Armstrong Soule, C.A., & Madrigal, R. (2015)*. Anchors and norms in anonymous pay-what-you-want pricing contexts. In: Journal of Behavioral and Experimental Economics, 57, 167-175.
Atlas, S. (2015)*. Rebate what you want. In: Advances in Consumer Research, 43, 10.
Azar, O.H. (2007). The social norm of tipping: A review. In: Journal of Applied Social Psychology, 37, 380-402.
Bekkers, R., & Wiepking, P. (2011). A literature review of empirical studies of philanthropy: Eight mechanisms that drive charitable giving. In: Nonprofit and Voluntary Sector Quarterly, 40, 924-973.
Bertini, M., & Koenigsberg, O. (2014). When customers help set prices. In: MIT Sloan Management Review, 55(4), 57-64.
Bondos, I., & Lipowski, M. (2016)*. Effectiveness of PWYW – Are there interchannel differences? In: Proceedings of the Joint International Conference 2016 Management, Knowledge and Learning, May 25-27, Timisoara. Available at http://www.toknowpress.net/ISBN/978-961-6914-16-1/papers/ML16-033.pdf (accessed November 16, 2016).
Borck, R., Frank, B., & Robledo J.R. (2006)*. An empirical analysis of voluntary payments for infor-mation goods on the Internet. In: Information Economics and Policy, 18, 229-239.
Bourreau, M., Dogan, P., & Hong, S. (2015)*. Making money by giving it for free: Radiohead’s pre-release strategy for In Rainbows. Information Economics and Policy, 37, 77-93.
Chao, Y., Fernandez, J., & Nahata, B. (2015). Pay-what-you-want pricing: Can it be profitable? In: Journal of Behavioral and Experimental Economics, 57, 176-185.
Chen, Z., & Liang, X. (2014). The performance of pay-as-you-wish pricing with relational and for-ward-looking customers. In: Proceedings of the 11th International Conference on Service Systems and Service Management (ICSSSM), June 25-27, Beijing. Available at http://ieeexplore.ieee.org/
stamp/stamp.jsp?tp=&arnumber=6943418 (accessed November 16, 2016).
Dorn, T., & Suessmair, A. (2016)*. Is it really worth it? A test of pay-what-you-want pricing strate-gies in a German consumer behavior context. In: Global Business and Economics Review, 18, 82-100.
Drevs, F. (2013)*. The challenge of the unknown – The effect of pay-what-you-want on the market success of publicly subsidized films. In: Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen, 36, 255-270.
El Harbi, S., Grolleau, G., & Bekir, I. (2014). Substituting piracy with a pay-what-you-want option: Does it make sense? In: European Journal of Law and Economics, 37, 277-297.
Engel, C. (2011). Dictator games: A meta study. In: Experimental Economics, 14, 583-610.
Fay, S. (2004). Partial-repeat-bidding in the name-your-own-price channel. In: Marketing Science, 23, 407-418.
Fernandez, J., & Nahata, B. (2009). Pay what you like. Louisville University: MPRA Paper No. 16265. Available at http://mpra.ub.uni-muenchen.de/16265/ (accessed November 16, 2016).
Gahler, M. (2016)*. Pay-What-You-Want im Internet. Wiesbaden: Springer Gabler.
Gautier, P.A., & Van der Klaauw, B. (2012)*. Selection in a field experiment with voluntary partici-pation. In: Journal of Applied Econometrics, 27, 63-84.
Gneezy, A., Gneezy, U., Nelson, L.D., & Brown, A. (2010)*. Shared social responsibility: A field ex-periment in pay-what-you-want pricing and charitable giving. In: Science, 329, 325-327.
Gneezy, A., Gneezy, U., Riener, G., & Nelson, L.D. (2012)*. Pay-what-you-want, identity, and self-signaling in markets. In: Proceedings of the National Academy of Sciences, 109, 7236-7240.
Gravert, C. (2014)*. Pride and patronage – The effect of identity on pay-what-you-want prices at a charitable bookstore. Aarhus University: Economics Working Papers 2014-04. Available at http://
pure.au.dk/portal/files/68738741/wp14_04.pdf (accessed November 16, 2016).
Greene, W.H. (2013). Econometric analysis (7th ed.). New York: Pearson.
Greiff, M., & Egbert, H. (2016). A survey of the empirical evidence on PWYW pricing. Justus-Liebig University Giessen and Anhalt University of Applied Sciences: MPRA Paper No. 68693. Availa-ble at http://mpra.ub.uni-muenchen.de/68693/ (accessed November 16, 2016).
Greiff, M., Egbert, H., & Xhangolli, K. (2014). Pay what you want – But pay enough! Information asymmetries and PWYW pricing. In: Management & Marketing, 9, 193-204.
Hilbert, L.P., & Suessmair, A. (2015)*. The effects of social interaction and social norm compliance in pay-what-you-want situations. In: American Journal of Industrial and Business Management, 5, 548-556.
Hildenbrand, A., Pabst, E., Schilling, U., Bitsch, L., & Hanf, J.H. (2016)*. Der Pay-What-You-Want-Mechanismus als Preissetzungsmechanismus für Weinverkostungen. Paper presented at the Annual Meeting of the Austrian Society of Agricultural Economics, September 15–16, Vienna.
Huber, F., Appelmann, E., & Lenzen, M. (2016). Pay-What-You-Want. Lohmar: Eul.
Huber, F., Lenzen, M., Meyer, F., & Appelmann, E. (2013)*. The role of altruistic and egoistic moti-vations in pay what you want situations. In: Kubacki, K. (Ed.), Ideas in Marketing: Finding the New and Polishing the Old – Proceedings of the 2013 Academy of Marketing Science (AMS) annual conference, New York: Springer, 28-31.
Huber, F., Meyer, F., & Appelmann, E. (2014)*. The moderating role of loyalty and satisfaction on the effectiveness of altruistic and egoistic motivation in pay what you want situations. Beitrag zur Association of Consumer Research European Conference.
Isaac, R.M., Lightle, J.P., & Norton, D.A. (2015). The pay-what-you-want business model: Warm glow revenues and endogenous price discrimination. In: Journal of Behavioral and Experimental Economics, 57, 215-223.
Jang, H., & Chu, W. (2012)*. Are consumers acting fairly toward companies? An examination of pay-what-you-want pricing. In: Journal of Macromarketing, 32, 348-360.
Johnson, J.W., & Cui, A.P. (2013)*. To influence or not to influence: External reference price strate-gies in pay-what-you-want pricing. In: Journal of Business Research, 66, 275-281.
Jostrup, E., & Salic, E. (2015)*. Pay for it and love it more: A comparative study in marketing psy-chology between the two campaign methods pay what you want and free. Bachelor psychology course student paper, Lund University, Department of Psychology. Available at http://lup.lub.lu.se
/luur/download?func=downloadFile&recordOId=7365833&fileOId=7365971 (accessed Novem-ber 16, 2016).
Jung, M.H., Nelson, L.D., Gneezy, A., & Gneezy, U. (2014a). Paying more when paying for others. In: Journal of Personality and Social Psychology, 107, 414-431.
Jung, M.H., Nelson, L.D., Gneezy, A., & Gneezy, U. (2014b)*. Signaling virtue: Charitable behavior under consumer elective pricing. SSRN paper 2447960. Available at http://papers.ssrn.com/sol3/
papers.cfm?abstract_id=2447960&download=yes (accessed November 16, 2016).
Jung, M.H., Perfecto, H., & Nelson, L.D. (2016)*. Anchoring in payment: Evaluating a judgmental heuristic in field experimental settings. In: Journal of Marketing Research, 53, 354-368.
Kahsay, G.A., & Samahita, M. (2015). Pay-what-you-want pricing schemes: A self-image perspective. In: Journal of Behavioral and Experimental Finance, 7, 17-28.
Kim, J.-Y., Kaufmann, K., & Stegemann, M. (2014a)*. The impact of buyer-seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism. In: Marketing Letters, 25, 409-423.
Kim, J.-Y., Natter, M., & Spann, M. (2009)*. Pay what you want: A new participative pricing mecha-nism. In: Journal of Marketing, 73 (1), 44-58.
Kim, J.-Y., Natter, M., & Spann, M. (2010a)*. Pay-what-you-want – Praxisrelevanz und Konsumentenverhalten. In: Zeitschrift für Betriebswirtschaft, 80, 147-169.
Kim, J.-Y., Natter, M., & Spann, M. (2010b)*. Kish: Where customers pay as they wish. In: Review of Marketing Science, 8 (article 3), 1-12.
Kim, J.-Y., Natter, M., & Spann, M. (2014b)*. Sampling, discounts or pay-what-you-want: Two field experiments. In: International Journal of Research in Marketing, 31, 327-334.
Krämer, F., Schmidt, K.M., Spann, M., & Stich, L. (2015)*. Delegating pricing power to customers: Pay what you want or name your own price. Centre for Economic Policy Research London: Dis-cussion Paper No. 10605. Available at http://www.cepr.org/active/publications/discussion_papers/
dp.php?dpno=10605 (accessed November 16, 2016).
Krawczyk, M., Kukla-Gryz, A., & Tyrowicz, J. (2015)*. Pushed by the crowd or pulled by the lead-ers? Peer effects in pay-what-you-want. University of Warsaw: Faculty of Economic Sciences Working Papers No. 25/2015 (173). Available at http://www.wne.uw.edu.pl/files/1514/3872/2613/
WNE_WP173.pdf (accessed November 16, 2016).
Kunter, M. (2015)*. Exploring the Pay-What-You-Want payment motivation. In: Journal of Business Research, 68, 2347-2357.
Kunter, M., & Braun, D. (2013)*. “The price is up to you!” – “Oh no! What am I gonna do?” Cus-tomers’ product category inexperience and belief about other customers’ payments under pay-what-you-want conditions. In: European Journal of Management, 13 (2), 15-21.
Lee, S.R., Baumgartner, H., & Pieters, R. (2011)*. Are you really paying what you wish? Interperson-al influences on price decisions. In: Advances in Consumer Research, 39, 540-541.
Lee, S.R., Baumgartner, H., & Pieters, R. (2015)*. Are you really paying as little as possible? Con-straints on consumers’ self-interest seeking in participative pricing. Unpublished manuscript.
León, F.J., Noguera, J.A., & Tena-Sánchez, J. (2012)*. How much would you like to pay? Trust, reci-procity and prosocial motivations in El trato. In: Social Science Information, 51, 389-417.
Lynn, M. (1990). Choose your own price: An exploratory study requiring an expanded view of price’s functions. In: Advances in Consumer Research, 17, 710-714.
Lynn, M., Flynn, S.M., & Helion, C. (2013)*. Do consumers prefer round prices? Evidence from pay-what-you-want decisions and self-pumped gasoline purchases. In: Journal of Economic Psycholo-gy, 36, 96-102.
Machado, F., & Sinha, R.K. (2012)*. The viability of pay what you want pricing. Manuscript submit-ted to Management Science. Available at http://ebape.fgv.br/sites/ebape.fgv.br/files/Working-Pape
r-Fernando-Machado-Viability-of-Pay-What-you-Want-Pricing.pdf (accessed November 16, 2016).
Mak, V., Zwick, R., Rao, A.R., & Pattaratanakun, J.A. (2015)*. “Pay what you want” as threshold public good provision. In: Organizational Behavior and Human Decision Processes, 127, 30-43.
Marett, K., Pearson, R., & Moore, R.S. (2012)*. Pay what you want: An exploratory study of social exchange and buyer-determined prices of iProducts. In: Communications of the Association for In-formation Systems, 30 (article 10), 1-14.
Mazumdar, T., Raj, S.P., & Sinha, I. (2005). Reference price research: Review and propositions. In: Journal of Marketing, 69 (4), 84-102.
Mendoza-Abarca, K.I., & Mellema, H.N. (2016). Aligning economic and social value creation through pay-what-you-want pricing. In: Journal of Social Entrepreneurship, 7, 101-125.
Mills, P. (2011)*. Economic and financial insights from a cross-cultural pay-what-you-want study. In: Proceedings of the 2011 Annual Meeting of the Academy of Behavioral Finance and Economics, September 21-23, Los Angeles. Available at https://p11.secure.hostingprod.com/@www.aobf.
org/ssl/attachments/2011/ABF_2011_Proceedings_Book.pdf (accessed November 16, 2016).
Mills, P. (2013)*. Trust, reciprocity and fairness in a large scale pay what you wish experiment. In: Competitive Paper Session, Society for the Advancement of Behavioral Economics, SABE/IAREP/
ICABEEP conference, Atlanta. Available at http://apps.clayton.edu/SABE-IAREP-ICABEEP-Con
ference/Papers/Download/26 (accessed November 16, 2016).
Mousazadeh, M., & Izadkhah, M. (2015). The ultimatum game: A comprehensive literature review. In: Applied Mathematics in Engineering, Management and Technology, 3, 158-165.
Natter, M., & Kaufmann, K. (2015). Voluntary market payments: Underlying motives, success drivers and success potentials. In: Journal of Behavioral and Experimental Economics, 57, 149-157.
Newholm, T., & Shaw, D. (2007). Studying the ethical consumer: A review of research. In: Journal of Consumer Behaviour, 6, 253-270.
Park, S., Nam, S., & Lee, J. (2016)*. Charitable giving, suggestion, and learning from others: Pay-What-You-Want experiments at a coffee shop. In: Journal of Behavioral and Experimental Eco-nomics, in press, DOI: http://dx.doi.org/10.1016/j.socec.2016.04.010.
Parvinen, P., Pöyry, E., & Kaptein, M. (2013)*. Pay-what-you-want pricing – The impact of framing. Paper presented at the American Marketing Association Winter Marketing Educator Conference, February 15-17, Las Vegas, 110-121. Available at http://connection.ebscohost.com/c/articles/
86740067/pay-what-you-want-pricing-impact-framing (accessed November 16, 2016).
Perfecto, H., Jung, M.H., & Nelson, L.D., (2014)*. Precision aversion in pay-what-you-want pricing. In: Proceedings of the Annual Conference of the Society of Consumer Research, March 6-8, Miami. Available at http://www.myscp.org/pdf/conference%20documents/SCP2014_Proceedings_04
282014.pdf (accessed November 16, 2016).
Perfecto, H., Jung, M.H., Nelson, L.D., Gneezy, A., & Gneezy, U. (2013)*. Default effects under pay-what-you-want: Evidence from the field. In: Advances in Consumer Research, 41, 265-266.
Podsakoff, P.M., MacKenzie, S.B., Lee, J.-Y., & Podsakoff, N.P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. In: Journal of Applied Psychology, 88, 879-903.
Pöyry, E. (2015). Pay-what-you-want pricing research: Review and propositions. In: Ahearne, M., & Hughes, D.E. (Eds.), 2015 AMA Marketing Summer Educators’ Conference “Improving Business Practice Through Marketing Insight”, August 14-16, Chicago, Vol. 26, L-23-L-31.
Pöyry, E., & Parvinen, P. (2014)*. Pay-what-you-want – A field experiment on anonymity and refer-ence price cues. In: Grewal, D., Roggeveen, A.L., & Nordfält, J. (Eds.), Proceedings of the “Shop-per Marketing & Pricing Conference”, May 8-10, Stockholm, 18-19.
Pöyry, E., Parvinen, P., & Kaptein, M. (2013)*. Using pay-what-you-want in new product pricing. In: Proceedings of the 2013 Aalto University-GAMMA Joint Symposium, April 26, Helsinki, 54-57.
Racherla, P., Babb, J.S., & Keith, M.J. (2011)*. Pay-what-you-want pricing for mobile applications: The effect of privacy assurances and social information. In: Proceedings of the 4th Information Sys-tems Applied Research Conference, November 3-6, Wilmington. Available at http://proc.
conisar.org/2011/pdf/1833.pdf (accessed November 16, 2016).
Reese, J.D. (2012)*. Participatory pricing in sport: An examination of name-your-own-price and pay-what-you-want. Dissertation Texas A&M University.
Reese, J.D. (2013)*. Participatory pricing in sport: An examination of name-your-own-price and pay-what-you-want. Stephen F. Austin State University at Nacogdoches, Texas, Faculty Publications Paper 12. Available at http://scholarworks.sfasu.edu/cgi/viewcontent.cgi?article=1011&conte
xt=management_facultypubs (accessed November 16, 2016).
Regner, T. (2014). Social preferences? Google Answers! In: Games and Economic Behavior, 85, 188-209.
Regner, T. (2015)*. Why consumers pay voluntarily: Evidence from online music. In: Journal of Be-havioral and Experimental Economics, 57, 205-214.
Regner, T., & Barria, J.A. (2009)*. Do consumers pay voluntarily? The case of online music. In: Jour-nal of Economic Behavior & Organization, 71, 395-406.
Regner, T., & Riener, G. (2012)*. Voluntary payments, privacy and social pressure on the Internet: A natural field experiment. University of Dusseldorf: Institute for Competition Economics Discussion Paper No. 82. Available at https://www.econstor.eu/dspace/bitstream/10419/68231/1/7343578
42.pdf (accessed November 16, 2016).
Riener, G. (2008)*. How free is your lunch: Evidence from an “Eat-as-you-want-pay-as-you-wish” restaurant. University of Essex. Available at http://deewan.at/wp-content/uploads/2012/02/Riener.
pdf (accessed November 16, 2016).
Riener, G., & Traxler, C. (2012)*. Norms, moods, and free lunch: Longitudinal evidence on payments from a pay-what-you-want restaurant. In: Journal of Socio-Economics, 41, 476-483.
Roy, R. (2015)*. An insight into pay-what-you-want pricing. In: Marketing Intelligence & Planning, 33, 733-748.
Roy, R., Rabbanee, F.K., & Sharma, P. (2016a)*. Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing. In: European Journal of Marketing, 50, 816-837.
Roy, R., Rabbanee, F.K., & Sharma, P. (2016b)*. Antecedents, outcomes, and mediating role of in-ternal reference prices in pay-what-you-want pricing. In: Marketing Intelligence & Planning, 34, 117-136.
Saccardo, S., & Gneezy, A. (2014)*. Want vs. can: Self-signaling via participative price appeals. In: Proceedings of the Annual Conference of the Society of Consumer Research, March 6-8, Miami. Available at http://www.myscp.org/pdf/conference%20documents/SCP2014_Proceedings_042820
14.pdf (accessed November 16, 2016).
Saccardo, S., Li, C., Samek, A., & Gneezy, A. (2015)*. Shifting mindset in consumer elective pricing. In: Advances in Consumer Research, 43, 7-8.
Santana, S., & Morwitz, V.G. (2011)*. Buying what you can get for free: How self-pre¬sentation mo-tives influence payment decisions in pay-what-you-want contexts. In: Advances in Consumer Re-search, 39, 253.
Santana, S., & Morwitz, V.G. (2013)*. We’re in this together: How sellers, social values, and relation-ship norms influence consumer payments in pay-what-you-want contexts. Manuscript submitted to Journal of Marketing. Available at http://www8.gsb.columbia.edu/programs/sites/programs/
files/marketing/seminar_papers/paper_santana_fa13.pdf (accessed November 16, 2016).
Santana, S., & Morwitz, V.G. (2015)*. Because we’re partners: How social values and relationship norms influence consumer payments in pay-what-you-want contexts. In: Advances in Consumer Research, 43, 8-9.
Santana, S., & Morwitz, V.G. (2016)*. Because we’re partners: How social values and relationship norms influence consumer payments in pay-what-you-want contexts. Unpublished manuscript submitted to Journal of Marketing Research.
Schlüter, A., & Vollan, B. (2015). Flowers and an honour box: Evidence on framing effects. In: Jour-nal of Behavioral and Experimental Economics, 57, 186-199.
Schmidt, K.M., Spann, M., & Zeithammer, R. (2015)*. Pay what you want as a marketing strategy in monopolistic and competitive markets. In: Management Science, 61, 1217-1236.
Schons, L.M., Rese, M., Wieseke, J., Rasmussen, W., Weber, D., & Strotmann, W.-C. (2014)*. There is nothing permanent except change – Analyzing individual price dynamics in “pay-what-you-want” situations. In: Marketing Letters, 25, 25-36.
Schröder, M., Lüer, A., & Sadrieh, A. (2015)*. Pay-what-you-want or mark-off-your-own-price – A framing effect in customer-selected pricing. In: Journal of Behavioral and Experimental Econom-ics, 57, 200-204.
Sleesman, D.J., & Conlon, D.E. (2016) )*. Encouraging prosocial decisions: The role of fairness sali-ence and uncertainty. In: Journal of Behavioral Decision Making, in Press, DOI: 10.1002/bdm.
1970.
Small, D.A., & Cryder, C. (2016). Prosocial consumer behavior. In: Current Opinion in Psychology, 10, 107-111.
Stegemann, M. (2014)*. Success factors of pay what you want pricing. Dissertation University of Muenster.
Steiner, F. (1997). Optimal pricing of museum admission. In: Journal of Cultural Economics, 21, 307-333.
Thomas, S., & Gierl, H. (2014)*. Pay what you want: How to affect the price consumers are willing to pay. In: Proceedings of the 13th International Conference on Research in Advertising, June 26-28, Amsterdam.
Tudón, J.F. (2015). Pay what you want because I don’t know how much to charge you. Economic Letters, 137, 41-44.
Veit, K., & Ammermann, S. (2013)*. Why would you pay? An exploratory study in pay-what-you-want pricing. Masters Thesis, Lund University, School of Economics and Manage¬ment. Available at http://lup.lub.lu.se/luur/download?func=downloadFile&recordOId=3799386&fileOId=3799387 (accessed November 16, 2016).
Ven, L. van de (2012)*. Fair play via fair pay: A PWYW pricing strategy for fairtrade. Master Thesis, Erasmus University, Rotterdam School of Management. Available at http://www.rsm.nl/file
admin/Images_NEW/Events/Sustainability_Forum/Thesis_Laura_van_de_Ven_RSM_2012_2013.
pdf (accessed November 16, 2016).
Waskow, S., Markett, S., Montag, C., Weber, B., Trautner, P., Kramarz, V., & Reuter, M. (2016)*. Pay what you want! A pilot study on neural correlates of voluntary payments for music. In: Fron-tiers in Psychology, 7, in press, DOI: http://dx.doi.org/10.3389/fpsyg.2016.01023.
Weisstein, F.L., Kukar-Kinney, M., & Monroe, K.B. (2016)*. Determinants of consumers’ response to pay-what-you-want pricing strategy on the Internet. In: Journal of Business Research, 69, 4313-4320.