An awareness of the dangers of chemicals contained in food could potentially have led to a significant increase in demand for organic food in Indonesia. Yet the demand for organic products remains relatively low. This could be attributed to high price, limited product choice, consumer distrust toward organic products, satisfaction with conventional food, or a lack of consumer perceived differences in the taste of organic products. The purpose of this article is threefold. First, to analyze the factors that influence the Indonesian consumers’ willingness to pay (WTP) for several types of organic vegetables. Second, to calculate the price increase incurred by consumers of organic vegetables. Third, to determine a recommended pricing strategy based on consumers’ WTP for certain common organic vegetables, including broccoli, cauliflower, cabbage, pak choi, lettuce, and carrots. Using an accidental sampling technique, samples were derived from 154 respondents living in urban areas. Descriptive analysis, crosstab, logistic regression analysis and the contingent valuation method were all employed. Findings suggest that the variables of age and income significantly affect WTP. The highest percentage of WTP was for cabbage, followed by carrots, broccoli, cauliflower, pak choy, and lettuce. The recommended pricing strategy is the default value pricing method.

In the hypercompetitive B2B market, branding strategy becomes a competitive advantage to sustain the business. Two common forms of brand evaluations are an evaluation by either the cognitive or affective aspect, and this paper focuses on the affective aspect, which concerns emotional factors. The paper analyzes two drivers corresponding to satisfaction - the brand association, reflected by brand image, and social bonds - and how strongly these both drivers influence satisfaction; hence sellers can anticipate future actions in order to keep business going. The finding confirms that the brand image has a stronger influence on satisfaction than social bonds; furthermore, customer satisfaction leads to brand loyalty.

This study aims to examine and analyze the influence of Workload, Demographic Factors, Locus of Control, Self Esteem and Workstress on Burnout in the Senior Masinists. The research method used in this research is descriptive method. Questionnaires were distributed to 43 respondent employees of The Indonesia Railway Industry. The approach used in this research is a Variance-based Model or Structural Equation Model with a Smart-PLS analysis tool. The results show that the four variables namely Workload, Demography, Locus of Control and Work Stress had positive and significant effects on Burnout on Machinists while the Self-Esteem Variable did not have a significant effect on Burnout.

The program to reduce plastic waste is supported by all sectors of businesses, through some efforts to prevent using plastic bags in every store shopping and prompt using better alternatives. This study aims to find out whether the application of the theory of planned behavior departs from the knowledge of the influence of environmental awareness and leads to interest in the use of reusable bags. Quantitative methods used in this study includes the determination of samples with non-probability techniques, namely purposive sampling. The research instrument was an online questionnaire of 300 respondents in Bali, who had never used a repetitive shopping bag. Data were analyzed using Structural Equation Modeling with the SmartPLS application. The application of the theory of planned behavior shows that testing knowledge of the environment and environmental stewardship gives a positive attitude and becomes a control behavior and interest in the use of reusable bag products. However, it is different from Subjective Norms which do not have a significant influence on the interest in using reusable bags. So, it is a concern for the government to always provide socialization, knowledge and environmental awareness about the importance of protecting the environment by using non-disposable shopping bags, and also business owners or marketing management to provide more reusable bags.

This paper aimed to investigate the relationship between employee spirituality, organizational commitment, and work engagement in Banking-sector. 243 respondents were collected in this research which represents 81 percent response rate. Validity used Confirmatory Factor Analysis used KMO and Bartlett’s tests, and the reliability test conducted in this study was Cronbach-Alpha (Minimum Score is 0.7). Moreover, assumption of classic test result for normality test used were Kolmogorov-Smirnov test, Heteroscedasticity used Park test. Findings. The research findings indicate that Workplace spirituality influenced on Organizational Commitment and Organizational Commitment influenced on Work Engagement. Also, the total score of Organizational Commitment mediated between Workplace Spirituality and Work Engagement. The findings in this research show the relationship model between work engagement, commitment, and work spirituality occurred both directly and indirectly where such relationship between workplace spirituality and work engagement was never measured in previous studies.

This study extends the existing research on the relationship between individual factors and salesperson performance by developing a moderated mediation model. The research model posits work engagement as a mediating variable between individual factors (CSE and proactive personality) and job performance. This mediation process is moderated by perceived organization support. A self-administrated questionnaire is distributed to 215 salespersons from micro-finance institutions, located in Central Java, Indonesia. The results demonstrate that both CSE and proactive personality associated with work engagement. In addition, work engagement was significantly related to job performance. This study also reveals that CSE had a direct effect on job performance. Conversely, a proactive personality, is not related to job performance. In the case of the mediation effect test, work engagement has a significant partial mediation effect on the link between SCE and job performance. On the other hand, the relationship between proactive personality and job performance has fully mediated by work engagement. The moderating effect of perceived organizational support has strengthened the link between work engagement and job performance. In sum, the theoretical and managerial practice consequences are also discussed based on the result study.

The study explores more initial research to have a confident finding of factors that influence customer decision toward sharia bank. Understanding characteristics of metropolitan customer, and in the sense of fast growing of industrial 4.0 interact with democracy in Jakarta economic and political context. Thus, it is quite critical to ask a question again whether or not its exploratory factors meet confirmatory factors to influence decision of Islamic bank customer and which factors influence more. The survey uses questionnaire based to get useful insight. The result of exploratory factor analysis extracted the issues into 6 factors, namely office location characteristics, digitization feature of the product, sharia insight, bank marketing activities, servicescape quality and brand image. But based on these six factors, confirmation has found that the best fit of the model specification that influences metropolitan customer's decision is by excluding the sharia insight factor. Islamic bank should refined the marketing way to leverage the strength they have, that no other banks could do.

The purpose of this research is to find a research gap solution between relational capital and marketing performance. This research uses small and medium enterprises (SMEs) networking as a mediating variable, and adds technology capability and new product development as an expansion of research. The research method uses Structural Equation Modeling to test hypotheses and uses WarpPLS 4.0 in data analysis. Simple random sampling is conducted to 170 respondents as owners or managers of SMEs in Indonesia. The findings of this study indicate that the SME networking is an appropriate mediating variable between relational capital and marketing performance since there is a significant effect of relational capital on SMEs networking directly and also a significant effect of SME networking to marketing performance, directly. However, there is no significant effects of technology capability to SMEs networking and also no significant influence from technology capability to new product development. Likewise, there is no significant influence of new product development to marketing performance. This research is very important for SMEs in Indonesia as a solution for facing problems in the future.

Small-medium enterprises (SMEs) have a significant and competitive role to play in the Indonesian economy. Numerous evidences support the fact that the nature of small and medium enterprises is quite prominent in the Indonesian economy. But most SMEs are not able to go up the class due to various weaknesses. One of the weaknesses of SMEs is marketing ability/performance. The purpose of this research to fill in the factor of the research gap between the ability of product innovation to enhance marketing performance. This research proposed Geo-cultural product attractiveness concept and Acculturative Aesthetic Attractiveness concept to connect the gap between product innovation capabilities to improve marketing performance. Samples are obtained from 230 of Small and Medium Enterprises (SMEs) in the Province of South Sulawesi in Indonesia using Purposive Sampling to test our model. Data were analyzed using Structural Equation Modeling (SEM). The result confirmed the model with variables: Innovation, Geo-cultural product attractiveness, Acculturative Aesthetic Attractiveness, and Marketing performance and indicated that Geo-cultural product attractiveness and Acculturative Aesthetic Attractiveness hold strategic roles in enhancing marketing performance.

Education has become a necessity in this competitive environment for employees. Employees need a way to attain proper education with some degree of flexibility and a practical solution to this problem is Online University. The purpose of this study is to further investigate the factors that can influence purchase intention for Online Universities. Two factors studied in this research are Brand Image and Price Perception with Brand Trust as a Mediator. Data for this research was collected from 400 respondents in South Sumatera specifically Palembang and the object of this research is associated with Online University specifically Binus Online Learning, a popular university in the region of the study. The data collected was analyzed with Structural Equation Modelling (SEM). The results show that there is a positive relationship between Brand Image and Price Perception towards Purchase Intention, Brand Trust is also proven to mediate the relationship between these variables.