Factors influencing the consumer’s intention to buy fashion products made by recycled plastic waste

Abstract: Turning recycled plastic waste into fashion products is an uprising trend that creates efficiencies and sustainability for both economic development and the environment. However, in Vietnam, the recycled-from-plastic-waste fashion industry is still underdeveloped. By using statistical inference method and primary data sources, the research determines factors that influence consumption behavior towards fashion products made by recycled plastic waste in Hanoi. Research results indicate that prices, product quality, and community influence impact on consumer behavior. In particular, community influence is considered as a new factor which is further investigated in accordance with conditions in Vietnam. Ultimately, the research proposes a number of recommendations for recycled fashion products manufacturing business in Vietnam.

How to cite this paper

 Nguyen, X., Tran, H., Nguyen, Q., Luu, T., Dinh, H & Vu, H. (2020). Factors influencing the consumer’s intention to buy fashion products made by recycled plastic waste.Management Science Letters , 10(15), 3613-3622.

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