How to cite this paper
Patthirasinsiri, N. (2023). Exploring consumer attitudes: Organic herb cordyceps and intention to purchase.International Journal of Data and Network Science, 7(4), 1603-1612.
Refrences
Adeniji, C. A. (2019). Adoption of Organic Poultry and Rabbit Production for Improvement of Quality of Life in Nigeria: A Review. The International Journal of Organic Agriculture Research and Development, 15, 35-41.
Agrawal, D. C., Tsay, H. S., Shyur, L. F., Wu, Y. C., & Wang, S. Y. (Eds.). (2017). Medicinal plants and fungi: recent ad-vances in research and development (Vol. 4). Singapore: Springer Singapore.
Ajzen I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technolo-gies, 2(4), 314-324.
Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior (1st ed.). Pearson.
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action con-trol (pp. 11–39). Springer.
Awang, Z. (2012). A handbook on SEM. Structural equation modeling.
Ayyub, S., Asif, M., & Nawaz, M. A. (2021). Drivers of organic food purchase intention in a developing country: the me-diating role of trust. SAGE Open, 11(3), 21582440211045076.
Bosnjak, M., Ajzen, I., & Schmidt, P. (2020). The theory of planned behavior: selected recent advances and applica-tions. Europe's Journal of Psychology, 16(3), 352.
Byrne, B. M. (1994). Structural equation modeling with EQS and EQS/Windows. Thousand Oaks, CA: Sage Publications.
Chawla, D., & Joshi, H. (2019). Consumer attitude and intention to adopt mobile wallet in India–An empirical study. In-ternational Journal of Bank Marketing, 37(7), 1590-1618.
Das, S. K., Masuda, M., Sakurai, A., & Sakakibara, M. (2010). Medicinal uses of the mushroom Cordyceps militaris: cur-rent state and prospects. Fitoterapia, 81(8), 961-968.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.
Future Market Insights. (2023, January 5). Herbs and Spices Market. Retrieved January 24, 2023, from https://www.futuremarketinsights.com/reports/herbs-and-spices-market
Jędrejko, K. J., Lazur, J., & Muszyńska, B. (2021). Cordyceps militaris: an overview of its chemical constituents in rela-tion to biological activity. Foods, 10(11), 2634.
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications
Laohaphatanalert, K., & Gavinlertvatana, P. (2020). Potential of Chinese Herb “Cordycep militaris” as a Medicinal Food. RICE Journal of Creative Entrepreneurship and Management, 1(3), 23-35.
Läpple, D., & Van Rensburg, T. (2011). Adoption of organic farming: Are there differences between early and late adop-tion?. Ecological economics, 70(7), 1406-1414.
Manideep, A. S., & Reddy, M. S. K. (2019). Intention to Adopt Organic Farming: An Empirical Analysis.
Miralles, F., Giones, F., & Riverola, C. (2016). Evaluating the impact of prior experience in entrepreneurial inten-tion. International Entrepreneurship and Management Journal, 12(3), 791-813.
Mzoughi, N. (2011). Farmers adoption of integrated crop protection and organic farming: Do moral and social concerns matter? Ecological Economics, 70(8), 1536-1545.
Ndinojuo, B.-C.E. (2020). Visual images associated with reporting about biodegradables in Nigerian newspapers. Interna-tional Journal of Environmental, Sustainability, and Social Science, 1(2), 46-51. https://doi.org/10.38142/ijesss.v1i2.27
Patel, H. R., Sharma, M., & Purohit, R. (2021). Factors Influencing Millennials’ Purchase Intention of Organic Food. In-ternational Journal of Future Generation Communication and Networking, 14(1), 2032-2046.
Prokopy, L. S., Floress, K., Arbuckle, J. G., Church, S. P., Eanes, F. R., Gao, Y., ... & Singh, A. S. (2019). Adoption of ag-ricultural conservation practices in the United States: Evidence from 35 years of quantitative literature. Journal of Soil and Water Conservation, 74(5), 520-534.
Rezvanfar A., Eraktan G., & Olhan E. (2011). Determine of factors associated with the adoption of organic agriculture among small farmers in Iran. African Journal of Agricultural Research, 6(13), 2950- 2956.
Ronald, P. C., & Adamchak, R. W. (2017). Tomorrow’s Table: Organic Farming, Genetics, and the Future of Food. Ox-ford: Oxford University Press.
Schumacker, R. E. & Lomax, R. G. (2004). A beginner’s guide to structural equation modeling. 2nd ed. Mahwah, NJ: Law-rence Erlbaum Associates.
Shi, S., Wang, Y., Chen, X., & Zhang, Q. (2020). Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach. International Journal of Information Management, 50, 325-336.
Shin, H., & Kang, J. (2020). Reducing perceived health risk to attract hotel customers in the COVID-19 pandemic era: Fo-cused on technology innovation for social distancing and cleanliness. International Journal of Hospitality Manage-ment, 91, 102664.
Singh, S., Singh, G., Mishra, P., Singh, R., Singh, D. V., & Sengar, R. S. (2021). Evaluation of different organic additives effects on spawn production of Cordyceps militaris. The Pharma Innovation Journal, 10(8), 855-858.
Sobti, N. (2019). Impact of demonetization on diffusion of mobile payment service in India: Antecedents of behavioral in-tention and adoption using extended UTAUT model. Journal of Advances in Management Research, 16(4), 472-497.
Tao, S.-X., Xue, D., Lu, Z.-H., * Huang, H.-L. (2020). Effects of substrates on the production of fruiting bodies and the bi-oactive components by different Cordyceps militaris strains (ascomycetes). International Journal of Medical Mush-rooms, 22, 55–63. doi: 10.1615/IntJMedMushrooms.2019033257
Taylor, S., & Todd, P. (1995). Assessing IT usage: the role of prior experience. MIS Quarterly, 19(4), 561- 70.
Thakur, S., Singh, Y., Goyal, P., & Kumar, M. (2022). Current Therapy And Protective Potential Of Medicinal Mushroom Cordyceps Militaris Against Alzheimer’s Disease. Journal of Positive School Psychology, 6(8), 2100-2108.
The Business Research Company. (2023, January). Dried Herbs Market Size, Trends and Global Forecast To 2032. Re-trieved January 25, 2023, from https://www.thebusinessresearchcompany.com/report/dried-herbs-global-market-report
Tucker, L. R., & Lewis, C. (1973). The reliability coefficient for maximum likelihood factor analysis. Psychometrika, 38, 1-10.
Turk, A., Abdelhamid, M. A., Yeon, S. W., Ryu, S. H., Lee, S., Ko, S. M., ... & Lee, M. K. (2022). Cordyceps mushroom with increased cordycepin content by the cultivation on edible insects. Frontiers in Microbiology, 13.
Ulker-Demirel, E., & Ciftci, G. (2020). A systematic literature review of the theory of planned behavior in tourism, lei-sure and hospitality management research. Journal of Hospitality and Tourism Management, 43, 209-219.
Van Doan, H., Hoseinifar, S. H., Tapingkae, W., Chitmanat, C., & Mekchay, S. (2017). Effects of Cordyceps militaris spent mushroom substrate on mucosal and serum immune parameters, disease resistance and growth performance of Nile tilapia,(Oreochromis niloticus). Fish & Shellfish Immunology, 67, 78-85.
Wang, J., Chen, C., Jiang, Z., Wang, M., Jiang, H., & Zhang, X. (2016). Protective effect of Cordyceps militaris extract against bisphenol A induced reproductive damage. Systems Biology in Reproductive Medicine, 62(4), 249-257.
Wen, Z., Du, X., Meng, N., Li, Y., Mi, R., Li, X., ... & Li, S. (2019). Tussah silkmoth pupae improve anti-tumor properties of Cordyceps militaris (L.) Link by increasing the levels of major metabolite cordycepin. RSC advances, 9(10), 5480-5491. doi: 10.1039/C8RA09491H
Wongsorn, D., Surasilp, T., & Rattanasuk, S. (2021). Effects of edible insects on the mycelium formation of Cordyceps militaris. Pakistan Journal of Biological Science, 24, 881–887. doi: 10.3923/pjbs.2021.881.887
Xiao, X., & Wong, R. M. (2020). Vaccine hesitancy and perceived behavioral control: A meta-analysis. Vaccine, 38(33), 5131-5138.
Yanakittkul, P., & Aungvaravong, C. (2020). A model of farmers intentions towards organic farming: A case study on rice farming in Thailand. Heliyon, 6(1), e03039.
Agrawal, D. C., Tsay, H. S., Shyur, L. F., Wu, Y. C., & Wang, S. Y. (Eds.). (2017). Medicinal plants and fungi: recent ad-vances in research and development (Vol. 4). Singapore: Springer Singapore.
Ajzen I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technolo-gies, 2(4), 314-324.
Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior (1st ed.). Pearson.
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckmann (Eds.), Action con-trol (pp. 11–39). Springer.
Awang, Z. (2012). A handbook on SEM. Structural equation modeling.
Ayyub, S., Asif, M., & Nawaz, M. A. (2021). Drivers of organic food purchase intention in a developing country: the me-diating role of trust. SAGE Open, 11(3), 21582440211045076.
Bosnjak, M., Ajzen, I., & Schmidt, P. (2020). The theory of planned behavior: selected recent advances and applica-tions. Europe's Journal of Psychology, 16(3), 352.
Byrne, B. M. (1994). Structural equation modeling with EQS and EQS/Windows. Thousand Oaks, CA: Sage Publications.
Chawla, D., & Joshi, H. (2019). Consumer attitude and intention to adopt mobile wallet in India–An empirical study. In-ternational Journal of Bank Marketing, 37(7), 1590-1618.
Das, S. K., Masuda, M., Sakurai, A., & Sakakibara, M. (2010). Medicinal uses of the mushroom Cordyceps militaris: cur-rent state and prospects. Fitoterapia, 81(8), 961-968.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39–50.
Future Market Insights. (2023, January 5). Herbs and Spices Market. Retrieved January 24, 2023, from https://www.futuremarketinsights.com/reports/herbs-and-spices-market
Jędrejko, K. J., Lazur, J., & Muszyńska, B. (2021). Cordyceps militaris: an overview of its chemical constituents in rela-tion to biological activity. Foods, 10(11), 2634.
Kline, R. B. (2015). Principles and practice of structural equation modeling. Guilford publications
Laohaphatanalert, K., & Gavinlertvatana, P. (2020). Potential of Chinese Herb “Cordycep militaris” as a Medicinal Food. RICE Journal of Creative Entrepreneurship and Management, 1(3), 23-35.
Läpple, D., & Van Rensburg, T. (2011). Adoption of organic farming: Are there differences between early and late adop-tion?. Ecological economics, 70(7), 1406-1414.
Manideep, A. S., & Reddy, M. S. K. (2019). Intention to Adopt Organic Farming: An Empirical Analysis.
Miralles, F., Giones, F., & Riverola, C. (2016). Evaluating the impact of prior experience in entrepreneurial inten-tion. International Entrepreneurship and Management Journal, 12(3), 791-813.
Mzoughi, N. (2011). Farmers adoption of integrated crop protection and organic farming: Do moral and social concerns matter? Ecological Economics, 70(8), 1536-1545.
Ndinojuo, B.-C.E. (2020). Visual images associated with reporting about biodegradables in Nigerian newspapers. Interna-tional Journal of Environmental, Sustainability, and Social Science, 1(2), 46-51. https://doi.org/10.38142/ijesss.v1i2.27
Patel, H. R., Sharma, M., & Purohit, R. (2021). Factors Influencing Millennials’ Purchase Intention of Organic Food. In-ternational Journal of Future Generation Communication and Networking, 14(1), 2032-2046.
Prokopy, L. S., Floress, K., Arbuckle, J. G., Church, S. P., Eanes, F. R., Gao, Y., ... & Singh, A. S. (2019). Adoption of ag-ricultural conservation practices in the United States: Evidence from 35 years of quantitative literature. Journal of Soil and Water Conservation, 74(5), 520-534.
Rezvanfar A., Eraktan G., & Olhan E. (2011). Determine of factors associated with the adoption of organic agriculture among small farmers in Iran. African Journal of Agricultural Research, 6(13), 2950- 2956.
Ronald, P. C., & Adamchak, R. W. (2017). Tomorrow’s Table: Organic Farming, Genetics, and the Future of Food. Ox-ford: Oxford University Press.
Schumacker, R. E. & Lomax, R. G. (2004). A beginner’s guide to structural equation modeling. 2nd ed. Mahwah, NJ: Law-rence Erlbaum Associates.
Shi, S., Wang, Y., Chen, X., & Zhang, Q. (2020). Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach. International Journal of Information Management, 50, 325-336.
Shin, H., & Kang, J. (2020). Reducing perceived health risk to attract hotel customers in the COVID-19 pandemic era: Fo-cused on technology innovation for social distancing and cleanliness. International Journal of Hospitality Manage-ment, 91, 102664.
Singh, S., Singh, G., Mishra, P., Singh, R., Singh, D. V., & Sengar, R. S. (2021). Evaluation of different organic additives effects on spawn production of Cordyceps militaris. The Pharma Innovation Journal, 10(8), 855-858.
Sobti, N. (2019). Impact of demonetization on diffusion of mobile payment service in India: Antecedents of behavioral in-tention and adoption using extended UTAUT model. Journal of Advances in Management Research, 16(4), 472-497.
Tao, S.-X., Xue, D., Lu, Z.-H., * Huang, H.-L. (2020). Effects of substrates on the production of fruiting bodies and the bi-oactive components by different Cordyceps militaris strains (ascomycetes). International Journal of Medical Mush-rooms, 22, 55–63. doi: 10.1615/IntJMedMushrooms.2019033257
Taylor, S., & Todd, P. (1995). Assessing IT usage: the role of prior experience. MIS Quarterly, 19(4), 561- 70.
Thakur, S., Singh, Y., Goyal, P., & Kumar, M. (2022). Current Therapy And Protective Potential Of Medicinal Mushroom Cordyceps Militaris Against Alzheimer’s Disease. Journal of Positive School Psychology, 6(8), 2100-2108.
The Business Research Company. (2023, January). Dried Herbs Market Size, Trends and Global Forecast To 2032. Re-trieved January 25, 2023, from https://www.thebusinessresearchcompany.com/report/dried-herbs-global-market-report
Tucker, L. R., & Lewis, C. (1973). The reliability coefficient for maximum likelihood factor analysis. Psychometrika, 38, 1-10.
Turk, A., Abdelhamid, M. A., Yeon, S. W., Ryu, S. H., Lee, S., Ko, S. M., ... & Lee, M. K. (2022). Cordyceps mushroom with increased cordycepin content by the cultivation on edible insects. Frontiers in Microbiology, 13.
Ulker-Demirel, E., & Ciftci, G. (2020). A systematic literature review of the theory of planned behavior in tourism, lei-sure and hospitality management research. Journal of Hospitality and Tourism Management, 43, 209-219.
Van Doan, H., Hoseinifar, S. H., Tapingkae, W., Chitmanat, C., & Mekchay, S. (2017). Effects of Cordyceps militaris spent mushroom substrate on mucosal and serum immune parameters, disease resistance and growth performance of Nile tilapia,(Oreochromis niloticus). Fish & Shellfish Immunology, 67, 78-85.
Wang, J., Chen, C., Jiang, Z., Wang, M., Jiang, H., & Zhang, X. (2016). Protective effect of Cordyceps militaris extract against bisphenol A induced reproductive damage. Systems Biology in Reproductive Medicine, 62(4), 249-257.
Wen, Z., Du, X., Meng, N., Li, Y., Mi, R., Li, X., ... & Li, S. (2019). Tussah silkmoth pupae improve anti-tumor properties of Cordyceps militaris (L.) Link by increasing the levels of major metabolite cordycepin. RSC advances, 9(10), 5480-5491. doi: 10.1039/C8RA09491H
Wongsorn, D., Surasilp, T., & Rattanasuk, S. (2021). Effects of edible insects on the mycelium formation of Cordyceps militaris. Pakistan Journal of Biological Science, 24, 881–887. doi: 10.3923/pjbs.2021.881.887
Xiao, X., & Wong, R. M. (2020). Vaccine hesitancy and perceived behavioral control: A meta-analysis. Vaccine, 38(33), 5131-5138.
Yanakittkul, P., & Aungvaravong, C. (2020). A model of farmers intentions towards organic farming: A case study on rice farming in Thailand. Heliyon, 6(1), e03039.