Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation

Akinbola, O.; Solomon, K.; Akinbola, O.; Ibidunni, S.

Growing Science » International Journal of Data and Network Science » Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation

Journals

IJDS Volumes

Volume 1 (8)
- Issue 1 (5)
- Issue 2 (3)

Volume 2 (12)
- Issue 1 (3)
- Issue 2 (3)
- Issue 3 (3)
- Issue 4 (3)

Volume 3 (27)
- Issue 1 (4)
- Issue 2 (9)
- Issue 3 (8)
- Issue 4 (6)

Volume 4 (37)
- Issue 1 (6)
- Issue 2 (15)
- Issue 3 (7)
- Issue 4 (9)

Volume 5 (86)
- Issue 1 (9)
- Issue 2 (11)
- Issue 3 (32)
- Issue 4 (34)

Volume 6 (163)
- Issue 1 (30)
- Issue 2 (33)
- Issue 3 (40)
- Issue 4 (60)

Volume 7 (200)
- Issue 1 (53)
- Issue 2 (46)
- Issue 3 (46)
- Issue 4 (55)

Volume 8 (243)
- Issue 1 (60)
- Issue 2 (61)
- Issue 3 (60)
- Issue 4 (62)

Countries

International Journal of Data and Network Science

ISSN 2561-8156 (Online) - ISSN 2561-8148 (Print) Quarterly Publication Volume 2 Issue 2 pp. 49-56 , 2018

Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation Pages 49-56 Download PDF

Authors: Olufemi Akinbola, Kowo Solomon, Omolola Akinbola, Stephen Ibidunni

DOI: 10.5267/j.ijdns.2018.7.003

Keywords: CSR, Customer Relations, Environment Activities, Corporate image, Ethical CSR

Abstract: In recent time, corporate social responsibility (CSR) has been a critical item on the agenda for many business firms. Organizations now go beyond their economic obligations and are particular-ly meticulous in considering and assessing the impact of their activities on the environment. The objectives of the study are to examine the effect of Environmental focused CSR activities on cor-porate image and also to investigate the effect of Ethical CSR activities on Customer Relation. 240 copies of questionnaire were administered to Nigeria brewery staffs in Ogun State, Nigeria to get primary data that treated and tested appropriate research questions and hypotheses accordingly. The study adopted survey method and Cronbach Alpha for test retest reliability. The study found out that there was a significant relationship between ethical activity and customer relations and the relationship between environment activities and corporate image was significant. The study recommends the managements should ensure they plan strategically to enhance corporate social responsibility.

How to cite this paper

 Akinbola, O., Solomon, K., Akinbola, O & Ibidunni, S. (2018). Moderating influence of corporate social responsibility on organizational performance of brewing transnational corporation.International Journal of Data and Network Science, 2(2), 49-56.

Refrences

Adeyanju, O. D. (2012). An assessment of the impact of corporate social responsibility on Nigerian so-ciety: The examples of banking and communication industries. Universal Journal of Marketing and Business Research, 1(1), 17-43.
Amaeshi, K. M., Bongo, C. A., Chris, O., & Olufemi, O. A. (2006). Corporate Social Responsibility (CSR) in Nigeria. Western Mimicry of Indigenous practices. Nottingham University Business School. International centre for corporate social responsibility. No. 39-2006 ICCSR Research Paper Series 1479-5124.
Asika, N. A. (1991). Research Methodology in the Behavioural Sciences Longman. Ikeja.
Auka, K. (2011). Factors influencing the practice of Corporate Social Responsibility of financial institu-tions in Kenya. Unpublished Ph.D Thesis. University of Kenya.
Carroll, A. B. (1991). The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business horizons, 34(4), 39-48.
Donaldson, T. (1989). The Ethics Of International Business, Oxford University Press, New York.
Driver, M. (2006). Beyond the stalemate of economics versus ethics: Corporate social responsibility and the discourse of the organizational self. Journal of Business Ethics, 66(4), 337-356.
Drucker, P.F. (1974). Management: tasks, responsibilities, practices. New York, Harper & Row.
European Union (2006). Corporate social responsibility in the European Union, 25th August 2006. Eu-business. Gowon, Y. (2007). “Governance Challenges in Crisis and Post-conflict Countries,” Vienna, Austria, United Nations 7th Global Forum.
Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge university press.
Freeman, R. E., & Liedtka, J. (1991). Corporate social responsibility: A critical approach. Business Horizons, 34(4), 92-99.
Garriga, E., & Melé, D. (2004). Corporate social responsibility theories: Mapping the territory. Journal of Business Ethics, 53(1-2), 51-71.
Kotler, P. & Lee, N. (2005). Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken, NJ: Wiley.
Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18(7), 595-632.
McWilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate social responsibility: Strategic impli-cations. Journal of management studies, 43(1), 1-18.
Mehralian, G., Nazari, J. A., Rasekh, H. R., & Hosseini, S. (2016). TOPSIS approach to prioritize criti-cal success factors of TQM: evidence from the pharmaceutical industry. The TQM Journal, 28(2), 235-249.
Mory, L., Wirtz, B. W., & Göttel, V. (2016). Factors of internal corporate social responsibility and the effect on organizational commitment. The International Journal of Human Resource Manage-ment, 27(13), 1393-1425.
Obusubiri, M. M. (2006). A study of Corporate Social Responsibility and Portfolio Performance at the Nairobi Stocks Exchange. Unpublished MBA thesis.
Schuler, D. A., & Cording, M. (2006). A corporate social performance–corporate financial performance behavioral model for consumers. Academy of Management Review, 31(3), 540-558.
Secchi, D. (2006). The Italian experience in social reporting: an empirical analysis. Corporate Social Re-sponsibility and Environmental Management, 13(3), 135-149.