How to cite this paper
Haudi, H., Handayani, W., Musnaini, M., Suyoto, Y., Prasetio, T., Pitaloka, E., Wijoyo, H., Yonata, H., Koho, I & Cahyon, Y. (2022). The effect of social media marketing on brand trust, brand equity and brand loyalty.International Journal of Data and Network Science, 6(3), 961-972.
Refrences
Akoglu, H. E., & Özbek, O. (2021). The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers. Asia Pacific Journal of Marketing and Logistics.
Al-gharaibah, O. (2020). Brand Equity and Loyalty in the Airline Industry: The Role of Perceived Value and Online Word of Mouth. International Journal of Innovation Creative Chang, 14(9).
Aji, P., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evi-dence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91-104.
Belenioti, Z. C., Tsourvakas, G., & Vassiliadis, C. A. (2019). Museums brand equity and social media: looking into cur-rent research insights and future research propositions. Strategic Innovative Marketing and Tourism, 1215-1222.
Bernarto, I., Berlianto, M. P., Palupi, Y. F. C., Meilani, M., Masman, R. R., & Suryawan, I. N. (2020). The influence of brand awareness, brand image, and brand trust on brand loyalty. Jurnal Manajemen, 3(2),23-28
Becerra, E. P., & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product & Brand Management, 22(5/6), 371-383.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93.
El Naggar, R. A. A., & Bendary, N. (2017). The Impact of Experience and Brand trust on Brand loyalty, while considering the mediating effect of brand Equity dimensions, an empirical study on mobile operator subscribers in Egypt. The Business & Management Review, 9(2), 16-25.
Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behav-ioral Sciences, 58, 1353-1360.
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308.
Habibi, M. R., Laroche, M., & Richard, M. O. (2014). The roles of brand community and community engagement in build-ing brand trust on social media. Computers in Human Behavior, 37, 152-161.
Hair Jr, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101-110.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Han, S. H., Nguyen, B., & Lee, T. J. (2015). Consumer-based chain restaurant brand equity, brand reputation, and brand trust. International Journal of Hospitality Management, 50, 84-93.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., ... & Purwanto, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International Journal of Data and Network Science, 6(2), 477-486.
Khadim, R. A., Hanan, M. A., Arshad, A., Saleem, N., & Khadim, N. A. (2018). Revisiting antecedents of brand loyalty: Impact of perceived social media communication with brand trust and brand equity as mediators. Academy of Strategic Management Journal, 17(1), 1-13.
Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Hu-man Behavior, 28(5), 1755-1767.
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sus-tainability, 13(4), 2277.
Khadim, R. A., Hanan, M. A., Arshad, A., Saleem, N., & Khadim, N. A. (2018). Revisiting antecedents of brand loyalty: Impact of perceived social media communication with brand trust and brand equity as mediators. Academy of Strategic Management Journal, 17(1), 1-13.
Kwon, J. H., Jung, S. H., Choi, H. J., & Kim, J. (2020). Antecedent factors that affect restaurant brand trust and brand loy-alty: focusing on US and Korean consumers. Journal of Product & Brand Management, 30(7), 990-1015.
Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Hu-man Behavior, 28(5), 1755-1767.
Pratiwi, D. M. (2015). The influence of brand image, brand trust and customer satisfaction on brand loyalty (Case of Sam-sung Smartphone). Jurnal Berkala Ilmiah Efisiensi, 15(5).
Purwanto, A., Asbari, M., Santoso, T. I., Paramarta, V., & Sunarsi, D. (2020). Social and Management Research Quantita-tive Analysis for Medium Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik: Jurnal Pemikiran Dan Penelitian Administrasi Publik.
Purwanto, A., & Juliana (2022). The effect of supplier performance and transformational supply chain leadership style on supply chain performance in manufacturing companies. Uncertain Supply Chain Management, 10(2), 1-8.
Purwanto, A., Asbari, M., Santoso, T. I., Haque, M. G., & Nurjaya, N. (2020). Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik: Jurnal Pemikiran dan Penelitian Administrasi Publik.
Purba, J., Samuel, S., & Budiono, S. (2021). Collaboration of digital payment usage decision in COVID-19 pandemic situ-ation: Evidence from Indonesia. International Journal of Data and Network Science, 5(4), 557-568.
PRAMONO, R., Sondakh, L. W., BERNARTO, I., JULIANA, J., & PURWANTO, A. (2021). Determinants of the small and medium enterprises progress: A case study of SME entrepreneurs in Manado, Indonesia. The Journal of Asian Fi-nance, Economics, and Business, 8(1), 881-889.
Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The impact of social media in business growth and per-formance: A scientometrics analysis. International Journal of Data and Network Science, 3(3), 223-244.
Roets, C. R. Q., Bevan-Dye, A. L., & Viljoen, W. P. (2014). Influence of social image and brand trust on mobile phone brand equity amongst African Generation Y students. Mediterranean journal of social sciences, 5(21), 75-75.
Rudyanto, R., Pramono, R., & Purwanto, A. (2021). The influence of antecedents of supply chain integration on company performance. Bagchi, PK & Chun HB (2005). Supply Chain Integration: a European survey. The International Journal of Logistics Management, 16(2), 275-294.
Sadek, H., Elwy, S., & Eldallal, M. (2018). The impact of social media brand communication on consumer-based brand equity dimensions through Facebook in fast moving consumer goods: The case of Egypt. Journal of Business and Re-tail Management Research, 12(2).
Salimi, D., Tavasoli, K., Gilani, E., Jouyandeh, M., & Sadjadi, S. (2019). The impact of social media on marketing using bibliometrics analysis. International Journal of Data and Network Science, 3(3), 165-184.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Sharma, R., & Jain, V. (2019). CSR, trust, brand loyalty and brand equity: Empirical evidences from sportswear industry in the NCR region of India. Metamorphosis, 18(1), 57-67.
Saleem, S., Rahman, S. U., & Umar, R. M. (2015). Measuring customer based beverage brand equity: Investigating the re-lationship between perceived quality, brand awareness, brand image, and brand loyalty. International Journal of Mar-keting Studies, 7(1), 66.
Bernarto, I., Berlianto, M. P., Meilani, Y. F., Masman, R. R., & Suryawan, I. N. (2020). The influence of brand awareness, brand image, and brand trust on brand loyalty. Jurnal Manajemen, 24(3), 412-426.
Susanty, A., & Kenny, E. (2015). The relationship between brand equity, customer satisfaction, and brand loyalty on cof-fee shop: Study of Excelso and Starbucks. ASEAN Marketing Journal, 14-27.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability, 12(4), 1691.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability, 12(4), 1691.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Suharto, Ruspendi I.W, Junaedi, Muhdar, Firmansyah,A., Sarana.(2022). Consumer loyalty of Indonesia e-commerce SMEs: The role of social media marketing and customer satisfaction. International Journal of Data and Network Sci-ence, 6(2). 383–390
Tatar, Ş. B., & Eren-Erdoğmuş, İ. (2016). The effect of social media marketing on brand trust and brand loyalty for hotels. Information Technology & Tourism, 16(3), 249-263.
Tugrul, T. O. (2015). The effects of consumer social media marketing experiences on brand affect and brand equity. In Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 73-87). IGI Global.
Wantini, E., & Yudiana, F. E. (2021). Social media marketing and brand personality to brand loyalty with brand trust and brand equity as a mediator. Indonesian Journal of Islamic Economics Research, 3(1), 1-14.
Wijayaa, O., Sulistiyanib, S., Pudjowatic, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Wongsansukcharoen, J. (2022). Effect of community relationship management, relationship marketing orientation, cus-tomer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand. Journal of Retailing and Consumer Services, 64, 102826.
Zahara, Z., Rombe, E., Ngatimun, N., & Suharsono, J. (2021). The effect of e-service quality, consumer trust and social media marketing on intention to use online transportation services. International Journal of Data and Network Sci-ence, 5(3), 471-478.
Zehir, C., Şahin, A., Kitapçı, H., & Özşahin, M. (2011). The effects of brand communication and service quality in build-ing brand loyalty through brand trust; the empirical research on global brands. Procedia-Social and Behavioral Sci-ences, 24, 1218-1231.
Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business Research, 117, 256-267.
Al-gharaibah, O. (2020). Brand Equity and Loyalty in the Airline Industry: The Role of Perceived Value and Online Word of Mouth. International Journal of Innovation Creative Chang, 14(9).
Aji, P., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evi-dence from Indonesia’s ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91-104.
Belenioti, Z. C., Tsourvakas, G., & Vassiliadis, C. A. (2019). Museums brand equity and social media: looking into cur-rent research insights and future research propositions. Strategic Innovative Marketing and Tourism, 1215-1222.
Bernarto, I., Berlianto, M. P., Palupi, Y. F. C., Meilani, M., Masman, R. R., & Suryawan, I. N. (2020). The influence of brand awareness, brand image, and brand trust on brand loyalty. Jurnal Manajemen, 3(2),23-28
Becerra, E. P., & Badrinarayanan, V. (2013). The influence of brand trust and brand identification on brand evangelism. Journal of Product & Brand Management, 22(5/6), 371-383.
Bilgin, Y. (2018). The effect of social media marketing activities on brand awareness, brand image and brand loyalty. Business & Management Studies: An International Journal, 6(1), 128-148.
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: the role of brand loyalty. Journal of Marketing, 65(2), 81-93.
El Naggar, R. A. A., & Bendary, N. (2017). The Impact of Experience and Brand trust on Brand loyalty, while considering the mediating effect of brand Equity dimensions, an empirical study on mobile operator subscribers in Egypt. The Business & Management Review, 9(2), 16-25.
Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand loyalty. Procedia-Social and Behav-ioral Sciences, 58, 1353-1360.
Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308.
Habibi, M. R., Laroche, M., & Richard, M. O. (2014). The roles of brand community and community engagement in build-ing brand trust on social media. Computers in Human Behavior, 37, 152-161.
Hair Jr, J. F., Howard, M. C., & Nitzl, C. (2020). Assessing measurement model quality in PLS-SEM using confirmatory composite analysis. Journal of Business Research, 109, 101-110.
Haudi, H., Rahadjeng, E., Santamoko, R., Putra, R., Purwoko, D., Nurjannah, D., ... & Purwanto, A. (2022). The role of e-marketing and e-CRM on e-loyalty of Indonesian companies during Covid pandemic and digital era. Uncertain Supply Chain Management, 10(1), 217-224.
Han, S. H., Nguyen, B., & Lee, T. J. (2015). Consumer-based chain restaurant brand equity, brand reputation, and brand trust. International Journal of Hospitality Management, 50, 84-93.
Juwaini, A., Chidir, G., Novitasari, D., Iskandar, J., Hutagalung, D., Pramono, T., ... & Purwanto, A. (2022). The role of customer e-trust, customer e-service quality and customer e-satisfaction on customer e-loyalty. International Journal of Data and Network Science, 6(2), 477-486.
Khadim, R. A., Hanan, M. A., Arshad, A., Saleem, N., & Khadim, N. A. (2018). Revisiting antecedents of brand loyalty: Impact of perceived social media communication with brand trust and brand equity as mediators. Academy of Strategic Management Journal, 17(1), 1-13.
Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Hu-man Behavior, 28(5), 1755-1767.
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sus-tainability, 13(4), 2277.
Khadim, R. A., Hanan, M. A., Arshad, A., Saleem, N., & Khadim, N. A. (2018). Revisiting antecedents of brand loyalty: Impact of perceived social media communication with brand trust and brand equity as mediators. Academy of Strategic Management Journal, 17(1), 1-13.
Kwon, J. H., Jung, S. H., Choi, H. J., & Kim, J. (2020). Antecedent factors that affect restaurant brand trust and brand loy-alty: focusing on US and Korean consumers. Journal of Product & Brand Management, 30(7), 990-1015.
Laroche, M., Habibi, M. R., Richard, M. O., & Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Hu-man Behavior, 28(5), 1755-1767.
Pratiwi, D. M. (2015). The influence of brand image, brand trust and customer satisfaction on brand loyalty (Case of Sam-sung Smartphone). Jurnal Berkala Ilmiah Efisiensi, 15(5).
Purwanto, A., Asbari, M., Santoso, T. I., Paramarta, V., & Sunarsi, D. (2020). Social and Management Research Quantita-tive Analysis for Medium Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik: Jurnal Pemikiran Dan Penelitian Administrasi Publik.
Purwanto, A., & Juliana (2022). The effect of supplier performance and transformational supply chain leadership style on supply chain performance in manufacturing companies. Uncertain Supply Chain Management, 10(2), 1-8.
Purwanto, A., Asbari, M., Santoso, T. I., Haque, M. G., & Nurjaya, N. (2020). Marketing Research Quantitative Analysis for Large Sample: Comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS. Jurnal Ilmiah Ilmu Administrasi Publik: Jurnal Pemikiran dan Penelitian Administrasi Publik.
Purba, J., Samuel, S., & Budiono, S. (2021). Collaboration of digital payment usage decision in COVID-19 pandemic situ-ation: Evidence from Indonesia. International Journal of Data and Network Science, 5(4), 557-568.
PRAMONO, R., Sondakh, L. W., BERNARTO, I., JULIANA, J., & PURWANTO, A. (2021). Determinants of the small and medium enterprises progress: A case study of SME entrepreneurs in Manado, Indonesia. The Journal of Asian Fi-nance, Economics, and Business, 8(1), 881-889.
Pourkhani, A., Abdipour, K., Baher, B., & Moslehpour, M. (2019). The impact of social media in business growth and per-formance: A scientometrics analysis. International Journal of Data and Network Science, 3(3), 223-244.
Roets, C. R. Q., Bevan-Dye, A. L., & Viljoen, W. P. (2014). Influence of social image and brand trust on mobile phone brand equity amongst African Generation Y students. Mediterranean journal of social sciences, 5(21), 75-75.
Rudyanto, R., Pramono, R., & Purwanto, A. (2021). The influence of antecedents of supply chain integration on company performance. Bagchi, PK & Chun HB (2005). Supply Chain Integration: a European survey. The International Journal of Logistics Management, 16(2), 275-294.
Sadek, H., Elwy, S., & Eldallal, M. (2018). The impact of social media brand communication on consumer-based brand equity dimensions through Facebook in fast moving consumer goods: The case of Egypt. Journal of Business and Re-tail Management Research, 12(2).
Salimi, D., Tavasoli, K., Gilani, E., Jouyandeh, M., & Sadjadi, S. (2019). The impact of social media on marketing using bibliometrics analysis. International Journal of Data and Network Science, 3(3), 165-184.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Sharma, R., & Jain, V. (2019). CSR, trust, brand loyalty and brand equity: Empirical evidences from sportswear industry in the NCR region of India. Metamorphosis, 18(1), 57-67.
Saleem, S., Rahman, S. U., & Umar, R. M. (2015). Measuring customer based beverage brand equity: Investigating the re-lationship between perceived quality, brand awareness, brand image, and brand loyalty. International Journal of Mar-keting Studies, 7(1), 66.
Bernarto, I., Berlianto, M. P., Meilani, Y. F., Masman, R. R., & Suryawan, I. N. (2020). The influence of brand awareness, brand image, and brand trust on brand loyalty. Jurnal Manajemen, 24(3), 412-426.
Susanty, A., & Kenny, E. (2015). The relationship between brand equity, customer satisfaction, and brand loyalty on cof-fee shop: Study of Excelso and Starbucks. ASEAN Marketing Journal, 14-27.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability, 12(4), 1691.
Sanny, L., Arina, A., Maulidya, R., & Pertiwi, R. (2020). Purchase intention on Indonesia male’s skin care by social media marketing effect towards brand image and brand trust. Management Science Letters, 10(10), 2139-2146.
Seo, E. J., Park, J. W., & Choi, Y. J. (2020). The effect of social media usage characteristics on e-WOM, trust, and brand equity: Focusing on users of airline social media. Sustainability, 12(4), 1691.
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36-41.
Suharto, Ruspendi I.W, Junaedi, Muhdar, Firmansyah,A., Sarana.(2022). Consumer loyalty of Indonesia e-commerce SMEs: The role of social media marketing and customer satisfaction. International Journal of Data and Network Sci-ence, 6(2). 383–390
Tatar, Ş. B., & Eren-Erdoğmuş, İ. (2016). The effect of social media marketing on brand trust and brand loyalty for hotels. Information Technology & Tourism, 16(3), 249-263.
Tugrul, T. O. (2015). The effects of consumer social media marketing experiences on brand affect and brand equity. In Handbook of Research on Integrating Social Media into Strategic Marketing (pp. 73-87). IGI Global.
Wantini, E., & Yudiana, F. E. (2021). Social media marketing and brand personality to brand loyalty with brand trust and brand equity as a mediator. Indonesian Journal of Islamic Economics Research, 3(1), 1-14.
Wijayaa, O., Sulistiyanib, S., Pudjowatic, J., Kurniasih, N., & Purwanto, A. (2021). The role of social media marketing, entertainment, customization, trendiness, interaction and word-of-mouth on purchase intention: An empirical study from Indonesian smartphone consumers. International Journal of Data and Network Science, 5(3), 231-238.
Wongsansukcharoen, J. (2022). Effect of community relationship management, relationship marketing orientation, cus-tomer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand. Journal of Retailing and Consumer Services, 64, 102826.
Zahara, Z., Rombe, E., Ngatimun, N., & Suharsono, J. (2021). The effect of e-service quality, consumer trust and social media marketing on intention to use online transportation services. International Journal of Data and Network Sci-ence, 5(3), 471-478.
Zehir, C., Şahin, A., Kitapçı, H., & Özşahin, M. (2011). The effects of brand communication and service quality in build-ing brand loyalty through brand trust; the empirical research on global brands. Procedia-Social and Behavioral Sci-ences, 24, 1218-1231.
Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business Research, 117, 256-267.