How to cite this paper
Samosir, J., Purba, O., Ricardianto, P., Dinda, M., Rafi, S., Sinta, A., Wardhana, A., Anggara, D., Trisanto, F & Endri, E. (2023). The role of social media marketing and brand equity on e-WOM: Evidence from Indonesia.International Journal of Data and Network Science, 7(2), 609-626.
Refrences
Aji, P. M., Nadhila, V., & Sanny, L. (2020). International Journal of Data and Network Science. 4, 91–104. https://doi.org/10.5267/j.ijdns.2020.3.002
Akbar, M. J. C., & Sunarti. (2018). Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian (Survei pada Konsumen Restoran Sushi Tei Kelapa Gading). Jurnal Administrasi Bisnis (JAB), 60(3), 45-51.
Alhempi, R.T., Ardiansyah, I., Kusumastuti, S.Y., & Endri, E. (2020). Tax Compliance in Income Tax Payments. Interna-tional Journal of Innovation, Creativity and Change, 13(1), 356-374
Arif, M. E. (2019). The influence of electronic word of mouth (eWOM), brand image, and price on repurchase intention of airline customers. Jurnal Aplikasi Manajemen, 17(2), 345-356.
Arnould, E., Price, L., Zinkan, G. (2000). Consumers (2nd edition). McGraw-Hill/Irwin.
Bilgin, Y. (2018). Business & management studies: an international journal. Business & Management Studies: an Interna-tional Journal, 6(1), 128–148.
Chen, Y., Fay, S., & Wang, Q. (2011). The Role of Marketing in Social Media : How Online Consumer Reviews Evolve. Journal of Interactive Marketing, 25(2), 85–94. https://doi.org/10.1016/j.intmar.2011.01.003
Cheng‐Hsui Chen, A. (2001). Using free association to examine the relationship between the characteristics of brand asso-ciations and brand equity. Journal of Product & Brand Management, 10(7), 439–451. https://doi.org/10.1108/10610420110410559
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
Christodoulides, G., & de Chernatony, L. (2010). Consumer-based brand equity conceptualization and measurement: A literature review. International Journal of Market Research, 52(1). https://doi.org/10.2501/S1470785310201053
Dally, A., & Dewanto, A. (2018). Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, dan Brand Loyalty Pada Platform Social Media Instagram The Effect of Social Media Marketing Activities on Brand Trust, Brand Loyalty, and Brand Equity on the Social Media In. 43(1), 44–58.
David Gefen, C. M. R. (2002). Implementation team responsiveness and user evaluation of customer relationship man-agement: A quasi-experimental design study of social exchange theory. Journal of management information sys-tems, 19(1), 47-69.
Eelen, J., Özturan, P., & Verlegh, P. W. J. (2017). The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. International Journal of Research in Marketing, 34(4), 872–891. https://doi.org/10.1016/j.ijresmar.2017.08.002
Fahmi, P., Sudjono., Parwoto., Supriyatno., Saluy, A. B., Safitri, E., Effiyaldi., Rivaldo, Y., & Endri, E. (2022). Work Stress Mediates Motivation and Discipline on Teacher Performance: Evidence Work from Home Policy. Journal of Educational and Social Research, 12(3), 80-89. https://doi.org/10.36941/jesr-2022-0068
Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. M., & Kitchen, P. J. (2018). Perceptional components of brand equity: Config-uring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Re-search, pp. 89, 462–474. https://doi.org/10.1016/j.jbusres.2018.01.031
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833–5841. https://doi.org/10.1016/j.jbusres.2016.04.181
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449–456. https://doi.org/10.1016/j.jbusres.2005.10.004
Hakala, U., Svensson, J., & Vincze, Z. (2012). Consumer‐based brand equity and top‐of‐mind awareness: a cross‐country analysis. Journal of Product & Brand Management, 21(6), 439-451. https://doi.org/10.1108/10610421211264928
Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organ-isations. Current issues in Tourism, 16(3), 211-239. https://doi.org/10.1080/13683500.2012.662215
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073
Indrasari, A., Nadjmie, N & Endri, E. (2022). Determinants of satisfaction and loyalty of e-banking users during the COVID-19 pandemic. International Journal of Data and Network Science, 6(2), 497-508. DOI: 10.5267/j.ijdns.2021.12.004
Jatiyananda, C., Nurittamont, W., & Phayaphrom, B. (2021). Understanding the Social Media Marketing Activities Influ-ence on Revisit Intention in BeautyClinics: The Case Study in Bangkok, Thailand. Asian Administration and Manage-ment Review, 4(2), 31-45.
Jansen, B. J., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169–2188. https://doi.org/10.1002/asi.21149
Kayaman, R., & Arasli, H. (2007). Customer based brand equity: evidence from the hotel industry. Managing Service Quality: An International Journal, 17(1), 92-109. https://doi.org/10.1108/09604520710720692
Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of marketing communications, 15(2-3), 139-155.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of market-ing, 57(1), 1-22.
Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of Advertising in Social Networking Sites. Journal of Interactive Advertising, 10(2), 16–27. https://doi.org/10.1080/15252019.2010.10722167
Kesumahati, E., & Raymond, R. (2021). Analisis Pengaruh Brand Equıty, E-Wom, Dan Brand Image Darı Socıal Medıa Terhadap Purchase Intentıon Restoran Fast Food Dı Kota Batam. In Conference on Business, Social Sciences and Technology (CoNeScINTech) (Vol. 1, No. 1, pp. 297-308).
Kim, A. J., & Ko, E. (2010). Do social media marketing activities enhance customer equity ? An empirical study of luxury fashion brand ☆. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). In Prentice Hall.
Kotler, P. (2001). Marketing management, millenium edition. Prentice-Hall, Inc..
Lee, V. H., Foo, A. T. L., Leong, L. Y., & Ooi, K. B. (2016). Can competitive advantage be achieved through knowledge management? A case study on SMEs. Expert Systems with Applications, pp. 65, 136–151. https://doi.org/10.1016/j.eswa.2016.08.042
Lindgreen, A., Palmer, R., Vanhamme, J., & Wouters, J. (2006). A relationship-management assessment tool: Question-ing, identifying, and prioritizing critical aspects of customer relationships. Industrial marketing management, 35(1), 57-71. https://doi.org/10.1016/j.indmarman.2005.08.008
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458–468. https://doi.org/10.1016/j.tourman.2007.05.011
Majid, S.A, Nugraha, A., Sulistiyono, B.B., Suryaningsih, L., Widodo, S., Kholdun, A.I., Febrian, W.D., Wahdiniawati, S.A., Marlita, D., Wiwaha, A & Endri, E (2022). The effect of safety risk management and airport personnel compe-tency on aviation safety performance. Uncertain Supply Chain Management, 10(4), 1509-1522. DOI: 10.5267/j.uscm.2022.6.004
Mansur, S., Saragih, N., Susilawati, S., Udud, Y., & Endri, E. (2021). Consumer Brand Engagement and Brand Communi-cations on Destination Brand Equity Maritine Tourism in Indonesia. Journal of Environmental Management and Tour-ism, 14(4), 1032-1042. https://doi.org/10.14505//jemt.v12.4(52).16
Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of tourism Re-search, 38(3), 1009–1030. https://doi.org/10.1016/j.annals.2011.01.015
Pahala, Y., Widodo, S., Kadarwati., Azhari, M., Muliyati., Lestari, N.I., Madjid, S.A., Sidjabat, S., Limakrisna, N., & En-dri, E. (2021). The effects of service operation engineering and green marketing on consumer buying interest. Uncer-tain Supply Chain Management, 9(3), 603–608. https://doi: 10.5267/j.uscm.2021.5.011
Phuthong, T. (2019). A Structural Model of the Relationship between Marketing Efforts on Social Media, Brand Equity and Customer Loyalty with Airline Social Media Brands in Thailand. Humanities, Arts and Social Sciences Studies (FORMER NAME SILPAKORN UNIVERSITY JOURNAL OF SOCIAL SCIENCES, HUMANITIES, AND ARTS), pp. 583–615.
Rathore, A. K., Ilavarasan, P. V., & Dwivedi, Y. K. (2016). Social media content and product co-creation: an emerging paradigm. The Electronic Library, 34(1), 1–5.
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40-55. https://doi.org/10.54783/ijsoc.v3i1.264
Ricardianto, P., Yanto, T., Wardhono, D., Fachrial, P., Sari, M., Suryobuwono, A., Perwitasari, E., Gunawan, A., Indriyati, I & Endri, E. (2023). The impact of service quality, ticket price policy and passenger trust on airport train passenger loyalty.Uncertain Supply Chain Management, 11(1), 307-318. doi: 10.5267/j.uscm.2022.9.012
Ricardianto, P., Kholdun, A., Fachrey, K., Nofrisel, N., Agusinta, L., Setiawan, E., Abidin, Z., Purba, O., Perwitasari, E & Endri, E. (2022). Building green supply chain management in pharmaceutical companies in Indonesia.Uncertain Sup-ply Chain Management, 10(2), 453-462. DOI: 10.5267/j.uscm.2021.12.006
Saluy, A. B., Armansyah, S., Djamil, M., Mulyana, B., Pramudena, S.M., Rinda, R.T., & Endri, E. (2022). Motivation Moderating the Influence of Organizational Culture and Leadership on Employment Performance. WSEAS Transac-tions on Environment and Development, 18, 662-670. DOI: 10.37394/232015.2022.18.63
Samosir, J., Kuntohadi, H., Kurniawan, J., Sihombing, S., & Utomo, B. S. (2020). Queing Analisis of Aircraft Movement at The Apron Area (The Parking Stand) In I Gusti Ngurah Rai International (BALI). PalArch's Journal of Archaeology of Egypt/Egyptology, 17(6), 12547-12554.
Sano, K. (2015). An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service. In Proceedings International Marketing Trends Con-ference (Vol. 27, No. 3, pp. 21–32).
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36–41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Setiawati, R., Eve, J., Syavira, A., Ricardianto, P., Nofrisel., & Endri, E. (2022).The Role of Information Technology in Business Agility: Systematic Literature Review. Quality Access to Success, 23(189), 144-149. DOI: 10.47750/QAS/23.189.16
Stojanovic, I., Andreu, L., & Curras-Perez, R. (2018). Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination. European Journal of Management and Business Economics, 27(1), 83–100. https://doi.org/10.1108/EJMBE-11-2017-0049
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203–220. https://doi.org/10.1016/S0022-4359(01)00041-0
Tenenhaus, M., Amato, S., & Esposito Vinzi, V. (2004). A global goodness-of-fit index for PLS structural equation mod-eling. In Proceedings of the XLII SIS scientific meeting (Vol. 1, No. 2, pp. 739-742).
Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. In Development and Learning in Organizations: An International Journal (Vol. 25, Issue 3). https://doi.org/10.1108/dlo.2011.08125cae.002
West, S. G., Taylor, A. B., & Wu, W. (2012). Model fit and model selection in structural equation modeling. Handbook of structural equation modeling, pp. 1, 209–231.
Wheeler, A. (2017). Designing brand identity: an essential guide for the whole branding team. John Wiley & Sons.
Whiting, A., & Deshpande, A. (2016). Towards greater understanding of social media marketing: A review. Journal of Applied Business and Economics, 18(4), 82–91.
Akbar, M. J. C., & Sunarti. (2018). Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian (Survei pada Konsumen Restoran Sushi Tei Kelapa Gading). Jurnal Administrasi Bisnis (JAB), 60(3), 45-51.
Alhempi, R.T., Ardiansyah, I., Kusumastuti, S.Y., & Endri, E. (2020). Tax Compliance in Income Tax Payments. Interna-tional Journal of Innovation, Creativity and Change, 13(1), 356-374
Arif, M. E. (2019). The influence of electronic word of mouth (eWOM), brand image, and price on repurchase intention of airline customers. Jurnal Aplikasi Manajemen, 17(2), 345-356.
Arnould, E., Price, L., Zinkan, G. (2000). Consumers (2nd edition). McGraw-Hill/Irwin.
Bilgin, Y. (2018). Business & management studies: an international journal. Business & Management Studies: an Interna-tional Journal, 6(1), 128–148.
Chen, Y., Fay, S., & Wang, Q. (2011). The Role of Marketing in Social Media : How Online Consumer Reviews Evolve. Journal of Interactive Marketing, 25(2), 85–94. https://doi.org/10.1016/j.intmar.2011.01.003
Cheng‐Hsui Chen, A. (2001). Using free association to examine the relationship between the characteristics of brand asso-ciations and brand equity. Journal of Product & Brand Management, 10(7), 439–451. https://doi.org/10.1108/10610420110410559
Chaudhuri, A., & Holbrook, M. B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65(2), 81–93. https://doi.org/10.1509/jmkg.65.2.81.18255
Christodoulides, G., & de Chernatony, L. (2010). Consumer-based brand equity conceptualization and measurement: A literature review. International Journal of Market Research, 52(1). https://doi.org/10.2501/S1470785310201053
Dally, A., & Dewanto, A. (2018). Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, dan Brand Loyalty Pada Platform Social Media Instagram The Effect of Social Media Marketing Activities on Brand Trust, Brand Loyalty, and Brand Equity on the Social Media In. 43(1), 44–58.
David Gefen, C. M. R. (2002). Implementation team responsiveness and user evaluation of customer relationship man-agement: A quasi-experimental design study of social exchange theory. Journal of management information sys-tems, 19(1), 47-69.
Eelen, J., Özturan, P., & Verlegh, P. W. J. (2017). The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand. International Journal of Research in Marketing, 34(4), 872–891. https://doi.org/10.1016/j.ijresmar.2017.08.002
Fahmi, P., Sudjono., Parwoto., Supriyatno., Saluy, A. B., Safitri, E., Effiyaldi., Rivaldo, Y., & Endri, E. (2022). Work Stress Mediates Motivation and Discipline on Teacher Performance: Evidence Work from Home Policy. Journal of Educational and Social Research, 12(3), 80-89. https://doi.org/10.36941/jesr-2022-0068
Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. M., & Kitchen, P. J. (2018). Perceptional components of brand equity: Config-uring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention. Journal of Business Re-search, pp. 89, 462–474. https://doi.org/10.1016/j.jbusres.2018.01.031
Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., & Singh, R. (2016). Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), 5833–5841. https://doi.org/10.1016/j.jbusres.2016.04.181
Gruen, T. W., Osmonbekov, T., & Czaplewski, A. J. (2006). eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty. Journal of Business Research, 59(4), 449–456. https://doi.org/10.1016/j.jbusres.2005.10.004
Hakala, U., Svensson, J., & Vincze, Z. (2012). Consumer‐based brand equity and top‐of‐mind awareness: a cross‐country analysis. Journal of Product & Brand Management, 21(6), 439-451. https://doi.org/10.1108/10610421211264928
Hays, S., Page, S. J., & Buhalis, D. (2013). Social media as a destination marketing tool: its use by national tourism organ-isations. Current issues in Tourism, 16(3), 211-239. https://doi.org/10.1080/13683500.2012.662215
Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Journal of Interactive Marketing, 18(1), 38–52. https://doi.org/10.1002/dir.10073
Indrasari, A., Nadjmie, N & Endri, E. (2022). Determinants of satisfaction and loyalty of e-banking users during the COVID-19 pandemic. International Journal of Data and Network Science, 6(2), 497-508. DOI: 10.5267/j.ijdns.2021.12.004
Jatiyananda, C., Nurittamont, W., & Phayaphrom, B. (2021). Understanding the Social Media Marketing Activities Influ-ence on Revisit Intention in BeautyClinics: The Case Study in Bangkok, Thailand. Asian Administration and Manage-ment Review, 4(2), 31-45.
Jansen, B. J., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal of the American Society for Information Science and Technology, 60(11), 2169–2188. https://doi.org/10.1002/asi.21149
Kayaman, R., & Arasli, H. (2007). Customer based brand equity: evidence from the hotel industry. Managing Service Quality: An International Journal, 17(1), 92-109. https://doi.org/10.1108/09604520710720692
Keller, K. L. (2009). Building strong brands in a modern marketing communications environment. Journal of marketing communications, 15(2-3), 139-155.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of market-ing, 57(1), 1-22.
Kelly, L., Kerr, G., & Drennan, J. (2010). Avoidance of Advertising in Social Networking Sites. Journal of Interactive Advertising, 10(2), 16–27. https://doi.org/10.1080/15252019.2010.10722167
Kesumahati, E., & Raymond, R. (2021). Analisis Pengaruh Brand Equıty, E-Wom, Dan Brand Image Darı Socıal Medıa Terhadap Purchase Intentıon Restoran Fast Food Dı Kota Batam. In Conference on Business, Social Sciences and Technology (CoNeScINTech) (Vol. 1, No. 1, pp. 297-308).
Kim, A. J., & Ko, E. (2010). Do social media marketing activities enhance customer equity ? An empirical study of luxury fashion brand ☆. Journal of Business Research, 65(10), 1480–1486. https://doi.org/10.1016/j.jbusres.2011.10.014
Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). In Prentice Hall.
Kotler, P. (2001). Marketing management, millenium edition. Prentice-Hall, Inc..
Lee, V. H., Foo, A. T. L., Leong, L. Y., & Ooi, K. B. (2016). Can competitive advantage be achieved through knowledge management? A case study on SMEs. Expert Systems with Applications, pp. 65, 136–151. https://doi.org/10.1016/j.eswa.2016.08.042
Lindgreen, A., Palmer, R., Vanhamme, J., & Wouters, J. (2006). A relationship-management assessment tool: Question-ing, identifying, and prioritizing critical aspects of customer relationships. Industrial marketing management, 35(1), 57-71. https://doi.org/10.1016/j.indmarman.2005.08.008
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism Management, 29(3), 458–468. https://doi.org/10.1016/j.tourman.2007.05.011
Majid, S.A, Nugraha, A., Sulistiyono, B.B., Suryaningsih, L., Widodo, S., Kholdun, A.I., Febrian, W.D., Wahdiniawati, S.A., Marlita, D., Wiwaha, A & Endri, E (2022). The effect of safety risk management and airport personnel compe-tency on aviation safety performance. Uncertain Supply Chain Management, 10(4), 1509-1522. DOI: 10.5267/j.uscm.2022.6.004
Mansur, S., Saragih, N., Susilawati, S., Udud, Y., & Endri, E. (2021). Consumer Brand Engagement and Brand Communi-cations on Destination Brand Equity Maritine Tourism in Indonesia. Journal of Environmental Management and Tour-ism, 14(4), 1032-1042. https://doi.org/10.14505//jemt.v12.4(52).16
Nam, J., Ekinci, Y., & Whyatt, G. (2011). Brand equity, brand loyalty and consumer satisfaction. Annals of tourism Re-search, 38(3), 1009–1030. https://doi.org/10.1016/j.annals.2011.01.015
Pahala, Y., Widodo, S., Kadarwati., Azhari, M., Muliyati., Lestari, N.I., Madjid, S.A., Sidjabat, S., Limakrisna, N., & En-dri, E. (2021). The effects of service operation engineering and green marketing on consumer buying interest. Uncer-tain Supply Chain Management, 9(3), 603–608. https://doi: 10.5267/j.uscm.2021.5.011
Phuthong, T. (2019). A Structural Model of the Relationship between Marketing Efforts on Social Media, Brand Equity and Customer Loyalty with Airline Social Media Brands in Thailand. Humanities, Arts and Social Sciences Studies (FORMER NAME SILPAKORN UNIVERSITY JOURNAL OF SOCIAL SCIENCES, HUMANITIES, AND ARTS), pp. 583–615.
Rathore, A. K., Ilavarasan, P. V., & Dwivedi, Y. K. (2016). Social media content and product co-creation: an emerging paradigm. The Electronic Library, 34(1), 1–5.
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40-55. https://doi.org/10.54783/ijsoc.v3i1.264
Ricardianto, P., Yanto, T., Wardhono, D., Fachrial, P., Sari, M., Suryobuwono, A., Perwitasari, E., Gunawan, A., Indriyati, I & Endri, E. (2023). The impact of service quality, ticket price policy and passenger trust on airport train passenger loyalty.Uncertain Supply Chain Management, 11(1), 307-318. doi: 10.5267/j.uscm.2022.9.012
Ricardianto, P., Kholdun, A., Fachrey, K., Nofrisel, N., Agusinta, L., Setiawan, E., Abidin, Z., Purba, O., Perwitasari, E & Endri, E. (2022). Building green supply chain management in pharmaceutical companies in Indonesia.Uncertain Sup-ply Chain Management, 10(2), 453-462. DOI: 10.5267/j.uscm.2021.12.006
Saluy, A. B., Armansyah, S., Djamil, M., Mulyana, B., Pramudena, S.M., Rinda, R.T., & Endri, E. (2022). Motivation Moderating the Influence of Organizational Culture and Leadership on Employment Performance. WSEAS Transac-tions on Environment and Development, 18, 662-670. DOI: 10.37394/232015.2022.18.63
Samosir, J., Kuntohadi, H., Kurniawan, J., Sihombing, S., & Utomo, B. S. (2020). Queing Analisis of Aircraft Movement at The Apron Area (The Parking Stand) In I Gusti Ngurah Rai International (BALI). PalArch's Journal of Archaeology of Egypt/Egyptology, 17(6), 12547-12554.
Sano, K. (2015). An empirical study of the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance service. In Proceedings International Marketing Trends Con-ference (Vol. 27, No. 3, pp. 21–32).
Seo, E. J., & Park, J. W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36–41. https://doi.org/10.1016/j.jairtraman.2017.09.014
Setiawati, R., Eve, J., Syavira, A., Ricardianto, P., Nofrisel., & Endri, E. (2022).The Role of Information Technology in Business Agility: Systematic Literature Review. Quality Access to Success, 23(189), 144-149. DOI: 10.47750/QAS/23.189.16
Stojanovic, I., Andreu, L., & Curras-Perez, R. (2018). Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination. European Journal of Management and Business Economics, 27(1), 83–100. https://doi.org/10.1108/EJMBE-11-2017-0049
Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of retailing, 77(2), 203–220. https://doi.org/10.1016/S0022-4359(01)00041-0
Tenenhaus, M., Amato, S., & Esposito Vinzi, V. (2004). A global goodness-of-fit index for PLS structural equation mod-eling. In Proceedings of the XLII SIS scientific meeting (Vol. 1, No. 2, pp. 739-742).
Weinberg, T. (2009). The New Community Rules: Marketing on the Social Web. In Development and Learning in Organizations: An International Journal (Vol. 25, Issue 3). https://doi.org/10.1108/dlo.2011.08125cae.002
West, S. G., Taylor, A. B., & Wu, W. (2012). Model fit and model selection in structural equation modeling. Handbook of structural equation modeling, pp. 1, 209–231.
Wheeler, A. (2017). Designing brand identity: an essential guide for the whole branding team. John Wiley & Sons.
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