How to cite this paper
Baei, S & Rahmani, Z. (2015). The effect of unethical behavior on brand equity.Management Science Letters , 5(6), 603-610.
Refrences
Aaker, D. A. (1991). Managing Brand Equity. The Free Press, New York, NY.
Aaker, D. A. (1996). Building Strong Brands. Free Press, New York.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of marketing research, 34, 347-356.
Alwani, M., & Ghasemi, R. (1997). Management and Corporate Social Responsibility. Public Administration Training Centre Publisher, Tehran. (In Persian).
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity: A verification approach in the beverage industry in Turkey. Marketing intelligence & planning, 23(3), 237-248.
Backman, S. J. (1988). The utility of selected personal and marketing characteristics in explaining consumer loyalty to selected recreation services. Dissertation Abstracts International, A (Humanities and Social Sciences),49(6).
Barnes, A.-J. (2011). Corporate Social Responsibility and its effects on Band Trust. A thesis Submitted to Auckland University of Technology.
Bravo Gil, R., Fraj Andres, E., & Martinez Salinas, E. (2007). Family as a source of consumer-based brand equity. Journal of Product & Brand Management, 16(3), 188-199.
Brunk, K. H. (2010). Exploring origins of ethical company/brand perceptions—A consumer perspective of corporate ethics. Journal of Business Research,63(3), 255-262.
Cardy, R. L., & Selvarajan, T. T. (2004). Assessing ethical behavior: Development of a behaviorally anchored rating scale. In 47th Midwest Academy of Management Meeting.
Davar,V., Zohouri, B. (2011). Effects of the value of relationship marketing on customer loyalty and brand mobile phones. Journal of Business Management, 3(8), 170-151.
Ebrahimi, A., Kheiri, B., & Niaki, S. (2009). Evaluation of factors effect on brand equity based on customer view. Journal of Marketing Management, 4(7), 184-159. (In Persian).
Ebrahim, A., & Roudany, A. (2009). The role of ethics in marketing consumer food purchasing behavior. Journal of Ethics in Science and Technology, 2(1), 29-39.
Ferrell, O., & Gresham, L. G. (1985). A contingency framework for understanding ethical decision making in marketing. The Journal of Marketing, 49(3), 87-96.
Gill, M. S., & Dawra, J. (2010). Evaluating Aaker & apos; s sources of brand equity and the mediating role of brand image. Journal of Targeting, Measurement and Analysis for Marketing, 18(3), 189-198.
Hamidi, A.H., Karimi Alavijeh, M.R., & Dary, B. (2006). Development of the relation between customer-based brand equity and brand performance on the market: A case study of dairy brands in the market. Journal of Economics and New Business, 15, 76-52. (In Persian).
Hamidi, M. R., Karimi Alavijeh, M., & Rezaei, M. (2012). Dimensions of personality and brand equity and ecological mitigation moral traits. Scientific-Research Publication of Modern Marketing, 3(6), 35-50. (In Persian).
Haghighi, K., Abbasnejad, S., Sehat, S. (2011). Ethical sales behavior relationship with customer loyalty in life insurance: Case of an insurance company. Insurance Journal, 26(4), 141-154. (In Persian).
Ingram, R., Skinner, S. J., & Taylor, V. A. (2005). Consumers’ evaluation of unethical marketing behaviors: The role of customer commitment. Journal of Business Ethics, 62(3), 237-252.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Kotler, P. (2000). Marketing management: The millennium edition (pp. 87-103). Upper Saddle River, NJ: Prentice-Hall.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
Louis, D., & Lombart, C. (2010). Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand).Journal of Product & Brand Management, 19(2), 114-130.
Lin, L. Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers. Journal of Product & Brand Management, 19(1), 4-17.
Oliver, R. L. (2010). Satisfaction: A behavioral perspective on the consumer. ME sharpe.
Monday, O. (2011). Consumers’ Perception of Corporate Social Responsibility. European Journal of Humanities and Social Sciences Vol, 4(1).
Mohd Yasin, N., Nasser Noor, M., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity?. Journal of Product & Brand Management, 16(1), 38-48.
Mortazavi, S., Naseri Pourazad, A., Amirrazavi, P., & Sadeghi Moghadam, M. (2010). An investigation on the role of moderator of some variables on the relationship between social responsibility and commitment to corporate social responsibility, Case study: food processing companies in Mashhad. Mashhad University Journal of Social Sciences and Humanities Literature, 193-217.
Nobre, H. (2008). Brand relationship: a personality approach. PhD thesis in Business Catholic Portuguesa University.
Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer-based brand equity: improving the measurement-empirical evidence. Journal of Product & Brand Management, 14(3), 143-154.
Parhizgar, M., & Abedi, I. (2012). Effect of brand equity on brand equity model in an acre of view of consumers (Case study Brand Samsung). Journal of the Great Reviews, 53, 71-61. (In Persian).
Raashnvady, Y., & Dehnavi, M. (2008). Life insurance role in promoting social justice and welfare. A New Monthly Insurance World, 121, 21-33.
Rom?n, S., & Ruiz, S. (2005). Relationship outcomes of perceived ethical sales behavior: the customer & apos; s perspective. Journal of Business Research,58(4), 439-445.
Steinman, R. B., & Wolfrom, B. T. (2012). The Effect of Brands’ Unethical Actions on Consumers’ Attitudes in the Fast Moving Consumer Goods Domain. Business Management Dynamics, 2, 32-39.
Taylor, S. A., Celuch, K., & Goodwin, S. (2004). The importance of brand equity to customer loyalty. Journal of product & brand management, 13(4), 217-227.
Wood, L. (2000). Brands and brand equity: definition and management. Management decision, 38(9), 662-669.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the academy of marketing science,28(2), 195-211.
Aaker, D. A. (1996). Building Strong Brands. Free Press, New York.
Aaker, J. L. (1997). Dimensions of brand personality. Journal of marketing research, 34, 347-356.
Alwani, M., & Ghasemi, R. (1997). Management and Corporate Social Responsibility. Public Administration Training Centre Publisher, Tehran. (In Persian).
Atilgan, E., Aksoy, S., & Akinci, S. (2005). Determinants of the brand equity: A verification approach in the beverage industry in Turkey. Marketing intelligence & planning, 23(3), 237-248.
Backman, S. J. (1988). The utility of selected personal and marketing characteristics in explaining consumer loyalty to selected recreation services. Dissertation Abstracts International, A (Humanities and Social Sciences),49(6).
Barnes, A.-J. (2011). Corporate Social Responsibility and its effects on Band Trust. A thesis Submitted to Auckland University of Technology.
Bravo Gil, R., Fraj Andres, E., & Martinez Salinas, E. (2007). Family as a source of consumer-based brand equity. Journal of Product & Brand Management, 16(3), 188-199.
Brunk, K. H. (2010). Exploring origins of ethical company/brand perceptions—A consumer perspective of corporate ethics. Journal of Business Research,63(3), 255-262.
Cardy, R. L., & Selvarajan, T. T. (2004). Assessing ethical behavior: Development of a behaviorally anchored rating scale. In 47th Midwest Academy of Management Meeting.
Davar,V., Zohouri, B. (2011). Effects of the value of relationship marketing on customer loyalty and brand mobile phones. Journal of Business Management, 3(8), 170-151.
Ebrahimi, A., Kheiri, B., & Niaki, S. (2009). Evaluation of factors effect on brand equity based on customer view. Journal of Marketing Management, 4(7), 184-159. (In Persian).
Ebrahim, A., & Roudany, A. (2009). The role of ethics in marketing consumer food purchasing behavior. Journal of Ethics in Science and Technology, 2(1), 29-39.
Ferrell, O., & Gresham, L. G. (1985). A contingency framework for understanding ethical decision making in marketing. The Journal of Marketing, 49(3), 87-96.
Gill, M. S., & Dawra, J. (2010). Evaluating Aaker & apos; s sources of brand equity and the mediating role of brand image. Journal of Targeting, Measurement and Analysis for Marketing, 18(3), 189-198.
Hamidi, A.H., Karimi Alavijeh, M.R., & Dary, B. (2006). Development of the relation between customer-based brand equity and brand performance on the market: A case study of dairy brands in the market. Journal of Economics and New Business, 15, 76-52. (In Persian).
Hamidi, M. R., Karimi Alavijeh, M., & Rezaei, M. (2012). Dimensions of personality and brand equity and ecological mitigation moral traits. Scientific-Research Publication of Modern Marketing, 3(6), 35-50. (In Persian).
Haghighi, K., Abbasnejad, S., Sehat, S. (2011). Ethical sales behavior relationship with customer loyalty in life insurance: Case of an insurance company. Insurance Journal, 26(4), 141-154. (In Persian).
Ingram, R., Skinner, S. J., & Taylor, V. A. (2005). Consumers’ evaluation of unethical marketing behaviors: The role of customer commitment. Journal of Business Ethics, 62(3), 237-252.
Keller, K. L., Parameswaran, M. G., & Jacob, I. (2011). Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India.
Kotler, P. (2000). Marketing management: The millennium edition (pp. 87-103). Upper Saddle River, NJ: Prentice-Hall.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12(4), 11-19.
Louis, D., & Lombart, C. (2010). Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand).Journal of Product & Brand Management, 19(2), 114-130.
Lin, L. Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers. Journal of Product & Brand Management, 19(1), 4-17.
Oliver, R. L. (2010). Satisfaction: A behavioral perspective on the consumer. ME sharpe.
Monday, O. (2011). Consumers’ Perception of Corporate Social Responsibility. European Journal of Humanities and Social Sciences Vol, 4(1).
Mohd Yasin, N., Nasser Noor, M., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity?. Journal of Product & Brand Management, 16(1), 38-48.
Mortazavi, S., Naseri Pourazad, A., Amirrazavi, P., & Sadeghi Moghadam, M. (2010). An investigation on the role of moderator of some variables on the relationship between social responsibility and commitment to corporate social responsibility, Case study: food processing companies in Mashhad. Mashhad University Journal of Social Sciences and Humanities Literature, 193-217.
Nobre, H. (2008). Brand relationship: a personality approach. PhD thesis in Business Catholic Portuguesa University.
Pappu, R., Quester, P. G., & Cooksey, R. W. (2005). Consumer-based brand equity: improving the measurement-empirical evidence. Journal of Product & Brand Management, 14(3), 143-154.
Parhizgar, M., & Abedi, I. (2012). Effect of brand equity on brand equity model in an acre of view of consumers (Case study Brand Samsung). Journal of the Great Reviews, 53, 71-61. (In Persian).
Raashnvady, Y., & Dehnavi, M. (2008). Life insurance role in promoting social justice and welfare. A New Monthly Insurance World, 121, 21-33.
Rom?n, S., & Ruiz, S. (2005). Relationship outcomes of perceived ethical sales behavior: the customer & apos; s perspective. Journal of Business Research,58(4), 439-445.
Steinman, R. B., & Wolfrom, B. T. (2012). The Effect of Brands’ Unethical Actions on Consumers’ Attitudes in the Fast Moving Consumer Goods Domain. Business Management Dynamics, 2, 32-39.
Taylor, S. A., Celuch, K., & Goodwin, S. (2004). The importance of brand equity to customer loyalty. Journal of product & brand management, 13(4), 217-227.
Wood, L. (2000). Brands and brand equity: definition and management. Management decision, 38(9), 662-669.
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the academy of marketing science,28(2), 195-211.