How to cite this paper
Ekawati, N., Yasa, N., Kusumadewi, N & Setini, M. (2021). The effect of hedonic value, brand personality appeal, and attitude towards behavioral intention.Management Science Letters , 11(1), 253-260.
Refrences
Ailawadi, K. L., Neslin, S. A., & Gedenk, K. (2001). Pursuing the value-conscious consumer: store brands versus national brand promotions. Journal of Marketing, 65(1), 71-89.
Ajzen, I., & Fishbein, M. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Addison-Wesley.
Anderson, E.W. & Mittal, V. (2000). Strengthening the satisfaction-profit chain. Journal of Service Research, 3(2), 107-120
Babin, B. J., Lee Y-K., Kim E-J; & Griffin, M. (2005). Modeling consumer satisfaction and word of mouth: restaurant patron-age in Korea. The Journal of Services Marketing, 19(3), 133-139.
Benerjee, S & Namboodiri, S. (2018). Factors influencing consumer buying behaviour of male skincare products: A study of Mumbai Metropolitan City. Indian Journal of Marketing, 48(11), 245-245.
Bouhlel, O., Mzoughi, N., Hadiji, D., & Slimane, I.B. (2011). Brand personality's influence on the purchase intention: A mo-bile marketing case. International Journal of Business and Management, 6(9), 210-227.
Brodie, R.J. (2009). From goods to service branding: an integrative perspective. Marketing Theory, 9(1), 345-357.
Brodie, R.J., Glynn, M. & Little, V. (2006). The service brand and the service dominant logic: missing fundamental premise or the need for stronger theory. Marketing Theory, 6(3), 363- 379.
Chattopadhyay, A. (2013). Consumer shopping behaviour in the new era of retailing: An empirical study on food and grocery and apparel purchase in East India. Indian Journal of Marketing, 43(12), 47-55.
Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketinf-Research, 37(2), 360-370
Diksha, P., Jail.K., & Sing,G. (2020). Antecedents affecting purchase of luxury ayurvedic skin care products. Indian Journal of Marketing, 49(9).
Eisend, M. & Sauer, N.S. (2013). Brand personality: a meta-analytic review of antecedents and consequences. Marketing Let-ters, 24(3), 205-216.
Ekawati, N.W., Kertiyasa, N.N., Giantari, I.G.A., & Sariyathi, N.K. (2017). Ecopreneurship and green innovation for the suc-cess of new spa products. Journal of Business and Retail Management Research (JBRMR), 11(3), 2660-2669.
Freling, T., Crosno, J. & Henard, D.H. (2011). Brand personality appeal: Conceptualization and empirical validation. Jour-nal of the Academy of Marketing Science, 39(3), 392-406.
Gordon, R., Hastings, G., McDermott, L. & Evans, W.D. (2008). Building brands with competitive analysis, Public health branding – applying marketing for social change.
Lovelock, W. (2011). Services Marketing (People, Technology, Strategy). Pearson Education Limited. England
Mowen, J. C & Minor, M. (2013). Perilaku Konsumen. Dialih bahasakan oleh Dwi Kartika Yahya. Jakarta: Erlangga.
O’Cass, A. & Ngo, L.V. (2011). Achieving customer satisfaction in services firms via branding capability and customer em-powerment. Journal of Services Marketing, 25(7), 489-496.
Parasuraman, A., Berry, L.L. & Zeithaml, V.A. (1993). More on improving service quality measurement. Journal of Retailing, 69(1), 140-147.
Peter, J. P., & Olson, J.C. (2013). Consumer behavior and marketing strategy (8th ed.). Singapore: McGraw-Hill.
Pervin, L. A.: Cervone D & John O. P. (2005). Personality Theory and Research. 9th ed. New York: John Willey & Sons, Inc
Phau, I., & Lau, K. C. (2001). Brand personality and consumer self-expression: single or dual carriageway?. Journal of Brand Management, 8(6), 428-444.
Rahmayanti, P.L.D., Ekawati, N.W & Kusumadewi, N.M.W. (2018). The effect of hedonic value and social value on stickiness of instagram users: the mediating role of trust. International Journal of Management and Commerce Innovations, 6(2), 23-33.
Setini, M., Asih, D., Yasa, N. N. K., Utami, N. M.S., and Giantari, I.G.K (2020). The role of brand image in mediating the in-fluence of customer perceived value on the loyalty of facebook users. Journal of Advanced Research in Dynamical and Control Systems, 12(5), 1284-1293.
Schiffman, L. G., & Kanuk,K.K (2008). Consumer Behavior, 7th ed., Englewood Cliff, New Jersey: Prentice Hall Inc.
Solomon, M. R. (2004). Consumer Behaviour: Buying, Having, and Being. 9th ed. NewJersey USA Pearson, Prentice Hall.
Suasana, I.G.A.K.G., & Ekawati, N.W. (2018). Environmental commitment and green innovation reaching success new prod-ucts of creative industry In Bali. Journal Of Business And Retail Management Research, 12(4), 246-250.
Zeithaml, V.A., Berry, L.L. & Parasuraman, A.V. (1996). The behavioral consequences of service quality. Journal of Mar-keting, 60(2), 236-251.
Ajzen, I., & Fishbein, M. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Addison-Wesley.
Anderson, E.W. & Mittal, V. (2000). Strengthening the satisfaction-profit chain. Journal of Service Research, 3(2), 107-120
Babin, B. J., Lee Y-K., Kim E-J; & Griffin, M. (2005). Modeling consumer satisfaction and word of mouth: restaurant patron-age in Korea. The Journal of Services Marketing, 19(3), 133-139.
Benerjee, S & Namboodiri, S. (2018). Factors influencing consumer buying behaviour of male skincare products: A study of Mumbai Metropolitan City. Indian Journal of Marketing, 48(11), 245-245.
Bouhlel, O., Mzoughi, N., Hadiji, D., & Slimane, I.B. (2011). Brand personality's influence on the purchase intention: A mo-bile marketing case. International Journal of Business and Management, 6(9), 210-227.
Brodie, R.J. (2009). From goods to service branding: an integrative perspective. Marketing Theory, 9(1), 345-357.
Brodie, R.J., Glynn, M. & Little, V. (2006). The service brand and the service dominant logic: missing fundamental premise or the need for stronger theory. Marketing Theory, 6(3), 363- 379.
Chattopadhyay, A. (2013). Consumer shopping behaviour in the new era of retailing: An empirical study on food and grocery and apparel purchase in East India. Indian Journal of Marketing, 43(12), 47-55.
Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods. Journal of Marketinf-Research, 37(2), 360-370
Diksha, P., Jail.K., & Sing,G. (2020). Antecedents affecting purchase of luxury ayurvedic skin care products. Indian Journal of Marketing, 49(9).
Eisend, M. & Sauer, N.S. (2013). Brand personality: a meta-analytic review of antecedents and consequences. Marketing Let-ters, 24(3), 205-216.
Ekawati, N.W., Kertiyasa, N.N., Giantari, I.G.A., & Sariyathi, N.K. (2017). Ecopreneurship and green innovation for the suc-cess of new spa products. Journal of Business and Retail Management Research (JBRMR), 11(3), 2660-2669.
Freling, T., Crosno, J. & Henard, D.H. (2011). Brand personality appeal: Conceptualization and empirical validation. Jour-nal of the Academy of Marketing Science, 39(3), 392-406.
Gordon, R., Hastings, G., McDermott, L. & Evans, W.D. (2008). Building brands with competitive analysis, Public health branding – applying marketing for social change.
Lovelock, W. (2011). Services Marketing (People, Technology, Strategy). Pearson Education Limited. England
Mowen, J. C & Minor, M. (2013). Perilaku Konsumen. Dialih bahasakan oleh Dwi Kartika Yahya. Jakarta: Erlangga.
O’Cass, A. & Ngo, L.V. (2011). Achieving customer satisfaction in services firms via branding capability and customer em-powerment. Journal of Services Marketing, 25(7), 489-496.
Parasuraman, A., Berry, L.L. & Zeithaml, V.A. (1993). More on improving service quality measurement. Journal of Retailing, 69(1), 140-147.
Peter, J. P., & Olson, J.C. (2013). Consumer behavior and marketing strategy (8th ed.). Singapore: McGraw-Hill.
Pervin, L. A.: Cervone D & John O. P. (2005). Personality Theory and Research. 9th ed. New York: John Willey & Sons, Inc
Phau, I., & Lau, K. C. (2001). Brand personality and consumer self-expression: single or dual carriageway?. Journal of Brand Management, 8(6), 428-444.
Rahmayanti, P.L.D., Ekawati, N.W & Kusumadewi, N.M.W. (2018). The effect of hedonic value and social value on stickiness of instagram users: the mediating role of trust. International Journal of Management and Commerce Innovations, 6(2), 23-33.
Setini, M., Asih, D., Yasa, N. N. K., Utami, N. M.S., and Giantari, I.G.K (2020). The role of brand image in mediating the in-fluence of customer perceived value on the loyalty of facebook users. Journal of Advanced Research in Dynamical and Control Systems, 12(5), 1284-1293.
Schiffman, L. G., & Kanuk,K.K (2008). Consumer Behavior, 7th ed., Englewood Cliff, New Jersey: Prentice Hall Inc.
Solomon, M. R. (2004). Consumer Behaviour: Buying, Having, and Being. 9th ed. NewJersey USA Pearson, Prentice Hall.
Suasana, I.G.A.K.G., & Ekawati, N.W. (2018). Environmental commitment and green innovation reaching success new prod-ucts of creative industry In Bali. Journal Of Business And Retail Management Research, 12(4), 246-250.
Zeithaml, V.A., Berry, L.L. & Parasuraman, A.V. (1996). The behavioral consequences of service quality. Journal of Mar-keting, 60(2), 236-251.