Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation

Akinbola, O.; Solomon, K.; Akinbola, O.; Ibidunni, S.

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International Journal of Data and Network Science

ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print) Quarterly Publication Volume 2 Issue 2 pp. 49-56 , 2018

Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation Pages 49-56 Download PDF

Authors: Olufemi Akinbola, Kowo Solomon, Omolola Akinbola, Stephen Ibidunni

DOI: 10.5267/j.ijdns.2018.7.003

Keywords: CSR, Customer Relations, Environment Activities, Corporate image, Ethical CSR

Abstract: In recent time, corporate social responsibility (CSR) has been a critical item on the agenda for many business firms. Organizations now go beyond their economic obligations and are particular-ly meticulous in considering and assessing the impact of their activities on the environment. The objectives of the study are to examine the effect of Environmental focused CSR activities on cor-porate image and also to investigate the effect of Ethical CSR activities on Customer Relation. 240 copies of questionnaire were administered to Nigeria brewery staffs in Ogun State, Nigeria to get primary data that treated and tested appropriate research questions and hypotheses accordingly. The study adopted survey method and Cronbach Alpha for test retest reliability. The study found out that there was a significant relationship between ethical activity and customer relations and the relationship between environment activities and corporate image was significant. The study recommends the managements should ensure they plan strategically to enhance corporate social responsibility.

How to cite this paper

 Akinbola, O., Solomon, K., Akinbola, O & Ibidunni, S. (2018). Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation.International Journal of Data and Network Science, 2(2), 49-56.

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