This research is conducted to examine the process from the intention to purchase life insur-ance among people in two major cities of Hanoi and Ho Chi Minh City in Vietnam, based on the theoretical framework of theory of planned behavior. The study is conducted in Hanoi and Ho Chi Minh City in Vietnam through an online questionnaire of 358 people. Based on the data collected, the study used Cronbach’s alpha, exploratory factor analysis, KMO and Bartlett’s test and regression analysis by using SPSS software. The results show that life insurance buying behavior was influenced by purchase intention, attitudes, financial insight and product accessibility. Moreover, it was recognized higher weight of financial literacy and product accessibility in life insurance buying behavior. The research determined that financial knowledge could promote buying intention to actual purchase behavior in the life insurance area.

The current paper was a quantitative study examining the mediating role of E-WOM when it comes to content marketing and its connection with green purchasing intentions in Jordan. The underpinning theory in this study was the social communication (SC) theory. A survey questionnaire was used to collect relevant data, after being distributed to the general managers. Overall, 202 questionnaires were used in this paper's data analysis, and the outcomes were investigated through partial least squares structural equation modeling. The results of the analysis denoted that the E-WOM controlled the relationship of content marketing with green purchasing intentions. As a result, this paper offers practical findings that companies in Jordan could boost customer intention to purchase green products, by achieving word of mouth and presenting suitable marketing content.

This study aims to examine the effects of higher education on self-efficacy, perceived behavioral control and entrepreneurial intention among Vietnamese students. By collecting data from 553 Vietnamese students at universities and colleges in Vietnam, authors employed the quantitative approach such as certain descriptive statistics, explorative factor analysis, correlation coefficient analysis, ANOVA test and multiple linear regression to analyze the relationship between higher education, self-efficacy, perceived behavioral control and entrepreneurial intention. In addition, Chi-square and Cramer’s V tests are implemented to indicate the difference of higher education on entrepreneurial intention. The research results show that there is a positive relationship between higher education and entrepreneurial intention, while self-efficacy and perceived behavioral control also had positive effects on entrepreneurial intention. Moreover, Chi-Square and Cramer’s V test report that there was a strong evidence of higher education in entrepreneurial intention but there were no differences in self-efficacy and entrepreneurial intention.

The purpose of this study is to know the effect of entrepreneurship attitude of manager of cooperatives and member motivation in enhancing member participation in North Sumatera Province, Indonesia. A questionnaire with a 1-5 Likert’s scale is used to examine the hypothe-ses of the survey. Respondents consisted of 100 leader/managers and 100 members of the cooperatives. The results show that entrepreneurship attitude of manager and member motivations correlated significantly in increasing the participation of cooperative members with r1 = 0.866** and r2 = 0.902**, respectively. Likewise, entrepreneurship attitude of manager and member motivation had significant effects on increasing member participation. It is also found that R-Square = 0.836, and F-value was 247.430. In conclusion, the independent variable significantly correlated and increased participation of the members. It is very important to insert entrepreneurship attitude and motivation in providing cooperative education.

The study seeks to define the role of management bias on the weak performance of employ-ees. The research sample comprised of 107 male and female employees. To achieve this re-search purpose, there were 79 questionnaires valid for statistical analysis, adopting the descriptive approach. Questionnaire was used to measure the effect of management bias on employ-ees’ weak performance. The study concluded that the university dependence on scientific foundations, qualifications, and abilities in selecting and recruiting employees was intermediate, which indicates that the university does not often follow the right regulations in selecting employees, indicating the bias existing in employees’ selection. In light of the aforementioned results, the study recommended the management at Jadara University to establish an inde-pendent committee of professionals to recruit efficient and qualified employees.

The study aims to examine the factors affecting sustainable tourism development. First, the paper presents the literature review to show the related theories and overview of the tourism sector in Vietnam. Secondly, the research model and hypotheses are represented to test the relationships between influencing factors and sustainable tourism development. Finally, 329 questionnaires had been collected from state management agencies and tourism enterprises. By using SPSS and Smart-PLS-SEM, the research shows that seven factors were affecting on sustainable tourism development in Vietnam. Specifically, social engagement has the strongest effect on sustainable tourism development, followed by state managerial competence respectively, tourism service quality, the quality of tourism human resource, infrastructure development, material tourism facilities and tourism resource.

Total quality management (TQM) is one of the popular management methods in many devel-oped countries, while it is an entirely new method for emerging economies. Although TQM practices contribute to the sustainable development of organizations, it is challenging to adopt this method efficiently. Six criteria factors are playing important roles in TQM implementation, which are: leadership, process management, quality information, employee training, customer focus, and supplier management. Each factor has different roles for firm performance represented by financial performance and non – financial performance. Identifying the relationship between TQM practices and the performance in Vietnamese enterprises, the research investigates the role of non – financial performance as a mediator variable in the relationship between TQM practices and financial performance. Through designing a questionnaire to conduct a survey, this paper studies the mediating role of non – financial performance on the relationship between TQM practices and financial performance utilizing SPSS 20 and AMOS 22 software with 211 Vietnamese enterprises by using SEM analysis. The estimation results propose that non – financial performance plays a vital role as a full mediator in the relation-ship between TQM practices and financial performance in the Vietnam context. In this research, there is no difference in the mediating effect level of non – financial performance between TQM companies & non – TQM companies as well as ISO adopters & non – ISO adopters. The study suggests that Vietnamese enterprises should have strict commitment to place TQM philosophy in actions at this early step of TQM implementation process to achieve considerable benefits in long-term development.

This study aims to depict the halal tourism concept, its business process, and investigate dilemmas faced by tourism industry and proposes strategies to resolve the constraints based on the best practice from the tourism business operators. In addition, this study tries to investigate the influence of various factors on halal tourism. Triangulation method used by combining personal in-depth interview, documentation/literature review and field observation to generate the discussion and conclusion. Interview process was conducted by selecting four tourism operators in Indonesia who won the best halal category award by The World Halal Travel Award in Dubai. Additionally, for the empirical analysis, a questionnaire was also developed, and data was collected from a total sample of 313 Muslim tourists in the region of Indonesia. Study reveals that instead of taking position as pure sharia-compliant business, all participants chose to become Muslim-friendly business. This moderate business process transformation helps to expand their market segment to Muslim tourists at tolerable cost. The existing dilemmas faced by all entities in tourism industry are as follows: there is no formal standard of halal criteria, high-cost business transition, lack of sharia-competent human resources and lack of promotion. Besides, findings through regression analysis specifies that there is a significant and positive influence of quality and certification of halal food, male serving in the restaurants, halal activities and separate recreational facilities on halal tourism industry. The study was engaged with the best practices from halal business operators. Further research is suggested to involve tourists’ perception of halal-related product, management, human resource and finance operated by the halal business operators. Meanwhile, this study has considered a limited number of factors influencing on the halal tourism with traditional analysis approach.

This paper is conducted to investigate the impact levels of inside determinants on the quality of accounting human resources in accounting service firms in Hanoi. Data are collected using 120 questionnaires from accounting service firms. Based on the data collected, we use Cronbach’s Alpha, EFA and regression model for learning the effect of different variables on the quality of accounting human resources. The results show that three inside determinants including Human resource assessment (A), Human resource training (T) and Human resource recruitment (R) had positive relationships with the quality of accounting human resources. Based on the findings, some recommendations are given for improving the quality of accounting human resources of accounting service firms in Hanoi.

Previous studies have established that leadership has a decisive role in shaping organizational outcomes in general and performance in particular. However, few efforts have gone into ex-plaining the effect demonstrated by servant leadership on how employees do perceive their performance and whether such a relationship is mediated by public service motivation. This paper addresses servant leadership, public service motivation and employee performance among staff in the context of Jordanian civil servants. Data was gathered from a random sample drawn among 3000 employees of the Jordanian customs department. Structure equation modelling techniques were used to statistically analyze the dataset. This draws scholars’ attention into how servant leadership plays a role affecting civil servants perceived self-reported performance while motivating employees to serve the cause of governmental institutions which in turn enhances an increase on the reported performance levels. This paper produces further evidence to support servant leadership and public service motivation adoption to affect performance in previously neglected area of Jordanian public service within the Jordanian customs department.