How to cite this paper
Amini, M & Habibi, R. (2013). Presenting a comprehensive market oriented model and evaluating its impact on organization performance.Management Science Letters , 3(8), 2259-2264.
Refrences
Agarwal, S., Erramilli, M. K., & Dev, C. S. (2003). Market orientation and performance in service
firms: role of innovation. Journal of services marketing,17(1), 68-82.
Alexander, N., Rhodes, M., & Myers, H. (2007). International market selection: measuring actions
instead of intentions. Journal of services marketing, 21(6), 424-434.
Atuahene-Gima, K., & Ko, A. (2001). An empirical investigation of the effect of market orientation
and entrepreneurship orientation alignment on product innovation. Organization science, 12(1), 54-
74.
Baker W.E., Nohria, N., & Eccles, R.G. (2011), The network organization in theory and practice,
Networks and organizations: Structure, form, and action. Harvard Business School Press, Boston,
397–429
Barrett, H., & Weinstein, A. (1998). The effect of market orientation and organization flexibility on
corporate entrepreneurship. Entrepreneurship Theory and Practice, 23, 57-70.
Deshpandé, R., Farley, J. U., & Webster Jr, F. E. (1993). Corporate culture, customer orientation, and
innovativeness in Japanese firms: a quadrad analysis. The journal of Marketing, 23-37.
Gatignon, H., & Xuereb, J. M. (1997). Strategic orientation of the firm and new product
performance. Journal of marketing research, 34, 77-90.
Griffiths, J. S., & Grover, R. (1998). A framework for understanding market orientation: The behavior
and the culture. Marketing Theory and Applications, 9, 311-320.
Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: a measure of market
orientation. Journal of Marketing research, 30(4), 467-477.
Matsuno, K., & Mentzer, J. T. (2000). The effects of strategy type on the market orientation–
performance relationship. Journal of Marketing, 64, 1 –16.
Matsuno, K., Mentzer, J. T., & ?zsomer, A. (2002). The effects of entrepreneurial proclivity and
market orientation on business performance. The Journal of Marketing, 65, 18-32.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The
Journal of Marketing, 54(4), 20-35.
O & apos; Cass, A., & Weerawardena, J. (2010). The effects of perceived industry competitive intensity and
marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing
Management, 39(4), 571-581.
Pelham, A. M. (1997a). Market orientation and performance: The moderating effects of product and
customer differentiation. Journal of Business and Industrial Marketing, 12(5), 276–296.
Pelham, A. M., & Wilson, D. T. (1996). A longitudinal study of the impact of market structure, firm
structure, strategy, and market orientation culture on dimensions of small-firm performance.
Journal of the Academy of Marketing Science, 24(1), 27– 43.
Rose, G. M., & Shoham, A. (2002). Export performance and market orientation: Establishing an
empirical link. Journal of Business Research, 55, 217– 225.
Ruekert, R. (1992). Developing a market orientation: An organizational strategy perspective.
International Journal of Research in Marketing, 9, 225– 245.
Slater, S. F., & Narver, J. C. (1994). Does competitive environment moderate the market orientation
performance relationship? Journal of Marketing, 58, 46–55.
Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. Journal of
Marketing, 59, 63–74.
Slater, S. F., & Narver, J. C. (2000). The positive effect of a market orientation on business
profitability: A balanced replication. Journal of Business Research, 48, 69–73.
Tse, A. C. B., Sin, L. Y. M., Yau, O. H. M., Lee, J. S. Y., & Chow, R. (2003). Market orientation and
business performance in a Chinese business environment. Journal of Business Research, 56, 227–
239.
Willmott, H. (1981). The structuring of organizational structures; A note. Administrative Science
Quarterly, 26, 470-474
firms: role of innovation. Journal of services marketing,17(1), 68-82.
Alexander, N., Rhodes, M., & Myers, H. (2007). International market selection: measuring actions
instead of intentions. Journal of services marketing, 21(6), 424-434.
Atuahene-Gima, K., & Ko, A. (2001). An empirical investigation of the effect of market orientation
and entrepreneurship orientation alignment on product innovation. Organization science, 12(1), 54-
74.
Baker W.E., Nohria, N., & Eccles, R.G. (2011), The network organization in theory and practice,
Networks and organizations: Structure, form, and action. Harvard Business School Press, Boston,
397–429
Barrett, H., & Weinstein, A. (1998). The effect of market orientation and organization flexibility on
corporate entrepreneurship. Entrepreneurship Theory and Practice, 23, 57-70.
Deshpandé, R., Farley, J. U., & Webster Jr, F. E. (1993). Corporate culture, customer orientation, and
innovativeness in Japanese firms: a quadrad analysis. The journal of Marketing, 23-37.
Gatignon, H., & Xuereb, J. M. (1997). Strategic orientation of the firm and new product
performance. Journal of marketing research, 34, 77-90.
Griffiths, J. S., & Grover, R. (1998). A framework for understanding market orientation: The behavior
and the culture. Marketing Theory and Applications, 9, 311-320.
Kohli, A. K., Jaworski, B. J., & Kumar, A. (1993). MARKOR: a measure of market
orientation. Journal of Marketing research, 30(4), 467-477.
Matsuno, K., & Mentzer, J. T. (2000). The effects of strategy type on the market orientation–
performance relationship. Journal of Marketing, 64, 1 –16.
Matsuno, K., Mentzer, J. T., & ?zsomer, A. (2002). The effects of entrepreneurial proclivity and
market orientation on business performance. The Journal of Marketing, 65, 18-32.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The
Journal of Marketing, 54(4), 20-35.
O & apos; Cass, A., & Weerawardena, J. (2010). The effects of perceived industry competitive intensity and
marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing
Management, 39(4), 571-581.
Pelham, A. M. (1997a). Market orientation and performance: The moderating effects of product and
customer differentiation. Journal of Business and Industrial Marketing, 12(5), 276–296.
Pelham, A. M., & Wilson, D. T. (1996). A longitudinal study of the impact of market structure, firm
structure, strategy, and market orientation culture on dimensions of small-firm performance.
Journal of the Academy of Marketing Science, 24(1), 27– 43.
Rose, G. M., & Shoham, A. (2002). Export performance and market orientation: Establishing an
empirical link. Journal of Business Research, 55, 217– 225.
Ruekert, R. (1992). Developing a market orientation: An organizational strategy perspective.
International Journal of Research in Marketing, 9, 225– 245.
Slater, S. F., & Narver, J. C. (1994). Does competitive environment moderate the market orientation
performance relationship? Journal of Marketing, 58, 46–55.
Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. Journal of
Marketing, 59, 63–74.
Slater, S. F., & Narver, J. C. (2000). The positive effect of a market orientation on business
profitability: A balanced replication. Journal of Business Research, 48, 69–73.
Tse, A. C. B., Sin, L. Y. M., Yau, O. H. M., Lee, J. S. Y., & Chow, R. (2003). Market orientation and
business performance in a Chinese business environment. Journal of Business Research, 56, 227–
239.
Willmott, H. (1981). The structuring of organizational structures; A note. Administrative Science
Quarterly, 26, 470-474