How to cite this paper
Al-Gasawneh, J & Al-Adamat, A. (2020). The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention.Management Science Letters , 10(8), 1701-1708.
Refrences
Ahmad, Y.Y, & Ilkay, K. (2019) The impact of content marketing on consumers’ purchase intention for home appliances: A study in Afghanistan. International Journal of Business and Management Invention (IJBMI), 2319, 38-47.
Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping: the effects of trust, perceived benefits and perceived web quality. Internet Research, 25(5), 707-733.
Alsmadi, S. (2007). Green marketing and the concern over the environment: measuring environmental consciousness of Jordanian consumers. Journal of Promotion Management, 13(3-4), 339-361.
Barber, N. (2010). “Green” wine packaging: targeting environmental consumers. International Journal of Wine Business Research, 22(4), 423-444.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Bunpis, L., & Haron, M. S. (2014). The influence of content marketing on customer brand engagement towards online herbal cosmetic store in Thailand.
Chang, S. H. (2015). The influence of green viral communications on green purchase intentions: The mediating role of consumers’ susceptibility to interpersonal influences. Sustainability, 7(5), 4829-4849.
Chen, Y. S., Chang, C. H., Yeh, S. L., & Cheng, H. I. (2015). Green shared vision and green creativity: The mediation roles of green mindfulness and green self-efficacy. Quality & Quantity, 49(3), 1169-1184.
Cheung, C. M., & Thadani, D. R. (2010). The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. Bled conference, 23, 329-345.
Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modelling.
Chin, W. W. (2010). How to write up and report PLS analyses In V. Vinzi, W.W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of partial least squares (pp.655-690). New York: Springer
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Gefen, D., Rigdon, E. E., & Straub, D. (2011). Editor's comments: an update and extension to SEM guidelines for adminis-trative and social science research. MIS Quarterly, 35(2), 3-14.
Goh, S. K., & Balaji, M. S. (2016). Linking green scepticism to green purchase behaviour. Journal of Cleaner Produc-tion, 131, 629-638.
Green, S. B. (1991). How many subjects does it take to do a regression analysis. Multivariate behavioral research, 26(3), 499-510.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation model-ling (PLS-SEM). Washington, DC: Sage Publications
Hasan, S., Ali, M., & Mohammad Javad, S. (2013). Iranian consumers' purchase intention toward global brands. Interdisciplinary Journal of Contemporary Research in Business, 8, 361-371.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Hovland, C. I. (1948). Social communication. Proceedings of the American Philosophical Society, 92(5), 371-375.
Huete-Alcocer, N. (2017). A literature review of word of mouth and electronic word of mouth: Implications for consumer behaviour. Frontiers in psychology, 8, 1256.
Li, J., & Zhan, L. (2011). Online persuasion: How the written word drives WOM: Evidence from consumer-generated product reviews. Journal of Advertising Research, 51(1), 239-257.
Lim, W. M. (2015). Antecedents and consequences of e-shopping: an integrated model. Internet Research 25(2), 184-217
Luo, C., Luo, X. R., Schatzberg, L., & Sia, C. L. (2013). Impact of informational factors on online recommendation credi-bility: The moderating role of source credibility. Decision Support Systems, 56, 92-102.
Majiti, A. (2017). Content marketing.
Malik, I. A., & Hadi, N. U. (2019). Inspirational factors of electronic word of mouth: A case of social networking sites. Journal of Managerial Sciences, 13(2).
Megan, M. (2017, Jun 25). Why is Word of Mouth Marketing so Important? Retrieved from Https://www.social media to-day.com/marketing/why-word-mouth-marketing-so-important
Milhinhos, P. R. V. (2015). The impact of content marketing on attitudes and purchase intentions of online shoppers: the case videos & tutorials and user-generated content (Doctoral dissertation).
Ngoma, M., & Ntale, P. D. (2019). Word of mouth communication: A mediator of relationship marketing and customer loyalty. Cogent Business & Management, 6(1), 1580123.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behaviour Research Methods, 40(3), 879-891
Rahim, R. A., Sulaiman, Z., Chin, T. A., Baharun, R., & Muharam, F. M. (2016). Measuring electronic word of mouth re-view adoption on green purchase intention using source credibility theory. Advanced Science Letters, 22(12), 4283-4287.
Rahim, R. A., Sulaiman, Z., Chin, T. A., Zaidin, N., & Zakuan, N. (2015). E-WOM review adoption and green purchase in-tention: The application of source credibility theory (SCT). Advanced Science Letters, 21(6), 2150-2154.
Ramzan, U., & Syed, A. R. (2018). Role of content-based social media marketing in building customer loyalty and moti-vating consumers to forward content. Journal of Internet Banking and Commerce, 23(3), 1-20.
Rawal, M., & Saavedra, J. L. (2017). Mediating effect of word-of-mouth in the movie theatre industry. Journal of Media and Communication Studies, 9(3), 17-23.
Rehman, Z. U., & Dost, M. B. (2013, June). Conceptualizing green purchase intention in emerging markets: An empirical analysis on Pakistan. The 2013 WEI International Academic Conference Proceedings (pp. 99-120).
Septiari, E. D. (2018). The Effect of eWOM as Mediation of Website Quality and Trust.
Shukor, M. S., Sulaiman, Z., Thoo, A. C., & Zakuan, N. (2015). The effect of emotional versus rational appeal in advertis-ing on Malaysian consumers’ purchase intention of hybrid car. Applied Mechanics and Materials.
Speer, M. (2011). What is a green product. sustainable Earth. Retrieved on 5th March 2014.
Sussman, S. W., & Siegal, W. S. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14(1), 47-65.
Vinerean, S. (2017). Content Marketing Strategy. Definition, Objectives and Tactics. Expert Journal of Marketing, 5(2).
Wang, X., & Yang, J. (2014). The joint effect of advertorial and print Ad. China Soft Sci, 5, 100-109.
Wixom, B. H., & Todd, P. A. (2005). A theoretical integration of user satisfaction and technology acceptance. Information Systems Research, 16(1), 85-102.
Xiao, L., Guo, F., Yu, F., & Liu, S. (2019). The effects of online shopping context cues on consumers’ purchase intention for cross-border e-vommerce sustainability. Sustainability, 11(10), 2777.
Yan, X., Shah, A. M., Zhai, L., Khan, S., & Shah, S. A. A. (2018, January). Impact of Mobile Electronic Word of Mouth (EWOM) on Consumers Purchases Intentions in the Fast-Causal Restaurant Industry in Indonesia. In Proceedings of the 51st Hawaii International Conference on System Sciences.
Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and the moderating role of green concern. Journal of Cleaner Produc-tion, 187, 740-750.
Zu’bi, M. F., Al-Dmour, H., Al-Shami, M., & Nimri, R. (2015). Integrated Green Purchase Model: An Empirical Analysis on Jordan. Management, 4(2), 139-151.
Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer attitudes towards online shopping: the effects of trust, perceived benefits and perceived web quality. Internet Research, 25(5), 707-733.
Alsmadi, S. (2007). Green marketing and the concern over the environment: measuring environmental consciousness of Jordanian consumers. Journal of Promotion Management, 13(3-4), 339-361.
Barber, N. (2010). “Green” wine packaging: targeting environmental consumers. International Journal of Wine Business Research, 22(4), 423-444.
Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Con-ceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173.
Bunpis, L., & Haron, M. S. (2014). The influence of content marketing on customer brand engagement towards online herbal cosmetic store in Thailand.
Chang, S. H. (2015). The influence of green viral communications on green purchase intentions: The mediating role of consumers’ susceptibility to interpersonal influences. Sustainability, 7(5), 4829-4849.
Chen, Y. S., Chang, C. H., Yeh, S. L., & Cheng, H. I. (2015). Green shared vision and green creativity: The mediation roles of green mindfulness and green self-efficacy. Quality & Quantity, 49(3), 1169-1184.
Cheung, C. M., & Thadani, D. R. (2010). The Effectiveness of Electronic Word-of-Mouth Communication: A Literature Analysis. Bled conference, 23, 329-345.
Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modelling.
Chin, W. W. (2010). How to write up and report PLS analyses In V. Vinzi, W.W. Chin, J. Henseler, & H. Wang (Eds.), Handbook of partial least squares (pp.655-690). New York: Springer
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50.
Gefen, D., Rigdon, E. E., & Straub, D. (2011). Editor's comments: an update and extension to SEM guidelines for adminis-trative and social science research. MIS Quarterly, 35(2), 3-14.
Goh, S. K., & Balaji, M. S. (2016). Linking green scepticism to green purchase behaviour. Journal of Cleaner Produc-tion, 131, 629-638.
Green, S. B. (1991). How many subjects does it take to do a regression analysis. Multivariate behavioral research, 26(3), 499-510.
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2014). A primer on partial least squares structural equation model-ling (PLS-SEM). Washington, DC: Sage Publications
Hasan, S., Ali, M., & Mohammad Javad, S. (2013). Iranian consumers' purchase intention toward global brands. Interdisciplinary Journal of Contemporary Research in Business, 8, 361-371.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135.
Hovland, C. I. (1948). Social communication. Proceedings of the American Philosophical Society, 92(5), 371-375.
Huete-Alcocer, N. (2017). A literature review of word of mouth and electronic word of mouth: Implications for consumer behaviour. Frontiers in psychology, 8, 1256.
Li, J., & Zhan, L. (2011). Online persuasion: How the written word drives WOM: Evidence from consumer-generated product reviews. Journal of Advertising Research, 51(1), 239-257.
Lim, W. M. (2015). Antecedents and consequences of e-shopping: an integrated model. Internet Research 25(2), 184-217
Luo, C., Luo, X. R., Schatzberg, L., & Sia, C. L. (2013). Impact of informational factors on online recommendation credi-bility: The moderating role of source credibility. Decision Support Systems, 56, 92-102.
Majiti, A. (2017). Content marketing.
Malik, I. A., & Hadi, N. U. (2019). Inspirational factors of electronic word of mouth: A case of social networking sites. Journal of Managerial Sciences, 13(2).
Megan, M. (2017, Jun 25). Why is Word of Mouth Marketing so Important? Retrieved from Https://www.social media to-day.com/marketing/why-word-mouth-marketing-so-important
Milhinhos, P. R. V. (2015). The impact of content marketing on attitudes and purchase intentions of online shoppers: the case videos & tutorials and user-generated content (Doctoral dissertation).
Ngoma, M., & Ntale, P. D. (2019). Word of mouth communication: A mediator of relationship marketing and customer loyalty. Cogent Business & Management, 6(1), 1580123.
Preacher, K. J., & Hayes, A. F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behaviour Research Methods, 40(3), 879-891
Rahim, R. A., Sulaiman, Z., Chin, T. A., Baharun, R., & Muharam, F. M. (2016). Measuring electronic word of mouth re-view adoption on green purchase intention using source credibility theory. Advanced Science Letters, 22(12), 4283-4287.
Rahim, R. A., Sulaiman, Z., Chin, T. A., Zaidin, N., & Zakuan, N. (2015). E-WOM review adoption and green purchase in-tention: The application of source credibility theory (SCT). Advanced Science Letters, 21(6), 2150-2154.
Ramzan, U., & Syed, A. R. (2018). Role of content-based social media marketing in building customer loyalty and moti-vating consumers to forward content. Journal of Internet Banking and Commerce, 23(3), 1-20.
Rawal, M., & Saavedra, J. L. (2017). Mediating effect of word-of-mouth in the movie theatre industry. Journal of Media and Communication Studies, 9(3), 17-23.
Rehman, Z. U., & Dost, M. B. (2013, June). Conceptualizing green purchase intention in emerging markets: An empirical analysis on Pakistan. The 2013 WEI International Academic Conference Proceedings (pp. 99-120).
Septiari, E. D. (2018). The Effect of eWOM as Mediation of Website Quality and Trust.
Shukor, M. S., Sulaiman, Z., Thoo, A. C., & Zakuan, N. (2015). The effect of emotional versus rational appeal in advertis-ing on Malaysian consumers’ purchase intention of hybrid car. Applied Mechanics and Materials.
Speer, M. (2011). What is a green product. sustainable Earth. Retrieved on 5th March 2014.
Sussman, S. W., & Siegal, W. S. (2003). Informational influence in organizations: An integrated approach to knowledge adoption. Information Systems Research, 14(1), 47-65.
Vinerean, S. (2017). Content Marketing Strategy. Definition, Objectives and Tactics. Expert Journal of Marketing, 5(2).
Wang, X., & Yang, J. (2014). The joint effect of advertorial and print Ad. China Soft Sci, 5, 100-109.
Wixom, B. H., & Todd, P. A. (2005). A theoretical integration of user satisfaction and technology acceptance. Information Systems Research, 16(1), 85-102.
Xiao, L., Guo, F., Yu, F., & Liu, S. (2019). The effects of online shopping context cues on consumers’ purchase intention for cross-border e-vommerce sustainability. Sustainability, 11(10), 2777.
Yan, X., Shah, A. M., Zhai, L., Khan, S., & Shah, S. A. A. (2018, January). Impact of Mobile Electronic Word of Mouth (EWOM) on Consumers Purchases Intentions in the Fast-Causal Restaurant Industry in Indonesia. In Proceedings of the 51st Hawaii International Conference on System Sciences.
Zhang, L., Li, D., Cao, C., & Huang, S. (2018). The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and the moderating role of green concern. Journal of Cleaner Produc-tion, 187, 740-750.
Zu’bi, M. F., Al-Dmour, H., Al-Shami, M., & Nimri, R. (2015). Integrated Green Purchase Model: An Empirical Analysis on Jordan. Management, 4(2), 139-151.