How to cite this paper
Meitiana, M., Kristinae, V., Sambung, R & Alexandro, R. (2024). The role of viral marketing relationship and customer reviews as mediating of consumer trust to purchase Indonesian products.Uncertain Supply Chain Management, 12(3), 2091-2100.
Refrences
Adetiya, L., & Rahmawan, G. (2021). the Effect of Product Quality, Innovation and Price To Purchasing Decisions of Noolde Products. International Journal of Multi Science.
Ahadiat, A., Ribhan, Maydiantoro, A., & Kesumah, F. S. D. (2021). The theory of planned behavior and marketing ethics theory in predicting digital piracy intentions. WSEAS Transactions on Business and Economics. https://doi.org/10.37394/23207.2021.18.68
Ahmed, A. Z., & Rodríguez-Díaz, M. (2020). Significant labels in sentiment analysis of online customer reviews of airlines. Sustainability (Switzerland). https://doi.org/10.3390/su12208683
Alefari, M., Almanei, M., & Salonitis, K. (2020). A system dynamicsmodel of employees’ performance. Sustainability (Switzerland). https://doi.org/10.3390/su12166511
Asnawati, Nadir, M., Wardhani, W., & Setini, M. (2022). The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision. International Journal of Data and Network Science. https://doi.org/10.5267/J.IJDNS.2021.10.001
Ayachi, Z., & Jallouli, R. (2022). Digital Marketing Strategies Driven by Wellbeing in Virtual Communities. In Journal of Telecommunications and the Digital Economy. https://doi.org/10.18080/jtde.v10n3.612
Bozic, B. (2017). Consumer trust repair: A critical literature review. European Management Journal. https://doi.org/10.1016/j.emj.2017.02.007
Chasanah, H. F., & Saino. (2022). The Effect Digital Content Marketing And Product Quality On Purchasing Decisions Through Buying Interest As Intervening Variable. Jurnal Mantik.
Dewi, F. M., Sulivyo, L., & Listiawati. (2022). Influence of Consumer Behavior and Marketing Mix on Product Purchasing Decisions. APTISI Transactions on Management (ATM). https://doi.org/10.33050/atm.v6i2.1737
Dwidienawati, D., Tjahjana, D., Abdinagoro, S. B., Gandasari, D., & Munawaroh. (2020). Customer review or influencer endorsement: which one influences purchase intention more? Heliyon. https://doi.org/10.1016/j.heliyon.2020.e05543
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Ethelda, V. R., Yusuf, D., Hanun, S. S., & Sewaka, S. (2022). TINJAUAN LITERATUR VIRAL MARKETING. JURNAL ECONOMINA. https://doi.org/10.55681/economina.v1i4.201
Fan, M., Ammah, V., Dakhan, S. A., Liu, R., Mingle, M. N. A., & Pu, Z. (2021). Critical Factors of Reacquainting Consumer Trust in E-Commerce. Journal of Asian Finance, Economics and Business. https://doi.org/10.13106/jafeb.2021.vol8.no3.0561
Guo, J., Wang, X., & Wu, Y. (2020). Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2019.101891
He, M., Qin, J., Wen, M., & Chen, W. (2021). Sustaining Consumer Trust and Continuance Intention by Institutional Mechanisms: An Empirical Survey of DiDi in China. IEEE Access. https://doi.org/10.1109/ACCESS.2021.3130890
Hendijani Fard, M., & Marvi, R. (2020). Viral marketing and purchase intentions of mobile applications users. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-06-2018-0291
Hult, G. T. M., & Ketchen, D. J. (2017). Disruptive marketing strategy. In AMS Review. https://doi.org/10.1007/s13162-017-0097-4
Humairoh, & Mohammad, A. (2023). Lifestyle Moderation: Viral Marketing And Purchase Decision In E-Commerce. Asia Pacific Journal of Business Economics and ….
Hunt, S. D. (2011). On the intersection of marketing history and marketing theory. In Marketing Theory. https://doi.org/10.1177/1470593111418802
Hunt, S. D., Arnett, D. B., & Madhavaram, S. (2006). For dynamic relationship marketing theory: A reply to Rese. In Journal of Business and Industrial Marketing. https://doi.org/10.1108/10610420610651313
Kraft, T., Valdés, L., & Zheng, Y. (2022). Consumer trust in social responsibility communications: The role of supply chain visibility. Production and Operations Management. https://doi.org/10.1111/poms.13808
Kristinae, V., Sambung, R., & Sahay, M. (2019). The role of entrepreneurial orientation in product innovation in emerging markets on the local products. Oradea Journal of Business and Economics. https://doi.org/10.47535/1991ojbe076
Kristinae, V., Wardana, M., Giantari, I. G. A. K., & Rahyuda, A. G. (2020). Value of innovation: creative business strategy of nyatu rubber tree in central kalimantan. In Urban Development and Lifestyle.
Li, J., Wu, L., Qi, J., Zhang, Y., Wu, Z., & Hu, S. (2023). Determinants Affecting Consumer Trust in Communication With AI Chatbots: The Moderating Effect of Privacy Concerns. Journal of Organizational and End User Computing. https://doi.org/10.4018/JOEUC.328089
Li, J., Zheng, R., Sun, H., Lu, J., & Ma, W. (2022). Broadcasters’ expertise and consumers’ purchase intention: The roles of consumer trust and platform reputation. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2022.1019050
Macready, A. L., Hieke, S., Klimczuk-Kochańska, M., Szumiał, S., Vranken, L., & Grunert, K. G. (2020). Consumer trust in the food value chain and its impact on consumer confidence: A model for assessing consumer trust and evidence from a 5-country study in Europe. Food Policy. https://doi.org/10.1016/j.foodpol.2020.101880
Mashatan, A., Sangari, M. S., & Dehghani, M. (2022). How Perceptions of Information Privacy and Security Impact Consumer Trust in Crypto-Payment: An Empirical Study. IEEE Access. https://doi.org/10.1109/ACCESS.2022.3186786
Masrianto, A., Hartoyo, H., Hubeis, A. V. S., & Hasanah, N. (2022). Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability. Journal of Open Innovation: Technology, Market, and Complexity. https://doi.org/10.3390/joitmc8030153
Memon, M. A., Ramayah, T., Cheah, J. H., Ting, H., Chuah, F., & Cham, T. H. (2021). PLS-SEM STATISTICAL PROGRAMS: A REVIEW. Journal of Applied Structural Equation Modeling. https://doi.org/10.47263/JASEM.5(1)06
Muhajir, Mukaromah, H., Fathudin, Purwanti, K. L., Al Ansori, Y., Fahlevi, M., Rosmayati, S., Tanjung, R., Budiarti, R. H. S., Rosyadi, & Purwanto, A. (2022). The role of buzz and viral marketing strategic on purchase intention and supply chain performance. Uncertain Supply Chain Management. https://doi.org/10.5267/j.uscm.2021.11.002
Mulyono, H. (2021). Online Customer Review and Online Customer Rating on Purchase Intention in Online Shop. International Journal of Research and Review (Ijrrjournal.Com).
Nisa, C., Firdausi Madjid, il, & Hermawan, A. (2022). The Influence of Viral Marketing and Brand Image on Purchase Decisions through E-Trust (Study on Avoskin Skincare Customers). Business and Social Science (IJEMBIS) Peer-Reviewed-International Journal.
Nuttavuthisit, K., & Thøgersen, J. (2017). The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food. Journal of Business Ethics. https://doi.org/10.1007/s10551-015-2690-5
Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2015.11.007
Parvatiyar, A., & Sheth, J. N. (2021). Toward an integrative theory of marketing. AMS Review. https://doi.org/10.1007/s13162-021-00211-1
Pratama, R. A., Komariah, K., & Jhoansyah, D. (2022). The role of viral marketing and consumer trust in purchase decisions. COSTING:Journal of Economic, Business and Accounting.
Puriwat, W., & Tripopsakul, S. (2021). The role of viral marketing in social media on brand recognition and preference. Emerging Science Journal. https://doi.org/10.28991/esj-2021-01315
Qtaishat, N. M. (2022). The Impact of E-marketing on Consumer Purchase Decision in Jordan. WSEAS Transactions on Business and Economics. https://doi.org/10.37394/23207.2022.19.17
Ramadan, F., Hafid, H., & Muhammadiyah, S. (2021). Pengaruh online customer review dan e-service quality terhadap keputusan pembelian melalui marketplace. FORUM EKONOMI.
Reichstein, T., & Brusch, I. (2019). The decision-making process in viral marketing—A review and suggestions for further research. In Psychology and Marketing. https://doi.org/10.1002/mar.21256
Rinandiyana, L. R., Badriatin, T., & Saepudin, A. (2022). Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach. Almana : Jurnal Manajemen Dan Bisnis. https://doi.org/10.36555/almana.v6i1.1780
Riyanjaya, N. A. A. S. (2022). Online Customer Review 4. Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Minat Beli Produk Wardah Di Situs Belanja Online Shopee.
Sarstedt, M., Radomir, L., Moisescu, O. I., & Ringle, C. M. (2022). Latent class analysis in PLS-SEM: A review and recommendations for future applications. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.08.051
Sarstedt, M., Ringle, C. M., Cheah, J. H., Ting, H., Moisescu, O. I., & Radomir, L. (2020). Structural model robustness checks in PLS-SEM. Tourism Economics. https://doi.org/10.1177/1354816618823921
Siti Nuraeni, Y., & Irawati, D. (2021). The Effect Of Online Customer Review, Quality Product, And Promotion On Purchasing Decision Through Shopee Marketplace (A Case Study Of Ubsi College Student). Jurnal Ilmiah Manajemen.
Suki, N. M. (2013). Green awareness effects on consumers’ purchasing decision: Some insights from Malaysia. International Journal of Asia-Pacific Studies.
Suleman, D., Suyoto, Y. T., Sjarief, R., Sabil, S., Marwansyah, S., Adawia, P. R., & Puspasari, A. (2023). The effects of brand ambassador and trust on purchase decisions through social media. International Journal of Data and Network Science. https://doi.org/10.5267/j.ijdns.2022.9.003
Supiyandi, A., Hastjarjo, S., & Slamet, Y. (2022). Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers’ Purchasing Decisions. CommIT Journal. https://doi.org/10.21512/commit.v16i1.7583
Suryani, I., & Syafarudin, A. (2021). The Effect of Sales Promotion on Purchasing Decisions. Ilomata International Journal of Tax and Accounting. https://doi.org/10.52728/ijtc.v2i2.216
Tan, S., & Chen, W. (2021). Building Consumer Trust in Online Food Marketplaces: The Role of Wechat Marketing. International Food and Agribusiness Management Review. https://doi.org/10.22434/IFAMR2020.0159
Ulaga, W., Kleinaltenkamp, M., Kashyap, V., & Eggert, A. (2021). Advancing marketing theory and practice: guidelines for crafting research propositions. AMS Review. https://doi.org/10.1007/s13162-021-00215-x
Wu, T., Zhang, R., Liu, X., Liu, F., & Ding, Y. (2022). A social commerce purchasing decision model with trust network and item review information. Knowledge-Based Systems. https://doi.org/10.1016/j.knosys.2021.107628
Wu, Y., & Huang, H. (2023). Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust. Sustainability (Switzerland). https://doi.org/10.3390/su15054432
Xu, X. (2020). Examining an asymmetric effect between online customer reviews emphasis and overall satisfaction determinants. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2018.07.022
Yang, H., & Zhou, L. (2011). Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers mobile viral marketing attitude, intent and behavior. In Journal of Targeting, Measurement and Analysis for Marketing. https://doi.org/10.1057/jt.2011.11
Zhao, P., Wu, J., Hua, Z., & Fang, S. (2019). Finding eWOM customers from customer reviews. Industrial Management and Data Systems. https://doi.org/10.1108/IMDS-09-2017-0418
Zuliawaty Rajasa, E., Manap, A., Doddy Heka Ardana, P., Yusuf, M., & Harizahayu. (2023). Literature Review: Analysis Of Factors Influencing Purchasing Decisions, Product Quality And Competitive Pricing. Jurnal Ekonomi.
Ahadiat, A., Ribhan, Maydiantoro, A., & Kesumah, F. S. D. (2021). The theory of planned behavior and marketing ethics theory in predicting digital piracy intentions. WSEAS Transactions on Business and Economics. https://doi.org/10.37394/23207.2021.18.68
Ahmed, A. Z., & Rodríguez-Díaz, M. (2020). Significant labels in sentiment analysis of online customer reviews of airlines. Sustainability (Switzerland). https://doi.org/10.3390/su12208683
Alefari, M., Almanei, M., & Salonitis, K. (2020). A system dynamicsmodel of employees’ performance. Sustainability (Switzerland). https://doi.org/10.3390/su12166511
Asnawati, Nadir, M., Wardhani, W., & Setini, M. (2022). The effects of perceived ease of use, electronic word of mouth and content marketing on purchase decision. International Journal of Data and Network Science. https://doi.org/10.5267/J.IJDNS.2021.10.001
Ayachi, Z., & Jallouli, R. (2022). Digital Marketing Strategies Driven by Wellbeing in Virtual Communities. In Journal of Telecommunications and the Digital Economy. https://doi.org/10.18080/jtde.v10n3.612
Bozic, B. (2017). Consumer trust repair: A critical literature review. European Management Journal. https://doi.org/10.1016/j.emj.2017.02.007
Chasanah, H. F., & Saino. (2022). The Effect Digital Content Marketing And Product Quality On Purchasing Decisions Through Buying Interest As Intervening Variable. Jurnal Mantik.
Dewi, F. M., Sulivyo, L., & Listiawati. (2022). Influence of Consumer Behavior and Marketing Mix on Product Purchasing Decisions. APTISI Transactions on Management (ATM). https://doi.org/10.33050/atm.v6i2.1737
Dwidienawati, D., Tjahjana, D., Abdinagoro, S. B., Gandasari, D., & Munawaroh. (2020). Customer review or influencer endorsement: which one influences purchase intention more? Heliyon. https://doi.org/10.1016/j.heliyon.2020.e05543
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Ethelda, V. R., Yusuf, D., Hanun, S. S., & Sewaka, S. (2022). TINJAUAN LITERATUR VIRAL MARKETING. JURNAL ECONOMINA. https://doi.org/10.55681/economina.v1i4.201
Fan, M., Ammah, V., Dakhan, S. A., Liu, R., Mingle, M. N. A., & Pu, Z. (2021). Critical Factors of Reacquainting Consumer Trust in E-Commerce. Journal of Asian Finance, Economics and Business. https://doi.org/10.13106/jafeb.2021.vol8.no3.0561
Guo, J., Wang, X., & Wu, Y. (2020). Positive emotion bias: Role of emotional content from online customer reviews in purchase decisions. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2019.101891
He, M., Qin, J., Wen, M., & Chen, W. (2021). Sustaining Consumer Trust and Continuance Intention by Institutional Mechanisms: An Empirical Survey of DiDi in China. IEEE Access. https://doi.org/10.1109/ACCESS.2021.3130890
Hendijani Fard, M., & Marvi, R. (2020). Viral marketing and purchase intentions of mobile applications users. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-06-2018-0291
Hult, G. T. M., & Ketchen, D. J. (2017). Disruptive marketing strategy. In AMS Review. https://doi.org/10.1007/s13162-017-0097-4
Humairoh, & Mohammad, A. (2023). Lifestyle Moderation: Viral Marketing And Purchase Decision In E-Commerce. Asia Pacific Journal of Business Economics and ….
Hunt, S. D. (2011). On the intersection of marketing history and marketing theory. In Marketing Theory. https://doi.org/10.1177/1470593111418802
Hunt, S. D., Arnett, D. B., & Madhavaram, S. (2006). For dynamic relationship marketing theory: A reply to Rese. In Journal of Business and Industrial Marketing. https://doi.org/10.1108/10610420610651313
Kraft, T., Valdés, L., & Zheng, Y. (2022). Consumer trust in social responsibility communications: The role of supply chain visibility. Production and Operations Management. https://doi.org/10.1111/poms.13808
Kristinae, V., Sambung, R., & Sahay, M. (2019). The role of entrepreneurial orientation in product innovation in emerging markets on the local products. Oradea Journal of Business and Economics. https://doi.org/10.47535/1991ojbe076
Kristinae, V., Wardana, M., Giantari, I. G. A. K., & Rahyuda, A. G. (2020). Value of innovation: creative business strategy of nyatu rubber tree in central kalimantan. In Urban Development and Lifestyle.
Li, J., Wu, L., Qi, J., Zhang, Y., Wu, Z., & Hu, S. (2023). Determinants Affecting Consumer Trust in Communication With AI Chatbots: The Moderating Effect of Privacy Concerns. Journal of Organizational and End User Computing. https://doi.org/10.4018/JOEUC.328089
Li, J., Zheng, R., Sun, H., Lu, J., & Ma, W. (2022). Broadcasters’ expertise and consumers’ purchase intention: The roles of consumer trust and platform reputation. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2022.1019050
Macready, A. L., Hieke, S., Klimczuk-Kochańska, M., Szumiał, S., Vranken, L., & Grunert, K. G. (2020). Consumer trust in the food value chain and its impact on consumer confidence: A model for assessing consumer trust and evidence from a 5-country study in Europe. Food Policy. https://doi.org/10.1016/j.foodpol.2020.101880
Mashatan, A., Sangari, M. S., & Dehghani, M. (2022). How Perceptions of Information Privacy and Security Impact Consumer Trust in Crypto-Payment: An Empirical Study. IEEE Access. https://doi.org/10.1109/ACCESS.2022.3186786
Masrianto, A., Hartoyo, H., Hubeis, A. V. S., & Hasanah, N. (2022). Digital Marketing Utilization Index for Evaluating and Improving Company Digital Marketing Capability. Journal of Open Innovation: Technology, Market, and Complexity. https://doi.org/10.3390/joitmc8030153
Memon, M. A., Ramayah, T., Cheah, J. H., Ting, H., Chuah, F., & Cham, T. H. (2021). PLS-SEM STATISTICAL PROGRAMS: A REVIEW. Journal of Applied Structural Equation Modeling. https://doi.org/10.47263/JASEM.5(1)06
Muhajir, Mukaromah, H., Fathudin, Purwanti, K. L., Al Ansori, Y., Fahlevi, M., Rosmayati, S., Tanjung, R., Budiarti, R. H. S., Rosyadi, & Purwanto, A. (2022). The role of buzz and viral marketing strategic on purchase intention and supply chain performance. Uncertain Supply Chain Management. https://doi.org/10.5267/j.uscm.2021.11.002
Mulyono, H. (2021). Online Customer Review and Online Customer Rating on Purchase Intention in Online Shop. International Journal of Research and Review (Ijrrjournal.Com).
Nisa, C., Firdausi Madjid, il, & Hermawan, A. (2022). The Influence of Viral Marketing and Brand Image on Purchase Decisions through E-Trust (Study on Avoskin Skincare Customers). Business and Social Science (IJEMBIS) Peer-Reviewed-International Journal.
Nuttavuthisit, K., & Thøgersen, J. (2017). The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food. Journal of Business Ethics. https://doi.org/10.1007/s10551-015-2690-5
Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying behaviour. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2015.11.007
Parvatiyar, A., & Sheth, J. N. (2021). Toward an integrative theory of marketing. AMS Review. https://doi.org/10.1007/s13162-021-00211-1
Pratama, R. A., Komariah, K., & Jhoansyah, D. (2022). The role of viral marketing and consumer trust in purchase decisions. COSTING:Journal of Economic, Business and Accounting.
Puriwat, W., & Tripopsakul, S. (2021). The role of viral marketing in social media on brand recognition and preference. Emerging Science Journal. https://doi.org/10.28991/esj-2021-01315
Qtaishat, N. M. (2022). The Impact of E-marketing on Consumer Purchase Decision in Jordan. WSEAS Transactions on Business and Economics. https://doi.org/10.37394/23207.2022.19.17
Ramadan, F., Hafid, H., & Muhammadiyah, S. (2021). Pengaruh online customer review dan e-service quality terhadap keputusan pembelian melalui marketplace. FORUM EKONOMI.
Reichstein, T., & Brusch, I. (2019). The decision-making process in viral marketing—A review and suggestions for further research. In Psychology and Marketing. https://doi.org/10.1002/mar.21256
Rinandiyana, L. R., Badriatin, T., & Saepudin, A. (2022). Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach. Almana : Jurnal Manajemen Dan Bisnis. https://doi.org/10.36555/almana.v6i1.1780
Riyanjaya, N. A. A. S. (2022). Online Customer Review 4. Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Minat Beli Produk Wardah Di Situs Belanja Online Shopee.
Sarstedt, M., Radomir, L., Moisescu, O. I., & Ringle, C. M. (2022). Latent class analysis in PLS-SEM: A review and recommendations for future applications. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.08.051
Sarstedt, M., Ringle, C. M., Cheah, J. H., Ting, H., Moisescu, O. I., & Radomir, L. (2020). Structural model robustness checks in PLS-SEM. Tourism Economics. https://doi.org/10.1177/1354816618823921
Siti Nuraeni, Y., & Irawati, D. (2021). The Effect Of Online Customer Review, Quality Product, And Promotion On Purchasing Decision Through Shopee Marketplace (A Case Study Of Ubsi College Student). Jurnal Ilmiah Manajemen.
Suki, N. M. (2013). Green awareness effects on consumers’ purchasing decision: Some insights from Malaysia. International Journal of Asia-Pacific Studies.
Suleman, D., Suyoto, Y. T., Sjarief, R., Sabil, S., Marwansyah, S., Adawia, P. R., & Puspasari, A. (2023). The effects of brand ambassador and trust on purchase decisions through social media. International Journal of Data and Network Science. https://doi.org/10.5267/j.ijdns.2022.9.003
Supiyandi, A., Hastjarjo, S., & Slamet, Y. (2022). Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers’ Purchasing Decisions. CommIT Journal. https://doi.org/10.21512/commit.v16i1.7583
Suryani, I., & Syafarudin, A. (2021). The Effect of Sales Promotion on Purchasing Decisions. Ilomata International Journal of Tax and Accounting. https://doi.org/10.52728/ijtc.v2i2.216
Tan, S., & Chen, W. (2021). Building Consumer Trust in Online Food Marketplaces: The Role of Wechat Marketing. International Food and Agribusiness Management Review. https://doi.org/10.22434/IFAMR2020.0159
Ulaga, W., Kleinaltenkamp, M., Kashyap, V., & Eggert, A. (2021). Advancing marketing theory and practice: guidelines for crafting research propositions. AMS Review. https://doi.org/10.1007/s13162-021-00215-x
Wu, T., Zhang, R., Liu, X., Liu, F., & Ding, Y. (2022). A social commerce purchasing decision model with trust network and item review information. Knowledge-Based Systems. https://doi.org/10.1016/j.knosys.2021.107628
Wu, Y., & Huang, H. (2023). Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust. Sustainability (Switzerland). https://doi.org/10.3390/su15054432
Xu, X. (2020). Examining an asymmetric effect between online customer reviews emphasis and overall satisfaction determinants. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2018.07.022
Yang, H., & Zhou, L. (2011). Extending TPB and TAM to mobile viral marketing: An exploratory study on American young consumers mobile viral marketing attitude, intent and behavior. In Journal of Targeting, Measurement and Analysis for Marketing. https://doi.org/10.1057/jt.2011.11
Zhao, P., Wu, J., Hua, Z., & Fang, S. (2019). Finding eWOM customers from customer reviews. Industrial Management and Data Systems. https://doi.org/10.1108/IMDS-09-2017-0418
Zuliawaty Rajasa, E., Manap, A., Doddy Heka Ardana, P., Yusuf, M., & Harizahayu. (2023). Literature Review: Analysis Of Factors Influencing Purchasing Decisions, Product Quality And Competitive Pricing. Jurnal Ekonomi.