How to cite this paper
Hai, H., Xuan, N., Thao, T & Hien, P. (2021). The effects of strategy and market orientation on the performance of Vietnamese startups.Management Science Letters , 11(4), 1357-1366.
Refrences
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Chung, Y. C., Hsu, Y. W., Tsai, S. C., Huang, H. L., & Tsai, C. H. (2012). The correlation between business strategy, in-formation technology, organisational culture, implementation of CRM, and business performance in a high-tech indus-try. South African Journal of Industrial Engineering, 23(2), 1-15.
Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37-52.
Dina, N., & Cahyandito, M. F. (2018). The Analysis of Market Orientation and Company Resources in the Business Strat-egy Preparation for Performance Improvement of Automotive Lubricant's Companies in Indonesia. Academy of Strate-gic Management Journal, 17(6), 1-14.
Gonçalves Filho, C., Veit, M. R., Souki, G. Q., Monteiro, P. R. R., & Neto, M. T. R. (2012). Strategy, market orientation and entrepreneurship: proposition and test of rival business performance prediction models. International Journal of Entrepreneurship and Innovation Management, 15(4), 275-291.
Gaur, S. S., Vasudevan, H., & Gaur, A. S. (2011). Market orientation and manufacturing performance of Indian SMEs. Eu-ropean Journal of Marketing, 45(7/8), 1172-1193.
Ho, K. L. P., Nguyen, C. N., Adhikari, R., Miles, M. P., & Bonney, L. (2018). Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies. Journal of Innovation & Knowledge, 3(3), 154-163.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and managerial implica-tions. Journal of Marketing, 54(2), 1-18.
Menguc, B., & Auh, S. (2008). The asymmetric moderating role of market orientation on the ambidexterity–firm perfor-mance relationship for prospectors and defenders. Industrial Marketing Management, 37(4), 455-470.
Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman Jr, H. J. (1978). Organizational strategy, structure, and process. Acad-emy of Management Review, 3(3), 546-562.
Van Raaij, E. M., & Stoelhorst, J. W. (2008). The implementation of a market orientation. European Journal of Market-ing, 42(11/12), 1265-1293.
Raymond, L., & Croteau, A. M. (2008). Manufacturing strategy and business strategy in medium-sized enterprises: per-formance effects of strategic alignment. IEEE Transactions on Engineering Management, 56(2), 192-202.
Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. Journal of Marketing, 59(3), 63-74.
Williams, F. P., D'Souza, D. E., Rosenfeldt, M. E., & Kassaee, M. (1995). Manufacturing strategy, business strategy and firm performance in a mature industry. Journal of operations management, 13(1), 19-33.
Chung, Y. C., Hsu, Y. W., Tsai, S. C., Huang, H. L., & Tsai, C. H. (2012). The correlation between business strategy, in-formation technology, organisational culture, implementation of CRM, and business performance in a high-tech indus-try. South African Journal of Industrial Engineering, 23(2), 1-15.
Day, G. S. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58(4), 37-52.
Dina, N., & Cahyandito, M. F. (2018). The Analysis of Market Orientation and Company Resources in the Business Strat-egy Preparation for Performance Improvement of Automotive Lubricant's Companies in Indonesia. Academy of Strate-gic Management Journal, 17(6), 1-14.
Gonçalves Filho, C., Veit, M. R., Souki, G. Q., Monteiro, P. R. R., & Neto, M. T. R. (2012). Strategy, market orientation and entrepreneurship: proposition and test of rival business performance prediction models. International Journal of Entrepreneurship and Innovation Management, 15(4), 275-291.
Gaur, S. S., Vasudevan, H., & Gaur, A. S. (2011). Market orientation and manufacturing performance of Indian SMEs. Eu-ropean Journal of Marketing, 45(7/8), 1172-1193.
Ho, K. L. P., Nguyen, C. N., Adhikari, R., Miles, M. P., & Bonney, L. (2018). Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies. Journal of Innovation & Knowledge, 3(3), 154-163.
Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: the construct, research propositions, and managerial implica-tions. Journal of Marketing, 54(2), 1-18.
Menguc, B., & Auh, S. (2008). The asymmetric moderating role of market orientation on the ambidexterity–firm perfor-mance relationship for prospectors and defenders. Industrial Marketing Management, 37(4), 455-470.
Miles, R. E., Snow, C. C., Meyer, A. D., & Coleman Jr, H. J. (1978). Organizational strategy, structure, and process. Acad-emy of Management Review, 3(3), 546-562.
Van Raaij, E. M., & Stoelhorst, J. W. (2008). The implementation of a market orientation. European Journal of Market-ing, 42(11/12), 1265-1293.
Raymond, L., & Croteau, A. M. (2008). Manufacturing strategy and business strategy in medium-sized enterprises: per-formance effects of strategic alignment. IEEE Transactions on Engineering Management, 56(2), 192-202.
Slater, S. F., & Narver, J. C. (1995). Market orientation and the learning organization. Journal of Marketing, 59(3), 63-74.
Williams, F. P., D'Souza, D. E., Rosenfeldt, M. E., & Kassaee, M. (1995). Manufacturing strategy, business strategy and firm performance in a mature industry. Journal of operations management, 13(1), 19-33.