Like other innovative strategies, companies have paid more attention to market oriented strategies in recent years. This has been focused by organizations for improved effectiveness and the organization performance accelerated a lot in business competition. In responding to this fact, organizations are trying to formulate many of the issues familiar to large organizations, which have involved with market oriented strategy planning. This paper reviews key elements in market-oriented strategy planning with regard to competitiveness and performance in large organizations and outlines a comprehensive model for strategy planning in profit organizations. These elements include environment, top management, organization structure and market oriented strategy. Professional question of this study has a particularly important role in formulating relations of this model. These elements are well positioned to evaluate the impact of market-oriented strategy planning on organizations and their expected impacts on organization performance. A well-organized questionnaire to help organizations with their planning is proposed in this survey. Based on the proposed questionnaire, data obtained from Tehran food industry experts and analyzed by using SEM method. Results accepted eight hypotheses and rejected one.

This paper presents an empirical investigation to measure the performance of holding company compared with the performance of market using Sharp ratio over the period of 2008-2011. SHASTA is one of the biggest holding firms in Iran, owned by social security organization, and has some subsidiary firms. The study measures the risk of holding firm and market performance firms listed on Tehran Stock Exchange using the Sharp ratio. To compare the performance of holding versus subsidiary firms as well as the market, the study first performs normality test on the data. Statistical data for the performance of holding company is not normally distributed but all subsidiary data are normally distributed. Therefore, the study uses non-parametric test to measure the performance for holding company and parametric test is employed to measure the performance of other firms. The result of our investigation indicates that there was no difference between the performance of holding firm and market performance.

This study presents an empirical investigation to measure the relationship between traditional accounting performance measurement as well as theory of constraint-based figures with operating cash flow. Traditional accounting measurement includes net profit and return of investment and theory of constraint method includes net profit and return of investment based on theory of constraints. The study selects 69 firms list on Tehran Stock Exchange over the period 2000-2010. Using panel data and fixed effect, the study performs regression analysis and the results confirm that there was a positive relationship between net profit measured by theory of constraints and cash flow and it can be effectively used for performance measurement.

DOI: 10.5267/j.msl.2013.07.017
Keywords: Theory of constraints;; ;

Job satisfaction plays an essential role on having happy society since people may have better lives when they fully satisfied with their jobs. In this paper, we present an empirical study to investigate the effect of marital status as well as educational background on job satisfaction. The study performs the study among university employees of Khomeinishar branch located in province of Esfahan, Iran and all questions are designed in Likert scale of 1-5 based on Brayfield & Rothes Index of job satisfaction. Using a sample of 100 people, the study first uses Kolmogrov-Smirnov test and verifies that all data are normally distributed (?=5%). The survey also finds that there is no difference between female and male employees in terms of job satisfaction (?=5%). In addition, the study confirms that marital status has no significance on job satisfaction (?=5%).

This paper presents an empirical survey on understanding the content validity and reliability of technology acceptance measurement (TAM) among 278 university professors who worked for university of Shahid Beheshti located in city of Tehran Iran. We use a questionnaire consists of 37 different questions in five categories including perceived usefulness, perceived ease of use, attitude towards the use of technology and operating plan in Likert scale. The proposed study uses first-order confirmatory factor analysis for validity of the questionnaire and Cronbach alpha is employed for measuring the reliability of the questionnaire. The results have confirmed that TAM questionnaire maintains sufficient content validity and reliability. In other words, The measures were refined and stream-lined, resulting in two six-item scales with reliabilities of 0.89 for usefulness and 0.87 for ease of use.

One of the primary concerns on stock market is the risk associated with securities. There are different attempts devoted to detect and reduce any existing risk and provide necessary action to reduce them as much as possible. In this paper, we study the relationship between quality of earnings and systematic risk as well as cost of capital. The proposed study of this paper uses the information of 150 firms listed on Tehran Stock Exchange and using multiple regression technique examines two hypotheses based on yearly information over the period 2006-2010. The results of our survey indicate that as the quality of earnings increase, the risk as well as the cost of capital decrease.

This paper examines the relationship between monetary policy and activity of the Tehran Stock Exchange. The statistical population of the research consists of all companies listed in Tehran Stock Exchange and central bank monetary policy variables including time series generated by the central bank seasonally. For the purpose of data analysis, econometric autoregressive system models, and two-stage ADF regression with unit roots test, co-integration and reliability were used to determine level of effect and type of effect of the four components of monetary policy on exchange activity. The results of this study show that there is a strong relation between share price index and monetary policy variables and between monetary policy variables and trading volume. However, the relation between monetary policy variables and cash yield index was not so strong, but monetary policy variables’ effect on stock exchange activity was acceptable considering strong relation between the two first variables. It is suggested that if this work is done using non-linear models, it will yield better results.