How to cite this paper
Hanaysha, J & Hilman, H. (2015). Product innovation as a key success factor to build sustainable brand equity.Management Science Letters , 5(6), 567-576.
Refrences
Aaker, D. A. (1991). Managing brand equity. New York: The Free Press.
Aaker, D. A. (1996). Measuring Brand Equity Across Products and Markets. California Management Review, 38(3), 102-20.
Aaker, D. A. (2007). Innovation: Brand it or lose it. California Management Review, 50(1), 8?24.
Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54, 27–41.
Ailawadi, K. L., Lehmann, D. R., & Neslin, S. A. (2003). Revenue premium as an outcome measure of brand equity. Journal of Marketing, 67(4), 1-17.
Akinyele, S. T., & Ihinmoyan, T. (2010). Effect of innovation on brand loyalty and customer satisfaction: A study of mobile phones users in Ota-Nigeria. Journal of Management Research, 2(3), 78-90.
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The relationship between innovation and firm performance: An empirical evidence from Turkish automotive supplier industry. Procedia-Social and Behavioral Sciences, 75, 226-235.
Beverland, M. B., Napoli, J., & Farrelly, F. (2010). Can all brands innovate in the same way? A typology of brand position and innovation effort. Journal of Product Innovation Management, 27(1), 33-48.
Beverland, M., Napoli, J., & Lindgreen, A. (2007). Industrial global brand leadership: A capabilities view. Industrial Marketing Management, 36(8), 1082-1093.
Broniarczyk, S. M., & Alba, J. W. (1994). The importance of the brand in brand extension. Journal of Marketing Research, 31, 214-228.
Buil, I., de Chernatony, L., & Mart?nez, E. (2008). A cross-national validation of the consumer-based brand equity scale. Journal of Product & Brand Management, 17(6), 384-392.
Cho, H., & Pucik, V. (2005). Relationship between innovativeness, quality, growth, profitability, and market value. Strategic Management Journal, 26(6), 555-570.
Damanpour, F. (1996). Organizational complexity and innovation: developing and testing multiple contingency models. Management Science, 42(5), 693-716.
Farquhar, P. (1989). Managing brand equity. Marketing Research,1, 24-33.
Fauji & Utami, M. M. (2013). How Intellectual Stimulation Effects Knowledge Sharing, Innovation and Firm Performance. International Journal of Social Science and Humanity, 3(4), 420-425.
Forsman, H. (2011). Innovation capacity and innovation development in small enterprises. A comparison between the manufacturing and service sectors. Research Policy, 40(5), 739-750.
Gehani, R. R. (2001). Enhancing brand equity and reputational capital with enterprise-wide complementary innovations. Marketing Management Journal, 11(1), 35-48
Ghodeswar, B. M. (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product & Brand Management, 17(1), 4-12.
Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133(2), 662-676.
Gupta, S., Lehmann, D. R., & Stuart, J. A. (2004). Valuing customers. Journal of Marketing Research, 41, 7-18.
Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analyisis (7th ed.) NJ: Pearson Prentice Hall.
Hamid, M., Rasool, S., Kiyani, A. A., & Ali, F. (2012). Factors affecting the brand recognition; An exploratory study. Global Journal of Management & Business Research, 12(7), 75-82.
Han, J.K. , Kim, N., & Kim, H. (2001). Entry barriers: a dull-, one-, or two-edged sword for incumbents? Unraveling the paradox from a contingency perspective. Journal of Marketing, 65(1), 1-14.
Hanaysha, J., Hilman, H., Abd. Ghani, N. H. (2013). Assessing the literature on brand equity: From past, present to future. Australian Journal of Basic & Applied Sciences, 7(14), 488-499.
Hanaysha, J., Hilman, H., & Abdul-Ghani, N. H. (2014). Direct and indirect effects of product innovation and product quality on brand image: Empirical evidence from automotive industry. International Journal of Scientific and Research Publications, 4(11), 1-7
Hoonsonpon, D., & Ruenrom, G. (2012). The impact of organizational capabilities on the development of radical and incremental product innovation and product innovation performance. Journal of Managerial Issues, 24(3), 250-276
Hsieh, M. H., Pan, S. L., & Setiono, R. (2004). Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis. Journal of the Academy of Marketing Science, 32(3), 251-270.
Hussain, M., Munir, A., & Siddiqui, M. (2012). Impact of innovation in FMCG products on customer loyalty and satisfaction: A case study of Confectionary Producer “English Biscuit Manufacturers” in Pakistan. Interdisciplinary Journal of Contemporary Research in Business, 4(8), 423-431.
Jimenez, J. D., & Sanz-Valle, R. (2011). Innovation, organizational learning and performance. Journal of Business Research, 64(4), 408-417.
Johne, A. (1999). Successful market innovation. European Journal of Innovation Management, 2(1), 6-11
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, 1-22.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30, 607-610.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of consumer marketing, 12(4), 11-19.
Lieven, T., Grohmann, B., Herrmann, A., Landwehr, J. R., & Tilburg, M. (2014). The effect of brand gender on brand equity. Psychology & Marketing, 31(5), 371-385.
Lipit, M. (2006). Patterns in innovation: Goals and organization life cycle. Human Resource Planning Society Journal, 73-77.
Mela, C. F., Gupta, S., & Lehmann, D. R. (1997). The long-term impact of promotion and advertising on consumer brand choice. Journal of Marketing Research, 34, 248-261.
Naveed, T., Akhtar, I., & Cheema, K. U. R. (2012). The impact of innovation on customer satisfaction and brand loyalty: A study of the students of Faisalabad. International Journal of Management & Organizational Studies, 2(2), 62-68.
Nemati, A. R., Khan, K., & Iftikhar, M. (2010). Impact of innovation on customer satisfaction and brand loyalty, a study of mobile phones users in Pakistan. European Journal of Social Sciences, 16(2), 299-306.
Nigam, A., & Kaushik, R. (2011). Impact of brand equity on customer purchase decisions: An empirical investigation with special reference to hatchback car owners in central Haryana. International Journal of Computational Engineering & Management, 12, 121-128.
Park, C. S., & Srinivasan, V. S. (1994). A survey-based method for measuring and understanding brand equity and its extendibility. Journal of Marketing Research, 31, 271-288.
Ponnam, A., & Balaji, M. S. (2015). Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products. British Food Journal, 117(2), 523-537.
Pouromid, B., & Iranzadeh, S. (2012). The evaluation of the factors effects on the brand equity of Pars Khazar household appliances based on the vision of female consumers. Middle-East Journal of Scientific Research, 12(8), 1050-1055.
Nemati, A. R., Khan, K., & Iftikhar, M. (2010). Impact of innovation on customer satisfaction and brand loyalty, a study of mobile phones users in Pakistan. European Journal of Social Sciences, 16(2), 299-306.
Shiau, H. C. (2014). The impact of product innovation on behavior intention: The measurement of the mediating effect of the brand image of Japanese Anime Dolls. Anthropologist, 17(3), 777-788.
Sinapuelas, I. C., & Sisodiya, S. R. (2010). Do line extensions influence parent brand equity? An investigation of supermarket packaged goods. Journal of Product and Brand Management, 19(1), 18-26.
Sj?berg, A., & Wallgren, C. (2013). Product innovation and the effects of CRM usage: A quantitative study. Master Thesis, School of Business & Economics, Linnaeus University.
Sriram, S., Balachander, S., & Kalwani, M. U. (2007). Monitoring the dynamics of brand equity using store-level data. Journal of Marketing, 71(2), 61-78.
Tu, C., & Hwang, S. N. (2013). Innovation and success in micro-enterprises: The role of family and environments. International Proceedings of Economics Development & Research, 70.
Wilkinson, T. J., & Kannan, V. R. (2013). Strategic Management in the 21st Century. California: ABC-CLIO.
Yang, J., Zhang, M., & Zou, Z. (2015). The effect of In-Game advertising in SNS on brand equity. Journal of Service Science and Management, 8(01), 107-114.
Yasin, N. M., Noor, M. N., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity? Journal of Product & Brand Management, 16(1), 38-48.
Zou, S., & Fu, H. (2011). International Marketing: Emerging Markets: Emerging Markets (Vol. 21). Emerald Group Publishing.
Aaker, D. A. (1996). Measuring Brand Equity Across Products and Markets. California Management Review, 38(3), 102-20.
Aaker, D. A. (2007). Innovation: Brand it or lose it. California Management Review, 50(1), 8?24.
Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing, 54, 27–41.
Ailawadi, K. L., Lehmann, D. R., & Neslin, S. A. (2003). Revenue premium as an outcome measure of brand equity. Journal of Marketing, 67(4), 1-17.
Akinyele, S. T., & Ihinmoyan, T. (2010). Effect of innovation on brand loyalty and customer satisfaction: A study of mobile phones users in Ota-Nigeria. Journal of Management Research, 2(3), 78-90.
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The relationship between innovation and firm performance: An empirical evidence from Turkish automotive supplier industry. Procedia-Social and Behavioral Sciences, 75, 226-235.
Beverland, M. B., Napoli, J., & Farrelly, F. (2010). Can all brands innovate in the same way? A typology of brand position and innovation effort. Journal of Product Innovation Management, 27(1), 33-48.
Beverland, M., Napoli, J., & Lindgreen, A. (2007). Industrial global brand leadership: A capabilities view. Industrial Marketing Management, 36(8), 1082-1093.
Broniarczyk, S. M., & Alba, J. W. (1994). The importance of the brand in brand extension. Journal of Marketing Research, 31, 214-228.
Buil, I., de Chernatony, L., & Mart?nez, E. (2008). A cross-national validation of the consumer-based brand equity scale. Journal of Product & Brand Management, 17(6), 384-392.
Cho, H., & Pucik, V. (2005). Relationship between innovativeness, quality, growth, profitability, and market value. Strategic Management Journal, 26(6), 555-570.
Damanpour, F. (1996). Organizational complexity and innovation: developing and testing multiple contingency models. Management Science, 42(5), 693-716.
Farquhar, P. (1989). Managing brand equity. Marketing Research,1, 24-33.
Fauji & Utami, M. M. (2013). How Intellectual Stimulation Effects Knowledge Sharing, Innovation and Firm Performance. International Journal of Social Science and Humanity, 3(4), 420-425.
Forsman, H. (2011). Innovation capacity and innovation development in small enterprises. A comparison between the manufacturing and service sectors. Research Policy, 40(5), 739-750.
Gehani, R. R. (2001). Enhancing brand equity and reputational capital with enterprise-wide complementary innovations. Marketing Management Journal, 11(1), 35-48
Ghodeswar, B. M. (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product & Brand Management, 17(1), 4-12.
Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133(2), 662-676.
Gupta, S., Lehmann, D. R., & Stuart, J. A. (2004). Valuing customers. Journal of Marketing Research, 41, 7-18.
Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analyisis (7th ed.) NJ: Pearson Prentice Hall.
Hamid, M., Rasool, S., Kiyani, A. A., & Ali, F. (2012). Factors affecting the brand recognition; An exploratory study. Global Journal of Management & Business Research, 12(7), 75-82.
Han, J.K. , Kim, N., & Kim, H. (2001). Entry barriers: a dull-, one-, or two-edged sword for incumbents? Unraveling the paradox from a contingency perspective. Journal of Marketing, 65(1), 1-14.
Hanaysha, J., Hilman, H., Abd. Ghani, N. H. (2013). Assessing the literature on brand equity: From past, present to future. Australian Journal of Basic & Applied Sciences, 7(14), 488-499.
Hanaysha, J., Hilman, H., & Abdul-Ghani, N. H. (2014). Direct and indirect effects of product innovation and product quality on brand image: Empirical evidence from automotive industry. International Journal of Scientific and Research Publications, 4(11), 1-7
Hoonsonpon, D., & Ruenrom, G. (2012). The impact of organizational capabilities on the development of radical and incremental product innovation and product innovation performance. Journal of Managerial Issues, 24(3), 250-276
Hsieh, M. H., Pan, S. L., & Setiono, R. (2004). Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis. Journal of the Academy of Marketing Science, 32(3), 251-270.
Hussain, M., Munir, A., & Siddiqui, M. (2012). Impact of innovation in FMCG products on customer loyalty and satisfaction: A case study of Confectionary Producer “English Biscuit Manufacturers” in Pakistan. Interdisciplinary Journal of Contemporary Research in Business, 4(8), 423-431.
Jimenez, J. D., & Sanz-Valle, R. (2011). Innovation, organizational learning and performance. Journal of Business Research, 64(4), 408-417.
Johne, A. (1999). Successful market innovation. European Journal of Innovation Management, 2(1), 6-11
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, 1-22.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and Psychological Measurement, 30, 607-610.
Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of consumer marketing, 12(4), 11-19.
Lieven, T., Grohmann, B., Herrmann, A., Landwehr, J. R., & Tilburg, M. (2014). The effect of brand gender on brand equity. Psychology & Marketing, 31(5), 371-385.
Lipit, M. (2006). Patterns in innovation: Goals and organization life cycle. Human Resource Planning Society Journal, 73-77.
Mela, C. F., Gupta, S., & Lehmann, D. R. (1997). The long-term impact of promotion and advertising on consumer brand choice. Journal of Marketing Research, 34, 248-261.
Naveed, T., Akhtar, I., & Cheema, K. U. R. (2012). The impact of innovation on customer satisfaction and brand loyalty: A study of the students of Faisalabad. International Journal of Management & Organizational Studies, 2(2), 62-68.
Nemati, A. R., Khan, K., & Iftikhar, M. (2010). Impact of innovation on customer satisfaction and brand loyalty, a study of mobile phones users in Pakistan. European Journal of Social Sciences, 16(2), 299-306.
Nigam, A., & Kaushik, R. (2011). Impact of brand equity on customer purchase decisions: An empirical investigation with special reference to hatchback car owners in central Haryana. International Journal of Computational Engineering & Management, 12, 121-128.
Park, C. S., & Srinivasan, V. S. (1994). A survey-based method for measuring and understanding brand equity and its extendibility. Journal of Marketing Research, 31, 271-288.
Ponnam, A., & Balaji, M. S. (2015). Investigating the effects of product innovation and ingredient branding strategies on brand equity of food products. British Food Journal, 117(2), 523-537.
Pouromid, B., & Iranzadeh, S. (2012). The evaluation of the factors effects on the brand equity of Pars Khazar household appliances based on the vision of female consumers. Middle-East Journal of Scientific Research, 12(8), 1050-1055.
Nemati, A. R., Khan, K., & Iftikhar, M. (2010). Impact of innovation on customer satisfaction and brand loyalty, a study of mobile phones users in Pakistan. European Journal of Social Sciences, 16(2), 299-306.
Shiau, H. C. (2014). The impact of product innovation on behavior intention: The measurement of the mediating effect of the brand image of Japanese Anime Dolls. Anthropologist, 17(3), 777-788.
Sinapuelas, I. C., & Sisodiya, S. R. (2010). Do line extensions influence parent brand equity? An investigation of supermarket packaged goods. Journal of Product and Brand Management, 19(1), 18-26.
Sj?berg, A., & Wallgren, C. (2013). Product innovation and the effects of CRM usage: A quantitative study. Master Thesis, School of Business & Economics, Linnaeus University.
Sriram, S., Balachander, S., & Kalwani, M. U. (2007). Monitoring the dynamics of brand equity using store-level data. Journal of Marketing, 71(2), 61-78.
Tu, C., & Hwang, S. N. (2013). Innovation and success in micro-enterprises: The role of family and environments. International Proceedings of Economics Development & Research, 70.
Wilkinson, T. J., & Kannan, V. R. (2013). Strategic Management in the 21st Century. California: ABC-CLIO.
Yang, J., Zhang, M., & Zou, Z. (2015). The effect of In-Game advertising in SNS on brand equity. Journal of Service Science and Management, 8(01), 107-114.
Yasin, N. M., Noor, M. N., & Mohamad, O. (2007). Does image of country-of-origin matter to brand equity? Journal of Product & Brand Management, 16(1), 38-48.
Zou, S., & Fu, H. (2011). International Marketing: Emerging Markets: Emerging Markets (Vol. 21). Emerald Group Publishing.