Growing Science » Tags cloud » Brand awareness
Authors: Zainab Zaidi, Sakinah Shukri
Keywords: Digital Marketing, Brand Awareness, Customer Loyalty, Customer Engagement, Purchase Decision Intention
Journal: MSL | Year: 2022 | Volume: 12 | Issue: 1 | Views: 4529 | Reviews: 0
Authors: Gita Sugiyarti, Aris Mardiyono
Keywords: Brand awareness, Brand image, Brand equity, Sales promotion, Consumer buying interest
Journal: MSL | Year: 2021 | Volume: 11 | Issue: 7 | Views: 2481 | Reviews: 0
Authors: Moh. Agung Surianto, Margono Setiawan, Sumiati Sumiati, Sudjatno Sudjatno
Keywords: CRM Campaigns, Repurchase intentions, Brand awareness, Consumer attitudes and corporate image
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 14 | Views: 4794 | Reviews: 0
Authors: Omar Mohmmad Ali Al-Qudah
Keywords: Content quality, Brand interactivity, Brand awareness, Purchase intention, Stimulus-Organism-Response (S–O-R) model, Social media
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 13 | Views: 2685 | Reviews: 0
Authors: Le Thai Phong, Tran Hanh Nga, Nguyen Thi Hanh, Nguyen Van Minh
DOI: 10.5267/j.msl.2019.12.012
Keywords: Customer Loyalty, Brand Association, Brand Awareness, Brand Equity, Customers’ Willing To Pay
Journal: MSL | Year: 2020 | Volume: 10 | Issue: 7 | Views: 7272 | Reviews: 0
Authors: Tita Hariyanti, Mulyono Mulyono, Eti Setiawati, Gustiarti Leila, Hadi Purnomo, Nicko Albart, Yogi Makbul, Indarti Indarti
DOI: 10.5267/j.ijdns.2024.4.008
Keywords: Internet Marketing, Word of Mouth Communication, Brand Awareness, Purchasing Decisions, Online Stores
Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 4 | Views: 364 | Reviews: 0
Authors: Endang Dwi Amperawati, Rahmawati Rahmawati, Haerofiatna Haerofiatna, Teddy Rusmawan
DOI: 10.5267/j.ijdns.2024.2.016
Keywords: Viral Marketing, Brand Awareness, Purchasing Decisions, Online Store
Journal: IJDS | Year: 2024 | Volume: 8 | Issue: 3 | Views: 931 | Reviews: 0
Authors: Johar Samosir, Okin Ringan Purba, Prasadja Ricardianto, Maudi Dinda, Salahudin Rafi, Azmieti Kurnia Sinta, Anies Wardhana, Dian Christopher Anggara, Ferdy Trisanto, Endri Endri
DOI: 10.5267/j.ijdns.2023.3.010
Keywords: Social media marketing, Brand awareness, Brand image, Brand loyalty, e-wom
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 2 | Views: 2374 | Reviews: 0
Authors: Ahmad Ibrahim Aljumah, Mohammed. T. Nuseir, Ghaleb A. El Refae
DOI: 10.5267/j.ijdns.2022.8.012
Keywords: Brand Awareness, Public Relations, Social media, Word of Mouth, Trust
Journal: IJDS | Year: 2023 | Volume: 7 | Issue: 1 | Views: 3584 | Reviews: 0
Authors: Adhi Prasetio, Deimas Aulia Rahman, Fetty Poerwita Sary, Rina D. Pasaribu, Moh. Riza Sutjipto
DOI: 10.5267/j.ijdns.2022.6.014
Keywords: Social media marketing activities, Brand awareness, Brand image, Commitment, Electronic word-of-mouth
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 4 | Views: 3536 | Reviews: 0
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