Recent organizational trends give more importance to the social and responsible behavior of organizations to their sustainability. Numerous factors are responsible for prioritizing social responsiveness and pro-environmental or employee-green behavior for organizational sustainability. Nevertheless, no studies have yet considered how voluntary green behavior (VGB) and socially responsible human resource management (SRHRM) influence this perception. Hence, this study determines the explanatory link of VGB along with the impacts of SRHRM on organizational sustainability (environmental [EnS], social [SS], and economic [ES] sustainability). Data was collected from a developing nation context. An explanatory research strategy was used for the present study. To acquire data from 100 Bangladeshi pharmaceutical manufacturing organizations, structured questionnaires were used. For testing the proposed hypotheses of the study, we used partial least squares structural equation modeling (PLS-SEM). The outcomes of the analysis reveal that SRHRM has a considerable impact, both positively and significantly, on organizational sustainability (EnS, SS, and ES). Once again, SRHRM has a substantial positive effect on VGB. Furthermore, VGB plays an influential role as a mediator in the relationship between SRHRM and organizational sustainability. The findings have significant implications for pharmaceutical manufacturing organization management in Bangladesh and other Southeast Asian contexts. Based on the findings, pharmaceutical company managers will have a stronger rationale to invest in SRHRM while simultaneously establishing strong ties with employees and CSR-oriented green behavior to accomplish their organizational sustainability objectives. This study contributes to the existing body of research on the sustainability of organizations and the triple bottom line, along with SRHRM and VGB, by providing evidence from a country that is rapidly industrializing and developing. In this work, SRHRM was measured as a whole, even though it has three dimensions. Since the sample consists of Bangladeshi pharmaceutical manufacturing organizations, it is also uncertain whether the results can be generalized.

During the Covid-19 pandemic, when strict restrictions were imposed to protect public health, e-commerce played a significant role in providing products on time. E-commerce technology and big data analytics enable companies to gain competitive advantages and respond to customers more efficiently. To make e-commerce more sustainable, the three dimensions of sustainability must be met, otherwise it can have negative consequences that lead to ecosystem destruction. Thus, e-commerce must learn how to effectively manage certain aspects of sustainability and adapt its operations to achieve balance. E-commerce's impact on sustainability can be measured in three pillars: economic, social and environmental and achieving a balance among these is the ultimate goal of sustainable development. Although the sustainability issue and big data analytics have gained increasing popularity in recent years, there is still a gap in evaluating applications of big data based on sustainable development indicators. In this study, we used a hybrid multi-criteria decision-making technique combining fuzzy TOPSIS and BWM to assess big data applications in e-commerce considering sustainable development indicators. The results showed environmental sustainability and energy consumption efficiency received the highest weight for the main pillars and sub criteria of sustainability indicators. Coordinating and monitoring supply chain processes, innovating product, process and business models, and creating new products and services are the top three applications of big data in e-commerce considering sustainable development indicators. E-commerce managers and experts can make better decisions about sustainable approaches by prioritizing big data applications based on sustainable development indicators. In addition, the proposed approach can also be used to evaluate big data analytics in other industries that consider sustainable development indicators.