51), 1 -25. DOI: 10.1007/978-1-4471-6590-3_2
Rasoolimanesh, S.M. & Ali, F. (2018). "Guest editorial", Journal of Hospitality and Tourism Technology, 9(3), 238-248. https://doi.org/10.1108/JHTT-10-2018-142
Respatiningsih, H. (2021). The impact of e-commerce on the marketing performance of MSMEs during the Covid 19 pandemic mediated by competitive advantage. Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020),166–169. https://doi.org/10.2991/aebmr.k.210311.032
Rodriguez A. L. L., & Morant G. A. (2016). Linking market orientation, innovation and performance: An empirical study on small industrial enterprises in Spain. Journal of Small Business Strategy, 26(1), 37- 50.
Salim, M., Saputra, F. E., Hayu, R. S., & Febliansa, M. R. (2020). Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable. Management Science Letters, 11(4), 1421–1428.
Sarwoko, E., & Nurfarida, I. N. (2021). Entrepreneurial marketing: Between entrepreneurial personality traits and business performance. Entrepreneurial Business and Economics Review, 9(2), 105–118.https://doi.org/10.15678/EBER.2021.090207
Setyawati, A., (2014). Effect of strategic decision, innovation, and information technology adoption on competitive advantages and MSME performance studies at MSME food and beverage industry sector in Bandung Raya. European Journal Business and Management, 6(35), 52–58.
Skålén, P., Gummerus, J., Von Koskull, C., & Magnusson, P. R. (2015). Exploring value propositions and service innovation: a service-dominant logic study. Journal of the Academy of Marketing Science, 43(2), 137-158.
Snihur, Y., & Wiklund, J. (2019). Searching for innovation: Product, process, and business model innovations and search behavior in established firms. Long Range Planning, 52(3), 305–325. https://doi.org/10.1016/j.lrp.2018.05.00
Storey, C., Cankurtaran P., Papastathopoulou P., & Hultink E.J. (2016). Success factors for service innovation: a meta-analysis. Journal of Production and Innovation Management, 33(5), 527–548.
Sugiyanti, G., & Ardyan, E. (2017). Market sensing capability and product innovation advantage in emerging market: The case of market entry quality and marketing performance of batik industry in Indonesia. Business & Economics Review, 27(1), 175 – 199
Su, Y., H. (2023). The effect of product innovation, CSR, environmental sustainability, and technology innovation on firm performance: a mediated moderation model. Economic Research-Ekonomska Istraživanja, 36(2), 2180417,DOI: 10.1080/1331677X.2023.2180417
Suwandana, I.G.M. (2023). Role of competitive advantage in mediating the effect of market orientation on marketing performance of small medium enterprise (SME): Study on the Gold and Silver Jewelry Craft Industry in Singapadu Village, Gianyar, Indonesia. European Journal of Business and Management Research, 8(1), 247-251. http://dx.doi.org/10.24018/ejbmr.2023.8.1.1807
Suliyanto & Rahab. (2012). The role of market orientation and learning orientation in improving innovativeness and performance of Small and Medium Enterprises. Asian Social Science, 8(1), 134-145. DOI: 10.5539/ass.v8n1p134
Taouab, O., & Issor, Z. (2019). Firm performance: Definition and measurement models. European Scientific Journal, 15(1), 93–106. htpps://doi.org/10.19044//esj.2019.v15np93
Ta, D. T., & Yang, C. H. (2018). Exploring the impacts of service innovation on customer satisfaction in the telecom industry: A perspective from interactive and supportive service innovations. International Journal of Innovation Management, 22(7), 1-30
Tavassoli S. (2018). The role of product innovation on export behavior of firms: Is it innovation input or innovation output that matters?. European Journal of Innovation Management, 21(2), 294–314. https://doi.org/10.1108/EJIM-12-2016-0124
Tewua, M.L., D., Suwarno, Lisdionoc,P., Friskad., R., & Pramonoe, A., J. (2023). Enterprise risk management and supply chain management: The mediating role of competitive advantage and decision making in improving firms’ performance. Uncertain Supply Chain Management. 12, 1-10. DOI: 10.5267/j.uscm.2023.11.021.
Tomczyk, P., Doligalski, T., & Zaborek, P. (2016), Does customer analysis affect firm performance? Quantitative evidence from the Polish insurance market. Journal of Business Research, 69(9), 3652–3658.
Tresna, P., W. & Rahardja, S., J. (2019). The effect of entrepreneurial orientation, product innovation and competitive advantage on business performance in creative industries in Bandung City, Indonesia. Review of Integrative Business and Economics Research, 8(3), 51- 60.
Tuan, N., Nhan, N., Giang, P., & Ngoc, N. (2016). The effects of innovation on firm performance of supporting industries in Hanoi, Vietnam. Journal of Industrial Engineering and Management, 9(20), 413-431. https://doi.org/10.3926/jiem.1564
Tung, J. (2012). A Study of product innovation on firm performance. The International Journal of Organizational Innovation, 4(3), 83-97.
Vijaya, A., P., Moeljadi & Rahayu, M. (2021). THE effect of product innovation and service quality on competitive advantage mediated by company image (Study At PT. Toyota Astra Motor In Malang Raya). International Journal of Business, Economics and Law, 24 (4), 148 – 154
Wang, M., Li, Y., Li, J., & Wang, Z. (2021). Green process innovation, green product innovation and its economic performance improvement paths: A survey and structural model. Journal of Environmental Management, 297, 113282. https:// doi.org/10.1016/j.jenvman.2021.113282
Wiwoho, G., Suroso, A. & Wulandari, S.Z. (2020). Linking adaptive capability, product innovation and marketing performance: Results from Indonesian SMEs. Management Science Letters, 10, 2379–2384
Yusheng, K., & Ibrahim, M. (2019). Service innovation, service delivery and customer satisfaction and loyalty in the banking sector of Ghana. International Journal of Bank Marketing, 37(5), 1215-1233.https://doi.org/10.1108/IJBM-06-2018-0142
Zaefarian, G., Forkmann, S., MitreRga, M., & Henneberg, S. C. (2017). A capability perspective on relationship ending and its impact on product innovation success and firm performance. Long Range Planning, 50(2), 184–199.
Zaini, A., Hadiwidjojo, D., Rohman, F., & Maskie, G. (2014). Effect of competitive advantage as a mediator variable of entrepreneurship orientation to marketing performance. IOSR Journal of Business and Management (IOSR-JBM), 16(5), 5-10.
Almanasreh, E., Moles, R., & Chen, T. F. (2019). Evaluation of methods used for estimating content validity. Research in Social and Administrative Pharmacy, 15(2), 214–221. https://doi.org/10.1016/j.sapharm.2018.03.066.
Angkanurakbun, C. & Wanarat S. (2016) The mediating effect of product innovation capability on entrepreneurial pro-activeness and Hotel Performance. International Journal of Innovation Management. 20(3), 1-21.
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The relationship between innovation and firm performance: Empirical evidence from Turkish automotive supplier industry. Procedia – Social and Behavioral Sciences, 75(2), 226-235.
Aziz, M. N. L., Nurhayati, P., Yudha, A., & Annisa, N. N. (2022). E-Marketing Usage As An Increase In Competitive Advantage Through Product Innovation And Marketing Performance (Survey On MSMEs In Central Java). Journal of Business and Management Review, 3(5), 400-414. DOI: 10.47153/jbmr35.3722022
Bhegawati, D. A. S., & Yuliastuti, I. A. N. (2019). Effect of product innovation and entrepreneurial orientation on competitive advantage in the coconut shell craft industry in Karangasem Regency. Scientific Journal of Management and Business, 4(1), 71–89.
Bilgin, Y., K. & Adiguzel, Z. (2021). Strategic effects of service innovation on financial and market performance. Journal of Organizational Studies and Innovation, 8(3), 17 – 35. https://doi.org/10.51659/josi.20.128
Bintara, R., Yadiati , W., Zarkasyi, M.,W.,& Tanzil, N., D. (2023). Management of green competitive advantage: a systematic literature review and research agenda. Economies, 11(66), 2 - 21. https://doi.org/10.3390/economies11020066
Carlborg P., Kindström D. & Kowalkowski C. (2014). The evolution of service innovation research: a critical review and synthesis. The Service Industries Journal, 34(5), 373-398.
Christa, U., & Kristinae, V. (2021). The effect of product innovation on business performance during COVID 19 pandemic. Uncertain Supply Chain Management, 9(1), 151–158.
Chindasombatcharoen, P., Chatjuthamard, P., Jiraporn, P., & Treepongkaruna, S. (2022). Achieving sustainable development goals through board size and innovation. Sustainable Development, 30(4), 664–677.
Dahana, R. N., Indrawati, N. K., & Mugiono. (2021). Competitive advantage to mediate the influence of product innovation and entrepreneurial orientation on marketing performance in small and medium industry. Journal of Applied Management (JAM), 19(2), 413–423.
Daud, A. (2016). The effect of service innovation and positional excellence on marketing performance. Journal Siasat Bisnis, 20(1), 66 – 78
Dhameria, V., Ghozali, I., Hidayat, A., & Aryanto, V. (2021). Networking capability, entrepreneurial marketing, competitive advantage, and marketing performance. Uncertain Supply Chain Management, 9(4), 941–948. https://doi. org/10.5267/j.uscm.2021.7.007
Distanont, A., & Khongmalai, O. (2020). The role of innovation in creating a competitive advantage. Kasetsart Journal of Social Sciences, 41(1), 15–21.
Duwalang, I. W. R. P., & Santika, I. W. (2020). The role of product innovation mediates the effect of market orientation and entrepreneurial orientation on marketing performance. American Journal of Humanities and Social Sciences Research (AJHSSR), 4(8), 136–145
Dwyer, C., Hogan, M.,J., & Stewart, I. (2014). An integrated critical thinking framework for the 21st century. Thinking Skills and Creativity 12. DOI: 10.1016/j.tsc.2013.12.004
Ekawati, N. W., Yas, K.N.N., Giantar, G. A. K., & Sariyathi, N. K. (2017). Ecopreneurship and green innovation for the success of New spa products. Journal of Business and Retail Management Research, 11(3), 13-24.
Falahat, M., Ramayah, T., Soto-Acosta, P., & Lee, Y.Y. (2020). SMEs internationalization: The role of product innovation, market intelligence, pricing and marketing communication capabilities as drivers of SMEs’ international performance. Technological Forecasting and Social Change, 152, 1–7. https://doi. org/10.1016/j.techfore.2020.119908
Fatikha, C., Rahayu, M., & Sumiati, S. (2021). Effect of entrepreneurship orientation and market orientation on marketing performance through competitive advantage. Journal Management Application, 19, 448-458. https://doi.org/10.21776/ub.jam.2021.
Fernando, J. T., Popadiuk, S., & Santos, N. M. B. F. (2019). Knowledge management at Unilever South America–enabling conditions and their interaction with the SECI model. Revista de Negosyo’s, 24(2), 7-26.
Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technovation, 92, 1–18. https://doi.org/10.1016/j. technovation.2018.11.004
Formisano, V., Cavacece, Y., Fedele, M., Tartaglione, A. M., & Douglas, A. (2019). Service innovation for customer engagement bin the Italian Banking Sector: A Case study in predicting trends and building strategies for consumer engagement in Retail Environment, 62-87. IGI Global
Frank, A. (2019). Servitization and Industry 4.0 convergence in the digital transformation of product firms: A business model innovation perspective. Technological Forecasting and Social Change, 141, 341–351.
Giménez, J., Madrid-Guijarro, A., & Duréndez A. (2019). Competitive capabilities for the innovation and performance of Spanish construction companies. Sustainability 11(19), 1–24. https:// doi.org/10.3390/su11195475
Hadi, P. (2023). Effect of product innovation on SME’s performance: The moderating role of organizational learning and market orientation. International Journal of Business Ecosystem & Strategy, 5(2), 47-54. DOI: 10.36096/ijbes.v5i2.405
Hair Jr, J. F., Matthews, L. M., Matthews, R. L., & Sarstedt, M. (2017). PLS-SEM or CB-SEM: updated guidelines on which methods to use. International Journal of Multivariate Data Analysis, 1(2), 107-123.
Hair, Jr., J. F., Risher, J., Sarstedt, M. & Ringle, C. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31, 2–24.
Hameed, W. U., Nisar, Q. A., & Wu, H.-C. (2021). Relationships between external knowledge, internal innovation, firms’ open innovation performance, service innovation and business performance in the Pakistani hotel industry. International Journal of Hospitality Management, 92, 102745.
Han, C., & Zhang, S. (2021). Multiple strategic orientations and strategic flexibility in product innovation. European Research on Management and Business Economics, 27(1), 100136. https://doi.org/10.1016/j.iedeen.2020.100136
Hanelt, A., Firk, S., Hildebrandt, B., & Kolbe, L. M. (2021). Digital M&A, digital innovation, and firm performance: An empirical investigation. European Journal of Information Systems, 30(1), 3–26.
Harjadi, D., Fatmasari, D., & Nurhasanah, A. S. (2020). Market orientation and product innovation to increase competitive advantages and its impact on marketing performance. Al- Amwal: Jurnal Ekonomi Dan Perbankan Syari’ah, 12(1), 12–21.
Haus-Reve, S. (2019). Does combining different types of collaboration always benefit firms? Collaboration, complementarity, and product innovation in Norway. Research Policy, 48(6), 1476–1486. https://doi.org/10.1016/j.respol.2019.02.008
Heale, R., & Twycross, A. (2015). Validity and reliability in quantitative studies. Evidence-Based Nursing, 18(3), 66–67. https://doi.org/10.1136/eb-2015-102129
Hendrayanti, S., & Nurauliya, V. (2021). Building competitive advantage through innovation, creativity, product quality. Journal of Business and Entrepreneurship, 4, 85–94. https://jurnal.umj.ac.id/index.php/baskara/article/view/9702
Henseler, J., Ringle, C., & Sarstedt, M. (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling. Journal of the Academy of Marketing Science, 43(1), 115-135
Ibrahim, M., & Yusheng, K. (2020). Service innovation and organizational performance: mediating role of customer satisfaction. International Journal of Management & Entrepreneurship Research, 2(3), 97-108
Islama, M., Z., & Zhea, Z. (2022). The effect of customer orientation on financial performance in service firms: The mediating role of service innovation. Management Science Letters, 12(2), 101–116. DOI: 10.5267/j.msl.2021.10.003
Ismanu, S. Kusmintarti, A., & Nur Indah Riwajanti, N., I. (2021). The Effects of product innovation, process innovation and government policy on SMEs Performance: Evidence from Indonesia. Journal of Asian Finance, Economics and Business, 8(12), 305 –311. DOI:10.13106/jafeb.2021.vol8.no12.0305
Janssen M., Stoopendaal A.M.V. & Putters K. (2015). Situated novelty: Introducing a process perspective on the study of innovation. Research Policy, 44(10), 1974-1984.
Jajja, M. S. S., Kannan, V. R., Brah, S. A., & Hassan, S. Z. (2017). Linkages between firm innovation strategy, suppliers, product innovation, and business performance: Insights from resource dependence theory. International Journal of Operations & Production Management, 37(8), 1054-1075.
Jamaludina, M. (2021). The influence of supply chain management on competitive advantage and company performance. Uncertain Supply Chain Management 9(3), 696-704. DOI: 10.5267/j.uscm.2021.4.009
Kankam-Kwarteng, C., Donkor, J., & Acheampong, S. (2019). Measuring performance of SMEs service firms: customer orientation and service innovation approach. Journal of Management Research, 19(2), 103-119.
KanKam-Kwarteng, C., Gatsi, J. G., Donkor, J., & Acheampong, S. (2018). Service innovation and firm performance of SMEs auto service: the mediating role of Pricing Capability. Archives of Business Research, 6(8), 39-50.
Kankam-Kwarteng, C., Osei, F., Asante-Gyabaah, G., & Ferkah, K. A. (2022). Mediation role of service innovation in the effects of knowledge creation on marketing performance of restaurant. Technium Society of Science Journal, 27, 620.
Kanval, R., & Yousaf, S. (2019). Impact of service innovation on customer satisfaction: A evidence from Pakistani Banking Industry. Emerging Economy Studies 5(4), 1-16. DOI:10.1177/0976747919870876
Killa, M. F. (2014). Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance. Journal of Research in Marketing, 2(3), 198-204
Kuncoro, W., & Suriani, W. O. (2018). Achieving sustainable competitive advantage through product innovation and market driving. Asia Pacific Management Review, 23(3), 186–192. https://doi.org/10.1016/j.apmrv.2017.07.006
Lee, R., Lee, J.-H., & Garrett, T. C. (2019). Synergy effects of innovation on firm performance. Journal of Business Research, 99, 507–515.
Le, T. T., & Ikram, M. (2022). Do sustainability innovation and firm competitiveness help improve firm performance? Evidence from the SME sector in Vietnam. Sustainable Production and Consumption, 29, 588–599
Leonidou, L., C., Katsikeas, C., S., & Fotidis, T.(2013. Antecedents and consequences of an eco-friendly export marketing strategy. Journal of International Marketing, 21(3), 22-46. DOI: 10.2307/23488034
Liao S., Chen C. C., Hu D., Chung Y. C., & Liu C. L. (2017). Assessing the influence of leadership style, organizational learning and organizational innovation. Leadership & Organization Development Journal, 38(5), 590–609.
Liao S, & Cheng CC. (2014). Brand equity and the exacerbating factors of product innovation failure evaluations: A communication effect perspective. Journal of business research, 67(1), 2919–2925.
Liao, S., Liu, Z., & Zhang, S. (2018). Technology innovation ambidexterity, business model ambidexterity, and firm performance in Chinese high-tech firms. Asian Journal of Technology Innovation, 26(3), 325–345.
Lim, K. Y. H. (2020). A state-of-the-art survey of Digital Twin: Techniques, engineering product lifecycle management and business innovation perspectives. Journal of Intelligent Manufacturing, 31(6), 1313–1337. https://doi.org/10.1007/s10845- 019-01512-w
Liu, W., & Atuahene-Gima, K. (2018). Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets. Industrial Marketing Management, 73, 7–20.
Mahmoud, M. A., Hinson, R. E., & Anim, P. A. (2018). Service innovation and customer satisfaction: the role of customer value creation. European Journal of International Management, 21(3), 402-422. https://doi.org/10.1108/EJIM-09-2017-0117
Marion, T. J., & Fixson, S. K. (2021). The transformation of the innovation process: How digital tools are changing work, collaboration, and organizations in new product development. Journal of Product Innovation Management, 38(1), 192–215.
Meutia (2015). The relationship between entrepreneurship social competence and marketing performance in Indonesian SMEs: The role of business networking and product innovation. International Journal of Applied Business and Economic Research, 13(7), 5357–5373
Muafi & Roostika, R. (2014). Organizational performance and competitive advantage determinants of creative SMEs. European Journal of Economics and Management, 1(2), 7-25.
Mursid, M. C., Suliyanto, S., & Rahab, R. (2019). Value of innovation and marketing performance. International Review of Management and Marketing, 9(3), 127–133. https://doi.org/10.32479/irmm.7761
Na, K., & Kang, Y.-H. (2019). Relations between innovation and firm performance of manufacturing firms in Southeast Asian emerging markets: Empirical evidence from Indonesia. Malaysia, and Vietnam. Journal of Open Innovation: Technology, Market, and Complexity, 5(4), 98.
Normala, I., N., Made Setinib,M., & Putrac, I.G.C. (2023). Assessing the influence of supply chain collaboration value innovation, market demand, and competitive advantage on improving the performance of ceramic SMEs. Uncertain Supply Chain Management, 11(2), 777–786. DOI: 10.5267/j.uscm.2023.1.002
Nuryakin. (2018). Competitive advantage and product innovation key success of Batik SMEs Marketing. Academy of Strategic Management Journal, 17(2), 1–17.
Obeidat, B.S. (2016). The effect of strategic orientation on organizational performance: The mediating role of innovation. International Journal Communications, Network and System Sciences, 9, 478-505
Omar, C., & Morales, S. (2021). Innovation as Recovery Strategy for SMEs in Emerging Economies during the COVID-19 pandemic. Research in International Business and Finance, 57,101396. https://doi.org/10.1016/j.ribaf.2021.101396.vol57
Ogbeibu, S. (2020). Technological turbulence and greening of team creativity, product innovation, and human resource management: Implications for sustainability. Journal of Cleaner Production, 244. https://doi.org/10.1016/j.jclepro.2019.118703
Qiu, L., Jie, X., Wang, Y., & Zhao, M. (2020). Green product innovation, green dynamic capability, and competitive advantage: Evidence from Chinese manufacturing enterprises. Corporate Social Responsibility and Environmental Management, 27(1), 146–165
Racela, O. C. (2014). Customer orientation, innovation competencies, and firm performance: A proposed conceptual model. Social and Behavioral Sciences 148, 16 – 23.
Rajapathirana, R. J., & Hui, Y. (2018). Relationship between innovation capability, innovation type, and firm performance. Journal of Innovation & Knowledge, 3(1), 44-55. https://doi.org/10.1016/j.jik.2017.06.002
Ramadani, V., Hisrich, R. D., Abazi-Alili, H., Dana, L.-P., Panthi, L., & Abazi-Bexheti, L. (2019). Product innovation and firm performance in transition economies: A multi-stage estimation approach. Technological Forecasting and Social Change, 140, 271–280
Randhawa, K., & Scerri, M. (2015). “Service innovation: A review of the literature. The handbook of service innovation, 27 (51), 1 -25. DOI: 10.1007/978-1-4471-6590-3_2
Rasoolimanesh, S.M. & Ali, F. (2018). "Guest editorial", Journal of Hospitality and Tourism Technology, 9(3), 238-248. https://doi.org/10.1108/JHTT-10-2018-142
Respatiningsih, H. (2021). The impact of e-commerce on the marketing performance of MSMEs during the Covid 19 pandemic mediated by competitive advantage. Proceedings of the 3rd International Conference on Banking, Accounting, Management and Economics (ICOBAME 2020),166–169. https://doi.org/10.2991/aebmr.k.210311.032
Rodriguez A. L. L., & Morant G. A. (2016). Linking market orientation, innovation and performance: An empirical study on small industrial enterprises in Spain. Journal of Small Business Strategy, 26(1), 37- 50.
Salim, M., Saputra, F. E., Hayu, R. S., & Febliansa, M. R. (2020). Marketing performance of bread and cake small and medium business with competitive advantage as moderating variable. Management Science Letters, 11(4), 1421–1428.
Sarwoko, E., & Nurfarida, I. N. (2021). Entrepreneurial marketing: Between entrepreneurial personality traits and business performance. Entrepreneurial Business and Economics Review, 9(2), 105–118.https://doi.org/10.15678/EBER.2021.090207
Setyawati, A., (2014). Effect of strategic decision, innovation, and information technology adoption on competitive advantages and MSME performance studies at MSME food and beverage industry sector in Bandung Raya. European Journal Business and Management, 6(35), 52–58.
Skålén, P., Gummerus, J., Von Koskull, C., & Magnusson, P. R. (2015). Exploring value propositions and service innovation: a service-dominant logic study. Journal of the Academy of Marketing Science, 43(2), 137-158.
Snihur, Y., & Wiklund, J. (2019). Searching for innovation: Product, process, and business model innovations and search behavior in established firms. Long Range Planning, 52(3), 305–325. https://doi.org/10.1016/j.lrp.2018.05.00
Storey, C., Cankurtaran P., Papastathopoulou P., & Hultink E.J. (2016). Success factors for service innovation: a meta-analysis. Journal of Production and Innovation Management, 33(5), 527–548.
Sugiyanti, G., & Ardyan, E. (2017). Market sensing capability and product innovation advantage in emerging market: The case of market entry quality and marketing performance of batik industry in Indonesia. Business & Economics Review, 27(1), 175 – 199
Su, Y., H. (2023). The effect of product innovation, CSR, environmental sustainability, and technology innovation on firm performance: a mediated moderation model. Economic Research-Ekonomska Istraživanja, 36(2), 2180417,DOI: 10.1080/1331677X.2023.2180417
Suwandana, I.G.M. (2023). Role of competitive advantage in mediating the effect of market orientation on marketing performance of small medium enterprise (SME): Study on the Gold and Silver Jewelry Craft Industry in Singapadu Village, Gianyar, Indonesia. European Journal of Business and Management Research, 8(1), 247-251. http://dx.doi.org/10.24018/ejbmr.2023.8.1.1807
Suliyanto & Rahab. (2012). The role of market orientation and learning orientation in improving innovativeness and performance of Small and Medium Enterprises. Asian Social Science, 8(1), 134-145. DOI: 10.5539/ass.v8n1p134
Taouab, O., & Issor, Z. (2019). Firm performance: Definition and measurement models. European Scientific Journal, 15(1), 93–106. htpps://doi.org/10.19044//esj.2019.v15np93
Ta, D. T., & Yang, C. H. (2018). Exploring the impacts of service innovation on customer satisfaction in the telecom industry: A perspective from interactive and supportive service innovations. International Journal of Innovation Management, 22(7), 1-30
Tavassoli S. (2018). The role of product innovation on export behavior of firms: Is it innovation input or innovation output that matters?. European Journal of Innovation Management, 21(2), 294–314. https://doi.org/10.1108/EJIM-12-2016-0124
Tewua, M.L., D., Suwarno, Lisdionoc,P., Friskad., R., & Pramonoe, A., J. (2023). Enterprise risk management and supply chain management: The mediating role of competitive advantage and decision making in improving firms’ performance. Uncertain Supply Chain Management. 12, 1-10. DOI: 10.5267/j.uscm.2023.11.021.
Tomczyk, P., Doligalski, T., & Zaborek, P. (2016), Does customer analysis affect firm performance? Quantitative evidence from the Polish insurance market. Journal of Business Research, 69(9), 3652–3658.
Tresna, P., W. & Rahardja, S., J. (2019). The effect of entrepreneurial orientation, product innovation and competitive advantage on business performance in creative industries in Bandung City, Indonesia. Review of Integrative Business and Economics Research, 8(3), 51- 60.
Tuan, N., Nhan, N., Giang, P., & Ngoc, N. (2016). The effects of innovation on firm performance of supporting industries in Hanoi, Vietnam. Journal of Industrial Engineering and Management, 9(20), 413-431. https://doi.org/10.3926/jiem.1564
Tung, J. (2012). A Study of product innovation on firm performance. The International Journal of Organizational Innovation, 4(3), 83-97.
Vijaya, A., P., Moeljadi & Rahayu, M. (2021). THE effect of product innovation and service quality on competitive advantage mediated by company image (Study At PT. Toyota Astra Motor In Malang Raya). International Journal of Business, Economics and Law, 24 (4), 148 – 154
Wang, M., Li, Y., Li, J., & Wang, Z. (2021). Green process innovation, green product innovation and its economic performance improvement paths: A survey and structural model. Journal of Environmental Management, 297, 113282. https:// doi.org/10.1016/j.jenvman.2021.113282
Wiwoho, G., Suroso, A. & Wulandari, S.Z. (2020). Linking adaptive capability, product innovation and marketing performance: Results from Indonesian SMEs. Management Science Letters, 10, 2379–2384
Yusheng, K., & Ibrahim, M. (2019). Service innovation, service delivery and customer satisfaction and loyalty in the banking sector of Ghana. International Journal of Bank Marketing, 37(5), 1215-1233.https://doi.org/10.1108/IJBM-06-2018-0142
Zaefarian, G., Forkmann, S., MitreRga, M., & Henneberg, S. C. (2017). A capability perspective on relationship ending and its impact on product innovation success and firm performance. Long Range Planning, 50(2), 184–199.
Zaini, A., Hadiwidjojo, D., Rohman, F., & Maskie, G. (2014). Effect of competitive advantage as a mediator variable of entrepreneurship orientation to marketing performance. IOSR Journal of Business and Management (IOSR-JBM), 16(5), 5-10.