The objective of the study has two folds: first, the study analyzes the role of country governance in tourism. Second, the study investigates the impact of tourism on the environmental quality. For this purpose, the data from 1997 to 2018 are collected from the World Bank and Global Economy. Augmented Dickey Fuller (ADF) test and ordinary least square regression models are used to analyze the impact. The study finds positive impact of rule of law, control of corruption, political stability and government effectiveness on tourism. The study also finds a negative relation between tourism and environmental quality of Pakistan. The study recommends the tourism destination planners to continuously monitor their country and to work with the government towards stability and protection and safety of tourists and for the general public. The rules to control corruption must also be implemented in a blanket form. The study also recommends the researchers to promote research on the relationship between country governance and tourism. Overall, the evidence of the study provides innovative information regarding the impact of country governance on tourism and tourism on environmental quality, which political leaders, tourist analysts and policymakers can use to shape policies in order to promote the tourist industries.

The present investigation analyzes how the dynamism of the environment affect the relationship be-tween the capacity of adaptation and the pioneering behavior in the companies of the tourism sector in Peru. The empirical study was carried out in 238 tourist companies located in the cities of Lima, Arequipa and Cuzco considered as a cultural heritage of Perú. Regarding to the results achieved in the study, the proposed model allows detecting a direct, significant effect between the ability to adapt and pioneering behavior, whose relationship is accentuated through market dynamism and technological dynamism, and is weakened by competitive intensity. This work contributes to the ex-isting theory and demonstrates through practical application the linkage of the dimensions of the dy-namism of the environment as drivers of adaptive capacity in companies in the cultural tourism sec-tor that are necessary to obtain advantages for a behavior Pioneer in an existing competitive market.

The purpose of this research was to determine the factors affecting the career choice of students in Tourism in Danang City, Vietnam. The survey adopted some questionnaire from the existing literature, distributed among 350 randomly chosen participants and managed to collect 300 properly filled ones. Cronbach’s Alphas were well above the desirable level and confirmed the overall survey. Exploratory factor analysis (EFA) was implemented to reduce the important factors into six groups and multiple regression analysis (MRA) was executed in order to measure the effects of each group on the career choice. The survey results show that the career choice of students in Tourism was due to career opportunities, belief in self-capacity, culture, intellect and the imposition of others.

This research aims to demonstrate the impact of market targeting strategies on tourism service in the Kingdom of Saudi Arabia. The descriptive analytical methodology is used. The study also uses regression analysis to examine the relationship between independent variables and dependent variable. The study reached a set of results, the most important of which is the limited services provided to customers in spite of the diversity of the needs and desires of customers from tourists and travelers with customers' needs and desires.

The study aims to search and identify barriers to the customer’s awareness of tourism services in hotels working in Al-Kharj city in the Kingdom of Saudi Arabia. A sample of hotel customers was taken, amounting to (500) customers to find out the quality of these services, as the quality of tourism services is an essential pillar of the competitiveness of the tourism facility in light of the market economy conditions. It is not possible to know if these services need improvement without specifying and identifying their quality levels and the customers' evaluation. The study reached a set of results; the most important of them is that there is no relationship between the customer’s awareness of the tourism service and the intangibility of the services or the types of advertising message. The study recommended a set of recommendations, the most important of which is to continuously improve and develop tourism services and train workers to provide these services on modern means in the field of tourism services and using modern tourism marketing methods.

This study aims to determine the relationship between the quality of tourism service provided to the customer and the dimensions of the quality of this service in the hotel industry in Al-Kharj governorate in the Kingdom of Saudi Arabia. The study is accomplished through the use of descriptive analytical method and found a strong correlation between the quality of service provided, and the dimensions of this quality. The study pro-vides several recommendations, the most important of which paying more attention to the training and qualifi-cation of workers in the hotel sector and to strengthen the spirit of the team among them. The study also recommends the need to pay attention to the tangible aspects of hotel services and strengthen the relationship between the service provider and recipients.

The purpose of this paper was to identify different obstacles preventing the application and activating the overall quality management in marketing tourism services in Saudi Arabia. The study found a number of key findings on the constraints of applying overall quality management in marketing tourism services in Saudi Arabia. The study recommended the need to adopt an integrated system of comprehensive quality management in hotel organizations in Al-Kharj governorate in order to ensure the implementation of sound and correct marketing programs for these organizations by removing the obstacles, which stand in the way of the application of managing the overall quality of these organizations.

The profitability of tourism industry is affected by several factors due to the specificity of tourism business activities such as the season, resources, geographic position, state and local policy, etc. Therefore, determining the groups of factors that affect the profitability and profitability ratios in tourism business activities helps to give synchronous solutions to improve the efficiency of tourism business. This study is based on a survey on the factors affecting the profitability through the questionnaires and interviews of 115 tourist enterprises in BinhDinh, Vietnam. The study conducts Cronbach’s Alpha and EFA analysis to determine groups of influencing factors and building regression functions of factors affecting the profitability ratios in tourist enterprises in BinhDinh province, Vietnam. Based on the EFA analysis results, the study has found two main types of fac-tors affecting the profitability of enterprises; namely within and outside the firms. The group of fac-tors within the enterprise includes 3 small groups; namely financial capacity; Enterprise human re-sources and Enterprise leadership. The external factors include 4 small groups including tourism business market; travel space and support services; political institutions; infrastructure and tourism security. The effects of these factors on financial figures are also represented in regression form.

The objective of this paper is to assess the impact of supply chain quality integration on green supply chain management, environment performance and financial performance. The data was analyzed on 568 Vietnamese tourism businesses. Results were analyzed using SPSS 22 and Smart PLS 3.6 software. The results show that supply chain quality integration had a positive impact on green supply chain management and financial performance. Green supply chain management also had a positive impact on environment performance and financial performance. Green supply chain management also played a full mediating role in the relationship between supply chain quality integration and financial performance. However, neither size nor institutional pressure played any moderating role in the relationship between green supply chain management and financial performance and environment performance.

The objective of this paper is to assess the impact of transactional leadership on supply chain quality management and performance in tourism and travel enterprises in Vietnam. The analysis results were conducted on 298 typical tourism and travel enterprises in Vietnam in 2019. The testing results of the hypotheses show that transactional leadership had a positive impact on supply chain quality management and performance. At the same time, supply chain quality management did not play any full mediate role in the relationship between transactional leadership and performance. However, the qualification level had a statistically significant moderate role in the relationship between transactional leadership and performance. With the more highly qualified leaders, the more transactional leadership is applied, the higher the business performance for tourism and travel enterprises in Vietnam.