How to cite this paper
Omeish, F., Alrousan, M., Alghizzawi, M., Aqqad, A & Daboub, R. (2024). Social media marketing elements, purchase intentions, and cultural moderators in fast fashion: Evidence from Jordan, Morocco, and Spain.International Journal of Data and Network Science, 8(3), 1613-1624.
Refrences
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Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image, and brand loyalty. Business & management studies: an international journal, 6(1), 128-148.
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Buzeta, C., De Pelsmacker, P., & Dens, N. (2020). Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs). Journal of Interactive Marketing, 52(1), 79-98.
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Ertekin, Z. O., & Atik, D. (2020). Institutional constituents of change for a sustainable fashion system. Journal of Macromarketing, 40(3), 362-379.
Evgeniy, Y., Lee, K., & Roh, T. (2019). The effect of eWOM on purchase intention for Korean-brand cars in Russia: The mediating role of brand image and perceived quality. Journal of Korea Trade, 23(5), 102-117.
Fetais, A. H., Algharabat, R. S., Aljafari, A., & Rana, N. P. (2023). Do social media marketing activities improve brand loyalty? An empirical study on luxury fashion brands. Information Systems Frontiers, 25(2), 795-817.
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Gautam, V., & Sharma, V. (2017). The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands. Journal of Promotion Management, 23(6), 872-888.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841.
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Alalwan, A. A. (2018). Investigating the impact of social media advertising features on customer purchase intention. International journal of information management, 42, 65-77.
Albors, J., Ramos, J. C., & Hervas, J. L. (2008). New learning network paradigms: Communities of objectives, crowdsourcing, wikis, and open source. International journal of information management, 28(3), 194-202.
Ananda, A. S., Garcia, A., & Lamberti, L. (2017). Fashion brands, social media, and consumer’s exposure to Marketing messages. Strategic innovative marketing, 31(1), 221-227.
Aragoncillo, L., & Orus, C. (2018). Impulse buying behaviour: an online-offline comparative and the impact of social media. Spanish Journal of Marketing-ESIC, 22(1), 42-62.
As' ad, H. A. R., & Alhadid, A. Y. (2014). The impact of social media marketing on brand equity: An empirical study on mobile service providers in Jordan. Review of Integrative Business and Economics Research, 3(1), 315.
Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun: measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644-656.
Bambauer-Sachse, S., & Mangold, S. (2011). Brand equity dilution through negative online word-of-mouth communication. Journal of retailing and consumer services, 18(1), 38-45.
Barefoot, D., Szabo, J. (2010). Friends with benefits: A social media-marketing handbook. San Fransisco: No scratch Press, 23-24.
Barnes, L., & Lea‐Greenwood, G. (2006). Fast fashioning the supply chain: shaping the research agenda. Journal of Fashion Marketing and Management: An International Journal, 10(3), 259-271.
Bart, Y., Shankar, V., Sultan, F., & Urban, G. L. (2005). Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study. Journal of Marketing, 69(4), 133-152.
Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The international review of retail, distribution and consumer research, 20(1), 165-173.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image, and brand loyalty. Business & management studies: an international journal, 6(1), 128-148.
Bridges, E., & Florsheim, R. (2008). Hedonic and utilitarian shopping goals: The online experience. Journal of Business Research, 61(4), 309-314.
Buzeta, C., De Pelsmacker, P., & Dens, N. (2020). Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs). Journal of Interactive Marketing, 52(1), 79-98.
Caro, F., & Martínez-de-Albéniz, V. (2015). Fast fashion: Business model overview and research opportunities. Retail supply chain management: Quantitative models and empirical studies, 237-264.
Chen, K., & Yen, D. C. (2004). Improving the quality of online presence through interactivity. Information & Management, 42(1), 217-226.
Chetioui, Y., Butt, I., & Lebdaoui, H. (2021). Facebook advertising, eWOM, and consumer purchase intention-Evidence from a collectivistic emerging market. Journal of Global Marketing, 34(3), 220-237.
Chevalier, J. A., & Mayzlin, D. (2006). The effect of word of mouth on sales: Online book reviews. Journal of marketing research, 43(3), 345-354.
Choedon, T., & Lee, Y. C. (2020). The effect of social media marketing activities on purchase intention with brand equity and social brand engagement: Empirical evidence from Korean cosmetic firms. Knowledge Management Research, 21(3), 141-160.
Christopher, M., Lowson, R., & Peck, H. (2004). Creating agile supply chains in the fashion industry. International Journal of Retail & Distribution Management, 32(8), 367-376.
Dabbous, A., & Barakat, K. A. (2020). Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention. Journal of Retailing and Consumer Services, 53, 101966.
Doyle, S. A., Moore, C. M., & Morgan, L. (2006). Supplier management in fast moving fashion retailing. Journal of Fashion Marketing and Management: An International Journal, 10(3), 272-281.
Ertekin, Z. O., & Atik, D. (2020). Institutional constituents of change for a sustainable fashion system. Journal of Macromarketing, 40(3), 362-379.
Evgeniy, Y., Lee, K., & Roh, T. (2019). The effect of eWOM on purchase intention for Korean-brand cars in Russia: The mediating role of brand image and perceived quality. Journal of Korea Trade, 23(5), 102-117.
Fetais, A. H., Algharabat, R. S., Aljafari, A., & Rana, N. P. (2023). Do social media marketing activities improve brand loyalty? An empirical study on luxury fashion brands. Information Systems Frontiers, 25(2), 795-817.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of marketing research, 18(1), 39-50.
Fotis, J. N. (2015). The use of social media and its impacts on consumer behaviour: the context of holiday travel (Doctoral dissertation, Bournemouth University).
Francella, B. G. (2011). Why aren’t you on Facebook yet. Convenience Store News, 47(4), 66-66.
Gautam, V., & Sharma, V. (2017). The mediating role of customer relationship on the social media marketing and purchase intention relationship with special reference to luxury fashion brands. Journal of Promotion Management, 23(6), 872-888.
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833-5841.
Gvili, Y., & Levy, S. (2018). Consumer engagement with eWOM on social media: The role of social capital. Online information review, 42(4), 482-505.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24.
Hokkanen, H., Walker, C., & Donnelly, A. (2020). Business model opportunities in brick and mortar retailing through digitalization.
Hole, Y., Pawar, M. S., & Khedkar, E. B. (2019, November). Omni channel retailing: An opportunity and challenges in the Indian market. In Journal of Physics: Conference Series (Vol. 1362, No. 1, p. 012121). IOP Publishing.
Hsiao, S. H., Wang, Y. Y., Wang, T., & Kao, T. W. (2020). How social media shapes the fashion industry: The spillover effects between private labels and national brands. Industrial Marketing Management, 86, 40-51.
Huang, E. (2012). Online experiences and virtual goods purchase intention. Internet Research, 22(3), 252-274.
Hudson, S., & Hudson, D. (2006). Branded entertainment: a new advertising technique or product placement in disguise? Journal of Marketing Management, 22(5-6), 489-504.
Hund, E., & McGuigan, L. (2019). A shoppable life: Performance, selfhood, and influence in the social media storefront. Communication Culture & Critique, 12(1), 18-35.
Husnain, M., & Toor, A. (2017). The impact of social network marketing on consumer purchase intention in Pakistan: Consumer engagement as a mediator. Asian Journal of Business and Accounting, 10(1), 167-199.
Ismagilova, E., Rana, N. P., Slade, E. L., & Dwivedi, Y. K. (2021). A meta-analysis of the factors affecting eWOM providing behaviour. European Journal of Marketing, 55(4), 1067-1102.
Jarvenpaa, S. L., Tractinsky, N., & Saarinen, L. (1999). Consumer trust in an Internet store: A cross-cultural validation. Journal of Computer-Mediated Communication, 5(2), JCMC526.
Jiang, Z., Chan, J., Tan, B. C., & Chua, W. S. (2010). Effects of interactivity on website involvement and purchase intention. Journal of the Association of Information Systems, 11(1), 34-59.
Johan, S. (2021). Determinants of corporate social responsibility provision. The Journal of Asian Finance, Economics and Business, 8(1), 891-899.
Jordan, P. J., & Troth, A. C. (2020). Common method bias in applied settings: The dilemma of researching in organizations. Australian Journal of Management, 45(1), 3-14.
Joy, A., Sherry Jr, J. F., Venkatesh, A., Wang, J., & Chan, R. (2012). Fast fashion, sustainability, and the ethical appeal of luxury brands. Fashion Theory, 16(3), 273-295.
Kang, J. Y. M., & Kim, E. (2012). e-Mass customisation apparel shopping: effects of desire for unique consumer products and perceived risk on purchase intentions. International Journal of Fashion Design, Technology and Education, 5(2), 91-103.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59-68.
Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of advertising in social networking sites: The teenage perspective. Journal of interactive advertising, 10(2), 16-27.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Kim, M., Chun, E., & Ko, E. (2017). The effects of environmental claim types and consumer vocabulary on eco fashion advertisement. Fashion & Textile Research Journal, 19(2), 166-179.
Kim, Y. J., & Han, J. (2014). Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization. Computers in human behavior, 33, 256-269.
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